Digg it UP
#1 in Business Subscribe Email Print

You are here: Home > Business > Careers Employment > Modern Nurse, Online Nursing Magazine, Features Media's Portrayl of Nurses

Tags

  • recognize
  • planningso
  • praise giggling
  • subservient nurse
  • eddys actual

  • Links

  • Cialis-more Arguments in Its Favor
  • Improving Link Popularity
  • Forget About Expensive Spas - Get A Whirlpool Bathtub Instead
  • Digg it UP - Modern Nurse, Online Nursing Magazine, Features Media's Portrayl of Nurses

    Tracking Your Advertising and Marketing Dollars
    Are you getting the proper return on investment of your advertising dollar? Do you feel that your marketing dollars and advertising expenditures are getting the results that you want? How do you track your advertising and marketing dollar expenses? Do you survey customers to make sure how they learned about your products or services?Have you considered the ratio of advertising dollars to new customers? Are you sure that your advertising dollar delivery is sending the proper message to your target market and potential customers? What methods do you have a place for tracking advertising and marketing dollars? Do you have a sophisticated system or are you relying on the data that the last advertising representative or account executive gave to you?If you were an advertising salesman what kind of data would you want to give to your customers and businesses that advertise with you? Probably data that make it look like their advertising dollars and marketing dollars are well accounted for and deliver excellent results from the target group or target market.If this is the system you are relying on to make sure you are not wasting your marketing and advertising dollars then you can expect to continue to waste your money and never achieve the goals you have set out to achieve in your company. Please consider this in 2006.
    ow these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals.

    Sidestepping those stereotypes

    Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”

    Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she wa

    The Three Pillars of Corporate Performance Management for the Insurance Sector
    The Three Pillars of Corporate Performance Management for the Insurance Sector "Change" is the watchword for the insurance sector. Increasing customer churn and pressure on premiums are eroding profitability, highlighting the need for significant cost reductions in the areas of customer acquisition and service. This threatens the traditional operating model as organizations re-evaluate current routes to market and redesign internal processes in the never-ending search for greater efficiency. Faced with the need for change, many insurers recognize that they are ill equipped to provide executives with the management information required to restore and maintain the desired level of profitability. For insurers there are three core financial management processes: Cost and Profitability Analytics Many insurers are not able to report on product, customer and channel profitability with the frequency they desire, even though this information is critical for decision-making at both strategic and operational levels Long-Range Financial Planning In today’s markets, strategic planning models need to be refreshed and evaluated with increasing frequency. This means routinely updating assumptions about both the external and internal drivers of profitability. Because many of these critical pieces of information such as customer attrition rates and unit costs reside in other applications, this is not always easy. Stand-alone, long-range planning models therefore compromise an organization’s ability to continually review and test assumptions that underpin strategy. Operational Planning and Budgeting Many organizations recognize t
    By definition, an epiphany is the sudden revelation of an ordinary object or scene in an illuminating way. Well, it appears that at least one medium, television, has indeed had an epiphany. Now, when you turn on your TV, an ordinary nurse is revealed, in ordinary nurse-type settings, yet she is strong, smart, and dynamic. Aha! And there is an added surprise: It just so happens that her name is Epiphany!

    It’s no secret: Nurses have been slamming the media for decades for their inappropriate portrayals of nurses as everything from servants to temptresses to bubble-headed accessories in medical settings. “When will someone portray nurses as they really are – hard-working, dedicated patient advocates and not the readily available playthings of licentious doctors?” outraged nurses have historically lamented. Well, take heart, outraged nurses, and allow us to introduce you to Epiphany.

    When nurse Epiphany Johnson joined ABC’s daytime drama, General Hospital, we saw more than an ordinary nurse. We saw an extraordinary nurse whose entertaining portrayal of the role keeps the integrity of nursing intact. If you are a fan of General Hospital, you know who Epiphany is and why fans love her. For those of you who haven’t had a chance to catch Epiphany’s performance, quick, find a friend with TiVo!

    Actress Sonya Eddy plays the role of Epiphany Johnson on General Hospital, or “GH,” as fans call it, a daytime drama that has been on the air for 43 years and is watched by many people who work in healthcare. Eddy’s character, Epiphany, is a no-nonsense, confident, knowledgeable, experienced, and slightly dominant nurse who keeps the rest of the GH characters in line. Fans love her for it.

