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    Real Estate Advertising - 3 Predictions for the Future
    For obvious professional reasons, I have been keeping close tabs on the real estate advertising scene for several years now. I also monitor general advancements in the real estate industry, especially as they pertain to real estate marketing and advertising. So I thought I might play Nostradamus and make a few predictions about the future of real estate advertising.A word of clarification first. In the context of this article, "real estate advertising" refers to a real estate agent advertising his or her services. It does not refer to the advertising of a home or other property. With that out of the way, here are my real estate advertising predictions.1. Print Advertising Will Fade Away As consumers, we are becoming increasingly blind to traditional methods of advertising, and there is nothing more traditional than the magazine and newspaper ad. These types of publications have formed the backbone of real estate advertising in the past, but in the future I predict they will (continue to) fade away as response rates fall through the floor. Print publishers and advertising agencies will obviously dispute this, proclaiming that traditional advertising is "alive and well." But let's face it ... we have all learned how to "read around" print ads. Haven't we?2. Direct Mail Advertising Will Plateau Some real estate agents still get great results from their direct mail marketing programs. That's because these agents know how to use direct mail properly, by effectively combining creativity and good-old-fashioned incentives to generate a response.But in my direct mail experience, these successful direct mail advertisers represent a minority of the real estate industry. I would go so far as stating t
    interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a small school with fewer resources.

    The Art of Negotiation
    The appropriate time to begin discussing and negotiating salary is AFTER you have received an OFFICIAL JOB OFFER IN WRITING. A formal offer is a clear indication that the university really wants you to become a faculty member. Remember: you were selected after months of careful consideration. Don’t be afraid that they will renege their offer if you counter for more money and resources. Most likely, they will be willing to invest in your future success. In fact, most university deans fully expect to negotiate on the offers they make. If you need help evaluating the offer discuss it with your mentor/advisor.

    To ensure that you maximize the benefits you receive, be sure to do your homework. You should definitively know what other people in your graduating cohort are currently receiving, as well as what other faculty members (especially assistant professors) on that campus are making. Faculty salaries at public universities are public information; look them up!

    You should be honest about your financial situation, and know your bottom line. Sometimes the dean and others on the hiring committee can forget what it is like to be a struggling graduate student. Remind them that you may not have any assets when you leave graduate school; for example, if you don’t have a house to sell, you won’t have start-up capital for your move to a new location.

    Clearly, salary negotiation is a very important consideration. Not only does a good salary provide a better standard of living, it also est

    Motivation Tools
    There are many ways to motivate employees. We will take a closer look at the possible motivational tools in this article and will discuss the possible outcomes and the effect it might have on the organizational performance.To motivate someone, one has to find something in that person that will make that person want to do whatever the motivator asked for. Subsequently, the word motivation comes from the Latin word "movere". The movement of workers to act in a desired manner has always consumed the thoughts of managers. This is because an organization can only be successful if employees are motivated. Theories of motivation are therefore a good starting point when attempting to understand the behaviour of employees with the intention of learning how to stimulate their motivation. The objective of this essay is to draw some conclusions regarding the practical value of motivation theories to managers. In order to evaluate the importance of these theories, it is necessary to examine formal theories such as physiological theories, cognitive theories and behaviourist/social theories.The physiological motivation theories are based on the assumption that humans have a set of natural needs and that these form the biological determinants of our behaviour. Physiological theorists such as Maslow, Hertzberg, McGregor and McClelland suggest that human beings are just reacting to their natural needs in such a way to satisfy them.Maslow's hierarchy of needs theory is probably the most popular amongst theories of physiological motivation. It suggests that each human being has a series of innate needs. These are organized in a series of levels, starting with physiological and safety needs, followed by social needs. H
    Where would you like to live? Do you want to big fish in a small pond or a small fish in a big pond? Are you hoping to culminate your graduate education with the perfect academic job? If so, it’s important to understand that the process of landing your dream job actually begins the moment you enroll in graduate school. Indeed, your entire graduate experience should be viewed as an apprenticeship for the professoriate. Graduate school is the ideal training ground for mastering the research, teaching, public speaking, and networking skills you need to find a solid academic job.

    Included below are key aspects of maximizing the benefits of your graduate experience to help capture the perfect job. To augment the information we are able to include here, I highly recommend reading The Academic Job Search Handbook by Mary Morrison and Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers by Lois P. Frankel. The first book goes into great detail regarding the steps you should take to find your perfect job, and what to expect on the quest to do so. The second one helps female graduate students learn how to say no, ask for what they want and more importantly be successful in their academic career.

