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Digg it UP - Cold Calling: How to Cold Call Your Way to a New Job With Voice Mail
Home Business Leads er who would verify a specific skill that you have that would be relevant to the company.If you are operating a home-based business, you probably already know that your site should be filled with useful content, be optimized for the search engines, and listed in the various online directories. You may, however, be forgetting about business leads – another important part of your online venture.The main problem in attempting to grow your business will be the lack of a solid customer base. All start-up ventures have to deal with this sort of obstacle; it is not an easy obstacle to overcome. You already know that the competition on the Internet is quite tough. In addition to this, it is probable that your potential customers just do not know where to find your business. In all lik Fourth Sentence: I referred to a specific job that the hiring manager had open that I’d seen on the company website that my candidate would be suited for and that my candidate could start the job right away. If you aren’t enquiring about a specific job, you could simply enquire about a possible need for someone with your skillset. Final sentences: I let the hiring manager know how she could contact me. My voice message basically told the hiring manager that I had a solution to her problem: she needed to find a Database Administrator and I knew a candidate who was suited for the job and better yet, she could start right away. Problem solved. I didn’t actually read this script word for word because the truth is that when I left this voice message, I had already used this same script about 15 times when I attempted calling other c Concentrate On The Task At Hand Cold calling is an effective method of introducing yourself to potential hiring managers to enquire about employment with their company. In my earlier article called “Cold Calling: How To Cold Call Your Way to A New Job When A Hiring Manager Answers The Phone” we talked about how to cold call hiring managers and what to say when they answer the phone.As a kid, I liked the teams involved in the current World Series, the Detroit Tigers and the St. Louis Cardinals. Al Kaline was “Mr. Tiger” and represented what baseball is all about. And even though Ty Cobb played before my time, when you think of the Detroit Tigers, the legendary “Georgia Peach” has to come to mind. Advancing through the years, no baseball fan could forget manager Sparky Anderson, who after winning the World Series twice with the Cincinnati Reds in the mid-seventies, led the Tigers to a championship in 1984.The Cardinals were “the team” in West Tennessee where I was born and reared. Along with listening to their games on radio, my father, brother, and I made annual week- However, what should you do if the hiring manager doesn’t answer the phone and you reach their voice mailbox? Typically, if you call 10 hiring managers, you might be lucky if you manage to get 3 or 4 of them live on the phone. In other words, you might end up reaching the hiring manager’s voice mailbox more often than not. Personally, I think if you have made it this far on the call, you might as well leave a message rather than hanging up and calling the hiring manager over and over again until you get them on the phone live. The best way to leave a voice message for a hiring manager is to script a short, relevant marketing message about you that lasts less than 60 seconds in length and use this as your voice message. I feel better about scripting a voice message than a live call because with a voice message, there is no chance that someone will butt in and interrupt you. With a live call, who knows what the person on the other end of the phone will say? Your script could go right out the window if they say something you don’t expect! Your goal should be to become so comfortable with this voice message script, that you will quickly be able to recite it by heart and make it sound natural and unscripted. Here is the model I use to put together a marketing message when I am cold calling an employer regarding a specific candidate and need to leave a voice message. In this case, I have identified a job searcher who I believe is someone that this company needs so I am contacting the company to try to arrange an interview between the candidate and the hiring manager:
I got a return call from the hiring manager 2 hours later, got an interview for my candidate four days later, and helped my candidate get the job two weeks after that. Let’s look at the structure of the marketing message that I left: Opening sentence: I introduced myself. The hiring manager didn’t know me so I told them my name as a method of introduction. Second sentence: I introduced the job candidate I was calling about and mentioned that she is a certified database administrator (they wanted someone certified) and that she had 5 years of experience (they wanted someone with 3-5 years). Third Sentence: I mentioned that the candidate has worked in an environment similar to the company’s to illustrate that she would fit in nicely with them. Further I mentioned that I’d already done a reference check with an outside source (her former manager) and that he spoke very highly of her troubleshooting skills (the company wanted an experienced troubleshooter) to add credibility to her background. You could simply refer to a former manager who would verify a specific skill that you have that would be relevant to the company. Fourth Sentence: I referred to a specific job that the hiring manager had open that I’d seen on the company website that my candidate would be suited for and that my candidate could start the job right away. If you aren’t enquiring about a specific job, you could simply enquire about a possible need for someone with your skillset. Final