    Apparently, nurses love her, too. We caught Sonya Eddy on her way to the gym and asked how she feels about the enthusiastic feedback she’s getting from nurses. “I had no idea, none. It’s a privilege to have positive support from the nursing community.” Eddy offered an explanation for her convincing portrayal of a nurse: Not only do several of her family members work in healthcare, but Eddy herself is a licensed vocational nurse (LVN). She explained that her training as a nurse helps her keep it real on TV, “because I really can take your temperature and blood pressure.” Maybe this ability is subtly picked up on air, she suggests; she has worked in the field, so her actions come across as more genuine. And the best part? She is humble in the face of praise, giggling, “I’ll be floating on the nine cloud today!”

    Epiphany’s role is clearly one of the more accurate portrayals of nurses in a hospital setting in the media today. Epiphany interacts with physicians and others as an equal member of the care team and takes risks on behalf of her patients. She voices her opinion, and it is valued, listened to, and respected. As Eddy sees it, Epiphany’s foremost interest is the professionalism of her job – and nothing gets in the way of taking care of the patients. Sometimes, the really fun times, she gets right up there in another character’s face, whether a physician or the chief of staff or another nurse, to make sure that things happen the way they should. This is not some subservient nurse just “following doctor’s orders.” This is Epiphany. Serendipity or strategic planning?

    So, was this turnaround in the media’s classic portrayal of nursing intentional? Did GH actively plan to write in a nurse every bit as integral and respected as the doctors on the show? GH’s Emmy award-winning head writer, Robert Guza, Jr., lightheartedly explains, “I actually think that Epiphany thinks she’s at a bigger, higher level than the doctors.” Guza details what he had in mind for her. “The thing we wanted to do with Epiphany was to make her somebody extremely confident, somebody very good at what she does. No nonsense – she just has no tolerance for that, you know? So, in particular, (she encounters) a new doctor on our show who is arrogant and a womanizer, and she just sees right through him. She has no time and no interest and is constantly putting him in his place, which is really kind of wonderful.” Guza gushes over the public’s response to Epiphany, “There’s been a huge response to her, which is just fascinating!”

    So, what is the key to Epiphany’s credibility as contrasted with the media portrayals we are used to seeing? Could it be Eddy’s actual experience working as an LVN in a hospital? “I’m just channeling other older nurses that I worked with. When I was new to the hospital, I watched the veterans for guidance,” explains Eddy, suggesting that what nurses pick up as more authentic is “just me putting my experiences into the character.” Eddy tells the story of her aunt, also a nurse. “One day my Aunty was working with a young doctor who was just barking out orders like an idiot. My Aunty said, ‘I’ve been nursing longer than you’ve been alive!’” (Doesn’t that sound just like something Epiphany might say?) Eddy says that after that incident, the doctor came to realize that her aunt could be a wonderful resource for him. Epiphany… well, make that Eddy… just really “gets it.” In fact, back in the beginning of the role when Eddy wore white quite a bit, she was so convincing that she was often mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something she knows.

    Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals.

    Sidestepping those stereotypes

    Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”

    Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she was

    Executive Search
    The executive search is the search of senior individual for the recruitment of posts in various organizations. The search consultancies are involved in providing their clients, with highly qualified and experienced individuals.The search consultancies with their established and strong networks in the market sectors use various other methodologies and techniques to search men for their client companies. They search for the most talented people in the market who can be fitting to a particular kind of job.There executive search is also called as head hunter search. The contingency search is the search for lower level executives.As executive search has become a highly profiting industry, the search consultants who are making success are earning a lot of money. Because of the profit of this largeness, there is a higher competition in this sector.
    Hospital, or “GH,” as fans call it, a daytime drama that has been on the air for 43 years and is watched by many people who work in healthcare. Eddy’s character, Epiphany, is a no-nonsense, confident, knowledgeable, experienced, and slightly dominant nurse who keeps the rest of the GH characters in line. Fans love her for it.