    Building a Solid Reputation
    Graduate school is replete with opportunities to begin building a solid academic reputation. Take advantage of them! Present your research every chance you get; a wide range of potential forums exist, from informal on-campus “brown bag” seminars to poster sessions.

    Also, you should strongly consider attending and/or presenting at regional or national conferences. Your academic discipline will promote these types of conferences by putting out a “call” for papers which list research categories and specific deadlines for submission. Be sure to mark those deadlines on your calendar! In addition to seeking presenters, the “call” will frequently request help fulfilling other key roles, such as session/topic organizers, discussants, and presiders. If you’re not prepared to present, take advantage of these pathways to participate. Even simple attendance of the conference can beneficial, as it allows you to network with experts in your field; meet publishers; view firsthand the most effective means to present your own research; and even “interview” for a job!

    If you don’t have the funds to attend many conferences, be selective about which ones to attend. Be sure you are a presenter, and plan ahead to make your networking efforts purposeful. In addition, research what type of financial assistance might be available to you; some departments, traineeships, grants or fellowships provide travel monies specifically earmarked for students to attend conferences.

    The Application Process
    Don’t wait until you finish your degree to begin applying for jobs; seeking the perfect position should be a thoroughly integrated aspect of your education! While writing your thesis/dissertation, make researching what job openings are available a part of your regular routine, and apply to all that are of interest to you. I suggest that you send out applications at least twice a month, for example on the 1st and 15th.{dara please make sure these are superscripts

    With so much going on, it’s important to stay organized. To streamline the process, I suggest creating a job application packet that includes a basic cover letter, a writing sample, teaching evaluations and a curriculum vita. Be sure to rework your basic cover letter each time to tailor it for the specific job for which you are applying.

    (Note: Most academic positions ask for a curriculum vita (CV) rather than a resume. A resume is a summary of your work history and education that typically doesn’t exceed 1-2 pages. A CV is a complete summary of your accomplishments, and should include your name; education; dissertation committee; a summary paragraph about your dissertation; any publications you have completed (e.g., master’s thesis); conference presentations you have done; and awards you have received. Starting out, your CV may be quite short, but it will grow in length as you progress along your educational and career paths.)

    Moreover, I suggest that you create an Excel spreadsheet (see below) that helps you track job openings at each university. Universities advertise job openings at various times throughout the year, so it’s important to keep track of important deadlines. Highlight all deadlines, note each time you send out an application packet, and provide an updated file to your committee members on a monthly basis. It’s important to keep committee members apprised of all jobs for which you apply, because they will need to write recommendations for you. It’s your responsibility to ensure that your application is complete and on time, and getting recommendations in on time may be one of the more challenging aspects of this task. Be sure to ask your committee for suggestions about how to make the process go more smoothly, particularly if you are in a small department with limited resources (e.g., administrative support, mailing materials, and supplies).

    Try not to get too emotionally connected to the application process, because it can be very trying. Some universities are very good about acknowledging and responding to the receipt of your materials; others are not. Be aware that the process can take months. Because of the large number of applications that are typically submitted for each job, it can take a great deal of time to review all paperwork and narrow down the pool of applicants to a reasonable number of possible candidates. You may not be contacted unless or until you make the “short list.”

    You’ve Made the Short List: Now What?
    “Making the short list” means that you are among a small number of possible candidates who are still being considered for a particular job opening. If you make it to this point, the faculty and dean of the department will want to take a closer look at you. They will arrange an interview, which usually involves flying out to meet with them face to face. As such, it will be necessary to coordinate your travel plans with the appropriate coordinator (e.g., the person who called you). Be sure to clearly ascertain how travel costs will be handled, and to clarify who will be paying the costs, and when. Some universities want you to pay for the costs upfront, and then reimburse you afterward. Others make and pay for the travel arrangements themselves so that you don’t incur any out-of-pocket costs. Either way, it is necessary to track all of your costs and keep copies of all receipts. You may wish to consider keeping a separate credit card on hand to pay for expenses associated with your job search. You don’t want to lose the opportunity to interview for a great job because you couldn’t afford the airfare!