sentences: I let the hiring manager know how she could contact me. My voice message basically told the hiring manager that I had a solution to her problem: she needed to find a Database Administrator and I knew a candidate who was suited for the job and better yet, she could start right away. Problem solved. I didn’t actually read this script word for word because the truth is that when I left this voice message, I had already used this same script about 15 times when I attempted calling other co Hottest Jobs for 2007: Personal Trainer script a short, relevant marketing message about you that lasts less than 60 seconds in length and use this as your voice message.The personal training industry is experiencing an enormous surge in demand. Personal training used to be for just rich celebrities. But as more people become aware of what personal training can offer them, the demand for personal trainers grows. In fact, the personal trainer job outlook has never been better.The U.S. Department of Labor is forecasting a 50% growth rate for the industry through the next decade. Many trainers are getting hired immediately on becoming certified and I have even heard of some cases where candidates are "pre-hired" in anticipation of achieving their certification.But as the industry grows, it is continually evolving. The traditional model of getting a per I feel better about scripting a voice message than a live call because with a voice message, there is no chance that someone will butt in and interrupt you. With a live call, who knows what the person on the other end of the phone will say? Your script could go right out the window if they say something you don’t expect! Your goal should be to become so comfortable with this voice message script, that you will quickly be able to recite it by heart and make it sound natural and unscripted. Here is the model I use to put together a marketing message when I am cold calling an employer regarding a specific candidate and need to leave a voice message. In this case, I have identified a job searcher who I believe is someone that this company needs so I am contacting the company to try to arrange an interview between the candidate and the hiring manager:
I got a return call from the hiring manager 2 hours later, got an interview for my candidate four days later, and helped my candidate get the job two weeks after that. Let’s look at the structure of the marketing message that I left: Opening sentence: I introduced myself. The hiring manager didn’t know me so I told them my name as a method of introduction. Second sentence: I introduced the job candidate I was calling about and mentioned that she is a certified database administrator (they wanted someone certified) and that she had 5 years of experience (they wanted someone with 3-5 years). Third Sentence: I mentioned that the candidate has worked in an environment similar to the company’s to illustrate that she would fit in nicely with them. Further I mentioned that I’d already done a reference check with an outside source (her former manager) and that he spoke very highly of her troubleshooting skills (the company wanted an experienced troubleshooter) to add credibility to her background. You could simply refer to a former manager who would verify a specific skill that you have that would be relevant to the company. Fourth Sentence: I referred to a specific job that the hiring manager had open that I’d seen on the company website that my candidate would be suited for and that my candidate could start the job right away. If you aren’t enquiring about a specific job, you could simply enquire about a possible need for someone with your skillset. Final sentences: I let the hiring manager know how she could contact me. My voice message basically told the hiring manager that I had a solution to her problem: she needed to find a Database Administrator and I knew a candidate who was suited for the job and better yet, she could start right away. Problem solved. I didn’t actually read this script word for word because the truth is that when I left this voice message, I had already used this same script about 15 times when I attempted calling other c Before You Resign - Make Sure to Take Note of These 10 Key Points (Job Search Support) andidate and the hiring manager:
1: Know why you are leavingHave you outgrown your job, decided you want to specialise in a new area or have you had a fall out with a colleague or feel miffed because you have been passed over for promotion. It can help to talk through the reasons for this with an objective outsider to make sure the same things don't go wrong again. 2: Don't quit on a whimThink it through. Make sure you find out everything you can about the new company and location. The grass is not always greener, and once you have gone it's unlikely you will be able to go back. People can then feel worse when the new job doesn’t live up to their unrea
I got a return call from the hiring manager 2 hours later, got an interview for my candidate four days later, and helped my candidate get the job two weeks after that. Let’s look at the structure of the marketing message that I left: Opening sentence: I introduced myself. The hiring manager didn’t know me so I told them my name as a method of introduction. Second sentence: I introduced the job candidate I was calling about and mentioned that she is a certified database administrator (they wanted someone certified) and that she had 5 years of experience (they wanted someone with 3-5 years). Third Sentence: I mentioned that the candidate has worked in an environment similar to the company’s to illustrate that she would fit in nicely with them. Further I mentioned that I’d already done a reference check with an outside source (her former manager) and that he spoke very highly of her troubleshooting skills (the company wanted an experienced troubleshooter) to add credibility