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Branding Your Business
What is a brand image?Is it a logo? A slogan? A color scheme? A provided service?The simple answer is, yes, it's all of the above. But it goes beyond that. A lot of businesses have slick logos or catchy slogans, but go unnoticed. So let's take a look at each individual item and see how it fits with your overall brand image.Logos.Having a good, well recognized logo can be the only thing your business needs when it comes to brand recognition and marketing. If you make your logo th

e tourist is passive; he expects interesting things to happen to him. He g

Reinventing Velcro: The Importance of Brand Simplicity
Akin to the concept of white space and minimalism in design, simplicity of brand representation is the right direction to go in order to increase your market share. Simple is better. Your company knows it, your brand should show it, and your customer is desperate for anything that makes his life easier.Ironically, there are several definitions of simplicity. Simplicity can be defined as being simple or uncompounded, the absence of pretense, the freedom from difficulty or hardship, the lack of or

Every job you ever have is part of your career journey, and you should be a traveler on that journey rather than a tourist. Noted historian and Librarian of Congress, Daniel Boostin, observed:

“The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He go

Co-Branding
Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win situation for both co-brand partners and can help in realizing unexplored markets or untapped opportunities. Concisely, it is instrumental to handle almost every marketing matter fr

a traveler on that journey rather than a tourist. Noted historian and Librarian of Congress, Daniel Boostin, observed:

“The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He g

Employment Binders: Golden Handcuffs for the Working Class
Stock options and the availability for executives to cash in on them are often accompanied by what they called golden handcuffs. In other words if you leave the company you lose the rights to exercise the stock options and that means you will stay there longer working for the company rather than leave and take your working knowledge and expertise and go to another company. This strategy works very well for keeping intact organizational capital amongst the top executives.But did you know that there

arian of Congress, Daniel Boostin, observed:

“The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He g

Medical Billing - Billing The Wrong Carrier
In a previous installment of medical billing goofs, we discussed what happens when you bill the wrong item to a carrier and how you can be charged with fraud, but what happens when you send a bill to the wrong carrier. What follows is a genuine story. It's kind of funny when you read it, but the truth is, it's far from funny. This is some serious stuff.A medical billing company, we'll call them XYZ company, was sending out a claim for a patient, we'll call him John Smith, to Medicare Region A, wh

; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He g

Annual General Meetings (AGM)
When you are looking to hold an annual general meeting (AGM), there are a variety of things to consider when selecting an appropriate venue to host the gathering. Not only will you be looking for a suitable professional venue to reflect the image and purpose of the company or trust, you will also need to consider the availability of professional and business support services, location and accessibility, comfortable accommodations for meetings that last days rather than a few hours, and the size of venue t

e tourist is passive; he expects interesting things to happen to him. He goes sightseeing.”

Your work life is what you make of it. Show me someone who “lives for the weekends” and eyeballs the clock all day, marking each break as a milestone to a temporary nightly reprieve, and I’ll show you someone who needs a change, either a job change or a job-approach change.

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Profitable businesses often struggle with cash flow due to poor accounts receivable management strategies. Included in this article are some practices and advice which businesses may employ to maintain a healthy receivables portfolio and optimize their cash flow.

Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store. Sales technique and service must follow advertising and unless it does advertising is a failure.

Sending a short handwritten 'Thank-you letter' after the interview will only take you a couple of minutes, yet the effect could carry you through at least to the next stage, if not to an immediate job offer. Don't think you might lose by sending this. If you weren't going to get the job anyway, it won't make any difference, but if you are in with a chance it could tip the balance of the final selection in your favour!

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