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Digg it UP - A Logo Isn't A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
Nowadays, there is an increased demand for warehouse space, especially during festive seasons. One of the solution to maximize your storage space is the use of pallet racks. You can save lots of money should you decide to buy them through liquidation.Before you do that, you need to be aware of 4 traps. Using this knowledge, you can make a better decision whether to buy used pallet racks directly from the liquidation site or the dealer at a higher price but assured quality.1. Sometimes, some items on the listing are not available at t
So, what's the best way to decide on your logo design?
First, define your business' brand. Your Brand Definition will guide the design of all of your brand identity materials, starting with your logo. The most important things to determine before designing your logo will be:
Who You Are, your business' mission, vision and purpose.
What You Do, t
It is getting harder and harder today to do anything without the support of others. The world is more complex and specialized. Finding other people to partner and conspire with not only is often more fun, but the results can be better thought out and more successful. If you are looking for inspiration, now may be the perfect time to think about the benefits of collaboration.FISH IN THE SEAWhere do you meet people that might be possible collaboration partners? Think broadly. Take a new look at clients, competitors, people in your busin
But you want to make sure that the logo you decide on will work well. Many business owners make the mistake of basing their logo choices on their personal preferences. But your 'likes' should have very little to do with your logo design.
Before I go into why this is the case, let me tell you a story of the most difficult logo designs that I ever did. This logo was for an entrepreneur who was running a very small spa.
Now, this project didn't start out difficult. I'd done several logos for spas in the past and during the course of those projects I had learned a lot about the industry. The business also had a good, solid brand definition, and the business owner had filled out my branding worksheet thoroughly. So I thought that the project would go smoothly and that I'd create a fabulous logo for her in no time.
I designed her first round of the logo to reflect the brand that she'd been setting up for herself. But, when she got the initial designs, I got an almost immediate call back - she hated them! We talked a bit about her brand, her clients and their tastes, and all of the things that I take into consideration when designing a brand. And we talked about how the sketches reflected those considerations. But then the real problem came out - she actually had a bigger vision for her logo.
She wanted to have the final logo tattooed onto her hip!
She wasn't just looking at the business effectiveness of this logo - she wanted a sexy personal symbol! This was a whole different challenge.
She was set on designing a 'tattoo' logo, even though I didn't recommend it. We wound up taking a whole different approach to the project and we did come up with a logo that she loves. Luckily her clients still react well to the finished logo, so it works for her business. But if you design your logo from your personal perspective, instead of taking your clients' viewpoints in mind, you might be setting yourself up for disaster.
So, what's the best way to decide on your logo design?
First, define your business' brand. Your Brand Definition will guide the design of all of your brand identity materials, starting with your logo. The most important things to determine before designing your logo will be:
Who You Are, your business' mission, vision and purpose.
What You Do, th
It is a known fact that people need money, at least in the present times, and the need for money increases as the years go by. Most people try to increase their income by looking for more ventures for business but in order to really get more money, you would have to also lower your costs. If you are still starting up an office, or trying to expand an existing one, a good way to cut costs is by constructing a modular office.What is a Modular Office?A modular building or office is a structure that is manufactured inside a factory and th
Now, this project didn't start out difficult. I'd done several logos for spas in the past and during the course of those projects I had learned a lot about the industry. The business also had a good, solid brand definition, and the business owner had filled out my branding worksheet thoroughly. So I thought that the project would go smoothly and that I'd create a fabulous logo for her in no time.
I designed her first round of the logo to reflect the brand that she'd been setting up for herself. But, when she got the initial designs, I got an almost immediate call back - she hated them! We talked a bit about her brand, her clients and their tastes, and all of the things that I take into consideration when designing a brand. And we talked about how the sketches reflected those considerations. But then the real problem came out - she actually had a bigger vision for her logo.
She wanted to have the final logo tattooed onto her hip!
She wasn't just looking at the business effectiveness of this logo - she wanted a sexy personal symbol! This was a whole different challenge.
She was set on designing a 'tattoo' logo, even though I didn't recommend it. We wound up taking a whole different approach to the project and we did come up with a logo that she loves. Luckily her clients still react well to the finished logo, so it works for her business. But if you design your logo from your personal perspective, instead of taking your clients' viewpoints in mind, you might be setting yourself up for disaster.
So, what's the best way to decide on your logo design?
First, define your business' brand. Your Brand Definition will guide the design of all of your brand identity materials, starting with your logo. The most important things to determine before designing your logo will be:
Who You Are, your business' mission, vision and purpose.