    Your Three-Day Interview Process
    A campus interview is the forum through which department faculty get better acquainted with you and ultimately determine whether or not you are a good “fit” with the job, the faculty, and the staff. This process often occurs over a three-day period, and includes a variety of activities, including an oral presentation commonly referred to as your “job talk,” several meals with the hiring committee, additional social occasions, interviews with students, and one-on-one interviews with the dean and each department faculty member.

    Understand that you will be under review from the moment you exit the plane; the only time you will be alone is when you are sleeping.

    Note, as well, that how you dress will set the tone for the interview. You needn’t run out and spend a lot of money on clothing, but take care to ensure that your attire is professional. Dressing conservatively is always the safest route; your attire can give you a competitive edge and make a positive impression.

    How to Achieve ‘Job Talk’ Success: Practice, Practice, Practice dara this was not highlighted in the copy I saw Achieving success with your “job talk” should come naturally for you if you have adequately prepared with the help of colleagues and friends. Your “job talk” interview should definitely not be the first time you publicly present your case and research. Practicing before “the real deal” can diffuse a great deal of stress and anxiety you might otherwise feel. To condition yourself for job interviews, take advantage of forums such as on-campus “brown bag” seminars or gatherings of friends and colleagues. Practicing in these types of informal settings allows you to hone your presentation skills in a relaxed atmosphere, and increase your self-confidence.

    Keep in mind that the most common question you will be asked will be regarding your dissertation research. Be sure to prepare a concise one- to two-minute summary of your research that you can recite at will. You should prepare a five-minute summary of your research, as well, in the event that someone who is very interested requests more information. You will also be asked about the future of your research: where you see it going, and how it can be applied. It is absolutely critical that you be fully prepared to answer these type of core questions.

    For some job interviews, you may be asked to give a class lecture in addition to a job talk presentation. Be sure to fully prepare yourself by carrying overheads, even if you have a PowerPoint presentation. If you are required to give a PowerPoint presentation, be sure to practice this with friends, as well. Avoid simply reading what is on the screen! PowerPoint is a tool to help you synthesize information; the screen should not include every word you want to say but, rather, concise bullet points that serve as “prompts” for the points you want to make. There is nothing more frustrating than having someone read off the screen. I have often felt like screaming at a presenter, “I have a Ph.D; I know how to read for myself!”

    Legitimate Questions
    One obvious question you will want to know about your “perfect” job is what kind of salary it will provide. However, you should never discuss salary during the initial three-day interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a small school with fewer resources.

    The Art of Negotiation
    The appropriate time to begin discussing and negotiating salary is AFTER you have received an OFFICIAL JOB OFFER IN WRITING. A formal offer is a clear indication that the university really wants you to become a faculty member. Remember: you were selected after months of careful consideration. Don’t be afraid that they will renege their offer if you counter for more money and resources. Most likely, they will be willing to invest in your future success. In fact, most university deans fully expect to negotiate on the offers they make. If you need help evaluating the offer discuss it with your mentor/advisor.

    To ensure that you maximize the benefits you receive, be sure to do your homework. You should definitively know what other people in your graduating cohort are currently receiving, as well as what other faculty members (especially assistant professors) on that campus are making. Faculty salaries at public universities are public information; look them up!

    You should be honest about your financial situation, and know your bottom line. Sometimes the dean and others on the hiring committee can forget what it is like to be a struggling graduate student. Remind them that you may not have any assets when you leave graduate school; for example, if you don’t have a house to sell, you won’t have start-up capital for your move to a new location.

    Clearly, salary negotiation is a very important consideration. Not only does a good salary provide a better standard of living, it also esta

    Qualities To Look For In A Leader
    Are you ready to take over a leadership role in your organization ? You probably feel comfortable with your industry, managing staff, technology, and political culture at this point. But, have you developed and fined tuned the leadership qualities that make top leaders successful ? Your first step toward success is assessing your leadership capabilities. Let's see how you score on this 25 question assessment.The following survey can be used to assess your current leadership capabilities, assessing others in your organization, or as a guideline for hiring C-level executives.For each question, answer "Yes" if this leadership quality is consistently met. Answer "No" if this leadership quality is sometimes or rarely met.After answering all the questions, let's see how you score.1. Inspires and motivates people around them to perform above and beyond expectations ?2. Acts like an owner of the company no matter what position they currently hold ?3. Has a vision for the future and communicates that vision to everyone they encounter ?4. Recognizes the importance of long term personal, team, and company goals ?5. Committed to succeed in all activities taken to meet goals. Never gives up ?6. Constantly searching for new knowledge and new ideas that will improve personal and company performance ?7. Willing to learn better methods to make sure employees expand their knowledge base ?8. Encourages interactive communication throughout the organization ?9. Receptive to both positive and negative feedback ?10. Listens to employees, peers, and customers with an open mind ?11. Maintains a high level of trust with employees. Does not closely monitor proven employe
    l. In addition, research what type of financial assistance might be available to you; some departments, traineeships, grants or fellowships provide travel monies specifically earmarked for students to attend conferences.

