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    All About Freelance Writing
    Do you love to write? Do you have a knack for making words come alive on a page? You may want to consider freelance writing as a way to make a good living from home.Freelance writers write anything from newspaper columns to web content and even ebooks.Getting StartedBefore you go looking for freelance jobs, you should build up a portfolio of articles. You can write for your own website or blog, offer to write free articles for friends, or contact your local paper about writing a column for them. Work on some articles that you can use as samples of your work and build a list of references for your potential clients to contact.Where To Find WorkThe next step will be finding potential clients. You can visit some of the big freelance sites like elance and bid on projects. It is also a good idea to set up a website that showcases some of your writing, tells a little about you and your area of expertise, and of course you will have your contact information on the site. You may also want to consider adding a blog to your site. It’s an easy way to add articles, short tips and any other writings to your site on an ongoing basis.Networki
    f IQ scores for your class." In reality, the "scores" were locker numbers! Those with higher locker numbers mysteriously out-performed those with lower numbers.

    The teachers tried to be fair, but anyone who has taped a classroom knows teachers can give subtle cues of approval, disapproval and support. Managers can do the same.

    You probably can't refuse to take a corporate test, but you may be in a position to ask some tough questions.

    Before you spend money on tests, ask these three questions.

    (1) Do you need to take tests to obtain this information? If you've been a successful accountant for ten years, you probably have a knack for numbers and details. However, testing may enhance your confidence if you feel shaky.

    Elaine, a top executive in a Fortune 100 company, had been promoted to vice president in a male-dominated specialty. However, Elaine was getting nervous. There were only three or four departments like hers in the entire country and, if her job ended, so would her career.

    Elaine visited a career counselor who began with a battery of tests.

    "The tests show I'm very organized and I'm a good manager," she reported happily.

    Elaine dealt with thousands of pieces of paper each week and had been a highly-paid manager for over ten years. Her friends were not at all surprised by Elain

    Free Online Advertising: Why You Should Use It
    Free online advertising offers many benefits for online and offline businesses.Obvious benefits of free online advertising include increased exposure, sales leads, and additional sales.Some of the less obvious benefits that can be obtained through the use of free online advertising are increased search engine ranking, greater product awareness, and credibility acceptance.When you use free online advertising you will be receiving in most cases links from other sites.This links will point back to your site and will count towards your link count.Most search engines, including Google, use your link count to determine your search engine rankings. The more links pointing to your site, the higher your rankings will be.Another benefit is that the more ads you receive, the more people will see your site, and in turn they will be aware of your products and services.Credibility acceptance is another important benefit of using free online advertising.The more times prospective customers see your ads, the less skeptical they will feel towards your products and services. This assumes that your ads are well written and that your
    The traditional model of career choice suggests a linear pattern. Get to know yourself. Learn your kills and talents. Explore careers that seem to best utilize your talents and skills. Today, both research and experience suggest that real career change doesn't happen this way.

    What's real? Serendipity and zig-zag patterns

    Contemporary researchers find that nearly every career path involves an element of serendipity. John Krumboltz of Stanford University published several articles on this topic in respected journals.

    Herminia Ibarra's research at Harvard Business School demonstrated that career change tends to follow a zig-zag pattern rather than a straight line, with two steps forward and one step back. She found limited value in extended introspection and self-analysis. See her book Working Identity. What about testing?

    Career coaches and counselors are divided on the subject of tests. Some insist that all their clients undergo a battery of tests. Others dismiss tests entirely. One career counselor says, "I can learn more about a person from astrology than from any personality tests." One coach asks clients to define themselves as "earth, wind, fire or water."

    Before you pay for testing, I encourage you to ask what you hope to gain from the time and money you invest. Be aware of the limits on what tests can do for you. After all, if you could just take a battery of tests to forecast your future, we wouldn't hear from so many job-frustrated people!

    So why don't tests have all the answers?

    A job is much more than a series of skills. Every career or profession includes an ambience - style, working conditions, flexibility of time. Often it's not the work itself that drives people out of the field. It's the "other stuff."

