10 Tips to kill your competition

1. BE HONEST! I can't say this enough. BE HONEST! You plan to get referrals from some guy and his wife who at the closing table you just informed them the rate changed a point? Come on now, do you really need that extra point right now instead of life long referrals (if you follow up right)?
2. Give them what THEY need, not you. Do not set up a home owner on a 5/1 adjustable when the borrower plans on living in the house for 20 years and the interest rate is at an all time low.
3. Set up your referral program you can have endless referrals for life if you do it right and will never have to market again! Actually you can start by reading the book "endless referrals" found at amazon.com
4. Obey the law! This one seems obvious right? Ok. How many times have you asked an appraiser for comps only to find out the deal didn't look good and instead of telling the borrower it doesn’t appear they have enough equity you picked up the phone, or fax and asked multiple other appraisers the same question until you found one to "hit your value"? That is against the law and considered fraud. Yes you can be found guilty and fined/sent to prison. How about this. Your borrower has a "second home", you know its not a second home, but you go owner occupied to give the borrower a lower rate. Sounds like the "moral" thing to do right? WRONG! That is mortgage fraud. Nothing will get you kicked out of this industry faster. Become a professional, let your clients and team know you play by the rules and don't stretch thing. Rules are here for a reason. Only those who comply have ever lasted.
5. Drop the crap deals and work on marketing better leads. Still arguing with an appraiser to raise his or her value for the third week? Think about how much time you have just wasted on a dead deal. Not only that, you've been pressuring the appraiser, "Lender Pressure" ring a bell? How many prospects could you have called or sent out marketing material to in that time? Don't obsess with any one deal, EVER.
6. Get active! It’s tough for people to want to go out and meet new people, give sales pitches and become involved in the community, trust me I know. Do this and you've just did something 80% of your competition is unwilling to do. Sponsor community projects, join morning meetings with Realtors, attend seminars in all aspects to Real Estate.
7. Learn more. Besides your processing and LO class, what else do you really know about Real Estate? Do you know the laws? Do you know what is really happening in your local market? Do you know anything about appraisal laws? If you sat down with a prospect, could you tell thing things that would make you appear as a true Real Estate professional? If you answered no to any of these it's time to freshen up.
8. Think BIG!
   The Secret to Attracting Your Ideal Customers
   Are you tired of dealing with difficult customers?Have you ever imagined how great it would be if you ONLY had to deal with the types of customers you enjoy? Your job would be so much more rewarding. Think about it…attracting ideal customers, working with your ideal customers.Well, I am happy to report that you can do just that. You can attract your ideal customers and obtain the working environment you so desire.The Law of Attraction states that whatever we give our attention, energy and focus to we w
   d of life long referrals (if you follow up right)?
9. Give them what THEY need, not you. Do not set up a home owner on a 5/1 adjustable when the borrower plans on living in the house for 20 years and the interest rate is at an all time low.
10. Set up your referral program you can have endless referrals for life if you do it right and will never have to market again! Actually you can start by reading the book "endless referrals" found at amazon.com
11. Obey the law! This one seems obvious right? Ok. How many times have you asked an appraiser for comps only to find out the deal didn't look good and instead of telling the borrower it doesn’t appear they have enough equity you picked up the phone, or fax and asked multiple other appraisers the same question until you found one to "hit your value"? That is against the law and considered fraud. Yes you can be found guilty and fined/sent to prison. How about this. Your borrower has a "second home", you know its not a second home, but you go owner occupied to give the borrower a lower rate. Sounds like the "moral" thing to do right? WRONG! That is mortgage fraud. Nothing will get you kicked out of this industry faster. Become a professional, let your clients and team know you play by the rules and don't stretch thing. Rules are here for a reason. Only those who comply have ever lasted.
12. Drop the crap deals and work on marketing better leads. Still arguing with an appraiser to raise his or her value for the third week? Think about how much time you have just wasted on a dead deal. Not only that, you've been pressuring the appraiser, "Lender Pressure" ring a bell? How many prospects could you have called or sent out marketing material to in that time? Don't obsess with any one deal, EVER.
13. Get active! It’s tough for people to want to go out and meet new people, give sales pitches and become involved in the community, trust me I know. Do this and you've just did something 80% of your competition is unwilling to do. Sponsor community projects, join morning meetings with Realtors, attend seminars in all aspects to Real Estate.
14. Learn more. Besides your processing and LO class, what else do you really know about Real Estate? Do you know the laws? Do you know what is really happening in your local market? Do you know anything about appraisal laws? If you sat down with a prospect, could you tell thing things that would make you appear as a true Real Estate professional? If you answered no to any of these it's time to freshen up.
