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Digg it UP - LeadZILLA: Best Annuity Lead Program?
Have you damaged your credit rating, and now need to repair it? It can be a long, tedious process, if you aren’t sure of exactly what to do. And if you decide to work with an agency that specializes in this type of work, you’re paying someone to do work that you can do yourself, for free. This article will discuss what options you can take to repair your credit, yourself, without having to pay a penny to do it.If after the walk through in this article, you are still having proble
Here are the steps to remember with the Drop-By System. Park your car directly in front of your prospect’s home or in their driveway. Leave the engine running and the door
When a group of Human Resources professionals and a group of employees were asked the question, “What would increase productivity” the number one answer for both groups was ‘productivity would increase if working relationships were better.’What is often lacking in work relationships is respect. Bosses often have poor listening skills, don’t know how to manage their stress and the result is lost trust, and low levels of loyalty. Employees fight amongst themselves, call in sick
The numbers speak for themselves. My first mail drop was on September 23, 2005 and, as of this writing, I have used LeadZILLA continuously for the past fourteen months. I have mailed out 44,800 pieces in 224 drops and received 1,295 direct response cards back in the mail. This is a response rate of 2.89% and an average of 5.77 lead cards for each 200 piece drop.
The lead system's proprietor boasts an average of 6 lead cards returned for every 200-piece drop. My average of 5.77 cards is close enough that I’m not going to snivel over the .23% difference. As we in the insurance industry know, pools of statistics paint with a broad brush. I’ve seen return rates ranging from zero cards back to 20 back, each from 200 pieces mailed out. Individual return rates are one of those mysteries of life, but I always advise my agents to select zip codes on the outskirts of town and away from affluent neighborhoods.
The good news is that LeadZILLA is part of a Marketing Allowance Program (MAP), which makes it free with production. For every (roughly) $40,000 in annuity premium issued by one of four carriers – Allianz, American Equity, Sun Life Financial, and ING – the agent receives a 200-piece mail drop. On average, each piece of business leads to six additional prospects, which in turn leads to more business and more prospects in a self-perpetuating cycle.
But this cycle is quickly broken with this or any lead system when the agent tries to take the lazy way out. Do not (I repeat, DO NOT!) destroy a perfectly good direct response lead by picking up the telephone and becoming a cold-call telemarketer. You’ll be lucky to set an appointment with one in six prospects, and you’ll quickly join the ranks of the 90% of insurance agents who fail. Instead, route out your cards, get in your car and spend an afternoon using the Drop-By System.
Here are the steps to remember with the Drop-By System. Park your car directly in front of your prospect’s home or in their driveway. Leave the engine running and the door o
It is almost impossible for a company to manage its business and its website at the same time. Both require great attention, time and expertise. Thus, companies usually seek professional help from Internet hosting service providers that have the capacity to store various pieces of information from the website and have constant Internet connectivity.Virtual hosting is one of the methods these service providers employ in providing small and large-scale businesses and individual web
The lead system's proprietor boasts an average of 6 lead cards returned for every 200-piece drop. My average of 5.77 cards is close enough that I’m not going to snivel over the .23% difference. As we in the insurance industry know, pools of statistics paint with a broad brush. I’ve seen return rates ranging from zero cards back to 20 back, each from 200 pieces mailed out. Individual return rates are one of those mysteries of life, but I always advise my agents to select zip codes on the outskirts of town and away from affluent neighborhoods.
The good news is that LeadZILLA is part of a Marketing Allowance Program (MAP), which makes it free with production. For every (roughly) $40,000 in annuity premium issued by one of four carriers – Allianz, American Equity, Sun Life Financial, and ING – the agent receives a 200-piece mail drop. On average, each piece of business leads to six additional prospects, which in turn leads to more business and more prospects in a self-perpetuating cycle.
But this cycle is quickly broken with this or any lead system when the agent tries to take the lazy way out. Do not (I repeat, DO NOT!) destroy a perfectly good direct response lead by picking up the telephone and becoming a cold-call telemarketer. You’ll be lucky to set an appointment with one in six prospects, and you’ll quickly join the ranks of the 90% of insurance agents who fail. Instead, route out your cards, get in your car and spend an afternoon using the Drop-By System.
