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Digg it UP - Micro Business and Banking
Search Tools
Business-to-business and business-to-consumer firms are slow to adopt local search tools into their Internet strategy. About half of all search-engine users utilize search engines to find local products and services. By far, the most-common search phrase is “industry” plus “location.” With so few sellers doing local search-engine marketing, new local customers are there for the taking.It is not enough for SEM’s to know all the latest and greatest techniques and trends. Technical proficiency alone will not convince companies with traditional sales and marketing models to establish new budget categories and launch untested programs. For that to happen, SEM’s need to: Focus the client on local search; Build interest with local search success stories; Offer a strategic vision; and road map the tactical steps to make the vision a reality.Only when the client sees the why of l
ve some income, or losses, from self-employment. Self-employed men outnumbBusiness-to-business and business-to-consumer firms are slow to adopt local search tools into their Internet strategy. About half of all search-engine users utilize search engines to find local products and services. By far, the most-common search phrase is “industry” plus “location.” With so few sellers doing local search-engine marketing, new local customers are there for the taking.It is not enough for SEM’s to know all the latest and greatest techniques and trends. Technical proficiency alone will not convince companies with traditional sales and marketing models to establish new budget categories and launch untested programs. For that to happen, SEM’s need to: Focus the client on local search; Build interest with local search success stories; Offer a strategic vision; and road map the tactical steps to make the vision a reality.Only when the client sees the why of l
Valuation of Consulting Firms - A Blended Approach
Consultants News, of Peterborough, NH, is probably the most prestigious consultants news letter published and features world wide distribution. Awhile back, because they receive many questions about “how to value consulting firms” . . . . . whether they're mid-sized firms being acquired by industrial giants, or founding partners assessing fair valuation when new partners are appointed. To deal with CN's coverage of this topic, they asked Charlotte based consultant and valuation analyst Paul A. Halas, Jr., to outline his valuation technique as it applies to consulting firms.Thomas D'Ufrey said: “The worth of a thing is known by its want.” For management consultants the more contemporary question might be “how much is a consulting firm worth in real dollars.”Someone suggested at a past Institute of Management Consultants (IMC) conference that a consulting practice is re
Micro businesses with no employees, or between one and nine employees, accounted for 94.6% of all UK businesses in 2001, 29% of employment and 21.2% of turnover.
Approximately 3.1 million people were self-employed in 2002, according to Social Trends 33, 2003. An additional 1.35 million people have some income, or losses, from self-employment. Self-employed men outnumbeConsultants News, of Peterborough, NH, is probably the most prestigious consultants news letter published and features world wide distribution. Awhile back, because they receive many questions about “how to value consulting firms” . . . . . whether they're mid-sized firms being acquired by industrial giants, or founding partners assessing fair valuation when new partners are appointed. To deal with CN's coverage of this topic, they asked Charlotte based consultant and valuation analyst Paul A. Halas, Jr., to outline his valuation technique as it applies to consulting firms.Thomas D'Ufrey said: “The worth of a thing is known by its want.” For management consultants the more contemporary question might be “how much is a consulting firm worth in real dollars.”Someone suggested at a past Institute of Management Consultants (IMC) conference that a consulting practice is re
Why In The World Would You Hire A Freelance Writer?
If you're a business owner, there are many reasons to hire a freelance writer: One very significant reason is that your staff doesn't have the necessary skill set to handle all of the needs of your business, and the workload isn't heavy enough to hire a full-time employee. The fact of the matter is, that freelance writers are used by businesses of all sizes for everything from improving web content to drawing up contracts.How Can A Freelance Writer Help Your Business?Typically a business will hire a freelance writer when it comes time to write all the marketing material and internal company material that no one paid any attention to when the business was starting out. Other Businesses use them to create, modify and revitalize their written material. This can include manuals, technical documentation, newsletters, business proposals, etc. But most of all, a freelance writ
ounted for 94.6% of all UK businesses in 2001, 29% of employment and 21.2% of turnover.
Approximately 3.1 million people were self-employed in 2002, according to Social Trends 33, 2003. An additional 1.35 million people have some income, or losses, from self-employment. Self-employed men outnumbIf you're a business owner, there are many reasons to hire a freelance writer: One very significant reason is that your staff doesn't have the necessary skill set to handle all of the needs of your business, and the workload isn't heavy enough to hire a full-time employee. The fact of the matter is, that freelance writers are used by businesses of all sizes for everything from improving web content to drawing up contracts.How Can A Freelance Writer Help Your Business?Typically a business will hire a freelance writer when it comes time to write all the marketing material and internal company material that no one paid any attention to when the business was starting out. Other Businesses use them to create, modify and revitalize their written material. This can include manuals, technical documentation, newsletters, business proposals, etc. But most of all, a freelance writ
Step One To Creating An Effective Direct Response Piece
Do you want to get a measurable response from your advertising, or do you want to generate awareness for your business? The answer to this question will direct you to a marketing strategy that generates new, interested prospects, or a branding campaign that creates awareness to an unknown number of prospects in your area.If you want to generate awareness so that people are aware of your business and may eventually come to your practice as a result of hearing and seeing your company name in various media, you better have a big bank account, because this form of marketing, which is also referred to as branding, is a very costly, time-consuming, and risky strategy.If you want to generate new leads, prospects, and referrals for your business then direct marketing will become your best friend. Direct marketing is about generating a response from your advertising versus the op
of turnover.