    Take teaching, for example. You love kids and want to work with them and you don't mind earning less than your corporate counterparts. Your workday ends at three and you get summers off. You get a decent pension and great benefits.

    However, that's not the whole story. Your day begins as early as 6:30 AM. You give up a lot of personal freedom. There's no phone on your desk to make a call home -- and certainly no privacy to talk. A quick trip to the bathroom? Someone has to cover the class. The students go home at three - but you have papers to grade, meetings to attend, and perhaps a rehearsal to direct. Your school district rewards test results, not creative learning.

    Another example. Now let's say you like to earn money and solve math problems. Are you ready for a CFO job? Each company has its own culture, of course, but in general the business world values image and style. You have to be comfortable moving through a hierarchy and giving the appearance of respecting authority.

    Bottom line: Your aptitudes and values may drive you to teaching, but you will soon be searching for a new career if you are a night person who also values workplace autonomy.

    If you have been working a long time, tests often show you are perfect for the job you hold now. After all these years, you've probably internalized values and attitudes of your profession -- and you obviously have enough aptitude to remain employed! Clients frequently come to me after paying hundreds, even thousands of dollars for midlife, mid-career testing. "A waste," they say ruefully.

    On the other hand, your college-age children may benefit from testing, especially if they are thoroughly confused about their first career moves. College testing centers often employ high quality professionals because they train counseling students there.

    Tests may not help you balance tradeoffs. Your aptitude and values may point you to a nature-loving outdoor career, but you realize there are few jobs available and those won't pay enough to live on. You have to be creative if you're going to make this combination work. The question, "How can I enjoy my love of nature and still earn a good living?" might best be discussed in a series of one-to-one conversations with someone who understands the career jungle.

    On the other hand, strong motivation can compensate for low aptitude. In her book Crossing Avalon, Jean Shinoda Bolen writes of her determination to become a doctor, following a strong religious experience just before she entered college.

    Bolen easily aced her liberal arts courses but struggled with sciences. At one point she received a midterm "D" grade in a zoology course. Yet she was accepted to a fine medical school and became a respected psychiatrist, Jungian therapist and best-selling author.

    In a corporate setting, what appears to be test effectiveness may be self-fulfilling prophecy. MegaBig Corp administers aptitude tests to all applicants for sales positions. Only those who achieve a score of 80 out of 100 are hired. Those who earn 95 or higher are identified as high-potential superstars and sent off to special training. Managers, of course, see scores of their new hires, and they report a strong correlation between sales success and scores. If you really wanted to test the tests, you'd administer tests to all applicants, hire a sample regardless of scores, and refuse to disclose test scores to supervising managers and trainers. Few companies would be willing to do this.

    However, in one study, researchers told high school teachers, "Here is a list of IQ scores for your class." In reality, the "scores" were locker numbers! Those with higher locker numbers mysteriously out-performed those with lower numbers.

    The teachers tried to be fair, but anyone who has taped a classroom knows teachers can give subtle cues of approval, disapproval and support. Managers can do the same.

    You probably can't refuse to take a corporate test, but you may be in a position to ask some tough questions.

    Before you spend money on tests, ask these three questions.

    (1) Do you need to take tests to obtain this information? If you've been a successful accountant for ten years, you probably have a knack for numbers and details. However, testing may enhance your confidence if you feel shaky.

    Elaine, a top executive in a Fortune 100 company, had been promoted to vice president in a male-dominated specialty. However, Elaine was getting nervous. There were only three or four departments like hers in the entire country and, if her job ended, so would her career.

    Elaine visited a career counselor who began with a battery of tests.

    "The tests show I'm very organized and I'm a good manager," she reported happily.

