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  • Digg it UP - Wall Street to Main Street: News, Views and Commentary: June 9, 2006

    CAN-SPAM for good
    Have you noticed lately that the amount of junk mail has actually decreased in your mailbox? Mine has. It took a while to realize it, and credit card offers not withstanding, the amount of other unsolicited mail has dramatically increased in the past year or two. Chalk that up to the cost of stamps and the economic advantage of sending email which has unfortunately more than made up for it. With the cost of computers and high speed connections going down, I suppose it was inevitable, but is anyone actually answering the solicitations for amorous relationships, anatomy modifications, and get rich quick schemes? If so I wish they would stop, so it all dries up sooner rather than later. The improper use of e-mail is giving what otherwise would be a very elegant and cost effective communication and advertising medium a bad wrap.As a small business owner, here are some things you can do to stay on the good side of all of us, while getting a lot more bang for your marketing buck. The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) provides some clear, logical, and even courteous guidelines (laws) on the sending of commercial e-mail.1. You must use accurate “To” and “From” fields as well as routing, domain and e-mail addresses. No pseudo-names, or forwarding through another server to hide your identity.2. The subject line can not mislead the recipient about the content of your message.3. You must give your recipients an opt-out method via electronic means (i.e. right now and up to 30 days from now) such as cancellation link, return e-mail address etc. and you must honor those requests within 10 days.4. All commercial e-mail must include a valid postal address and be clearly identified as commercial or advertisement.Additional provisions: No “harvesting” of email addresses from websites, web services, “dictionary attack” or other automated means of generating addresses. Use addresses that have been offered with a clear understanding of your intended usage, then s
    rs to “Wall Street to Main Street” than ever, and that just shows you that investors are looking for guidance, and we’re trying hard to do that for you. Investment advisers, stockbrokers, and even several investment clubs added themselves to the list of subscribers yesterday, so we have to be doing something right.

    Now that we established where we stand lets move forward a

    Seven Easy Steps to Boost Your Professional Image With Adobe
    Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today’s most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for free.Unfortunately, however, few take full advantage of Acrobat’s capabilities. As a result, their documents are not as effective as they could be.Here are seven easy ways to improve the image and effectiveness of your Acrobat files.1. Activate links:E-mail and web site URLs on many Acrobat files look like active links, but don’t function. Although blue and underlined, the links do not take readers to different pages in the publication, launch their e-mail program and address an e-mail, or open an Internet browser and go to a web site.After creating an Acrobat file, you must activate the links. Start by selecting the Advanced Editing Option, and use the Link tool, to outline the link, assign an action, and format the link.Then, you must remember to re-save your Acrobat publication.Most important, every time you return to the original program and make any changes and create an updated Acrobat file, you must remember to reactivate the links! Otherwise, the links will no longer function—even though they will still appear blue and underlined.2. Insert and delete pages:The full version of Acrobat Distiller permits you to insert, delete, and extract—or copy—pages from one Acrobat document to another.This permits you to create “composite” publications containing pages created with several software programs.You can include pages created with a variety of software applications with a framework created using Microsoft word. This newsletter, for example, contains a copy of the Mind Map I used to organize my thoughts. The page shows how you can use Mind Mapping to do better work in less time.3. Save as...Acrobat’s Save As... command permits you to create a composite document, separate from the original .PDF files. This makes it easy to reu
    It’s Friday June 9, 2006, and yesterday was a wild day, the Dow dropped over 177 points at one point and was down for most of the day and the money started flowing in at about 2:50pm EST giving a small boost to the Dow and it finally closed up a pinch, just over 7 points.. The bottom line here is that you have to begin looking at stocks on an individual basis and don’t continue to look at the S&P, the Dow or the Nasdaq Composite as a gauge because it will not guide you through this rollercoaster ride.

    This is why we feature individual stocks and give our outlook based on the company and the industry. If the stock is not a slave to the Dow but gets dragged down in the process you should be all over it because that is an opportunity.

    This market will continue to go up and down and sideways until there is some clarity in regards to an interest rate hike. This is not just a problem for U.S. markets but worldwide and if anyone tells you any different they are not doing you a service. Interest rates around the globe were raised yesterday as inflation worries loom.

    We received plenty of emails from our listeners and readers asking for direction, asking us whether they should buy, sell or hold a particular issue. We do not feature each and every email or question because when you ask for our direction we do our homework so that we are giving you our best outlook on the stock, and not doing it on the fly because that could cause more harm than good.

    Yesterday we had more new subscribers to “Wall Street to Main Street” than ever, and that just shows you that investors are looking for guidance, and we’re trying hard to do that for you. Investment advisers, stockbrokers, and even several investment clubs added themselves to the list of subscribers yesterday, so we have to be doing something right.