    Apparently, nurses love her, too. We caught Sonya Eddy on her way to the gym and asked how she feels about the enthusiastic feedback she’s getting from nurses. “I had no idea, none. It’s a privilege to have positive support from the nursing community.” Eddy offered an explanation for her convincing portrayal of a nurse: Not only do several of her family members work in healthcare, but Eddy herself is a licensed vocational nurse (LVN). She explained that her training as a nurse helps her keep it real on TV, “because I really can take your temperature and blood pressure.” Maybe this ability is subtly picked up on air, she suggests; she has worked in the field, so her actions come across as more genuine. And the best part? She is humble in the face of praise, giggling, “I’ll be floating on the nine cloud today!”

    Epiphany’s role is clearly one of the more accurate portrayals of nurses in a hospital setting in the media today. Epiphany interacts with physicians and others as an equal member of the care team and takes risks on behalf of her patients. She voices her opinion, and it is valued, listened to, and respected. As Eddy sees it, Epiphany’s foremost interest is the professionalism of her job – and nothing gets in the way of taking care of the patients. Sometimes, the really fun times, she gets right up there in another character’s face, whether a physician or the chief of staff or another nurse, to make sure that things happen the way they should. This is not some subservient nurse just “following doctor’s orders.” This is Epiphany. Serendipity or strategic planning?

    So, was this turnaround in the media’s classic portrayal of nursing intentional? Did GH actively plan to write in a nurse every bit as integral and respected as the doctors on the show? GH’s Emmy award-winning head writer, Robert Guza, Jr., lightheartedly explains, “I actually think that Epiphany thinks she’s at a bigger, higher level than the doctors.” Guza details what he had in mind for her. “The thing we wanted to do with Epiphany was to make her somebody extremely confident, somebody very good at what she does. No nonsense – she just has no tolerance for that, you know? So, in particular, (she encounters) a new doctor on our show who is arrogant and a womanizer, and she just sees right through him. She has no time and no interest and is constantly putting him in his place, which is really kind of wonderful.” Guza gushes over the public’s response to Epiphany, “There’s been a huge response to her, which is just fascinating!”

    So, what is the key to Epiphany’s credibility as contrasted with the media portrayals we are used to seeing? Could it be Eddy’s actual experience working as an LVN in a hospital? “I’m just channeling other older nurses that I worked with. When I was new to the hospital, I watched the veterans for guidance,” explains Eddy, suggesting that what nurses pick up as more authentic is “just me putting my experiences into the character.” Eddy tells the story of her aunt, also a nurse. “One day my Aunty was working with a young doctor who was just barking out orders like an idiot. My Aunty said, ‘I’ve been nursing longer than you’ve been alive!’” (Doesn’t that sound just like something Epiphany might say?) Eddy says that after that incident, the doctor came to realize that her aunt could be a wonderful resource for him. Epiphany… well, make that Eddy… just really “gets it.” In fact, back in the beginning of the role when Eddy wore white quite a bit, she was so convincing that she was often mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something she knows.

    Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals.

    Sidestepping those stereotypes

    Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”

    Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she wa

    Picking a Career in Biotechnology
    If you find yourself drawn to the science field and you enjoy technology as well, you may be interested in a career in the biotechnology field. This field is amazingly diverse, and there are a variety of different career opportunities that you can choose from. Before you decide that you really do want a career in the biotechnology field, you may want to learn more about the field and what it has to offer you and what the requirements are, as well as the financial outlook as well. Various Career OptionsWithin the biotechnology field there are a myriad of career options for you to consider. You may want a career as a biological scientist that explores and discovers new things in the biotechnology field, there are also researchers as well within the field who do experiments and in depth research. Another career you may want to consider within this field is a career as a medical scientist. You will use biotechnology to make new medical discoveries and learn more about the body, disease, and even possible cures for known diseases as well. Food scientists and agricultural scientists are also careers that are available in the biotechnology field, if you enjoy working with food or agriculture.Becoming a chemist is another option in this field as well. Pharmacists are also considered to be a part of the biotechnology field, and in this field you will deal with medications, controlling them, filling prescription requests, and in some cases you may even work in the development of new drugs as well. Some other types of careers within this field include biotechnology engineers, science technicians, management analysts, and textile industry jobs as well.Education RequiredWhile the education in
    patients. She voices her opinion, and it is valued, listened to, and respected. As Eddy sees it, Epiphany’s foremost interest is the professionalism of her job – and nothing gets in the way of taking care of the patients. Sometimes, the really fun times, she gets right up there in another character’s face, whether a physician or the chief of staff or another nurse, to make sure that things happen the way they should. This is not some subservient nurse just “following doctor’s orders.” This is Epiphany. Serendipity or strategic planning?