    Elaine dealt with thousands of pieces of paper each week and had been a highly-paid manager for over ten years. Her friends were not at all surprised by Elain

    Phishing Scam
    A lot has been written about all known kinds of scams including “Phishing”. But criminals keep on throwing their nets and having quite a good take. Therefore we have to continue exposing the phishing attempts. And since “it is better to see once than hear 10 times” I want to share with you 2 emails that I have recently received.These are really similar letters (in fact it is almost the same one with tiny differences). The letter(s) are as follows:Subjects:1. We were unable to authorize charges to the Credit Card Number you provided.2. Your Amazon Account will be Closed!“Dear AOL Client, (Dear Client)As part of our security measures, we regularly screen activity in our network.We recently noticed the following issue on your account: A recent review of your transaction history determined that we require an update of your account in order to provide you with secure services.We apologize for any inconvenience this may cause.You must click the link below and fill in the form on the following page to complete the verification process.http://webmail.aol.com/mail/(http://www.amazon.com/gp/help/cust
    s can do for you. After all, if you could just take a battery of tests to forecast your future, we wouldn't hear from so many job-frustrated people!

    So why don't tests have all the answers?

    A job is much more than a series of skills. Every career or profession includes an ambience - style, working conditions, flexibility of time. Often it's not the work itself that drives people out of the field. It's the "other stuff."

    Take teaching, for example. You love kids and want to work with them and you don't mind earning less than your corporate counterparts. Your workday ends at three and you get summers off. You get a decent pension and great benefits.

    However, that's not the whole story. Your day begins as early as 6:30 AM. You give up a lot of personal freedom. There's no phone on your desk to make a call home -- and certainly no privacy to talk. A quick trip to the bathroom? Someone has to cover the class. The students go home at three - but you have papers to grade, meetings to attend, and perhaps a rehearsal to direct. Your school district rewards test results, not creative learning.

    Another example. Now let's say you like to earn money and solve math problems. Are you ready for a CFO job? Each company has its own culture, of course, but in general the business world values image and style. You have to be comfortable moving through a hierarchy and giving the appearance of respecting authority.

    Bottom line: Your aptitudes and values may drive you to teaching, but you will soon be searching for a new career if you are a night person who also values workplace autonomy.

    If you have been working a long time, tests often show you are perfect for the job you hold now. After all these years, you've probably internalized values and attitudes of your profession -- and you obviously have enough aptitude to remain employed! Clients frequently come to me after paying hundreds, even thousands of dollars for midlife, mid-career testing. "A waste," they say ruefully.

    On the other hand, your college-age children may benefit from testing, especially if they are thoroughly confused about their first career moves. College testing centers often employ high quality professionals because they train counseling students there.

    Tests may not help you balance tradeoffs. Your aptitude and values may point you to a nature-loving outdoor career, but you realize there are few jobs available and those won't pay enough to live on. You have to be creative if you're going to make this combination work. The question, "How can I enjoy my love of nature and still earn a good living?" might best be discussed in a series of one-to-one conversations with someone who understands the career jungle.

    On the other hand, strong motivation can compensate for low aptitude. In her book Crossing Avalon, Jean Shinoda Bolen writes of her determination to become a doctor, following a strong religious experience just before she entered college.

    Bolen easily aced her liberal arts courses but struggled with sciences. At one point she received a midterm "D" grade in a zoology course. Yet she was accepted to a fine medical school and became a respected psychiatrist, Jungian therapist and best-selling author.

    In a corporate setting, what appears to be test effectiveness may be self-fulfilling prophecy. MegaBig Corp administers aptitude tests to all applicants for sales positions. Only those who achieve a score of 80 out of 100 are hired. Those who earn 95 or higher are identified as high-potential superstars and sent off to special training. Managers, of course, see scores of their new hires, and they report a strong correlation between sales success and scores. If you really wanted to test the tests, you'd administer tests to all applicants, hire a sample regardless of scores, and refuse to disclose test scores to supervising managers and trainers. Few companies would be willing to do this.

    However, in one study, researchers told high school teachers, "Here is a list of IQ scores for your class." In reality, the "scores" were locker numbers! Those with higher locker numbers mysteriously out-performed those with lower numbers.

