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Your Reputation... Take It Seriously
Your reputation, strengthened or negated by word-of-mouth, is one of the most difficult things to build and one of the easiest to destroy. You must be committed to developing and protecting your good name at all costs… it is one of your most precious assets.How do you develop and preserve an exemplary reputation? First, you must believe that honesty, credibility and consistency are right… both personally and professionally.Second, you must consistently deliver what you promise… no exceptions.And finally, you must build and maintain positive relationships, and treat everyone with kindness and respect, regardless of the situation.Here’s a personal example. When I help found my own small, competitive long-distance company I developed a policy on treating customers with specific guidelines and scripts for dealing with difficult ones. Sometimes our service consultants were in the unenviable position of having to terminate a cust

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Absolutely check out the "Case Study: Recipe for Success" describing how to leverage a networking platform's power to drive your content to the 1st page of Google. This is an - extremely - powerful aspect of certain networking platform memberships.

Don't kid yourself; you are conducting a direct marketing and networking campaign. If recruiters and hiring authorities/executives don't know who you are, can't find or learn about you, and don't know how to contact you, you will miss out on a lot of opportunities to advan

Window Cleaning Tip- It's Window Cleaning, NOT Window Washing
Whether you already own a window cleaning company or you are looking at starting your own window cleaning business. One of the first things you need to get squared away in your head is that you are a ‘window cleaner’ and in the window ‘cleaning’ business, NOT a window washer in the window washing business. You may think that the distinction is silly, but I guarantee you it is important.While some people may think that “Wallys Window Washing” is a cute name, many people associate window washers with the guy who jumps on the hood of your car at a stop light with a squirt bottle and a rag offering to wash your windows. This is not the image I want to cultivate around my business.The image you want to present to your customers is one of professionalism, legitimacy and competence. Whether in your business name or while talking to people, always use ‘window cleaning’ or ‘window cleaner’. Window cleaning sounds more professional and people ass

Are you're trying to learn how to conduct a job search, how to expose yourself to career opportunity, or how to increase/establish your personal Internet presence prior to or while looking for a job? This article summarizes 10 points executives job seekers should keep in mind as they look to land their next job opportunity. By keeping these basic principles in mind you'll be light-years ahead of those who don't.

1. It all starts with your resume

Most executives fall into the trap of trivializing the importance of having the best possible resume by saying, "I communicate my value and the substance of my career best in an interview."

If your resume isn't "pin sharp", you're dead before you even start.

The quality, content and format of an executive's resume are strong reflections of their capabilities and focus.

2. Have the right tools for the job.

You're beginning the biggest networking and marketing campaign project of your life.

You want access to every business card, contact and email address you've ever collected. You want access to every tradeshow, symposia, conference, user group, relevant industry specific blog/website, and additional contact information via free and subscription based research services and databases you can identify. Possess ongoing memberships and working familiarity with professional business networking environments.

Equate - not - the power of a networking platform with simply the size of the membership – period.

Networking sites don't competing; they complement each other.

3. Develop a balanced plan.

The old adage of "those who fail to plan; plan to fail" is absolutely true in a proactive job search campaign. Don't focus on approaching recruiters. Read the Career Journal article: "E-Mailing Resumes to Recruiters Won't Generate a Big Response."

Reaching out to recruiters and hiring authorities/executives directly utilizing resume distribution services and a desktop email campaign software should be combined with direct networking. Leveraging professional business networking environments (e.g., Ecademy, LinkedIn, et al.).creates an effective job search strategy increasing your exposure to more opportunities.

Make sure your plan includes investing time in personally branding yourself and building an Internet presence. Can you be found if someone types your name (e.g., "John Doe") into Google?

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What Can American Idol Teach You About Business?
Well, folks, as luck and ratings would have it, it’s time for yet another season of that train wreck of reality TV, American Idol; the show that attempts to separate the talented from the terrible and brings them all into your living room each week for you to enjoy. Get ready to call in and cast your vote for who should be applauded and who should be muzzled. How fortunate we are to be living in a time when we can judge our fellow man via text message.And don’t forget your judges, ladies and gentlemen, the flaky Paula Abdul, the canine-obsessed Randy Jackson (somebody get this guy a dog), and the perpetually nasty, Simon Cowell; who gives new meaning to the term, "I don’t mean this bad, but..."To be honest, I’m not a fan of the show (too much negativity for my blood). The only time I watch it is when my wife screams, "Come here, you’ve got to see this!" And every viewing leads me to ask the obvious question: why would people without o

stance of my career best in an interview."

If your resume isn't "pin sharp", you're dead before you even start.

The quality, content and format of an executive's resume are strong reflections of their capabilities and focus.

2. Have the right tools for the job.

You're beginning the biggest networking and marketing campaign project of your life.

Equate - not - the power of a networking platform with simply the size of the membership – period.

Networking sites don't competing; they complement each other.

3. Develop a balanced plan.

Make sure your plan includes investing time in personally branding yourself and building an Internet presence. Can you be found if someone types your name (e.g., "John Doe") into Google?