    So, was this turnaround in the media’s classic portrayal of nursing intentional? Did GH actively plan to write in a nurse every bit as integral and respected as the doctors on the show? GH’s Emmy award-winning head writer, Robert Guza, Jr., lightheartedly explains, “I actually think that Epiphany thinks she’s at a bigger, higher level than the doctors.” Guza details what he had in mind for her. “The thing we wanted to do with Epiphany was to make her somebody extremely confident, somebody very good at what she does. No nonsense – she just has no tolerance for that, you know? So, in particular, (she encounters) a new doctor on our show who is arrogant and a womanizer, and she just sees right through him. She has no time and no interest and is constantly putting him in his place, which is really kind of wonderful.” Guza gushes over the public’s response to Epiphany, “There’s been a huge response to her, which is just fascinating!”

    So, what is the key to Epiphany’s credibility as contrasted with the media portrayals we are used to seeing? Could it be Eddy’s actual experience working as an LVN in a hospital? “I’m just channeling other older nurses that I worked with. When I was new to the hospital, I watched the veterans for guidance,” explains Eddy, suggesting that what nurses pick up as more authentic is “just me putting my experiences into the character.” Eddy tells the story of her aunt, also a nurse. “One day my Aunty was working with a young doctor who was just barking out orders like an idiot. My Aunty said, ‘I’ve been nursing longer than you’ve been alive!’” (Doesn’t that sound just like something Epiphany might say?) Eddy says that after that incident, the doctor came to realize that her aunt could be a wonderful resource for him. Epiphany… well, make that Eddy… just really “gets it.” In fact, back in the beginning of the role when Eddy wore white quite a bit, she was so convincing that she was often mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something she knows.

    Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals.

    Sidestepping those stereotypes

    Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”

    Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she wa

    Get More Clients Networking
    Most of the small business owners I know (and I know a lot of them) are not really happy with the return they get from their networking. They keep going because there is a positive return, but they want more. There are easy actions you can take to improve your return!One of the most important things to remember for most small business owners is NOT to sell your product/service at the meeting. You're selling the appointment! For example, I give a fr'ee coaching session – that's what I focus on selling at the meeting. If you have a Mary Kay business, you are selling the fr'ee facial. Perhaps you are trying to build your list for your email newsletter, in which case you are selling the fr'ee newsletter. Find a way for people to sample your product, and ‘sell' the sales meeting – whatever form that takes.Before you even enter the room, set an intention. What do you expect to gain at this meeting? Collect business cards from 4 potential strategic alliance partners, make 2 sales meeting appointments, give out samples to 12 potential clients, collect 6 email addresses – these are only a few possible examples of clear intentions.Many networkers have been trained to network further with others by meeting for coffee or lunch to build a closer relationship. This activity is great – in concept. In reality, you mostly waste a lot of time meeting with people who never hire you or refer business to you. A better use of your time is to get together with 2 or 3 strategically selected people for coffee or lunch.Two groups in my area regularly set up these meetings, and they have been extremely fruitful to me. There are rules to these meetings, however, and following these rules will y
    er the public’s response to Epiphany, “There’s been a huge response to her, which is just fascinating!”

    So, what is the key to Epiphany’s credibility as contrasted with the media portrayals we are used to seeing? Could it be Eddy’s actual experience working as an LVN in a hospital? “I’m just channeling other older nurses that I worked with. When I was new to the hospital, I watched the veterans for guidance,” explains Eddy, suggesting that what nurses pick up as more authentic is “just me putting my experiences into the character.” Eddy tells the story of her aunt, also a nurse. “One day my Aunty was working with a young doctor who was just barking out orders like an idiot. My Aunty said, ‘I’ve been nursing longer than you’ve been alive!’” (Doesn’t that sound just like something Epiphany might say?) Eddy says that after that incident, the doctor came to realize that her aunt could be a wonderful resource for him. Epiphany… well, make that Eddy… just really “gets it.” In fact, back in the beginning of the role when Eddy wore white quite a bit, she was so convincing that she was often mistaken for a nurse consultant on the set. Nursing is something she’s comfortable with, something she knows.