    The Application Process
    Don’t wait until you finish your degree to begin applying for jobs; seeking the perfect position should be a thoroughly integrated aspect of your education! While writing your thesis/dissertation, make researching what job openings are available a part of your regular routine, and apply to all that are of interest to you. I suggest that you send out applications at least twice a month, for example on the 1st and 15th.{dara please make sure these are superscripts

    With so much going on, it’s important to stay organized. To streamline the process, I suggest creating a job application packet that includes a basic cover letter, a writing sample, teaching evaluations and a curriculum vita. Be sure to rework your basic cover letter each time to tailor it for the specific job for which you are applying.

    (Note: Most academic positions ask for a curriculum vita (CV) rather than a resume. A resume is a summary of your work history and education that typically doesn’t exceed 1-2 pages. A CV is a complete summary of your accomplishments, and should include your name; education; dissertation committee; a summary paragraph about your dissertation; any publications you have completed (e.g., master’s thesis); conference presentations you have done; and awards you have received. Starting out, your CV may be quite short, but it will grow in length as you progress along your educational and career paths.)

    Moreover, I suggest that you create an Excel spreadsheet (see below) that helps you track job openings at each university. Universities advertise job openings at various times throughout the year, so it’s important to keep track of important deadlines. Highlight all deadlines, note each time you send out an application packet, and provide an updated file to your committee members on a monthly basis. It’s important to keep committee members apprised of all jobs for which you apply, because they will need to write recommendations for you. It’s your responsibility to ensure that your application is complete and on time, and getting recommendations in on time may be one of the more challenging aspects of this task. Be sure to ask your committee for suggestions about how to make the process go more smoothly, particularly if you are in a small department with limited resources (e.g., administrative support, mailing materials, and supplies).

    Try not to get too emotionally connected to the application process, because it can be very trying. Some universities are very good about acknowledging and responding to the receipt of your materials; others are not. Be aware that the process can take months. Because of the large number of applications that are typically submitted for each job, it can take a great deal of time to review all paperwork and narrow down the pool of applicants to a reasonable number of possible candidates. You may not be contacted unless or until you make the “short list.”

    You’ve Made the Short List: Now What?
    “Making the short list” means that you are among a small number of possible candidates who are still being considered for a particular job opening. If you make it to this point, the faculty and dean of the department will want to take a closer look at you. They will arrange an interview, which usually involves flying out to meet with them face to face. As such, it will be necessary to coordinate your travel plans with the appropriate coordinator (e.g., the person who called you). Be sure to clearly ascertain how travel costs will be handled, and to clarify who will be paying the costs, and when. Some universities want you to pay for the costs upfront, and then reimburse you afterward. Others make and pay for the travel arrangements themselves so that you don’t incur any out-of-pocket costs. Either way, it is necessary to track all of your costs and keep copies of all receipts. You may wish to consider keeping a separate credit card on hand to pay for expenses associated with your job search. You don’t want to lose the opportunity to interview for a great job because you couldn’t afford the airfare!

    Your Three-Day Interview Process
    A campus interview is the forum through which department faculty get better acquainted with you and ultimately determine whether or not you are a good “fit” with the job, the faculty, and the staff. This process often occurs over a three-day period, and includes a variety of activities, including an oral presentation commonly referred to as your “job talk,” several meals with the hiring committee, additional social occasions, interviews with students, and one-on-one interviews with the dean and each department faculty member.

    Understand that you will be under review from the moment you exit the plane; the only time you will be alone is when you are sleeping.

    Note, as well, that how you dress will set the tone for the interview. You needn’t run out and spend a lot of money on clothing, but take care to ensure that your attire is professional. Dressing conservatively is always the safest route; your attire can give you a competitive edge and make a positive impression.

