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Creating the Perfect Advertising Headline
My background begins with a degree in advertising, running my own ad agency, followed by 25 years as an advertising consultant for the Yellow Pages. During those 35 years, I believe that I’ve learned a thing or two or three about what makes a successful ad campaign. I even wrote a book about my directory experiences and how to make more effective Yellow Page ads while saving money. But enough about me, this is about you and what you need to do to bring in that consumer.From the title, you have already gathered it starts with the headline. Whether it’s a newspaper, magazine, or Yellow Page ad, the headline is like the ignition of the car. Without one or at least a good working one, nothing happens. The car may stutter or whine, but the end result is wasted time, for both you and the reader. I was always amazed at what my client suggested for headlines in their YP ads. Can you guess what they asked for?Most felt that it should just contain their name. In most cases, they figured that was enough. Now if their name happened to be, “Jones Plumbing, where we fix all pipes and drains for a low price with 20 years experience and have a full, money-back guarantee,” I would disagree. Many only wanted their name, like “Harvey’s Appliance Repair” across the entire top. Now what does that really tell us? To begin with, the ad was already under “Appliance Repair,” in the phone book. And why would I want to give someone my business simply because his name was Harvey? Even if it was “Smith Toyota Auto Sales,” does that alone convince you to go there to buy your next Corolla when there are five other Toyota dealerships? I think not.The headline is

online advertising, payments and communications so they can connect with even more Web surfers than they already do. This is a strategic move for both companies as they band together to combat the mighty Google.

As we anticipated Las Vegas Sands (NYSE: LVS) beat the competition and has won the bid to build Singapore's first casino this morning. LVS is the largest casino operator in the world and this entry into Singapore is a big step for the company as the profit margins in Asia for casinos are much higher than in the United States so you can expect Las Vegas Sands to easily traded above its 52 week high of $73.14, as investors and institutions begin to realize their future potential. This company could actually bring in more revenue than ever once this casino is completed.

Movers and Shakers

Joint Ventures: Five Powerful Tips for Building JV Relationships
One of the best and fastest ways to build your business and maximize your profits is to develop joint venture partnerships. Here a five powerful tips that will greatly enhance your ability to build strong, lasting, and mutually beneficial JV relationships.Tip #1 – Don’t Let Fear of Rejection Hinder Your EffortsDr. Joe Vitale, www.MrFire.com, is a very successful copywriter and best-selling author. I’m sure he’d never heard of me when I contacted him via email about my recent “Networkaholics Revealed” ebook project. So I didn’t really expect a response from Joe. But I sent him an email anyway. After all, I really had nothing to lose… and a lot to gain if he responded.And he did!Why? Perhaps because I was doing what he himself had done early in his career -– reaching out to someone of a higher level.Joe said, “When I was first starting out as a writer, people way above me, such as famed copywriter Bob Bly, helped me. In later years, marketing gurus such as Murray Raphel and later Paul Hartunian, all helped me. I simply wrote to them. They sensed my sincerity and offered guidance. Today I do the same for others.”Joe did that for me.Was I nervous about contacting Joe and other big-name successes? You bet! But I didn’t let that stop me.According to Chip Tarver, www.FirstContactSecrets.com, you must put your fears aside. “Most people have a fear of rejection,” Chip said. “The most important thing to keep in mind is that you are typically not rejected, your idea is. So try not to take that personally.“Remember that failure is something to be cherished, because it gets you closer to s

It’s Friday May 26, 2006, and it’s the last day of the trading week and the beginning of a three-day weekend for the market. First and foremost we want to remind everyone to lower their flags to half-staff in memory of the soldiers that have fallen in battle to keep the United States of America free. We also want to send our thoughts out to all the families of fallen soldiers of the most recent war that is taking place in Iraq.

Now lets get down to business, history was made yesterday and some justice was served in a Texas Courtroom, as Ken Lay and Jeff Skilling were found guilty. This is the pair that single handedly forced the Sarbanes-Oxley Act or SOX to be established following the collapse of Enron that left many people without pensions to fall back on. So this is a little retribution as the pair could spend the rest of their lives in prison. They will appeal to verdict but it may do them no good, as they will just delay the inevitable a few more months or so. I don’t think that anyone was really shocked by the verdict but the families of the defendants, as Lay and Skilling pleaded the “It Wasn’t Me” defense. So lets hope that they are supplied with soap on a rope.