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Headlines Secrets That Double Your Response
If you want to “ramp up response” from your ad, consider revising the headline. Many business owners don’t realize how critical the headline is to an ad’s success.Over the years, marketers have tested what works and what doesn’t in print ads and direct mail. And tests have proven many times that the headline is responsible for at least 50% and as much as 75% of an ad’s success.So what guidelines can you use in creating your next ad? Here are some powerful ways to create an ad that gets noticed:1. Appeal to self-interest. Providing a benefit is the most powerful technique you can use in a headline. That was the conclusion of early marketing pioneer Claude Hopkins, who would test nearly 2,000 headlines for just one product during his time at Foote, Core & Belding’s forerunner, Lord & Thomas.Benefit-oriented headlines also tend to “select” the audience — that is, by its very nature, an IT manager would be attracted to a headlin

n via free and subscription based research services and databases you can identify. Possess ongoing memberships and working familiarity with professional business networking environments.

Equate - not - the power of a networking platform with simply the size of the membership – period.

Networking sites don't competing; they complement each other.

3. Develop a balanced plan.

Make sure your plan includes investing time in personally branding yourself and building an Internet presence. Can you be found if someone types your name (e.g., "John Doe") into Google?

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Business Intelligence 101
An essential idea of business is that data is enhanced into information and then into knowledge. Business use BI to gain an advantage in the marketplace by understanding their customer’s needs, customer’s decision-making processes, and economic, cultural, and technological trends. Business intelligence involves analyzing not only the customer but the entire industry as a whole. Finally, business intelligence is driven by a goal set by the company. The goal can be short term or long term.History of Business IntelligenceBusiness intelligence was first referred to in Sun Tzu’s “Art of War.” Tzu claimed that in order to win a war you had to have complete knowledge and understand of your strengths and weaknesses as well as those of your enemy. This is the core idea behind modern business intelligence. A company must know itself better than anyone else, and know its customers and competitors better than anyone else. It is ironic how much busine

Recruiters Won't Generate a Big Response."

Make sure your plan includes investing time in personally branding yourself and building an Internet presence. Can you be found if someone types your name (e.g., "John Doe") into Google?

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Choosing The Right Printed Mug For Your Clients
If your business has made the decision to invest in promotional printed mugs as advertising, it’s worth taking the time to determine the best one for a particular customer base. With so many models available, you will be sure to find more than one that meet your business and customer needs, as well as your budget.Since your company name, logo or motto can be reproduced on almost any material chosen for your mug, the first factor to consider is the use of color. If your advertising relies on a specific color, choices will be limited to those that can best reflect it. Obviously, stainless steel or other metal finishes probably will not be the best choices, but plastic, acrylic or ceramic should accommodate true and vivid color reproduction.Is your design simple or complex? There could be flaws and irregularities with mass-produced ceramic mugs, which may show more readily in a plain image. On the other hand, if your logo depends on sha

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4. Consider budgeting for and leveraging Resume Distribution Services.

So you've written a - pin sharp - resume. Now what? Just sit around and hope the phone rings right? Of course not. Consider leveraging a Resume Distribution Service to increase your exposure to opportunities.

5. Consider budgeting for and leveraging one or more leading "6-figure" Executive Job Sites such as Forbes "Best of the Web" winners like Netshare or ExecuNet.

These sites typically offer additional job search & career oriented services as part of their different levels of subscription.

6. Understand how to build and leverage a job search campaign database via a desktop email campaign tool.

Do not simply rely on resume postings and recruiters to make your phone ring. Reach out directly to as many hiring authorities as possible using a desktop email campaign software solution that allows you to send formatted html emails with attachments(e.g., award winning GroupMail from the folks at Infacta, et al.). Outlook email merge does not allow you to send attachments (e.g., like your resume).

Buy a cheap email extraction tool (e.g., Email Address Collector) to pull all the email addresses you've communicated with or saved from every document, file, and email (To, From, CC, and BCC) on your computer.

The PriceWaterhouseCoopers MoneyTree Survey is the definitive source of information on emerging companies receiving financing and the venture capital firms providing it.

Add people you communicate with to your Outlook address book and SPAM filter's approved email contacts!

7. Have a 30-Second Elevator Pitch.

Milo Frank's book, "How to get your point across in 30-seconds or less" is fantastic.

Remember: It takes 10-times less effort for someone to respond to you via email than via voicemail. Always - include your email address in any voicemail you leave.

8. Understand how to approach recruiters effectively.

Many job seekers inadvertently shoot themselves in the head because they don't know how to effectively approach recruiters, and are clueless about what a recruiter does and doesn't do, or more specifically - how they get paid. It definitely differs from country to country, but predominantly the following is true:

Recruiters are - not - agents for candidates; they are agents for clients, and they don

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Are you opening a dollar store? If so always remember that it is quite easy for those who are very close to a business to lose sight of exactly what is happening with that business. It is very easy for a business to get out of control and for unexpected consequences to result.

A number of leading freight services (including companies from the UK) have suspended the transport of cargo to and from Beirut airport.

You have heard the old adage 'walk a mile in my shoes.' How about walking a mile alongside yourself? What would that be like? What would it be like to be your own employee, a client or even your boss?

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