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    Congratulations! You've Gotten Visitors To Your Site! Now, Can They Find What They're Looking For?
    As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer.Think about it this way. How many times have you found a site through a major search engine or directory, only to visit the site and not be able to find what you're looking for anywhere on the site? What do you do next? You go back to the search engine and click on the next site. That site has lost a customer: you.Helping your visitors find what they're looking for on your site can cover a great many areas, such as navigation, user interface issues, and the lack of a
    e are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former
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    Journalists have an online game called “Whack a Flack” where they get to pelt cartoon character public relations professionals with pointy paper airplanes made out of bad press releases. Having worked extensively on both sides of the communications “border”—print and broadcast journalism and then making the transition into financial public relations—I have experienced public relations professionals of all kinds, including the “whacked.”

    Some have helped me enormously, particularly when I was crashing with deadlines due to breaking news; others have provided me, in a timely manner, with much needed background information for interviews. Seasoned professionals have made themselves immediately available by acknowledging they were unable to help with a current story.

    Then there are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former.

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    d extensively on both sides of the communications “border”—print and broadcast journalism and then making the transition into financial public relations—I have experienced public relations professionals of all kinds, including the “whacked.”

    Some have helped me enormously, particularly when I was crashing with deadlines due to breaking news; others have provided me, in a timely manner, with much needed background information for interviews. Seasoned professionals have made themselves immediately available by acknowledging they were unable to help with a current story.

    Then there are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former

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    als of all kinds, including the “whacked.”

    Some have helped me enormously, particularly when I was crashing with deadlines due to breaking news; others have provided me, in a timely manner, with much needed background information for interviews. Seasoned professionals have made themselves immediately available by acknowledging they were unable to help with a current story.

    Then there are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former

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    h much needed background information for interviews. Seasoned professionals have made themselves immediately available by acknowledging they were unable to help with a current story.

    Then there are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former

    Auto Title Loans - Useful Tool or Risky Proposition?
    It's Monday and you're desperate. You don't get paid until Friday and you have to pay your electric bill by tomorrow or your electricity will be shut off. Your credit is bad and you can't get a loan or borrow money from your friends or family. What do you do?If you own your own automobile you can easily obtain an auto title loan from many lenders nationwide.Lenders who offer title loans target the subprime market as well as low income consumers who need cash in a crunch. Many low income consumers live paycheck-to-paycheck and any unexpected bill or rise in prices can create a short-term financial nightmare. Title loans can temporarily help consumers get back on track but can create a larger fin
    e are those in PR who are just plain annoying. I used to think—during my live TV days at CNN—What is their objective? Getting to speak to me, or pitching a story? I think for many, it was the former. If they didn’t have their pitch down in 20 seconds, they lost me and got “whacked!” For many, I never returned calls. Nothing personal, I just didn’t have time to return all of them; if I had, I would have missed my deadlines and been out of a job!

    Here are some basic rules for how not to become a public relations flack that’s whacked!

    1. Reporter Calls. Always return them; if your firm or partners don’t want to respond to the question, say so right away so that the reporter can move to his/her next source. As a rule of thumb, ask when the deadline is and if you have the information that they need respond as soon as possible. The sooner the better. Guaranteed, if you do this reporters will come back to you when working on other stories.

    2. Do familiarize yourself

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