    Just like with Epiphany, Guza deliberately creates other complex characters. “We do this with Elizabeth, too (nurse Elizabeth Spencer, played by Rebecca Herbst). We show these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals.

    Sidestepping those stereotypes

    Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”

    Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she wa

    Making Ends Meet - Getting A Temporary Finance Job
    No matter where you live in the world, it is the nature of the economy of the world today that a number of jobs are transitional. The availability of jobs is never fixed because companies have to evolve in order to move forward from year to year. The economies of various countries have to roll with the demand in order to meet it and thus must tailor their products and services offered to that. As a result, some workers will consent to act on a temporary basis.Temporary employment can lead to a job in all kinds of industries, temporary finance jobs for example. It may be that some employees stay a week to fulfil a specific role whereas others stay on for months and make work towards turning their temporary finance job into a permanent position. Although temping is not a common thing in the workplace, it has a valid function today.If you are looking for an entry point into the finance industry then a temporary finance job may be the way to go. Various corporations and companies have a large number of employees and do not want the hassle of going through the recruitment process every day to fulfil the job roles needed. Temporary finance jobs fulfil the roles for them. Agencies are employed to recruit people to fulfil the temporary finance job roles and then the company will choose to hire individuals from the temporary contracts that individuals are given. Having a temporary finance job is just like trying out for the role in effect.People from all walks of life and educational backgrounds are competing to get a foot in the door of the financial industry via a temporary finance job. Even those with college degrees in accounting and finance are looking at it as an entry route into the indus
    ow these people in a hospital, in a work setting. It’s really important to see what these women do for a living, and you see them being very good at what they do in the hospital. And then, of course, they have to deal with enormous problems (because it’s a soap opera), and these personal difficulties frequently come up when they are still in the hospital.” It is creating this multilayered type of character that keeps GH authentic rather than using stereotypical tricks to portray professionals.

    Sidestepping those stereotypes

    Is it fair to say that GH steers away from exaggerated or false representations? “I think that’s accurate. If we are going to do it and we fall prey to that bad storytelling or bad characterization, it’s almost always somebody who you see somewhat violated, like a gangster’s moll or something, who isn’t grounded in a real situation, a real occupation.” That is how GH has avoided some of the mistakes that other shows have made, mistakes that have angered nursing professionals. When his characters have depth, Guza says,“We can see one way the nurses are with patients and their coworkers and then see them be completely different in their personal life.”

    Do nurses and fans sound off if they see something that departs from nursing reality? “Oh, constantly, constantly!” Guza replies. “Years ago, when I first started with Carly, she was a physical therapist. I can’t remember exactly what it was, but Carly was saying something disparaging nurses, like, ‘I’m a physical therapist, I’m better than nurses.’ And we got deluged with phone calls, letters, and emails. Everybody was coming down on me, and I’m like, ‘It’s Carly; that’s the way Carly thinks! Of course it’s not true!’”

    Guza says that the GH audience is very responsive and “savvy to all sorts of things. If we get something medically wrong, they’ll let us know about it, so we really have to be prepared.” Still, this is a television show, not a documentary on the Discovery Channel, and we watch it primarily for its entertainment value. And for that reason, Guza explains, they have to be able to take some license, but all within the bounds of reality. “They call you up and tell you, ‘This never happens; we would never do it that way.’ They really do keep you honest, but in a nice way.” That makes Sonya Eddy especially valuable in this role – an internal control, so to speak.

    Just as with Eddy, the influence or life experience that individual writers have had with nurses, doctors, or hospitals will come through in the way they write for a character. In turn, that portrayal is passed on to viewers.