15. Think BIG!
    Five Strategies To Strengthen Your Company's Financial Management
    Too many businesses wait until a crisis occurs before they start to focus on improving their financial management. Often, by that time, it can be too late. By setting aside an hour now to evaluate the strengths and weaknesses of your company’s financial management activities and systems you can save a lot of time and aggravation. It can also help increase your profits, and at the end of the day that is what it is all about.The following are five strategies that will help you start to build a strong financial foun
    t look good and instead of telling the borrower it doesn’t appear they have enough equity you picked up the phone, or fax and asked multiple other appraisers the same question until you found one to "hit your value"? That is against the law and considered fraud. Yes you can be found guilty and fined/sent to prison. How about this. Your borrower has a "second home", you know its not a second home, but you go owner occupied to give the borrower a lower rate. Sounds like the "moral" thing to do right? WRONG! That is mortgage fraud. Nothing will get you kicked out of this industry faster. Become a professional, let your clients and team know you play by the rules and don't stretch thing. Rules are here for a reason. Only those who comply have ever lasted.
16. Drop the crap deals and work on marketing better leads. Still arguing with an appraiser to raise his or her value for the third week? Think about how much time you have just wasted on a dead deal. Not only that, you've been pressuring the appraiser, "Lender Pressure" ring a bell? How many prospects could you have called or sent out marketing material to in that time? Don't obsess with any one deal, EVER.
17. Get active! It’s tough for people to want to go out and meet new people, give sales pitches and become involved in the community, trust me I know. Do this and you've just did something 80% of your competition is unwilling to do. Sponsor community projects, join morning meetings with Realtors, attend seminars in all aspects to Real Estate.
18. Learn more. Besides your processing and LO class, what else do you really know about Real Estate? Do you know the laws? Do you know what is really happening in your local market? Do you know anything about appraisal laws? If you sat down with a prospect, could you tell thing things that would make you appear as a true Real Estate professional? If you answered no to any of these it's time to freshen up.
19. Think BIG!
    Consolidating Student Loans: What You Need To Know
    Don’t miss the Opportunity. Grab it, exploit it! Money matters a lot. Consolidating student loans can relief you from your nightmare. It can simplify your student life and can make you fulfill your ambition. With consolidated student loan your multiple payments can be consolidated to only one payment. You can pay less per month and for a longer period.How To Get It Done?You are assumed to have many outstanding loans with variable interest rates. In a consolidation process, defaulted student loans in which all volati
    tretch thing. Rules are here for a reason. Only those who comply have ever lasted.
20. Drop the crap deals and work on marketing better leads. Still arguing with an appraiser to raise his or her value for the third week? Think about how much time you have just wasted on a dead deal. Not only that, you've been pressuring the appraiser, "Lender Pressure" ring a bell? How many prospects could you have called or sent out marketing material to in that time? Don't obsess with any one deal, EVER.
21. Get active! It’s tough for people to want to go out and meet new people, give sales pitches and become involved in the community, trust me I know. Do this and you've just did something 80% of your competition is unwilling to do. Sponsor community projects, join morning meetings with Realtors, attend seminars in all aspects to Real Estate.
22. Learn more. Besides your processing and LO class, what else do you really know about Real Estate? Do you know the laws? Do you know what is really happening in your local market? Do you know anything about appraisal laws? If you sat down with a prospect, could you tell thing things that would make you appear as a true Real Estate professional? If you answered no to any of these it's time to freshen up.
23. Think BIG!
    Starting A Third Party Logistics Company
    Third Party Logistics Companies or 3PL Companies provide services by setting up and running logistics operations for other operating companies. These services can be as simple as brokering and managing freight flows for the customer or as complex as setting up operation of company’s major warehouse or distribution center operations.Setting Up a 3PL Company:It is very important to determine the type of services you intend to provide and industry you want to specialize in. Survey and study the market for your services
    st me I know. Do this and you've just did something 80% of your competition is unwilling to do. Sponsor community projects, join morning meetings with Realtors, attend seminars in all aspects to Real Estate.
24. Learn more. Besides your processing and LO class, what else do you really know about Real Estate? Do you know the laws? Do you know what is really happening in your local market? Do you know anything about appraisal laws? If you sat down with a prospect, could you tell thing things that would make you appear as a true Real Estate professional? If you answered no to any of these it's time to freshen up.
25. Think BIG! The top producers are not single loan officers; they often have one or more personal assistants, processors and sometimes junior loan officers. If your company doesn't allow for this kind of expansion and that is what you want it might be time to move on.
26. Work smart AND hard If you find yourself slacking off during the day, this can kill your chances of ever being highly successful. Read up about "time blocking" and other methods to work harder in less time.
27. Market on the web. On top of your tradition methods of marketing there are tons of simple and free ideas to market on the web. Create a local blog about local Real Estate, meet people in forums and link to your home page in your signature, write ezines such as this, test google PPC, etc. Many ezines here will help you in getting started.