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  • Digg it UP - Five Mistakes That Can Derail Your Job Search

    Network To Secret Shoppers Job
    Women can shop 365 days out of the year. If they try to tell you anything different, they're lying to you. Trust me; this XX gender is completely obsessed with clothing, shoes and accessories. It's like they can't get enough of it. It's an insatiable hunger. So, what do we men do about this burden you may ask? Hmm, that is a tough one. Let's see; you have a few options to consider. Number one involves cutting up all credit and debit cards. Well, you can't really do that because you'll need them for beer one day. The second solution involves a 45 and shovel. Then again, that one may
    n't be called back after clicking on the "send" button.

    As before, avoid mistake #3 by treating any letter as both an opportunity to convey your qualifications and a sample of your writing. Avoid common e-mail shorthand and short, terse paragraphs – the former can come across as "unprofessional" and the latter as impersonal.

    Finally, to be on the safe side, print out your e-mail and attachment to make sure that all looks well in hard copy. Then send the e-mail to at least one other person, and ask them to review both its content and appearance.

    Mistake #4: The Missed Opportunity

    You’ve prepared for your interview and t

    Identity Theft Prevention Tips
    It is scary to think about just how vulnerable each of us is in regards to identity theft. You may find yourself thinking about it once your wallet or purse has been lost or stolen. Anyone who has it can access your credit cards, PIN numbers, and social security numbers if they are in there. Other methods of getting such information include over the internet, the phone, watching people when they use an ATM, and going through other people’s trash.Protect yourself from Identity TheftMonitor your credit report because fraudulent activities will show up there. Make
    No matter how much time and energy you invest in job seeking, critical mistakes can derail your efforts. Consider the following job search scenario. Each of the mistakes described below can put your job search off track, but all are easy to avoid.

    Mistake #1: Starting with a Handicap

    Your job search is underway. Time to get out your resume, dust it off, and add your most recent experience… Right?

    Wrong. A strong job search starts with strategizing, and a strong resume should be the vehicle to put your strategy into action. It isn't enough to dust off an old resume – you need a revised resume that is tailored to a specific position and a specific employer.

    Ask yourself… What are the top needs and preferences of this employer? How can you address the employer’s needs with specific information about your experience, strengths, and accomplishments? And how can you structure your resume to convey this key information in a quick, 30-second scan?

    To avoid mistake #1, assume that your resume is much more than a personal history that simply needs a little updating. Start with a strategy, and rewrite your resume so that it speaks directly to the interests and concerns of the employer who will read it.

    Mistake #2: Sending Less-Than-Your-Best

    Your resume is done, and you’ve written a cover letter to accompany it. Now you’re ready to drop both in the mail in response to a job ad that especially interests you… Right?

    Wrong. Have you first made very sure that you’re not sending out less than your best? Many job seekers fail to realize that both the resume and the cover letter are seen as examples of the quality of their work.

    This means that all aspects of overall quality are important – including spelling, grammar, visual layout, organization, and clarity of writing. Errors will stand out like a flashing red light, and anything that makes the resume and cover letter difficult to follow may cause them to be tossed aside.

    To avoid mistake #2, follow this rule of thumb: Have at least two other people read both your resume and cover letter before you send them out. Tell them your job-search strategy so that they know what you want to communicate to the employer.

    Mistake #3: Cyber-Regrets

    The employer has called for an interview! In addition, he’s asked that you e-mail a copy of your resume to another person in the company. That's easy – a quick note with a Word attachment… Right?

    Wrong. A casual approach to the computer world can lead to embarrassing mistakes. Regrettably, e-mails usually can't be called back after clicking on the "send" button.

    As before, avoid mistake #3 by treating any letter as both an opportunity to convey your qualifications and a sample of your writing. Avoid common e-mail shorthand and short, terse paragraphs – the former can come across as "unprofessional" and the latter as impersonal.

    Finally, to be on the safe side, print out your e-mail and attachment to make sure that all looks well in hard copy. Then send the e-mail to at least one other person, and ask them to review both its content and appearance.

