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    2007 Thoughts on Starting a Mobile Oil Change Business
    For those of us who love cars and are mechanically inclined starting a small business, which has to do with auto-maintenance, makes a lot of sense. Many folks would love to own their own business as part of their American Dream. The question is what type of business can we see ourselves enjoying and excelling at and how on Earth would we come up with the $500,000 to $1,000,000 to start an Auto Maintenance Shop? Even renting a bay and buying all the equipment can be costly and run $100,000 to $250,000.This is why many just starting out consider running a mobile oil change business instead. By running a mobile oil change business you delete the need for an expensive shop and can rent a small industrial space to park the equipment and store the bulk oil and waste oil for pickup. Startin
    e longer you stay in that situation. Three years later, I’m still in that situation. It’s a dangerous choice to make: Do you spend every penny you have, still in debt from all those student loans, just so you can see your parents only on the holidays? Do you scrounge and save, live at home and be treated like a child? I thought it was a no-brainer. I was broke, I had been an English major and I was $23,000 in debt with student loans. I went home to my mommy and daddy. So what if I couldn’t come and go as I pleased? So what if I still wore my old blue robe with yellow ducks? I could do whatever I wanted in my own lit
    What Makes a Good Marketing Consultant?
    I spent over thirty years of my life as an advertising consultant and I must say it’s been an amazing experience. I’ve met terrific businesses, people, and made many friends. But the single most reward was the knowledge I gained from all their stories. These interactions made me a better consultant as I was able to pass this insight onto my clients. Yet, this alone, did not make me a good consultant. Rather, it was my attitude toward the customer.Sure, I did the usual job of researching the business, asking all the: who, what, where, why, and how questions that were expected of someone delving into their background. I also uncovered all the features and benefits of the product or service, Above all that, I had a goal of actually helping the client succeed.
    When choosing a career for yourself, you think about two things: One, you think about what you like to do. Do you enjoy being around people all day? Maybe it’s that you love arts and crafts. Second, you think about what skills you’ve acquired, be it from school or from life. Are you good at analyzing situations? Maybe your specialty is creating peace between two competing forces. Can you correct a sentence like no other? Are you good at teaching a skill? Kids? Street smarts? Or is it that you’re really good at selling things? For me, it all came down to one, simple question: What do you do with a degree in English? I’ve asked myself this question almost every day for the past three years and I still don’t have an answer.

    When I graduated from college, aside from the normal grunts and groans of “get a job,” I think the first thing someone asked me was “Well…” and then an Expectant Pause. “What are you going to do with your life?” For some reason, throughout my five years at college, whenever I heard this question, I always had some witty and sarcastic reply ready, like “Oh, you know, you’ll find me over on that street corner, in my box.” We had a good laugh and the topic was usually changed. I didn’t take it seriously, but then again, I didn’t know too many college students who took anything seriously. Not speaking for anyone else, I never took it seriously because I figured that when I finally graduated, I’d have it all figured out because I’d be an Adult. Adults can make decisions. Adults know what they want, when they want it and how to get it. Adults don’t eat cream cheese and jelly on mini-bagels, nor do they gulp down hot chocolate with marshmallows and whipped cream. In their pajamas. And when they do wear pajamas, it’s something sophisticated like plaid or polka dots, not Happy Bunny or cute purple puppies.

    Clearly, I was not an Adult. Sure, I was 22 years young, but when I wasn’t at school, I was still living in the house I grew up in, across the hall from my parents’ bedroom. I wore giant pink bunny slippers, sweatpants and my boyfriend’s oversized sweatshirts. My mother made me dinner and my father did my laundry. This isn’t in any way their fault – of course you want to make life as comfortable as possible for your children, the fruit of your loins – but partially because of this, I still felt like a child. In being treated like a child, in feeling like a child, it becomes increasingly more difficult to make that transition to adulthood the longer you stay in that situation. Three years later, I’m still in that situation. It’s a dangerous choice to make: Do you spend every penny you have, still in debt from all those student loans, just so you can see your parents only on the holidays? Do you scrounge and save, live at home and be treated like a child? I thought it was a no-brainer. I was broke, I had been an English major and I was $23,000 in debt with student loans. I went home to my mommy and daddy. So what if I couldn’t come and go as I pleased? So what if I still wore my old blue robe with yellow ducks? I could do whatever I wanted in my own litt

    Make a Habit of Always Having Cards With You So that You are Always Ready
    Make a habit of always having cards with you so that you are always ready to hand them out when necessary. You need to think of ways that you can distribute your cards, without annoying people or invading their space. Frequent busy areas around your premises like shopping malls and car parks and hand them out to passers by.Networking with business cards is a good way of building up a directory of companies that you could possibly do business with later on. When you attend social or business meetings, or any type of workshop or industrial shows, remember to take your cards with you. You can hand them out to the exhibitors and visitors and acquaint your self with them. At the same time you can receive their cards in return and start building up a mini directory of your own of peop
    e asked myself this question almost every day for the past three years and I still don’t have an answer.

