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Digg it UP - The 3 Most Common Mistakes Freelancers Make (& How to Remedy Them)
Collaboration and business are difficult, if not impossible, to separate. What makes effective collaboration possible without overloading hard drives and confusing your document versions? The answer is groupware.Groupware is software that is available to assist businesses in tracking document versions that are created, edited, reedited, and finalized by various participants in various committees. These committees include upper management and even clients, and losing or confusing their input could prove catastrophic for your business.I think the importance of good groupware is well-known, but
I know this first-hand. I owned Inkwell Editorial, an editorial staffing agency in New York City, from 1996-2004. When I was recruiting fo
Careers in modelling – how to look good In modelling, your body is your most important asset. If you don’t look after your health and your looks, the telltale signs will be obvious to prospective agencies and employers and you’ll find it difficult breaking into the industry or progressing in your modelling career. Here are some tips on how to look after your health and your body and how to present yourself well to get ahead in modelling. Eat a healthy diet Beauty isn’t just on the outside – what we do to the inside of our bodies has a major impact on how healthy we look on the
1. Not Targeting a Market: I call this lack of freelancer focus. Do you drive without a destination? Probably not. Most of us know where we're going when we get in our cars, on the train, on the bus. We have a specific destination in mind.
Because editorial and creative freelancing encompass such broad categories, it can be difficult to focus. Eg, writing. Huh? For what - magazines, e-zines, newspapers, websites, newsletters, brochures, direct mail, etc., etc., etc.
What type of writing for what sector? Legal, medical, technical, scientific, real estate, financial, general (what does that mean?), etc., etc., etc.
What type of client? B2B, B2C.
As you can see, your choices are endless. And, you may be talented enough to write in many sectors. However, you will have a hard time selling this to potential clients, and you will almost always be beaten out for assignments by those who specialize and have the body of work to prove it.
I know this first-hand. I owned Inkwell Editorial, an editorial staffing agency in New York City, from 1996-2004. When I was recruiting for
There can hardly be a driver in America who hasn't been cruising down the highway when the regular programming on the radio is interrupted for a test of the Emergency Broadcast System. A brief warning that a test is about to occur is followed by a burst of tones that sounds like it's coming from a dial-up computer modem followed by a reminder that what was just aired was a test.Or, perhaps you live a tornado-prone section of the country like I do. If so, we probably share this similar experience. Absorbed in the work at hand, you hear a whine in the distance that at first startles you and then makes
1. Not Targeting a Market: I call this lack of freelancer focus. Do you drive without a destination? Probably not. Most of us know where we're going when we get in our cars, on the train, on the bus. We have a specific destination in mind.
Because editorial and creative freelancing encompass such broad categories, it can be difficult to focus. Eg, writing. Huh? For what - magazines, e-zines, newspapers, websites, newsletters, brochures, direct mail, etc., etc., etc.
What type of writing for what sector? Legal, medical, technical, scientific, real estate, financial, general (what does that mean?), etc., etc., etc.
What type of client? B2B, B2C.
As you can see, your choices are endless. And, you may be talented enough to write in many sectors. However, you will have a hard time selling this to potential clients, and you will almost always be beaten out for assignments by those who specialize and have the body of work to prove it.
I know this first-hand. I owned Inkwell Editorial, an editorial staffing agency in New York City, from 1996-2004. When I was recruiting fo
Postage stamps are extensively used in the US. They are used on mails, envelopes and packages and help post offices ascertain where they are to be delivered. Stamps are made in the U.S. every day but the manufacturers of some stamps have been prevented from doing so. This is the reason that the stamps manufactured by such companies have become rare.The first postage stamp issued in the world was in 1840. This stamp was introduced by the British and was named One Penny Black. These stamps were imperforated and had to be cut with scissors. They had a picture of England's queen, Victoria, printed on it
What type of writing for what sector? Legal, medical, technical, scientific, real estate, financial, general (what does that mean?), etc., etc., etc.
What type of client? B2B, B2C.
As you can see, your choices are endless. And, you may be talented enough to write in many sectors. However, you will have a hard time selling this to potential clients, and you will almost always be beaten out for assignments by those who specialize and have the body of work to prove it.
I know this first-hand. I owned Inkwell Editorial, an editorial staffing agency in New York City, from 1996-2004. When I was recruiting fo
This article is an authorized excerpt from Ryan's book, Zero to One MillionOne of the most important advances needed for the creation of a market system took place sometime between 12000 and 10000 B.C. with the advent of specialization and the start of the Neolithic Age. Instead of each tribe hunting and gathering their food, different persons within each tribe would become experts at a certain task such as hunting, gathering, cooking, tool making, shelter making, or clothes making. As methods of agriculture improved, the first towns and cities were seen. Dependable food supplies allowed peop
What type of client? B2B, B2C.
As you can see, your choices are endless. And, you may be talented enough to write in many sectors. However, you will have a hard time selling this to potential clients, and you will almost always be beaten out for assignments by those who specialize and have the body of work to prove it.
I know this first-hand. I owned Inkwell Editorial, an editorial staffing agency in New York City, from 1996-2004. When I was recruiting fo
This article will provide brief overview about definition, conceptual views as well as possible environmental actions related to the notion of business’s social responsibility. Example will be cited to highlight successful facilitation of a socially responsible business.With ever increasing concern on environmental hazards and issues related to various products and services, it is becoming an undeniable fact that a business should ensure its social responsibility to facilitate a societal sensitive corporate image. Koontz & Weihrich (1990) asserts that corporate social responsibility is nothing more
I know this first-hand. I owned Inkwell Editorial, an editorial staffing agency in New York City, from 1996-2004. When I was recruiting for clients, I ALWAYS chose freelancers who had a background in the discipline for the assignment. Why? Because clients demanded it and they made me look good. I mean, when you think about it, why would I choose someone who was a generalist when I had 15 or 20 just as qualified candidates who had years of experience in what I was looking for? It was a no brainer.
That's why I'm adamant that freelancers should specialize. It's not that you can't go outside your speciality, but if you target a specific market, you build your client list that much faster and can service them better. Once you have your bread and butter clients, you can choose a secondary market - if you feel it necessary.
So, choose a niche market and focus all of your marketing dollars on it. Feel free to take other things as they fall in your lap, but give your chosen market your "laser focus," eg, ad dollars, promotional efforts, etc.
2. Not Creating a Business Plan: Don't shut down! Come back. Focus. Pay attention. This is not more corporate mumbo jumbo - I promise. I'm not saying spend 6 months to a year wr
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