    So, what experience did Guza have that influenced his creation of Epiphany, Elizabeth Spencer, or any of the characters on GH? Guza elaborates, “I guess I have a very positive take on nurses. I’ve had some experiences in my own life, and I’ve always liked them a lot. I love the fact that they have to balance a personal caring, a bedside manner, if you will, with medical expertise.” Keeping it true to form

    Through the years, General Hospital has been saluted for its approach on some groundbreaking medical subjects. In 1996, GH had a character named Stone Cates, who died from end-stage from AIDS after passing the virus to his girlfriend, Robin Scorpio. Ten years later, Robin is a physician living with HIV and having a relationship with Patrick Drake, a surgeon who incurs a sharps injury while performing a procedure on an HIV-positive patient. This is an opportunity for GH to present accurate information about the transmission of HIV as well as treatment options for those who have been exposed. Guza explains that, to stay current and accurate, they do an enormous amount of research, for example, incorporating into the characters’ dialogue how much HIV protocols now differ from what they were when Robin was diagnosed.

    So how much does dramatic license trump reality in sensitive clinical areas like this? It does, at times, no question, but the “moral of the story” still supports reality. A recent example was a brief story line that had a hospital employee from accounting wanting to transfer out a critically injured patient with end-stage AIDS because she had no insurance. The accountant thinks that no one will want to assist with the patient’s surgery anyway because of the risk of exposure to HIV. Realistic, no. It would not happen like that. But within the context of dramatic license, they did a lot of valid teaching about caring for patients who have HIV/AIDS, physiologically and psychologically. And the very touching endpoint came when Epiphany reported that they had staffing problems, all right – more volunteers to scrub in than they would ever need. Guza adds, “I wanted, and if I had more money, I would have liked to see all the people show up for the procedure, you know, like 20 people show up volunteering, but I didn’t have the budget for extras.”

    Reality check: The financial constraints of producing a show also impact what we see and how we see it. “We have very good research facilities. Whenever we do a sequence where you see the hospital at all, in particular, any kind of operating room procedure, a nurse will be there,” Guza explains. He says that we might even recognize GH’s on-site nurse consultant in the O.R. scenes. Look for her; she is in her late 30s or early 40s and has blond hair. She is a surgical nurse, not an actress, and her technical expertise is in play while they are shooting.

    Another strong story was in 1994 when character Monica Quartermaine battled breast cancer, and much more recently, a younger character, Emily Quartermaine (Monica’s adopted daughter), also developed breast cancer. Did GH consciously make an effort to pass useful information on to young women when Emily was diagnosed with breast cancer? Guza gives us a look into the writers’ minds, saying that they take the responsibility seriously. “When we did the story of Emily with breast cancer, we worked very closely with the Susan G. Komen Foundation. It was extraordinarily moving when people called or wrote to say, ‘You know, I was in Emily’s situation. I was in denial; I didn’t get checked. I watched your show; I went into the doctor’ or ‘I discovered a lump.’ I felt like that was much more important than getting ratings or winning more Emmys. You actually reach some people. That was one of the most gratifying things that happened during my history on this show.” It’s a wrap

    Sonya Eddy made the comment that daytime dramas imitate what’s going on in real life. But if that is the formula for a successful show, when will television portray a successful, professional nurse who is a man? Men account for somewhere between 5% and 10% of most graduating nursing classes. Is that enough to make television writers and producers sit up and take notice? Guza ponders, “We don’t intentionally NOT do it. We’ve had them in smal

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.diggitup.net/article/10161/diggitup-Modern-Nurse-Online-Nursing-Magazine-Features-Medias-Portrayl-of-Nurses.html">Modern Nurse, Online Nursing Magazine, Features Media's Portrayl of Nurses</a>

    BB link (for phorums):
    [url=http://www.diggitup.net/article/10161/diggitup-Modern-Nurse-Online-Nursing-Magazine-Features-Medias-Portrayl-of-Nurses.html]Modern Nurse, Online Nursing Magazine, Features Media's Portrayl of Nurses[/url]

    Related Articles:

    Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

    Advertising to Augment Returns

    Starting your Career as a Freelance Illustrator or Graphic Designer

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com

    zabawki-shop.przeworsk.pl fryzury karnawałowe loans direct lenders cash advance loans short term loans uk