    When I graduated from college, aside from the normal grunts and groans of “get a job,” I think the first thing someone asked me was “Well…” and then an Expectant Pause. “What are you going to do with your life?” For some reason, throughout my five years at college, whenever I heard this question, I always had some witty and sarcastic reply ready, like “Oh, you know, you’ll find me over on that street corner, in my box.” We had a good laugh and the topic was usually changed. I didn’t take it seriously, but then again, I didn’t know too many college students who took anything seriously. Not speaking for anyone else, I never took it seriously because I figured that when I finally graduated, I’d have it all figured out because I’d be an Adult. Adults can make decisions. Adults know what they want, when they want it and how to get it. Adults don’t eat cream cheese and jelly on mini-bagels, nor do they gulp down hot chocolate with marshmallows and whipped cream. In their pajamas. And when they do wear pajamas, it’s something sophisticated like plaid or polka dots, not Happy Bunny or cute purple puppies.

    Clearly, I was not an Adult. Sure, I was 22 years young, but when I wasn’t at school, I was still living in the house I grew up in, across the hall from my parents’ bedroom. I wore giant pink bunny slippers, sweatpants and my boyfriend’s oversized sweatshirts. My mother made me dinner and my father did my laundry. This isn’t in any way their fault – of course you want to make life as comfortable as possible for your children, the fruit of your loins – but partially because of this, I still felt like a child. In being treated like a child, in feeling like a child, it becomes increasingly more difficult to make that transition to adulthood the longer you stay in that situation. Three years later, I’m still in that situation. It’s a dangerous choice to make: Do you spend every penny you have, still in debt from all those student loans, just so you can see your parents only on the holidays? Do you scrounge and save, live at home and be treated like a child? I thought it was a no-brainer. I was broke, I had been an English major and I was $23,000 in debt with student loans. I went home to my mommy and daddy. So what if I couldn’t come and go as I pleased? So what if I still wore my old blue robe with yellow ducks? I could do whatever I wanted in my own lit

    Yellow Page Ads No-No's -- Part 1
    You may have an ad that’s barely holding it’s own and not even know it. But there is a simple test. Make a copy and ask for feedback from employees, friends, relatives and total strangers. In fact, the last group is best because they will be the most honest. If you have a store, it’s pretty easy. Post the ad at the front counter and ask your customers to fill out a form explaining you need to find out what they would change in the ad in exchange for 10% off their next purchase. Therefore, assuming they gave their response, you now know that everyone hates your headline. So what do you do?First, realize why they disliked it. Did you just put your name out there, big and bold? Shame on you. Unless you’re Wal-Mart or Microsoft, how important is Smith Carpet Cleaning? Or, are you “Qualif
    again, I didn’t know too many college students who took anything seriously. Not speaking for anyone else, I never took it seriously because I figured that when I finally graduated, I’d have it all figured out because I’d be an Adult. Adults can make decisions. Adults know what they want, when they want it and how to get it. Adults don’t eat cream cheese and jelly on mini-bagels, nor do they gulp down hot chocolate with marshmallows and whipped cream. In their pajamas. And when they do wear pajamas, it’s something sophisticated like plaid or polka dots, not Happy Bunny or cute purple puppies.

    Clearly, I was not an Adult. Sure, I was 22 years young, but when I wasn’t at school, I was still living in the house I grew up in, across the hall from my parents’ bedroom. I wore giant pink bunny slippers, sweatpants and my boyfriend’s oversized sweatshirts. My mother made me dinner and my father did my laundry. This isn’t in any way their fault – of course you want to make life as comfortable as possible for your children, the fruit of your loins – but partially because of this, I still felt like a child. In being treated like a child, in feeling like a child, it becomes increasingly more difficult to make that transition to adulthood the longer you stay in that situation. Three years later, I’m still in that situation. It’s a dangerous choice to make: Do you spend every penny you have, still in debt from all those student loans, just so you can see your parents only on the holidays? Do you scrounge and save, live at home and be treated like a child? I thought it was a no-brainer. I was broke, I had been an English major and I was $23,000 in debt with student loans. I went home to my mommy and daddy. So what if I couldn’t come and go as I pleased? So what if I still wore my old blue robe with yellow ducks? I could do whatever I wanted in my own lit