to her background. You could simply refer to a former manager who would verify a specific skill that you have that would be relevant to the company. Fourth Sentence: I referred to a specific job that the hiring manager had open that I’d seen on the company website that my candidate would be suited for and that my candidate could start the job right away. If you aren’t enquiring about a specific job, you could simply enquire about a possible need for someone with your skillset. Final sentences: I let the hiring manager know how she could contact me. My voice message basically told the hiring manager that I had a solution to her problem: she needed to find a Database Administrator and I knew a candidate who was suited for the job and better yet, she could start right away. Problem solved. I didn’t actually read this script word for word because the truth is that when I left this voice message, I had already used this same script about 15 times when I attempted calling other c The Importance of Client Contracts d my candidate get the job two weeks after that.Whether you are just starting out in a business or a seasoned "professional" you should have a contract when doing business - if not for your own safety, but for the safety of your clients. Not a day goes by that I don't hear horror stories about misunderstandings on projects that could have easily been prevented with a simple contract. Simply, they state the work you are providing and the cost involved. They should also indicate what is not included, such as incidental material costs and excessive copy changes, etc. Always put into writing your intent and email it to the client. His or her email resp Let’s look at the structure of the marketing message that I left: Opening sentence: I introduced myself. The hiring manager didn’t know me so I told them my name as a method of introduction. Second sentence: I introduced the job candidate I was calling about and mentioned that she is a certified database administrator (they wanted someone certified) and that she had 5 years of experience (they wanted someone with 3-5 years). Third Sentence: I mentioned that the candidate has worked in an environment similar to the company’s to illustrate that she would fit in nicely with them. Further I mentioned that I’d already done a reference check with an outside source (her former manager) and that he spoke very highly of her troubleshooting skills (the company wanted an experienced troubleshooter) to add credibility to her background. You could simply refer to a former manager who would verify a specific skill that you have that would be relevant to the company. Fourth Sentence: I referred to a specific job that the hiring manager had open that I’d seen on the company website that my candidate would be suited for and that my candidate could start the job right away. If you aren’t enquiring about a specific job, you could simply enquire about a possible need for someone with your skillset. Final sentences: I let the hiring manager know how she could contact me. My voice message basically told the hiring manager that I had a solution to her problem: she needed to find a Database Administrator and I knew a candidate who was suited for the job and better yet, she could start right away. Problem solved. I didn’t actually read this script word for word because the truth is that when I left this voice message, I had already used this same script about 15 times when I attempted calling other c Making Cold Calls Enjoyable ... Impossible? er who would verify a specific skill that you have that would be relevant to the company.Have you ever wondered why there are still companies that use cold calls to acquire new business even though most people hang up sooner or later on most cold calls?It's the so-called 'numbers game' which goes approximately like this:- You call 100 people.- Five to 10 people listen to you for a while for whatever reason (because they're polite, or feel sorry for the cold caller or ...)- Two to three people are at the moment searching exactly for the kind of product or service offered in the cold call.- One of them eventually buys.So you just need to make hundreds or thousands of calls and you will eventually get the business you wanted.Unfortunately Fourth Sentence: I referred to a specific job that the hiring manager had open that I’d seen on the company website that my candidate would be suited for and that my candidate could start the job right away. If you aren’t enquiring about a specific job, you could simply enquire about a possible need for someone with your skillset. Final sentences: I let the hiring manager know how she could contact me. My voice message basically told the hiring manager that I had a solution to her problem: she needed to find a Database Administrator and I knew a candidate who was suited for the job and better yet, she could start right away. Problem solved. I didn’t actually read this script word for word because the truth is that when I left this voice message, I had already used this same script about 15 times when I attempted calling other companies regarding the same job candidate. I was so used to this text, I had memorized it and was comfortable speaking without a script. Since you know yourself better than anyone else, you should also be able to market yourself without a script once you have become comfortable with your marketing message. All you need to do is put together your marketing message script that matches your background. Tailor each message for each company you call depending on the situation and if you are applying for a specific job or if you are simply enquiring about possible openings. The more specific the better. Just remember to speak slowly, clearly and enthusiastically when leaving your message. Practice aloud before actually starting to make your calls.
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