| Digg it UP |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Legal > Legal > How Not To Get Whacked By Journalists |
|
Digg it UP - How Not To Get Whacked By Journalists
Congratulations! You've Gotten Visitors To Your Site! Now, Can They Find What They're Looking For? e are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the formerAs search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer.Think about it this way. How many times have you found a site through a major search engine or directory, only to visit the site and not be able to find what you're looking for anywhere on the site? What do you do next? You go back to the search engine and click on the next site. That site has lost a customer: you.Helping your visitors find what they're looking for on your site can cover a great many areas, such as navigation, user interface issues, and the lack of a Simple Steps to Increase Home Business Productivity Journalists have an online game called “Whack a Flack” where they get to pelt cartoon character public relations professionals with pointy paper airplanes made out of bad press releases. Having worked extensively on both sides of the communications “border”—print and broadcast journalism and then making the transition into financial public relations—I have experienced public relations professionals of all kinds, including the “whacked.”Maybe you're just beginning to think about starting your home business, or perhaps you've taken the plunge and have found the perfect opportunity or business idea. Regardless of how far into the planning you are, there are some simple concepts to consider when you're the captain of your own ship. It's very easy when you work alone or on your own to loose track of time and become distracted by every phone call or email that you receive during the day. Although communication is important, being able to distinguish between what you must do immediately and what can wait is often difficult. When you own your own business, you're in charge of creating your own lively-hood, and when you aren't productive, you don't Some have helped me enormously, particularly when I was crashing with deadlines due to breaking news; others have provided me, in a timely manner, with much needed background information for interviews. Seasoned professionals have made themselves immediately available by acknowledging they were unable to help with a current story. Then there are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former. B-Blogs and Customer Connectivity d extensively on both sides of the communications “border”—print and broadcast journalism and then making the transition into financial public relations—I have experienced public relations professionals of all kinds, including the “whacked.”Do you have a business blog? Do you have a goal in mind for what you’d like to accomplish with your blog? Do you have topics you won’t discuss in your blog?Sometimes referred to as b-blogs, a business weblog can be a vital link to existing customers and prospective clients.Many of the best b-blogs provide visitors with a look at the…1. Company represented.2. Individual heading that company.3. News that affects the company and its customers.4. Links that may be beneficial to the customers5. Personality behind the logo.The genius behind blogging is that the posts are at the discretion of the business owner and are designed to be informal. This allows visi Some have helped me enormously, particularly when I was crashing with deadlines due to breaking news; others have provided me, in a timely manner, with much needed background information for interviews. Seasoned professionals have made themselves immediately available by acknowledging they were unable to help with a current story. Then there are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former Filling Out an Online Car Loan Application - What You'll Need als of all kinds, including the “whacked.”Filling out an online car loan application can save you a lot of time if you are prepared before you sit down. However, it can become very tedious if you have to get up after every couple of questions to retrieve necessary paperwork. Read this article, gather all of your documents, and begin the application prepared:Personal InformationObviously, you’ll need to provide the lender with your basic information: name, address, telephone number, social security number, email address, etc.Previous AddressesIf you’ve lived at your current address for less than two years, you may need to provide your lender with previous addresses. Additionally, if you rent your home, your l Some have helped me enormously, particularly when I was crashing with deadlines due to breaking news; others have provided me, in a timely manner, with much needed background information for interviews. Seasoned professionals have made themselves immediately available by acknowledging they were unable to help with a current story. Then there are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former Opening a Dollar Store - Creating a Job Description h much needed background information for interviews. Seasoned professionals have made themselves immediately available by acknowledging they were unable to help with a current story.Are you opening a dollar store? If so take the time early on to develop specific job descriptions for all positions within your business. Investing that upfront time will mean that every employee knows exactly what the job that they are performing consists of.Your job description should include all of the primary tasks and duties that are performed by every employee in that specific position. While not every single one must be listed be sure that all major categories are covered. Also be sure that there are representative tasks and duties for all major categories. It is also important when opening a dollar store to add wording such as ‘other tasks as required’ or ‘other duties as assigned’ to make sur Then there are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former Auto Title Loans - Useful Tool or Risky Proposition? e are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former. If they didn’t have their pitch down in 20 seconds, they lost me and got “whacked!” For many, I never returned calls. Nothing personal, I just didn’t have time to return all of them; if I had, I would have missed my deadlines and been out of a job!It's Monday and you're desperate. You don't get paid until Friday and you have to pay your electric bill by tomorrow or your electricity will be shut off. Your credit is bad and you can't get a loan or borrow money from your friends or family. What do you do?If you own your own automobile you can easily obtain an auto title loan from many lenders nationwide.Lenders who offer title loans target the subprime market as well as low income consumers who need cash in a crunch. Many low income consumers live paycheck-to-paycheck and any unexpected bill or rise in prices can create a short-term financial nightmare. Title loans can temporarily help consumers get back on track but can create a larger fin Here are some basic rules for how not to become a public relations flack that’s whacked! 1. Reporter Calls. Always return them; if your firm or partners don’t want to respond to the question, say so right away so that the reporter can move to his/her next source. As a rule of thumb, ask when the deadline is and if you have the information that they need respond as soon as possible. The sooner the better. Guaranteed, if you do this reporters will come back to you when working on other stories. 2. Do familiarize yourself
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:Six Factors That Can Cost You the Interview/Job SPX: Recreating the April Rally
|