    How to Achieve ‘Job Talk’ Success: Practice, Practice, Practice dara this was not highlighted in the copy I saw Achieving success with your “job talk” should come naturally for you if you have adequately prepared with the help of colleagues and friends. Your “job talk” interview should definitely not be the first time you publicly present your case and research. Practicing before “the real deal” can diffuse a great deal of stress and anxiety you might otherwise feel. To condition yourself for job interviews, take advantage of forums such as on-campus “brown bag” seminars or gatherings of friends and colleagues. Practicing in these types of informal settings allows you to hone your presentation skills in a relaxed atmosphere, and increase your self-confidence.

    Keep in mind that the most common question you will be asked will be regarding your dissertation research. Be sure to prepare a concise one- to two-minute summary of your research that you can recite at will. You should prepare a five-minute summary of your research, as well, in the event that someone who is very interested requests more information. You will also be asked about the future of your research: where you see it going, and how it can be applied. It is absolutely critical that you be fully prepared to answer these type of core questions.

    For some job interviews, you may be asked to give a class lecture in addition to a job talk presentation. Be sure to fully prepare yourself by carrying overheads, even if you have a PowerPoint presentation. If you are required to give a PowerPoint presentation, be sure to practice this with friends, as well. Avoid simply reading what is on the screen! PowerPoint is a tool to help you synthesize information; the screen should not include every word you want to say but, rather, concise bullet points that serve as “prompts” for the points you want to make. There is nothing more frustrating than having someone read off the screen. I have often felt like screaming at a presenter, “I have a Ph.D; I know how to read for myself!”

    Legitimate Questions
    One obvious question you will want to know about your “perfect” job is what kind of salary it will provide. However, you should never discuss salary during the initial three-day interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a small school with fewer resources.

    The Art of Negotiation
    The appropriate time to begin discussing and negotiating salary is AFTER you have received an OFFICIAL JOB OFFER IN WRITING. A formal offer is a clear indication that the university really wants you to become a faculty member. Remember: you were selected after months of careful consideration. Don’t be afraid that they will renege their offer if you counter for more money and resources. Most likely, they will be willing to invest in your future success. In fact, most university deans fully expect to negotiate on the offers they make. If you need help evaluating the offer discuss it with your mentor/advisor.

    To ensure that you maximize the benefits you receive, be sure to do your homework. You should definitively know what other people in your graduating cohort are currently receiving, as well as what other faculty members (especially assistant professors) on that campus are making. Faculty salaries at public universities are public information; look them up!

    You should be honest about your financial situation, and know your bottom line. Sometimes the dean and others on the hiring committee can forget what it is like to be a struggling graduate student. Remind them that you may not have any assets when you leave graduate school; for example, if you don’t have a house to sell, you won’t have start-up capital for your move to a new location.

    Clearly, salary negotiation is a very important consideration. Not only does a good salary provide a better standard of living, it also est

    Saturday: Your Daily Yellow Page Ad Review
    I know, you don’t work weekends. But you should because your competition does. Or at least, they should. Either way, it’s time for your daily directory check-up. Let’s assume you’ve been diligent and done all your homework up until now. The ad contains a solid headline, sub-head, photo, body text, and is in the correct heading and of the appropriate ad size. What more can you ask for? So, you place the ad and wait for the results. It’s three months down the road and how is it doing? Are you getting the right kind of calls? What do I mean, you ask?It’s fairly simple. If you are selling discount carpeting and your headline reads, “The Cheapest Guy in Town,” then you are probably getting the price shoppers and that’s good. But, if you have better, brand-name carpeting and said, “Carpet at Low Prices,” is it any wonder that everyone is expecting a discount? Remember, be careful what you wish for. When you mention price in the headline, you are asking for price-shoppers. If you concentrated on quality, warranty, and expert installation, you’ve targeted the quality consumer. It works for most industries. An auto repair shop that profits more from engine work shouldn’t waste an ad that focuses on oil changes. By just stating “engines” up front, they are far more likely to get that type of work.It’s called asking for the business. You can have the most clever headline in town, but if it brings in the wrong type of customer, then it’s time for a revision. Decide what is the most profitable part of the business and concentrate on that. You can still add in all the other things you do, but start with the filet mignon and end with the hamburger. Then the ad will more than pay for itself and you will consider it a true success. Speaking o
    es (e.g., administrative support, mailing materials, and supplies).