    Who Knows Advertising Best; An Advertising Salesman or an Entrepreneur Paying for It?
    Often we read articles on the Internet about business from some pretty seasoned veterans indeed. Unfortunately all too often the people writing these articles are self proclaimed Gurus of marketing or advertising, who are not seasoned entrepreneurs. In fact very few seasoned entrepreneurs have any reason to write about such things unless they are completely retired and therefore writing a biography or have switched careers.So, really who knows Advertising Best; an Advertising Salesman or an Entrepreneur who has spent his career writing checks to pay for it? It is a good question indeed. Why should this be an issue you ask? Well, some advertising salesmen have had some formal education in advertising, human psychology and consumer buying behavior and they trump these brain-washing exe
    Adult. Sure, I was 22 years young, but when I wasn’t at school, I was still living in the house I grew up in, across the hall from my parents’ bedroom. I wore giant pink bunny slippers, sweatpants and my boyfriend’s oversized sweatshirts. My mother made me dinner and my father did my laundry. This isn’t in any way their fault – of course you want to make life as comfortable as possible for your children, the fruit of your loins – but partially because of this, I still felt like a child. In being treated like a child, in feeling like a child, it becomes increasingly more difficult to make that transition to adulthood the longer you stay in that situation. Three years later, I’m still in that situation. It’s a dangerous choice to make: Do you spend every penny you have, still in debt from all those student loans, just so you can see your parents only on the holidays? Do you scrounge and save, live at home and be treated like a child? I thought it was a no-brainer. I was broke, I had been an English major and I was $23,000 in debt with student loans. I went home to my mommy and daddy. So what if I couldn’t come and go as I pleased? So what if I still wore my old blue robe with yellow ducks? I could do whatever I wanted in my own lit
    Dealing with Workplace Disappointment
    Workplace disappointment is a growing problem in today’s small business IT marketplace, the inability for technicians to deliver quality and timely services to clients due to increasing demands and lack of quality talent in the available talent pool right through to vendors not coming through on promises in the channel is causing the level of disappointment to rise right through the ceiling.What happens when disappointment takes over? This is a huge problem for business leaders in the small business world. When it is a small issue and not tackled in the early stages can grow to become a over powering concern which can lead to mental health issues like depression and other an overall feelings of “why bother”.Many owners of small business consulting firms when they hit the sta
    e longer you stay in that situation. Three years later, I’m still in that situation. It’s a dangerous choice to make: Do you spend every penny you have, still in debt from all those student loans, just so you can see your parents only on the holidays? Do you scrounge and save, live at home and be treated like a child? I thought it was a no-brainer. I was broke, I had been an English major and I was $23,000 in debt with student loans. I went home to my mommy and daddy. So what if I couldn’t come and go as I pleased? So what if I still wore my old blue robe with yellow ducks? I could do whatever I wanted in my own little space of a room, and also, when I was sick, I knew I’d automatically have someone to take care of me.

    But, still, the question of qualifications plagued me. It followed me everywhere I went, through every classified ad I read. It followed me through everything I wasn’t qualified to do, through meals and movies and long sessions spent at Friendly’s gorging myself on ice cream because I had no qualifications.

    If it were up to me, I’d create a game show. It’d be called “Choose a Career: The Wheel of Fortune.” How great would that be? You go through all of your schooling, or not, and then get a spot on the show. Each “contestant” would come up, bright eyed and bushy tailed, to the Career Wheel, a mystical force that would head you off toward, guide you to, your next step in life, your life’s purpose. You don’t end up spending years of your precious life at an unsatisfying job, wasting your days away until you choose what you should’ve chosen years ago. You don’t have to dig down, deep inside, soul-search your innermost wishes to find out what you really want to do with yourself, what you’re actually qualified to do. You can’t be disappointed in yourself because, hey, you didn’t choose it, the Career Wheel did.

    It’s not like I hadn’t tried a few “careers” out. In my short time out of college, I had been a receptionist at a sign company where I was given a 20-minute break everyday, no benefits and where I had to baby-sit the boss’ children. I had been a substitute teacher at my old high school where the students would curse at me in Spanish when I told them I didn’t care that their friend was waiting for them in the hallway. I had been a talent agency intern. I had been a personal assistant and later, an office manager, at a commercial real estate firm. At least I knew what I didn’t want to do.

    Which leads me back to the beginning and again, we have the question of: What do you do with a degree in English? What were my skills? I could write a sentence. I could edit that sentence. I could read. A lot. I was well-versed in ready entire 500-page books in two days. I was also really good at pretending like I had some really deep thoughts about it, when all I was really thinking was “Does this book make my thighs look big?” I could teach, but I’d soured on that a long time ago. I’m creative. I’m excellent at organizing. I write well. I’m moody and sometimes dramatic. I really like to write. I’m good at solving problems, proofreading, editing, re

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