    Now that we established where we stand lets move forward an

    Interview Basics -- BE ON TIME
    Okay, everyone knows that you are suppose to be on time to a job interview, right? Wrong, just moments ago I completed a phone call from one of my hiring clients who had an interview set for 2pm. The interviewee arrived at 2:25pm, explaining that the DC metro traffic was busy and delayed their arrival. Sorry, no excuse is good enough. The hiring authority in this case sent a subordinate out to collect the delayed applicant's resume and inform them to contact their recruiter -- me -- for a "possible" reschedule of the job interview. No reschedule will occur. Not only does the employer refuse to reschedule a person who cannot exhibit good time management, but it wastes the time of their recruiter too, and paints the recruiter as a questionable source of good job candidates. And yet, there are some easy tactics that will eliminate this issue.If you don't know the exact location of your interview, drive there beforehand, so you don't get lost or misunderstand the traffic patterns. The idea is to get there early enough to show you are a responsible employee who doesn't leave things to chance.In the example we have today -- a real life example, a qualified and interested job applicant has lost the employment opportunity that they hoped they could obtain, all because they didn't look ahead enough to check the typical traffic patterns at the time of day their interview was scheduled. And before you begin to build and glue internal opinions of this example that paints the employer/interviewer as being too stringent, consider how you might react if you were the interviewer, the one responsible for identifying and hiring an individual you can rely upon to show up for work on time, do the job in the timeframe required, to see a project through to completion without excuses -- if you were that person and you set an interview whereby the applicant not only didn't show up on time, they didn't call (despite having a cell phone) to report their possible tardiness, and to top it off -- they only lived 20 minutes away... how would you react?
    to look at the S&P, the Dow or the Nasdaq Composite as a gauge because it will not guide you through this rollercoaster ride.

    This is why we feature individual stocks and give our outlook based on the company and the industry. If the stock is not a slave to the Dow but gets dragged down in the process you should be all over it because that is an opportunity.

    This market will continue to go up and down and sideways until there is some clarity in regards to an interest rate hike. This is not just a problem for U.S. markets but worldwide and if anyone tells you any different they are not doing you a service. Interest rates around the globe were raised yesterday as inflation worries loom.

    We received plenty of emails from our listeners and readers asking for direction, asking us whether they should buy, sell or hold a particular issue. We do not feature each and every email or question because when you ask for our direction we do our homework so that we are giving you our best outlook on the stock, and not doing it on the fly because that could cause more harm than good.

    Yesterday we had more new subscribers to “Wall Street to Main Street” than ever, and that just shows you that investors are looking for guidance, and we’re trying hard to do that for you. Investment advisers, stockbrokers, and even several investment clubs added themselves to the list of subscribers yesterday, so we have to be doing something right.

    Now that we established where we stand lets move forward a

    Winning the War On Spam
    For years I didn't worry much about spam.But lately it's got out of control. Over half of my email is now spam, and it was growing by the week - until I took action.This article shows you some strategies for winning the war on spam.------------------------------------------------How Do They Get Your Address?------------------------------------------------In the old days, spammers got their addresses mainly from Newsgroups - if you didn't post to Newsgroups, you were reasonably safe. But they're now using a much more efficient method to build their lists - email harvesters.Email harvesters are robots that roam the Internet collecting email addresses from web pages. Examples are EmailSiphon, Cherry Picker, Web Weasel, Web Bandit and Email Wolf, to name just a few.How can you protect yourself from email harvesters?By 'munging' (mung = 'mash until no good') or cloaking your email address.There are many ways of munging your address - the easiest technique is to use ASCII code for the punctuation in your email address (instead of symbols).For the colon after mailto use : and for the @ symbol use @ and for the period use . . With this method, your email address would become:mailto:yourname@yourdomain.combut it will display as:mailto:yourname@yourdomain.comYour email address will appear exactly as it did before, and it will still be 'clickable', but email harvesters will ignore it and move on.There are also JavaScript's that you can insert into your web page that will make your email address visible to humans but invisible to harvesting programs. Here's one that works very well: http://pointlessprocess.com/JavaScripts/anti-spam.htm-----------------------------How To Fight Spam-----------------------------The most important thing is never, ever, reply to spam.Most spam contains an innocent-looking 'remove me' email address. Do not use it. Here's why:Spammers typically buy a CD con
    ket will continue to go up and down and sideways until there is some clarity in regards to an interest rate hike. This is not just a problem for U.S. markets but worldwide and if anyone tells you any different they are not doing you a service. Interest rates around the globe were raised yesterday as inflation worries loom.

    We received plenty of emails from our listeners and readers asking for direction, asking us whether they should buy, sell or hold a particular issue. We do not feature each and every email or question because when you ask for our direction we do our homework so that we are giving you our best outlook on the stock, and not doing it on the fly because that could cause more harm than good.

    Yesterday we had more new subscribers to “Wall Street to Main Street” than ever, and that just shows you that investors are looking for guidance, and we’re trying hard to do that for you. Investment advisers, stockbrokers, and even several investment clubs added themselves to the list of subscribers yesterday, so we have to be doing something right.