    The teachers tried to be fair, but anyone who has taped a classroom knows teachers can give subtle cues of approval, disapproval and support. Managers can do the same.

    You probably can't refuse to take a corporate test, but you may be in a position to ask some tough questions.

    Before you spend money on tests, ask these three questions.

    (1) Do you need to take tests to obtain this information? If you've been a successful accountant for ten years, you probably have a knack for numbers and details. However, testing may enhance your confidence if you feel shaky.

    Elaine, a top executive in a Fortune 100 company, had been promoted to vice president in a male-dominated specialty. However, Elaine was getting nervous. There were only three or four departments like hers in the entire country and, if her job ended, so would her career.

    Elaine visited a career counselor who began with a battery of tests.

    "The tests show I'm very organized and I'm a good manager," she reported happily.

    Elaine dealt with thousands of pieces of paper each week and had been a highly-paid manager for over ten years. Her friends were not at all surprised by Elain

    Advertising That Annoys: The Real Story
    Critics conclude that entertaining or “creative” commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. It all depends on the needs and preferences, motivation and financial reservations of the customer. The question isn't whether people like the advertisement or not, it’s whether the advertisement is effective in selling.Often, people who are irritated by certain campaigns don't fall within the intended target market. In 2000 Budweiser ran its ''Whassup?!'' campaign. Ad Track reported these commercials scored best with 18- to 24-year-olds; 52% of the survey participants said they liked them ''a lot'', while participants 65 years old and over didn't understand them, or didn't want to; 61% disliked the commercials. Yet, it's highly unlikely that Budweiser was trying to reach the 65+ market.When Toys R Us launched their campaign featuring Geoffrey the giraffe to promote the revamping of all Toys R Us stores, 38% of women rated the advertisements highly compared to 16% of men. Since the advertiser's goal was to get moms back into the stores, that low rating from men was mean
    be comfortable moving through a hierarchy and giving the appearance of respecting authority.

    Bottom line: Your aptitudes and values may drive you to teaching, but you will soon be searching for a new career if you are a night person who also values workplace autonomy.

    If you have been working a long time, tests often show you are perfect for the job you hold now. After all these years, you've probably internalized values and attitudes of your profession -- and you obviously have enough aptitude to remain employed! Clients frequently come to me after paying hundreds, even thousands of dollars for midlife, mid-career testing. "A waste," they say ruefully.

    On the other hand, your college-age children may benefit from testing, especially if they are thoroughly confused about their first career moves. College testing centers often employ high quality professionals because they train counseling students there.

    Tests may not help you balance tradeoffs. Your aptitude and values may point you to a nature-loving outdoor career, but you realize there are few jobs available and those won't pay enough to live on. You have to be creative if you're going to make this combination work. The question, "How can I enjoy my love of nature and still earn a good living?" might best be discussed in a series of one-to-one conversations with someone who understands the career jungle.

    On the other hand, strong motivation can compensate for low aptitude. In her book Crossing Avalon, Jean Shinoda Bolen writes of her determination to become a doctor, following a strong religious experience just before she entered college.

    Bolen easily aced her liberal arts courses but struggled with sciences. At one point she received a midterm "D" grade in a zoology course. Yet she was accepted to a fine medical school and became a respected psychiatrist, Jungian therapist and best-selling author.

    In a corporate setting, what appears to be test effectiveness may be self-fulfilling prophecy. MegaBig Corp administers aptitude tests to all applicants for sales positions. Only those who achieve a score of 80 out of 100 are hired. Those who earn 95 or higher are identified as high-potential superstars and sent off to special training. Managers, of course, see scores of their new hires, and they report a strong correlation between sales success and scores. If you really wanted to test the tests, you'd administer tests to all applicants, hire a sample regardless of scores, and refuse to disclose test scores to supervising managers and trainers. Few companies would be willing to do this.

    However, in one study, researchers told high school teachers, "Here is a list of IQ scores for your class." In reality, the "scores" were locker numbers! Those with higher locker numbers mysteriously out-performed those with lower numbers.