    Mistake #4: The Missed Opportunity

    You’ve prepared for your interview and th

    Easy Steps to Improve Your Business - NOW!
    One of the catalysts I use for topic ideas is Chase’s Calendar of Events (if you’re looking to find a publicity “hook” for your business, or for a volunteer organization for which you are trying to raise money, I can’t think of a better tool! www.chases.com) According to Chase’s, May is Business Improvement Month.While you may not be a registered as a business owner, you are indeed involved in the most important business in the world – the “business of life.” The world judges business by “the bottom line” – and although we
    position and a specific employer.

    Ask yourself… What are the top needs and preferences of this employer? How can you address the employer’s needs with specific information about your experience, strengths, and accomplishments? And how can you structure your resume to convey this key information in a quick, 30-second scan?

    To avoid mistake #1, assume that your resume is much more than a personal history that simply needs a little updating. Start with a strategy, and rewrite your resume so that it speaks directly to the interests and concerns of the employer who will read it.

    Mistake #2: Sending Less-Than-Your-Best

    Your resume is done, and you’ve written a cover letter to accompany it. Now you’re ready to drop both in the mail in response to a job ad that especially interests you… Right?

    Wrong. Have you first made very sure that you’re not sending out less than your best? Many job seekers fail to realize that both the resume and the cover letter are seen as examples of the quality of their work.

    This means that all aspects of overall quality are important – including spelling, grammar, visual layout, organization, and clarity of writing. Errors will stand out like a flashing red light, and anything that makes the resume and cover letter difficult to follow may cause them to be tossed aside.

    To avoid mistake #2, follow this rule of thumb: Have at least two other people read both your resume and cover letter before you send them out. Tell them your job-search strategy so that they know what you want to communicate to the employer.

    Mistake #3: Cyber-Regrets

    The employer has called for an interview! In addition, he’s asked that you e-mail a copy of your resume to another person in the company. That's easy – a quick note with a Word attachment… Right?

    Wrong. A casual approach to the computer world can lead to embarrassing mistakes. Regrettably, e-mails usually can't be called back after clicking on the "send" button.

    As before, avoid mistake #3 by treating any letter as both an opportunity to convey your qualifications and a sample of your writing. Avoid common e-mail shorthand and short, terse paragraphs – the former can come across as "unprofessional" and the latter as impersonal.

    Finally, to be on the safe side, print out your e-mail and attachment to make sure that all looks well in hard copy. Then send the e-mail to at least one other person, and ask them to review both its content and appearance.

    Mistake #4: The Missed Opportunity

    You’ve prepared for your interview and t

    How To Catch The Eye Of The Gen Y
    Millennials, echo boomers, digital millennials, kidemployees, are just a few names of the young adults that were born between 1980 and 2000. They are 80 million strong and there are predictions that they will grow to 100 million. They are the most influential generation and they have shown more spending power and stronger opinions at an earlier age. The economic opportunity is enormous and one every retailer needs to embrace. Whether they are your customers or your employees, you need to adjust your training as well as your marketing techniques to them.After reviewing the
    resume is done, and you’ve written a cover letter to accompany it. Now you’re ready to drop both in the mail in response to a job ad that especially interests you… Right?

    Wrong. Have you first made very sure that you’re not sending out less than your best? Many job seekers fail to realize that both the resume and the cover letter are seen as examples of the quality of their work.

    This means that all aspects of overall quality are important – including spelling, grammar, visual layout, organization, and clarity of writing. Errors will stand out like a flashing red light, and anything that makes the resume and cover letter difficult to follow may cause them to be tossed aside.

    To avoid mistake #2, follow this rule of thumb: Have at least two other people read both your resume and cover letter before you send them out. Tell them your job-search strategy so that they know what you want to communicate to the employer.

    Mistake #3: Cyber-Regrets

    The employer has called for an interview! In addition, he’s asked that you e-mail a copy of your resume to another person in the company. That's easy – a quick note with a Word attachment… Right?

    Wrong. A casual approach to the computer world can lead to embarrassing mistakes. Regrettably, e-mails usually can't be called back after clicking on the "send" button.