What You Do, t
If you are a small business owner and have been putting off getting adequate security coverage, then you are not just putting your business at risk from unwanted intruders but could be costing yourself valuable dollars in lost productivity and fraud.Okay, you completely trust your small number of staff and that's admirable but it seems many business owners are of the opinion it costs a small fortune to set up a complete video surveillance system on their premises. It doesn't!The business security camera has evolved with technology. It
I designed her first round of the logo to reflect the brand that she'd been setting up for herself. But, when she got the initial designs, I got an almost immediate call back - she hated them! We talked a bit about her brand, her clients and their tastes, and all of the things that I take into consideration when designing a brand. And we talked about how the sketches reflected those considerations. But then the real problem came out - she actually had a bigger vision for her logo.
She wanted to have the final logo tattooed onto her hip!
She wasn't just looking at the business effectiveness of this logo - she wanted a sexy personal symbol! This was a whole different challenge.
She was set on designing a 'tattoo' logo, even though I didn't recommend it. We wound up taking a whole different approach to the project and we did come up with a logo that she loves. Luckily her clients still react well to the finished logo, so it works for her business. But if you design your logo from your personal perspective, instead of taking your clients' viewpoints in mind, you might be setting yourself up for disaster.
So, what's the best way to decide on your logo design?
First, define your business' brand. Your Brand Definition will guide the design of all of your brand identity materials, starting with your logo. The most important things to determine before designing your logo will be:
Who You Are, your business' mission, vision and purpose.
What You Do, t
Are you a small to medium sized business owner? If so, are all of your duties and tasks performed by your own employees, under your own roof? If so, you may want to consider outsourcing a number of your business services. This doesnt necessarily mean that you have to eliminate a portion of your staff, but it does mean that you can give them additional, more important tasks to focus on.One of the many services that you may want to consider outsourcing to another individual or company is your business mail. If you choose to do this, you w
She wanted to have the final logo tattooed onto her hip!
She wasn't just looking at the business effectiveness of this logo - she wanted a sexy personal symbol! This was a whole different challenge.
She was set on designing a 'tattoo' logo, even though I didn't recommend it. We wound up taking a whole different approach to the project and we did come up with a logo that she loves. Luckily her clients still react well to the finished logo, so it works for her business. But if you design your logo from your personal perspective, instead of taking your clients' viewpoints in mind, you might be setting yourself up for disaster.
So, what's the best way to decide on your logo design?
First, define your business' brand. Your Brand Definition will guide the design of all of your brand identity materials, starting with your logo. The most important things to determine before designing your logo will be:
Who You Are, your business' mission, vision and purpose.
What You Do, t
Although formal ratification of a new ISO standard for testing colour printer consumables has not yet been completed, manufacturers have started to quote yield figures based on the new system - a sure indicator that the new agreed test methods will not change. Amongst manufacturers adopting the new system are Epson and Hewlett Packard, both of whom implementing it for their inkjet printer ranges.What is the new Colour Printer Yield Standard System?Essentially, the new ISO system does away with the old "5% coverage" (i
So, what's the best way to decide on your logo design?
First, define your business' brand. Your Brand Definition will guide the design of all of your brand identity materials, starting with your logo. The most important things to determine before designing your logo will be:
Who You Are, your business' mission, vision and purpose.
What You Do, the products and services that you deliver.
What Makes You Different from your competition.
Who You Can Best Help, or your target audience.
Then boil your full Brand Definition down to the most essential elements. Logos are small. Creating a clean and straightforward logo is essential to making sure that it communicates well. Most Brand Definitions are complex. Trying to pack too many details into a logo can create a muddled mess. You want to make sure that you narrow yours down to the few most important characteristics. That will enable you to create a concise, focused logo design that will tell your business' story clearly.
Keep your Brand Definition in mind as you design your logo. Weigh your designs against the characteristics you've chosen. Think about every choice you make and how it affects your logo's icon, font choice and color scheme. The most important piece of the Brand Definition in this step is "Who You Can Best Help". Your logo has to connect with your clients. The design and overall feel of the logo has to communicate to them. Their perspective is the most important. If you're targeting clients who are similar to you, then it might be okay to design the logo for yourself, but often that's not the case. Be sure you're designing for them and not just for you. You may even ask some of your clients about your logo options to make sure that the final logo works for them.
Going through this process doesn't always result in a logo you'll love. For example I don't love my logo. But it communicates what I do - creating designs that help small businesses stand out from the competition. And my clients get the message (or a message that's close enough and still works!). They like my logo so it does its job. Of course, I never wanted to get it tattooed on myself!
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