    The teachers tried to be fair, but anyone who has taped a classroom knows teachers can give subtle cues of approval, disapproval and support. Managers can do the same.

    You probably can't refuse to take a corporate test, but you may be in a position to ask some tough questions.

    Before you spend money on tests, ask these three questions.

    (1) Do you need to take tests to obtain this information? If you've been a successful accountant for ten years, you probably have a knack for numbers and details. However, testing may enhance your confidence if you feel shaky.

    Elaine, a top executive in a Fortune 100 company, had been promoted to vice president in a male-dominated specialty. However, Elaine was getting nervous. There were only three or four departments like hers in the entire country and, if her job ended, so would her career.

    Elaine visited a career counselor who began with a battery of tests.

    "The tests show I'm very organized and I'm a good manager," she reported happily.

    Elaine dealt with thousands of pieces of paper each week and had been a highly-paid manager for over ten years. Her friends were not at all surprised by Elain

    Austin Employment Services
    Austin Employment Services in Austin are agencies that provide services of professional employee recruitment. They find fitting candidates for different posts vacant in the organizations of their clients. Client organizations and candidates in search of jobs in Austin approach the employment services.Employment Services are highly professional agencies and can be relied on for an employer who needs professional candidates or job aspirants, who need a dream job. Employment services, in Austin or elsewhere, work to provide quality candidates for their clients. They seek to satisfy their clients, whom they require to approach them again.So, candidates in Austin in need of better employment can contact local registered employment service agencies in Austin to look out for openings.Guidelines on approaching service agencies:Get your resume and cover letter ready, which mentions about you positively.Make sure that you update your resume by making favorable changes according to the target job you are searching, every time. An extensive search and research of the internet will always reward you. Get to k
    ns with someone who understands the career jungle.

    On the other hand, strong motivation can compensate for low aptitude. In her book Crossing Avalon, Jean Shinoda Bolen writes of her determination to become a doctor, following a strong religious experience just before she entered college.

    Bolen easily aced her liberal arts courses but struggled with sciences. At one point she received a midterm "D" grade in a zoology course. Yet she was accepted to a fine medical school and became a respected psychiatrist, Jungian therapist and best-selling author.

    In a corporate setting, what appears to be test effectiveness may be self-fulfilling prophecy. MegaBig Corp administers aptitude tests to all applicants for sales positions. Only those who achieve a score of 80 out of 100 are hired. Those who earn 95 or higher are identified as high-potential superstars and sent off to special training. Managers, of course, see scores of their new hires, and they report a strong correlation between sales success and scores. If you really wanted to test the tests, you'd administer tests to all applicants, hire a sample regardless of scores, and refuse to disclose test scores to supervising managers and trainers. Few companies would be willing to do this.

    However, in one study, researchers told high school teachers, "Here is a list of IQ scores for your class." In reality, the "scores" were locker numbers! Those with higher locker numbers mysteriously out-performed those with lower numbers.

    The teachers tried to be fair, but anyone who has taped a classroom knows teachers can give subtle cues of approval, disapproval and support. Managers can do the same.

    You probably can't refuse to take a corporate test, but you may be in a position to ask some tough questions.

    Before you spend money on tests, ask these three questions.

    (1) Do you need to take tests to obtain this information? If you've been a successful accountant for ten years, you probably have a knack for numbers and details. However, testing may enhance your confidence if you feel shaky.

    Elaine, a top executive in a Fortune 100 company, had been promoted to vice president in a male-dominated specialty. However, Elaine was getting nervous. There were only three or four departments like hers in the entire country and, if her job ended, so would her career.

    Elaine visited a career counselor who began with a battery of tests.

    "The tests show I'm very organized and I'm a good manager," she reported happily.