Now what this pair did is a far cry from a stock options issuance, but the stock options probe still continues and is growing. There are companies being dragged into this probe that are actually good companies and have done well for investors, companies such as UnitedHealth (NYSE: UNH) and Power Integrations (NASDAQ: POWI) which we happen to like but this probe is a dark cloud over both of these companies. Now what all of this scrutiny may actually do is deter good CEO’s from running public companies and push them into the private sectors.

The NAMC Newswire’s “Wall Street to Main Street” segment in its entirety is only available to subscribers. Don’t miss out and Keep in mind that all subscriptions are free and will remain that way. All that you need to do is go to www.namcnewswire.com and add your email address to receive the full segments. We value your privacy and all email addresses are only used for NAMC related items and not shared with any third parties. Your subscription allows you to participate in the newly added investor commentary, this is where we will be giving the floor to investors each day.

Next weeks investor commentary topic on Wall Street to Main Street will be Gold, Oil and Gas Prices, just chime in and tell us what you think. You can either call us toll free at 888-463-9237 between the hours of 6:30pm and 12am EST weekdays or shoot us out an email using our contact form on our website at www.namcnewswire.com. Make sure to include your name and state in the email or in the audio, you need to be a subscriber to the text version of WSMS to participate. If you as a subscriber have a topic suggestion then we want to hear from you as well, don’t be shy, we want WSMS to have more interaction with subscribers

Remember that you can always listen to the NAMC Radio on Streetiq.com, the leader in financial podcast. www.streetiq.com and is also available on iTunes.

As you know, “Wall Street to Main Street” is issued only once a day and due to numerous requests we found that it may be a good idea to initiate stock alerts via email to our subscribers. So this is the plan, we will begin to alert subscribers of various stock trading opportunities that are presented through out the week. Subscribers will receive a few possibilities; we will show the trend and our thoughts. Because there are times that a stock is in motion during the day and we may know about it but that doesn’t do anything for our subscribers.

The NAMC Newswire in the coming weeks will be launching a new Stock Alert program where subscribers to Wall Street to Main Street will also receive

Tid Bits

Michael Dell or Dell, Inc (NASDAQ: DELL) has been awoken, and when you awaken a sleeping giant things do begin to happen. Dell has inked a deal with Google (NASDAQ: GOOG) to have Google’s software bundle in millions of new Dell computers coming out of the factory. So this is just another step for Dell as their next step is the retail sector.

Yahoo (NASDAQ: YHOO) has found synergy with eBay (NASDAQ: EBAY) as the companies team up in a multiyear partnership that will draw on the strengths of both Yahoo and eBay in online advertising, payments and communications so they can connect with even more Web surfers than they already do. This is a strategic move for both companies as they band together to combat the mighty Google.

Movers and Shakers

Background Information In Relation To Fundraising Services
Today fundraising is the primary way in which a non-profit organization can obtain money for their operations. These funds can be raised either through a capital campaign which is conducted in order to raise a major amount of money for a building or an endowment or it can be used by organizing a special event from formal dinners to a fun run. However, many such non-profit organizations need assistance in order to get these events to happen and so they will turn to fundraising services in order to help them.However, when using a fundraising service it is important to note that they need to be paid and this is either through a fee which is unrelated to the amounts that are raised or it can be that they retain a percentage of the funds raised. However, the second method is expressly forbidden under the Code of Ethics produced by the Association of Fundraising Professionals (AFP) in the USA.The Association of Fundraising Professionals (AFP) has more than 27,000 members in 180 chapters across the United States, Canada, Mexico and China. They are there to advance philanthropy through research, education, advocacy and certification programs. It is a belief of the AFP that people must have the right to freely and voluntarily form their own organizations in order to meet specific perceived needs, advocate causes as well as seek the funds in order to support the organizations activities.The AFP likes to guarantee the organizations these rights as well as being able to provide the following:-1. To foster development and growth of those fundraising professionals and services which are committed to preserving and enhancing philanth

illing pleaded the “It Wasn’t Me” defense. So lets hope that they are supplied with soap on a rope.

Remember that you can always listen to the NAMC Radio on Streetiq.com, the leader in financial podcast. www.streetiq.com and is also available on iTunes.