    Now that we established where we stand lets move forward a

    Finding a Low Cost Invoice Factoring Solution for Your Business
    Factoring may be one of the least well known and yet most used financing tools for business around. How does it work? Simply, you are given a loan backed by unpaid invoices. This allows you, as a small business, to cover payroll and other expenses while you wait for outstanding invoices to be paid. The overall process includes applying for the factoring and then you must keep track of all unpaid invoices that are from companies with established credit.So with that in mind, then, finding a low cost invoice factoring solution for your business becomes incredibly important. Factoring allows you to take invoices and turn them into cash, but how much you are charged certainly plays a role in whether or not you will take advantage of factoring as a service. Here, then, are a few tips on finding a low cost invoice factoring solution for your business.The best place to start your attempt at finding a low cost invoice factoring solution for your business is to look online. When you search for factoring solutions, you will find that there are a number of institutions available on line who offers the service. By starting on line with your search, you will find that you can look over a number of institutions and compare prices quickly and without leaving the house. Most offer quotes through online forms so that you can get an idea of where the market is as far as cost of factoring.Secondly, when you are finding a low cost invoice factoring solution for your business, you should check with local institutions. If you are a small business, you may want to look with banks and financial institutions who work with small businesses often. At times, it can be to your advantage to talk with someone face to face. Also, since you will have already done research online, you will already know what a good deal looks like. This can be of great help to you when you are quoted rates and fees for factoring with your invoices.Finally, finding a low cost invoice factoring solution for your business is about sitting down with all the information yo
    d readers asking for direction, asking us whether they should buy, sell or hold a particular issue. We do not feature each and every email or question because when you ask for our direction we do our homework so that we are giving you our best outlook on the stock, and not doing it on the fly because that could cause more harm than good.

    Yesterday we had more new subscribers to “Wall Street to Main Street” than ever, and that just shows you that investors are looking for guidance, and we’re trying hard to do that for you. Investment advisers, stockbrokers, and even several investment clubs added themselves to the list of subscribers yesterday, so we have to be doing something right.

    Now that we established where we stand lets move forward a

    Managers: Why Not PR Like This?
    I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way that produces the behaviors you need to achieve your objectives.It all comes together when you persuade those important outside audiences to your way of thinking by doing something about their perceptions, thus moving many of them to take actions that help your department, division or subsidiary succeed.I believe the Rosetta Stone that allows such “magic” to happen is the fundamental premise of public relations, and it looks like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.And the payoffs can be manifold. Welcome increases in sales floor activity; customers starting to make repeat purchases; capital givers and specifying sources showing up on your doorstep; new suggestions for joint ventures and strategic alliances; prospects sniffing around; local thoughtleaders beginning to seek you out, and new recognition of you and your operation as a key member of the business, non-profit or association communities.Meet with the public relations professionals employed by, or assigned to your unit and get two matters clearly understood. Make certain they accept the fact that inaccurate perceptions almost always lead to behaviors that can hinder your operation. And that they may be called upon to assist the key target audience perception monitoring effort.Because your public relations staff is already in the perception and behavior business, they really should play a direct role in the initial opinion monitoring project. You can always hire a professional survey firm, but that’s the expensive way to d
    rs to “Wall Street to Main Street” than ever, and that just shows you that investors are looking for guidance, and we’re trying hard to do that for you. Investment advisers, stockbrokers, and even several investment clubs added themselves to the list of subscribers yesterday, so we have to be doing something right.

    Now that we established where we stand lets move forward and try to cherry pick those stocks that have been oversold by not only institutions but by investors.

    Movers and Shakers

    Some major movers in yesterdays trading session include Overstock.com (NASDAQ: OSTK), which traded up $1.56 to close at $23.16, now we are talking about a company that has negative earnings to the tune of $1.20a a share. It is bouncing off of its 52 week low of $20.89, so in other words this is a dead cat bouncing. Even with they added a quicker checkout process on their site by implementing AuctionCheckout.com's online payment service, this still won’t bring it back to life. Companies that actually earn money were driven down on Thursday and there was no real reason why this puppy made upward movement, it’s an anomaly I guess.

    Allegheny Technology (NYSE: ATI) traded up $3.50 to close on $62.75, now it wasn’t as simple as the stock just moving up, it went down with the rest of the market, traded as low as $54 78 before the buying starting flowing back into the stock. When you see a stock like Allegheny Tech traded down that low and that fast you have to find out why, nothing fundamentally changed with the company. Actually Leo Larkin an Analyst with Standard & Poor’s Equity Research recently upgraded the stock from a Sell to a Hold., he actually forecasted 2006 earnings of $4.40 for the company, they posted an EPS of $3.60 for 2005, so S&P sees growth. These are the type of companies that you have to seek out, those that are oversold for no good reason. The demand

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