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  • Digg it UP - Why Testimonials Are The Only Proof You've Got?

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    Plan your answers to job interview questions ahead of time so you'll be ready to deliver them with confidence. Too many job seekers stumble through interviews as if the questions are coming out of left field. You can almost count on many of these job interview questions to be asked at your interview.What Are Your Weaknesses?This is the most dreaded question of all. Handle it by minimizing your weakness and emphasizing your strengths. Stay away from personal qualitie
    So if this is true, why do I see quotations, proposals and sales material being distributed without any proof? If the credibility is so much higher, when someone else says how good you are, why are q
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    Who do you think is better at selling your product or service, you or your satisfied customer?

    If you are trying to close a $10,000 deal, would it help if the potential customer could talk to a satisfied customer?

    It's obvious, your satisfied customers are your best sales people, and they will outsell you by 100 times. You can say how good you are, until you are blue in the face, but a 2 minute conversation between a potential customer and a satisfied customer will close the deal very quickly.

    Now you can't send a satisfied customer with every sales piece, so their testimonials are the only proof you've got.

    When you say how good you are, you're blowing your own trumpet, you're bragging, but when someone else says the same thing, it's proof, it has clout.

    So if this is true, why do I see quotations, proposals and sales material being distributed without any proof? If the credibility is so much higher, when someone else says how good you are, why are qu

    How To Write Better Ad-Copy
    Nearly 30 years ago, I was a guest panelist at a seminar about “Writing for Profit.” -- All day long,the speakers had told the attendees all about how to submit their written works to editors and publishers ... what to expect in a publisher’s contract ... how to prepare a writer’s proposal ... primarily focusing on how to “sell” what the attendees had written.At the end of the seminar, a panel of five “successful writers” ... including me ... was introduced, with a list o
    satisfied customer?

    It's obvious, your satisfied customers are your best sales people, and they will outsell you by 100 times. You can say how good you are, until you are blue in the face, but a 2 minute conversation between a potential customer and a satisfied customer will close the deal very quickly.

    Now you can't send a satisfied customer with every sales piece, so their testimonials are the only proof you've got.

    When you say how good you are, you're blowing your own trumpet, you're bragging, but when someone else says the same thing, it's proof, it has clout.

    So if this is true, why do I see quotations, proposals and sales material being distributed without any proof? If the credibility is so much higher, when someone else says how good you are, why are q

    The World Needs Bad Singers
    With all the furor over Simon Cowell’s apparent abuse of the disillusioned, most of the press seems to be missing the point of the audition phase of American Idol these days. Most, except for BuddyTV.com.I mean why does the show seem to gather its largest audience during the audition phase and the finale? The ratings for American Idol look like a banana. The answer is quite simple. People want the bad singers as much as they want the great, so it is therefore America
    a 2 minute conversation between a potential customer and a satisfied customer will close the deal very quickly.

    Now you can't send a satisfied customer with every sales piece, so their testimonials are the only proof you've got.

    When you say how good you are, you're blowing your own trumpet, you're bragging, but when someone else says the same thing, it's proof, it has clout.

    So if this is true, why do I see quotations, proposals and sales material being distributed without any proof? If the credibility is so much higher, when someone else says how good you are, why are q

    Brainwriting, A More Perfect Brainstorm
    Brainstorming is a very powerful method for generating lots of ideas very quickly about almost any problem or issue that needs an innovative or creative solution. However, brainstorming is also a very fragile process. It is intended to be a very free flowing non-judgmental exchange and list generator that sparks everyone's creative fires but at times that is very difficult to achieve in an organized public meeting.There are lots of distractions in most meeting situations
    nials are the only proof you've got.

    When you say how good you are, you're blowing your own trumpet, you're bragging, but when someone else says the same thing, it's proof, it has clout.

    So if this is true, why do I see quotations, proposals and sales material being distributed without any proof? If the credibility is so much higher, when someone else says how good you are, why are q

    Beta Testing, Anyone? 10 Potent Strategies for Achieving Success
    Successful beta testing starts even before your system is born! Does that idea sound strange? It's not really that odd when you think that beta testing is meant to involve a methodical prove-in of a carefully designed system, such as an electronic device, Web site, or automated tool. It's not meant to be a hit-or-miss, cross-your-fingers-and-hope-everything's-OK Band-Aid that you can apply at the last minute.We've all seen examples of software programs -- even from well-kn
    So if this is true, why do I see quotations, proposals and sales material being distributed without any proof? If the credibility is so much higher, when someone else says how good you are, why are quotations, proposals and sales material not laden with testimonials?

    How do YOU market and quote?

    Is your sales material and proposals currently laden with testimonials, like a fruit tree, with branches dragging on the ground from the weight of the fruit?

    If yes, then well done! But if not, then WHY NOT?

    A simple strategy of collecting a testimonial from every customer, and displaying them in all your sales material, is guaranteed to immediately increase your conversions. It will magnify your credibility and will be the most read part of your sales material.

    You can never have too many testimonials, but don't get the wrong kind of testimonial. Like:

    "I would recommend XYZ Computers as they provide outstanding service. I have used them for 5 years." f

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