The NAMC Newswire in the coming weeks will be launching a new Stock Alert program where subscribers to Wall Street to Main Street will also receive

Tid Bits

Movers and Shakers

The Contemporary Hysteria of SPAM
Spam is one of those internet nuisances no one should have to put up with!But in many cases, the furious and avid anti-spam campaigner, while attempting to rid the internet of this nuisance, causes some very real and equally serious side effects. In fact, we should not have to put up with that either!Under the current climate of aggression towards the sending of SPAM emails, is it any wonder that hysteria is beginning to set in?Don't get me wrong, I am not condoning spam. I hate it with a passion. I am always very careful to ensure that the people on my mailing lists have chosen to be there. Verification is of the utmost importance when building my lists. As are clear instructions to unsubscribe should anyone wish to be removed.Adopting a double optin policy should be of primary importance to every online marketer and webmaster.But is this enough?The answer, it seems, is a resounding NO!In my own experience, people often forget that they have opted in. This can cause problems that really only reason can solve.But most of the time, I have to say, reason does not even get a look in. Take the case of a good and trusted friend of mine.He almost lost his entire downline (which he had worked VERY hard to build) after he had paid for an ezine ad.One subscriber (who had clearly forgotten he had subscribed to this particular ezine) got very hot under the collar and alerted some self-righteous vigilante anti-spam "service" (and the company with whom my friend had built his downline) and they were indeed ready to have him kicked off the internet! It was only because he was prepared to jump thro

scription allows you to participate in the newly added investor commentary, this is where we will be giving the floor to investors each day.

Remember that you can always listen to the NAMC Radio on Streetiq.com, the leader in financial podcast. www.streetiq.com and is also available on iTunes.

The NAMC Newswire in the coming weeks will be launching a new Stock Alert program where subscribers to Wall Street to Main Street will also receive

Tid Bits

Movers and Shakers

Lucrative EBook Writing
When it comes to making some quick bucks, the best way to do would be by selling information on the net that too in the form of ebooks. It is fairly simple to do and earns you a lot of money. Suppose you write a 25-30 page recipe book and sell it at just $20 per book. So, if you are able to sell just 100 copies, you would be earning $2000 without much effort. There would be some advertisement and promotional costs but then also the returns are more than good considering the time taken to develop this ebook. You would take about a week to create such an ebook and the estimate of just 100 ebooks being sold is conservative to the tee.Millions and millions of people surf the net everyday on the look out of information. This could be information about anything and the thing is they are willing to pay for this information. That is the market for you. You have to provide that information and make money out of it. It is true that most of the information is available on the internet for free but believe me finding information on net is not that easy as it might seem. Search something on your favorite search engine and see the result. It comes out with billions and billions of pages and there is no guarantee of the accuracy of the information provided.It is the task of an ebook writer to gather relevant and correct information and distill it and then present it in a readable format and that is what he is paid for.

rts via email to our subscribers. So this is the plan, we will begin to alert subscribers of various stock trading opportunities that are presented through out the week. Subscribers will receive a few possibilities; we will show the trend and our thoughts. Because there are times that a stock is in motion during the day and we may know about it but that doesn’t do anything for our subscribers.

The NAMC Newswire in the coming weeks will be launching a new Stock Alert program where subscribers to Wall Street to Main Street will also receive

Tid Bits

Movers and Shakers

How to 'Work' a Trade Show to Find Companies to Buy
Often the more “creative” you are to find companies to purchase the quicker you’ll find the “right” deal. “Working” trade shows offers an extraordinary opportunity to find and quickly qualify acquisition opportunities. To take maximum advantage of these “corporate shopping malls”, you need to use proven techniques to make this methodology worthwhile.As a business buyer you want to use the most creative means possible to position yourself to get the first shot at a viable business that can be purchased, preferably a purchase opportunity where you have no other purchase competition. Herein lies the most noteworthy justification for working trades shows within industries you seek acquisitions.10 Reasons Trade Shows are “Fertile Ground” for Business BuyersAny proactive business buyer will tell you that finding viable companies that can be purchased for reasonable terms is a “numbers game”. Thousands of company candidates, that lead to hundreds of contacts, that lead to tens of acquisition conversations, that hopefully lead to one company acquisition. Trades shows offer an unparalleled opportunity to streamline the business purchase qualification process because trade shows are:Industry Focused: Only attend shows in industries you preferGeographically Biased: Regional, National or International, take your pick!Time Efficient: You can visit with hundreds of companies in one trade show dayCost Efficient: For the cost of a plane ticket and a short hotel stay, you can qualify thousands of companies and many related trade associations.Personal: There is no better