    As before, avoid mistake #3 by treating any letter as both an opportunity to convey your qualifications and a sample of your writing. Avoid common e-mail shorthand and short, terse paragraphs – the former can come across as "unprofessional" and the latter as impersonal.

    Finally, to be on the safe side, print out your e-mail and attachment to make sure that all looks well in hard copy. Then send the e-mail to at least one other person, and ask them to review both its content and appearance.

    Mistake #4: The Missed Opportunity

    You’ve prepared for your interview and t

    Logos and Branding-Maximize their Power
    Most of us know effective marketing is the result of consistent marketing efforts to target audiences, but it’s easy to forget about incorporating your logos (or branding) effectively. A few questions you want to ask before you start a massive marketing effort are: 1. Does my logo represent the services or products I’m trying to sell? 2. Is it appealing? 3. Is it easy to read? 4. Does it correlate to my website?If you answered all these questions with a yes, it’s time to look at the many ways you can use marketing tools such as a logo to improve customer
    to follow may cause them to be tossed aside.

    To avoid mistake #2, follow this rule of thumb: Have at least two other people read both your resume and cover letter before you send them out. Tell them your job-search strategy so that they know what you want to communicate to the employer.

    Mistake #3: Cyber-Regrets

    The employer has called for an interview! In addition, he’s asked that you e-mail a copy of your resume to another person in the company. That's easy – a quick note with a Word attachment… Right?

    Wrong. A casual approach to the computer world can lead to embarrassing mistakes. Regrettably, e-mails usually can't be called back after clicking on the "send" button.

    As before, avoid mistake #3 by treating any letter as both an opportunity to convey your qualifications and a sample of your writing. Avoid common e-mail shorthand and short, terse paragraphs – the former can come across as "unprofessional" and the latter as impersonal.

    Finally, to be on the safe side, print out your e-mail and attachment to make sure that all looks well in hard copy. Then send the e-mail to at least one other person, and ask them to review both its content and appearance.

    Mistake #4: The Missed Opportunity

    You’ve prepared for your interview and t

    Marketers Say; Advertising is More Art than Science
    The really dumb marketers say that advertising is more of an art than a science. Nothing could be further than the truth. Yet these self-proclaimed marketing gurus, consultants, authors and marketing tape peddlers never stop purporting such utter and complete hokum.Anyone who studies the human brain and how it really works using the latest technologies realizes that advertising to really make an announcement need to an ever lasting impression in the brain to fuse together neuron connections.The technology and science of this is well documented and it ain’t art. Art is
    n't be called back after clicking on the "send" button.

    As before, avoid mistake #3 by treating any letter as both an opportunity to convey your qualifications and a sample of your writing. Avoid common e-mail shorthand and short, terse paragraphs – the former can come across as "unprofessional" and the latter as impersonal.

    Finally, to be on the safe side, print out your e-mail and attachment to make sure that all looks well in hard copy. Then send the e-mail to at least one other person, and ask them to review both its content and appearance.

    Mistake #4: The Missed Opportunity

    You’ve prepared for your interview and thought over all the answers you may have to supply. There's not much more you can do… Right?

    Wrong. Chances are that at some point in the interview the employer will turn the tables and say: "Do you have any questions?" If you respond by saying "no" or by turning to practical details ("What is your benefits package?"), this will be a missed opportunity.

    To avoid mistake #4, think of several questions beforehand – questions that speak directly to the responsibilities and challenges of the job itself. Employers want to know how you think and what you would be like to work with; your questions are an opportunity to show that you can take on the challenges of the job in a constructive way.

    Mistake #5: Letting the Ball Drop

    You had a strong interview, and you're waiting to hear whether you got the job. At least now you can take a breather while you wait… Right?

    Wrong. Until you have a job offer, assume that it's up to you to keep the ball in the air. First and foremost, send a thank-you letter to each person who interviewed you, making reference to one or more things that were discussed.

    Second, follow up at regular Intervals to indicate your continued interest and keep your prospects alive. It’s tempting to hang back so that you “won’t be a bother” – but the job seeker who lets the ball drop may lose out to the one who is politely and persistently enthusiastic.

    © 2005 Ruth Anderson

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