    Try not to get too emotionally connected to the application process, because it can be very trying. Some universities are very good about acknowledging and responding to the receipt of your materials; others are not. Be aware that the process can take months. Because of the large number of applications that are typically submitted for each job, it can take a great deal of time to review all paperwork and narrow down the pool of applicants to a reasonable number of possible candidates. You may not be contacted unless or until you make the “short list.”

    You’ve Made the Short List: Now What?
    “Making the short list” means that you are among a small number of possible candidates who are still being considered for a particular job opening. If you make it to this point, the faculty and dean of the department will want to take a closer look at you. They will arrange an interview, which usually involves flying out to meet with them face to face. As such, it will be necessary to coordinate your travel plans with the appropriate coordinator (e.g., the person who called you). Be sure to clearly ascertain how travel costs will be handled, and to clarify who will be paying the costs, and when. Some universities want you to pay for the costs upfront, and then reimburse you afterward. Others make and pay for the travel arrangements themselves so that you don’t incur any out-of-pocket costs. Either way, it is necessary to track all of your costs and keep copies of all receipts. You may wish to consider keeping a separate credit card on hand to pay for expenses associated with your job search. You don’t want to lose the opportunity to interview for a great job because you couldn’t afford the airfare!

    Your Three-Day Interview Process
    A campus interview is the forum through which department faculty get better acquainted with you and ultimately determine whether or not you are a good “fit” with the job, the faculty, and the staff. This process often occurs over a three-day period, and includes a variety of activities, including an oral presentation commonly referred to as your “job talk,” several meals with the hiring committee, additional social occasions, interviews with students, and one-on-one interviews with the dean and each department faculty member.

    Understand that you will be under review from the moment you exit the plane; the only time you will be alone is when you are sleeping.

    Note, as well, that how you dress will set the tone for the interview. You needn’t run out and spend a lot of money on clothing, but take care to ensure that your attire is professional. Dressing conservatively is always the safest route; your attire can give you a competitive edge and make a positive impression.

    How to Achieve ‘Job Talk’ Success: Practice, Practice, Practice dara this was not highlighted in the copy I saw Achieving success with your “job talk” should come naturally for you if you have adequately prepared with the help of colleagues and friends. Your “job talk” interview should definitely not be the first time you publicly present your case and research. Practicing before “the real deal” can diffuse a great deal of stress and anxiety you might otherwise feel. To condition yourself for job interviews, take advantage of forums such as on-campus “brown bag” seminars or gatherings of friends and colleagues. Practicing in these types of informal settings allows you to hone your presentation skills in a relaxed atmosphere, and increase your self-confidence.

    Keep in mind that the most common question you will be asked will be regarding your dissertation research. Be sure to prepare a concise one- to two-minute summary of your research that you can recite at will. You should prepare a five-minute summary of your research, as well, in the event that someone who is very interested requests more information. You will also be asked about the future of your research: where you see it going, and how it can be applied. It is absolutely critical that you be fully prepared to answer these type of core questions.

    For some job interviews, you may be asked to give a class lecture in addition to a job talk presentation. Be sure to fully prepare yourself by carrying overheads, even if you have a PowerPoint presentation. If you are required to give a PowerPoint presentation, be sure to practice this with friends, as well. Avoid simply reading what is on the screen! PowerPoint is a tool to help you synthesize information; the screen should not include every word you want to say but, rather, concise bullet points that serve as “prompts” for the points you want to make. There is nothing more frustrating than having someone read off the screen. I have often felt like screaming at a presenter, “I have a Ph.D; I know how to read for myself!”

    Legitimate Questions
    One obvious question you will want to know about your “perfect” job is what kind of salary it will provide. However, you should never discuss salary during the initial three-day interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a small school with fewer resources.

    The Art of Negotiation
    The appropriate time to begin discussing and negotiating salary is AFTER you have received an OFFICIAL JOB OFFER IN WRITING. A formal offer is a clear indication that the university really wants you to become a faculty member. Remember: you were selected after months of careful consideration. Don’t be afraid that they will renege their offer if you counter for more money and resources. Most likely, they will be willing to invest in your future success. In fact, most university deans fully expect to negotiate on the offers they make. If you need help evaluating the offer discuss it with your mentor/advisor.

    To ensure that you maximize the benefits you receive, be sure to do your homework. You should definitively know what other people in your graduating cohort are currently receiving, as well as what other faculty members (especially assistant professors) on that campus are making. Faculty salaries at public universities are public information; look them up!