Movers and Shakers

Some major movers in yesterday trading session include Stone Energy (NYSE: SGY) which traded up $9.19 to close at $49.95, the run up is due to a buy out offer from Energy Partners Limited (NYSE: EPL) of $2 billion, Big Lots (NYSE: BLI) traded up $2.80 to close at $16.31 due to a better than expected earnings forecast, this pushed Big Lots to a two-year high, Companhia Energetica (NYSE: CIG) traded up $5.22 to close at $41.05, J2 Global Communications (NASDAQ: JCOM) traded up $3.20 to close at $28.15, eBay (NASDAQ: EBAY) traded up $3.68 to close at $33.88, United Natural Foods (NASDAQ: UNFI) traded up $3.31 to close at $33.72 and Geoglobal Resources (AMEX: GCR) which traded up $1.07 to close at $6.32.

Downers

Due to market conditions we found it necessary to make our readers/listeners aware of companies that have been taking a little spanking, some of these stocks may be at a discount but you need to do your research, look at the charts and make sure that nothing fundamentally has changed with the company and whether it is just being dragged by the market or not. There are companies that are actually a slave to the Dow and present buying opportunities.

Some stocks that traded down yesterday include Joy Global (NASDQ: JOYG). Now this is a stock that was ripped apart in yesterdays trading session and it was most certainly overdone. They reported that their profit doubled but that was due to improved margins, something that would not be repeated in future quarters. So the sellers came out in force and smaller investors followed. The stock went as low at $45.77 before institutions rolled in at about 2:30 pm EST give or take a few minutes, and started to buy cheap stock. As an investor you need to seek out oversold situations like Joy Global because as quickly as they come down in a trading session as they could easily bounce back up once the bleeding stops. This is why we are going to initiate stock alerts on the NAMC Newswire for our subscribers..

Here we go again, another situation that was oversold, the China based online game operator and developer, The9 Limited (NASDAQ: NCTY) dropped down $3.55 to close at $23.72, the stock dropped as low as $21.89 before the bleeding began to stop. They missed the mark with their earnings this is what dragged the stock down, So you have either a flood of shorts diving in or a few institutions unloading shares, either way it puts the stock on a downward pattern, investors panic and start to unload and in certain cases forces the stock to break certain levels on the charts which trigger even more selling. But then you have bottom fishers that are looking for situations like this and they usually profit nicely from it.

Now lets look at a company called Libbey (NYSE: LBY) it has been climbing down the mountain after a couple of attempts of making upward movement. The stock broke a one-month low and could fall lower but this isn’t a mass sell off, the stock is just gradually breaking down on the chart. It traded down 86 cents to close at $11.38 yesterday and could continue that downward movement as the next support level is in the $9.50 range. At that level you may find an entry point but not before then,

Other stocks that traded down yesterday include Lyon Williams Homes (NYSE: WLS) which traded down $9.05 to close at $122.00, Genesco (NYSE: GCO) traded down $2.00 to close at $36.55, Omnicare (NYSE: OCR) traded down $3.54 to close at $44.46, Blue Coat Systems (NASDAQ: BCSI) traded down $3.91 to close at $15.65, MWI Vetinary Supply (NASDAQ: MWIV) traded down $2.99 to close at $30.19, Books-A-Million (NASDAQ: BAMM) closed down $1.22 to close at $14.13 and KongZhong (NASDAQ: KONG) which traded down 95 cents to close at $11.55.

Analyst Upgrades/Downgrades

Recent Analyst upgrades include Joy Global (NASDAQ: JOYG) the oversold stock was upgraded to a Buy from a Neutral by UBS, Superior Bancorp (NASDAQ: SUPR) was upgraded to a Buy from a Neutral by FTN Midwest Research, Volt Information Sciences (NYSE: VOL) was upgraded to a Buy from a Neutral by Sidoti & Co, Alkermes (NASDAQ: ALKS) was upgraded to a Buy from a Neutral by Pacific Growth Equities, Arrow Electronics (NYSE: ARW) was upgraded to a Buy from a Neutral by Merrill Lynch, Electronic Arts (NASDAQ: ERTS) was upgraded to a Peer Perform from Under Perform by Bear Stearns, and SkyWest (NASDAQ: SKYW) was given an upgrade to a Strong Buy from an Out Perform by Raymond James.

Recent Analyst downgrades include XM satellite Radio (NASDAQ: XMSR) which was downgraded to a Market Perform from a Out Perform by Barrington Research and to a Under Per

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Digg it UP - Wall Street to Main Street: News, Views and Commentary: May 26, 2006

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