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Digg it UP - Use The Right Benefit Statements on Your Website (and in All Your Marketing)
Why is listening so difficult, and what can we do about it? Why do"rumors and hearsay continue, and how do we stop them? The first step is to uncover the root of these problems, which in turn will provide some solutions.Problem One: People Don’t ListenAlthough studies differ on the matter, many conclude that
I encourage each of you beef cattle breeders to consider these four steps in your Beef Cattle Marketing program.BUILD THE RIGHT PRODUCT There is no question that the most important thing in seedstock marketing is to develop the right product. That product is cattle with the kind of genetics that satisfy customers, sol
There could be so many benefit statements for your business, how do you choose?
Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don't know how to purchase it or don't perceive it fulfills a want or need, there can be no sale.
The key word in that paragraph is ‘perceive'. Your marketing, and therefore your benefit statements, should focus on the perception in the marketplace, not necessarily the actual benefit.
For example, in my business one of the greatest benefits many of my clients realize AFTER working with me is confidence. My clients' confidence in their business abilities sometimes skyrockets. So why don't I market based on this? Confidence is so important in business ownership. Prospective customers will often decide against making a purchase because they sense a lack of confidence in the se
Who would want to start an online pet store. Pet lovers ofcourse. Indeed a love of pets is probably the number one criteria for setting up a small pet shop online. A pet store run online can be based upon a number of products such as wholesale pet supply stores, pet food or some other pet product.Starting a pet-based home
Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don't know how to purchase it or don't perceive it fulfills a want or need, there can be no sale.
The key word in that paragraph is ‘perceive'. Your marketing, and therefore your benefit statements, should focus on the perception in the marketplace, not necessarily the actual benefit.
For example, in my business one of the greatest benefits many of my clients realize AFTER working with me is confidence. My clients' confidence in their business abilities sometimes skyrockets. So why don't I market based on this? Confidence is so important in business ownership. Prospective customers will often decide against making a purchase because they sense a lack of confidence in the s
As much as we’d like everyone to be our clone: same work ethic, owner mentality, intelligence level, capable of seeing the big picture and multi-tasking, that’s just not reality. Let’s face it – you and I are the only truly superior business people and everyone else is striving to be us. But seriously, everyone brings their own
The key word in that paragraph is ‘perceive'. Your marketing, and therefore your benefit statements, should focus on the perception in the marketplace, not necessarily the actual benefit.
For example, in my business one of the greatest benefits many of my clients realize AFTER working with me is confidence. My clients' confidence in their business abilities sometimes skyrockets. So why don't I market based on this? Confidence is so important in business ownership. Prospective customers will often decide against making a purchase because they sense a lack of confidence in the s
Whenever we throw something away, whether in the garbage can, the compost, or the recycling, it can smell terrible. Rotting organic matter smells especially badly. But it can also become rich compost for fertilizing the garden. The fragrant rose and the stinking garbage are two sides of the same existence. Without one, the other
For example, in my business one of the greatest benefits many of my clients realize AFTER working with me is confidence. My clients' confidence in their business abilities sometimes skyrockets. So why don't I market based on this? Confidence is so important in business ownership. Prospective customers will often decide against making a purchase because they sense a lack of confidence in the s
Rob hangs around when others are talking, always lingers a little after meetings, and just starts talking when people are working. His game is to get people talking whether they want to talk or not.Once people are talking, he jumps in or says something like, 'I could not help hearing what you were talking about.' Of course
When prospects are considering hiring me, they do not perceive that they have a confidence problem! Therefore, if I am marketing to my target market based on increasing their confidence, my marketing will fall flat. It will not connect with my target at all.
My target market comes to me mostly because they lack certain business knowledge or are overwhelmed by all the business stuff and need an advisor as well as a coach.
Here's another example. A couple is having love life issues in their relationship, and a couples therapist is looking for clients. The actual problem may be that the man is not saying anything remotely romantic, and the woman is too critical. They don't see it that way before they have gone through the therapy, so if the therapist markets herself based on men and women not communicating well, she won't get these clients.
If, on the other hand, the therapist markets h
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