    You should be honest about your financial situation, and know your bottom line. Sometimes the dean and others on the hiring committee can forget what it is like to be a struggling graduate student. Remind them that you may not have any assets when you leave graduate school; for example, if you don’t have a house to sell, you won’t have start-up capital for your move to a new location.

    Clearly, salary negotiation is a very important consideration. Not only does a good salary provide a better standard of living, it also est

    Don't Get Caught In The Efficiency Trap
    Okay, I'm going to start off by talking bad about a Toyota dealer, so before we get into it, let's make a couple of things clear. I own a Toyota Prius and love it! From what I have seen, I would probably enjoy owning almost any Toyota vehicle. However, not all Toyota dealers are created equal, and I have run into one low-life, scumbag, bait and switch dealer in North Dallas, but that has been the exception rather than the rule.The other Toyota dealers I have dealt with have all been courteous, service oriented, up to date technologically, and efficient. Therein lies the rub, as Bill Shakespeare would say. Sometimes even these great organizations get so caught up in their grand scheme of operations that they lose sight of how to do the simple things.Years ago, some coworkers and I used to have a motto of sorts. It was something like; "Work tends to expand to occupy the time and resources committed to it." That seems to be what has happened to such things as "labor saving devices", paperless record keeping and the like.This was brought to mind today when I took my Prius in for an oil change. After it was completed and I got my paperwork, prepared by a computer, by the way, I had to take the paperwork to a cashier so she could take payment. That's not the bad part. While standing at the cashier's desk, I noticed a bin of ice scrapers. We had had an ice storm the night before and more was expected, and, having recently moved, my ice scraper was resting safe and warm in a box...somewhere.In a blistering fit of ignorance, I picked up an ice scraper, priced $1.69, and said, nostalgic fool that I am, "Add this on there, please." I always say "please" and "thank you", just like mama and daddy taught me. Despi
    t the tone for the interview. You needn’t run out and spend a lot of money on clothing, but take care to ensure that your attire is professional. Dressing conservatively is always the safest route; your attire can give you a competitive edge and make a positive impression.

    How to Achieve ‘Job Talk’ Success: Practice, Practice, Practice dara this was not highlighted in the copy I saw Achieving success with your “job talk” should come naturally for you if you have adequately prepared with the help of colleagues and friends. Your “job talk” interview should definitely not be the first time you publicly present your case and research. Practicing before “the real deal” can diffuse a great deal of stress and anxiety you might otherwise feel. To condition yourself for job interviews, take advantage of forums such as on-campus “brown bag” seminars or gatherings of friends and colleagues. Practicing in these types of informal settings allows you to hone your presentation skills in a relaxed atmosphere, and increase your self-confidence.

    Keep in mind that the most common question you will be asked will be regarding your dissertation research. Be sure to prepare a concise one- to two-minute summary of your research that you can recite at will. You should prepare a five-minute summary of your research, as well, in the event that someone who is very interested requests more information. You will also be asked about the future of your research: where you see it going, and how it can be applied. It is absolutely critical that you be fully prepared to answer these type of core questions.

    For some job interviews, you may be asked to give a class lecture in addition to a job talk presentation. Be sure to fully prepare yourself by carrying overheads, even if you have a PowerPoint presentation. If you are required to give a PowerPoint presentation, be sure to practice this with friends, as well. Avoid simply reading what is on the screen! PowerPoint is a tool to help you synthesize information; the screen should not include every word you want to say but, rather, concise bullet points that serve as “prompts” for the points you want to make. There is nothing more frustrating than having someone read off the screen. I have often felt like screaming at a presenter, “I have a Ph.D; I know how to read for myself!”

    Legitimate Questions
    One obvious question you will want to know about your “perfect” job is what kind of salary it will provide. However, you should never discuss salary during the initial three-day interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a small school with fewer resources.

    The Art of Negotiation
    The appropriate time to begin discussing and negotiating salary is AFTER you have received an OFFICIAL JOB OFFER IN WRITING. A formal offer is a clear indication that the university really wants you to become a faculty member. Remember: you were selected after months of careful consideration. Don’t be afraid that they will renege their offer if you counter for more money and resources. Most likely, they will be willing to invest in your future success. In fact, most university deans fully expect to negotiate on the offers they make. If you need help evaluating the offer discuss it with your mentor/advisor.

    To ensure that you maximize the benefits you receive, be sure to do your homework. You should definitively know what other people in your graduating cohort are currently receiving, as well as what other faculty members (especially assistant professors) on that campus are making. Faculty salaries at public universities are public information; look them up!