Here are the steps to remember with the Drop-By System. Park your car directly in front of your prospect’s home or in their driveway. Leave the engine running and the door
After years of running various small businesses I have finally come to conclude that people are bad for your profits! What made me arrive at this conclusion? Well obviously it’s a very broad statement & people are not always bad for profits. Of course they are not, as many businesses make all their money by selling to the end consumer. But I believe there are better ways for people looking to set up a small profitable business than dealing direct with customers to make their money.e .23% difference. As we in the insurance industry know, pools of statistics paint with a broad brush. I’ve seen return rates ranging from zero cards back to 20 back, each from 200 pieces mailed out. Individual return rates are one of those mysteries of life, but I always advise my agents to select zip codes on the outskirts of town and away from affluent neighborhoods.
The good news is that LeadZILLA is part of a Marketing Allowance Program (MAP), which makes it free with production. For every (roughly) $40,000 in annuity premium issued by one of four carriers – Allianz, American Equity, Sun Life Financial, and ING – the agent receives a 200-piece mail drop. On average, each piece of business leads to six additional prospects, which in turn leads to more business and more prospects in a self-perpetuating cycle.
But this cycle is quickly broken with this or any lead system when the agent tries to take the lazy way out. Do not (I repeat, DO NOT!) destroy a perfectly good direct response lead by picking up the telephone and becoming a cold-call telemarketer. You’ll be lucky to set an appointment with one in six prospects, and you’ll quickly join the ranks of the 90% of insurance agents who fail. Instead, route out your cards, get in your car and spend an afternoon using the Drop-By System.
Here are the steps to remember with the Drop-By System. Park your car directly in front of your prospect’s home or in their driveway. Leave the engine running and the door
It’s Tuesday May 9, 2006, and late yesterday Dell Computer (NASDAQ: DELL) announced that it would miss their own sales and profits targets due to “Pricing Decisions”. What that means is that the company is trying to compete with other PC makers and have to sell their products cheaper. The stock should take a nice tumble in today’s trading session as it has already traded down over 5% in after hours trading. This is just the beginning of the slow down for Dell as competition stiffens in
But this cycle is quickly broken with this or any lead system when the agent tries to take the lazy way out. Do not (I repeat, DO NOT!) destroy a perfectly good direct response lead by picking up the telephone and becoming a cold-call telemarketer. You’ll be lucky to set an appointment with one in six prospects, and you’ll quickly join the ranks of the 90% of insurance agents who fail. Instead, route out your cards, get in your car and spend an afternoon using the Drop-By System.
Here are the steps to remember with the Drop-By System. Park your car directly in front of your prospect’s home or in their driveway. Leave the engine running and the door
While living in the technology age where everything is computerized, digitized, and auto-responded, it is very easy to forget where we came from, and how all of this progress has almost completely wiped out the personal touch.In this article, I am going to discuss three different ways to reach out and touch your customers and get their attention in ways you could never do even with all of todays modern technology.Keep reading . . .1. The Hand Written CardNeve
Here are the steps to remember with the Drop-By System. Park your car directly in front of your prospect’s home or in their driveway. Leave the engine running and the door open. Get out of your car, turn and wave at the front window as if someone saw you drive up. (In case someone did see you drive up, they’re busted!) Knock on the door and stand sideways a few feet away. When your prospect comes to the door, glance at your watch and say, “Hello, may I speak with Mr./Mrs. (Name on card)? I’m (Your name) and I only have a minute, but I was passing by your street and thought I might stop by to set up an appointment to go over this information you requested (show them the lead card they filled out and signed). Is Thursday morning at 10 good, or is Friday morning at 9 better?” Let the conversation go where it will. Some of my biggest annuity sales started out discussing Mr. and Mrs. Prospect’s cat.
They can’t very well hang up on you. They can, however, see that you are a living human being with “evidence” in your hand, a smile on your face, and a simple duty to fulfill their request for information. You’ll set appointments with four out of six prospects. What’s more, when you return for the appointment you won’t be a stranger. Odds are you’ll leave with deal in hand.
I have additional information on LeadZILLA and other annuity lead and insurance lead programs. Feel free to contact me. Direct mail lead generation is one of the best methods I have used in my decades of direct sales. Popular vote says LeadZILLA is the best. Who would argue with the king of the jungle?
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