    Elaine dealt with thousands of pieces of paper each week and had been a highly-paid manager for over ten years. Her friends were not at all surprised by Elain

    Use The Right Benefit Statements on Your Website (and in All Your Marketing)
    The experts say you need benefit statements in all your marketing – on your website, on your brochures and flyers, in your 30-second introduction and in all types of advertising. This is true.There could be so many benefit statements for your business, how do you choose?Marketing is the process of communicating to people about your product or service so they can make a purchase if they perceive they want or need it. If they are not aware of it, don't know how to purchase it or don't perceive it fulfills a want or need, there can be no sale.The key word in that paragraph is ‘perceive'. Your marketing, and therefore your benefit statements, should focus on the perception in the marketplace, not necessarily the actual benefit.For example, in my business one of the greatest benefits many of my clients realize AFTER working with me is confidence. My clients' confidence in their business abilities sometimes skyrockets. So why don't I market based on this? Confidence is so important in business ownership. Prospective customers will often decide against making a purchase because they sense a lack of confidence in the seller.When prospe
    f IQ scores for your class." In reality, the "scores" were locker numbers! Those with higher locker numbers mysteriously out-performed those with lower numbers.

    The teachers tried to be fair, but anyone who has taped a classroom knows teachers can give subtle cues of approval, disapproval and support. Managers can do the same.

    You probably can't refuse to take a corporate test, but you may be in a position to ask some tough questions.

    Before you spend money on tests, ask these three questions.

    (1) Do you need to take tests to obtain this information? If you've been a successful accountant for ten years, you probably have a knack for numbers and details. However, testing may enhance your confidence if you feel shaky.

    Elaine, a top executive in a Fortune 100 company, had been promoted to vice president in a male-dominated specialty. However, Elaine was getting nervous. There were only three or four departments like hers in the entire country and, if her job ended, so would her career.

    Elaine visited a career counselor who began with a battery of tests.

    "The tests show I'm very organized and I'm a good manager," she reported happily.

    Elaine dealt with thousands of pieces of paper each week and had been a highly-paid manager for over ten years. Her friends were not at all surprised by Elaine's test scores. However, Elaine had received little praise or validation from her own management. She wanted those test scores to bolster her confidence as she began her midlife career exploration.

    (2) Who will be administering these tests? University counselors work with bewildered undergraduates seeking their first jobs. Outplacement counselors work with experienced corporate executives, many of whom want a job just like the one they left. Find a service where you resemble the other clients.

    Tests must be interpreted to be useful. If your counselor starts to gush about your intelligence or creativity, you may indeed be the next Einstein or Michelangelo -- or you may be in the wrong testing center. If your counselor hopes to sell you on follow-up sessions, she'll be highly motivated to come up with a story that leaves you feeling confident and appreciated.

    Often test results are written so ambiguously that they could apply to almost anyone -- a frequent critique of both astrology and Myers-Briggs. Overly specific recommendations can be equally useless. What will you do if the tests suggest you should become a police officer or a funeral director?

    Have some fun. Pick any of the sixteen Myers-Briggs profiles. Ask a few friends to take a test. Pretend to score the test and then hand your friends the profile you chose at random. Nearly every time, your friends will say, "That's me!" However, be careful. Studies also show that people have trouble shaking their beliefs in bogus feedback, even when they're told it's bogus.

    (3) Who designed these tests?

    Some assessments are carefully designed while others have no more value than a light-hearted quiz from a popular magazine.

    If you are asked to complete an assessment or test, don't be shy about asking questions. If you want to push some buttons, ask about reliability and validity. Ask whether the test was "normed" on a population that shares your demographic characteristics.

    "Self-validation" is a bogus concept. As we have seen, there are many reasons you might say, "That's me! How accurate!"

    One skeptic has put together or a solid critique of a popular test, the Myers-Briggs scale.

    Bottom Line: Alas, there is no magic genie who can direct you to a new career. Tests may feel more scientific -- but recent career research suggests that career-changers to listen for messages from serendipity and their own intuition. In particular, when learning to navigate a new career world, you need to develop creative strategies that allow you to plan realistically while remaining open to surprises that, ultimately, change your life

    I offer one-to-one consultations on career strategy.

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