    You should be honest about your financial situation, and know your bottom line. Sometimes the dean and others on the hiring committee can forget what it is like to be a struggling graduate student. Remind them that you may not have any assets when you leave graduate school; for example, if you don’t have a house to sell, you won’t have start-up capital for your move to a new location.

    Clearly, salary negotiation is a very important consideration. Not only does a good salary provide a better standard of living, it also est

    Image is Everything
    Your reputation precedes you. Like it or not, consumers choose whether or not to use your service based on how you're viewed in the market. Your name or logo will influence when and if consumers use your service. Building credibility with your target will help you in the long run. It will also polish up your image for all to see.Brand image is the physical and psychological reaction your brand receives when it is viewed or talked about. It can be brought up from seeing a logo or simply by two people having a conversation. It is also impacted by where they see your brand and how they perceive what it is you’re selling. When customers purchase a product, they're not just buying that product; they're buying the image that comes with that product. Users can associate with each other because by using the product they become an advocate for it.If you've ever been around avid sports fans, you've been exposed to brand image. Think about your favorite sports teams. Now think about how many items you have that either carry that teams' logo or a slogan associated with that team. That's what I thought. You probably own countless amounts of that teams' product. Why is this? Because you love your team and you associate yourself with what that team is all about. You're proud to display your love for your team because of what its brand image means to you. And you're not alone. Millions of people do the same thing every day because they display the things they believe in. The brand image is affected by the people that use it.Building a brand that people will love can be very easy, or very simple. It will always depend on how you as a business provider interact with your audience. That relationship will go a long way
    interview … during this critical time, it’s important to focus on every aspect of the job but money!

    Before you arrive on campus, put your research skills to task and read everything you can about the hiring university and department so that you can ask intelligent questions of your potential colleagues. Pinpoint someone on the faculty who is conducting research in your area. And come prepared to answer the common question, “Who on the faculty do you see yourself working with? “

    While you're on campus be sure to ask your potential colleagues questions about the type of resources that are available to faculty (for example, computer technology, server space, travel money, grant opportunities, teaching or research assistants, lab space, administrative support, publication assistance, and opportunities to collaborate with other faculty). These are all very important considerations, particularly if you would be moving from a large graduate program to a small school with fewer resources.

    The Art of Negotiation
    The appropriate time to begin discussing and negotiating salary is AFTER you have received an OFFICIAL JOB OFFER IN WRITING. A formal offer is a clear indication that the university really wants you to become a faculty member. Remember: you were selected after months of careful consideration. Don’t be afraid that they will renege their offer if you counter for more money and resources. Most likely, they will be willing to invest in your future success. In fact, most university deans fully expect to negotiate on the offers they make. If you need help evaluating the offer discuss it with your mentor/advisor.

    To ensure that you maximize the benefits you receive, be sure to do your homework. You should definitively know what other people in your graduating cohort are currently receiving, as well as what other faculty members (especially assistant professors) on that campus are making. Faculty salaries at public universities are public information; look them up!

    You should be honest about your financial situation, and know your bottom line. Sometimes the dean and others on the hiring committee can forget what it is like to be a struggling graduate student. Remind them that you may not have any assets when you leave graduate school; for example, if you don’t have a house to sell, you won’t have start-up capital for your move to a new location.

    Clearly, salary negotiation is a very important consideration. Not only does a good salary provide a better standard of living, it also establishes the baseline for future income increases, and can also reduce the need to look for other, career-diverting ways to earn additional income. To thrive in your new job, however, you will need more than a good starting salary. Start-up resources can be even more critical than salary in terms of assisting you to be more successful. Negotiations should focus on getting the things you need to best succeed at your job, while remembering that you will becoming part of a group of people with whom you will likely work for years to come.

    In addition to salary, other points of negotiation can include:
    • A job for your spouse;
    • A down payment on a house;
    • Moving expenses (for example, airfare, rental car, transportation for spouse/children, etc.);
    • Lab space, computers and specs, materials, server space, etc.;
    • Access to graduate/undergraduate assistants;
    • Time off from teaching;
    • Summer salary (how many summers?)

    Understand that the negotiation process is the last time that you will be in the driver’s seat! Once you officially join the faculty, you will be competing with other departmental budgetary priorities and senior faculty for important resources, so make the most of your bargaining powers now!

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