Approximately 3.1 million people were self-employed in 2002, according to Social Trends 33, 2003. An additional 1.35 million people have some income, or losses, from self-employment. Self-employed men outnumbDo you want to get a measurable response from your advertising, or do you want to generate awareness for your business? The answer to this question will direct you to a marketing strategy that generates new, interested prospects, or a branding campaign that creates awareness to an unknown number of prospects in your area.If you want to generate awareness so that people are aware of your business and may eventually come to your practice as a result of hearing and seeing your company name in various media, you better have a big bank account, because this form of marketing, which is also referred to as branding, is a very costly, time-consuming, and risky strategy.If you want to generate new leads, prospects, and referrals for your business then direct marketing will become your best friend. Direct marketing is about generating a response from your advertising versus the op
It's In The BLOG
If you're looking to grow your business, then a BLOG is a great tool to add to your tool chest. In this article we will discuss BLOG basics and how you can use them in your business.1. What's a BLOG?What's a BLOG you ask? Well, let me tell you. According to Wikipedia.com:A blog (short for web log) is a user-generated website where entries are made in journal style and displayed in a reverse chronological order [newest entries are at the top].So, its really just an online journal or diary that is written by anyone who wants to tell the world what's on their mind. (Side note: When I say "the world" I really mean it, so be careful what you write.)Ok, so how can this help you grow your business? Great question. To understand the answer you have to know just a bit about how search engines work.2. BLOGs and Search EnginesSearch engines li
, according to Social Trends 33, 2003. An additional 1.35 million people have some income, or losses, from self-employment. Self-employed men outnumbIf you're looking to grow your business, then a BLOG is a great tool to add to your tool chest. In this article we will discuss BLOG basics and how you can use them in your business.1. What's a BLOG?What's a BLOG you ask? Well, let me tell you. According to Wikipedia.com:A blog (short for web log) is a user-generated website where entries are made in journal style and displayed in a reverse chronological order [newest entries are at the top].So, its really just an online journal or diary that is written by anyone who wants to tell the world what's on their mind. (Side note: When I say "the world" I really mean it, so be careful what you write.)Ok, so how can this help you grow your business? Great question. To understand the answer you have to know just a bit about how search engines work.2. BLOGs and Search EnginesSearch engines li
Are Merchant Account Fees Too High?
My grandmother has always taken an interest in my personal and professional undertakings but I was still surprised when she expressed the desire to learn more about my job as a merchant account manager (not exactly a titillating position). During the course of our discussion, I explained that we generally charge between 1.5% and 1.75% for retail transactions (depending on the type of card) and over 2% for Internet and MOTO (mail order telephone order) transactions. My grandmother shook her head in disbelief and immediately determined that these fees “were too high.” “Andy, she exclaimed, “You’re making 2% profit on each transaction! How much is enough?”It was time to give Grandma the abbreviated course, Merchant Accounts 101. I explained that our company, indeed all processing banks, are governed by interchange rates – uniform rates that Visa and Mastercard charge their mem
ve some income, or losses, from self-employment. Self-employed men outnumber women by nearly three to one. The proportion of self-employed in the working population has fallen since 1987.My grandmother has always taken an interest in my personal and professional undertakings but I was still surprised when she expressed the desire to learn more about my job as a merchant account manager (not exactly a titillating position). During the course of our discussion, I explained that we generally charge between 1.5% and 1.75% for retail transactions (depending on the type of card) and over 2% for Internet and MOTO (mail order telephone order) transactions. My grandmother shook her head in disbelief and immediately determined that these fees “were too high.” “Andy, she exclaimed, “You’re making 2% profit on each transaction! How much is enough?”It was time to give Grandma the abbreviated course, Merchant Accounts 101. I explained that our company, indeed all processing banks, are governed by interchange rates – uniform rates that Visa and Mastercard charge their mem
Around 20% of the UK’s self-employed work in the construction industry. Between 13% and 14% are involved in diverse business activities, around 7% work in recreation, culture and
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