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Digg it UP - The Great Real Estate Lie - From Boom To Bust - How The Real Estate Industry Screwed You
Alternative Advertising - The Art of Marketing FreeMany small business owners today act like lemmings following each other into a sea of choices when it comes to advertising only to drown in the murky waters of minimal return. Do you believe if the world's best artist painted a copy of the Mona Lisa that it would create a buzz? Not really....It would always be just another copy. So why do so many businesses (and agencies) fall into the same "copycat trap" with their traditional ad campaigns of newspaper-yellow page-radio spot-bottom line-end of story- strategies and then complain about the results?!Advertising by nature is the business of drawing public attention to goods and services performed through a variety of media. ie Mae who utilize investment bankers and stock brokers to sell "mortgage backed securities" to the investing public. The securities are more or less guaranteed by statistical fact that people pay their mortgage over everything else. So, as people pay on the loans, the warehousing companies collect the fees, forward the balance to Fannie Mae (for example) who disburse dividend payments through the investment network to support the mortgage backed securities game. While this is a simple explanation, it drives home the point, which is this: Your home loan prob Advertising on a Budget -- Part 1: Using Print to Drive Traffic OnlineThis is the first article of a three-part series. I decided to try
something a little different and illustrate the marketing
challenges of a small business. I'm using one of my clients,
PrescottWeddings.com (you can read more about PWC,
including a testimonial from the owner of PWC, on my Web
site, http://www.writingusa.com)PWC is an online resource guide for couples planning their
weddings. Along with a ton of information for brides and
grooms, the site includes a resource guide where local
businesses can advertise their products and services.We launched PWC in November 2001. Like many start-up
businesses, PWC didn't have much money for marketing. The sweeping failures of "sub-prime" mortgages (which is a fancy way of basically saying every home owner with a adjustable rate mortgage) and higher interest fixed rate loans, could have an economic impact on you greater than what you are hearing in the news. As I mentioned in my December 2006 Ezine article "Everything A Real Estate Agent Doesn't Want You To Know, A Year In Review 2006" the real estate market was at the end of the bubble and the boom was going to go bust… and it has only just begun. There are multi-dimensional repercussions to the mortgage failures being touted on the news today. Let’s consider a few things: - The mortgages were made to home buyers by greedy lenders, catering to the real estate industry, at very low interest rates (especially compared to the 10% fixed rate loans of the early 90’s).
- Many of the people who were given mortgages were not qualified to do a conventional deal and were steered into fancy rate gimmick loans to complete the purchase process.
- Nobody (and I mean real estate agents AND lenders) was looking out for the home buyer’s long term legal and financial interest… no, they were only interested in earning money on commissions and lenders fees.
- Many people were "over sold" on houses they didn’t need and couldn’t afford under the guise of a "hot real estate market". The truth be told, when you hear about any "hot market" at the retail level, you can bet your bottom dollar that "market" has already begun to "cool" or, you wouldn’t be "hearing about it"…
One thing is for sure; the real estate agents made their money, but did the lenders? Maybe not… You have to understand how the real estate and financial industry is set up to understand the impact this could have on the economy. So here’s a real simple crash course: - Home loans that are written up at the lenders office are sold on what is known as the "secondary market" which is basically composed of very large mortgage warehousing companies that buy blocks of mortgages say, in 10 million dollar blocks at a time. Basically, warehouse organizations are buying mortgages from banks and mortgage brokers, bundling them up and;
- Selling blocks of mortgages to Fannie Mae who utilize investment bankers and stock brokers to sell "mortgage backed securities" to the investing public. The securities are more or less guaranteed by statistical fact that people pay their mortgage over everything else. So, as people pay on the loans, the warehousing companies collect the fees, forward the balance to Fannie Mae (for example) who disburse dividend payments through the investment network to support the mortgage backed securities game. While this is a simple explanation, it drives home the point, which is this: Your home loan prob
Per Click - Do They Know Something We Don't?I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-click (CPC). I've got to admit, I was pretty leery at first. But since then I've watched the price of certain search engine keywords skyrocket in excess of $10 per click! The big question isn't how much it costs per click but how many clicks does it take to get an acquisition. I've often asked myself, why would so many companies pay that much money for one single, measly, push of the index finger? The answer is simple - it just works!< tgage failures being touted on the news today. Let’s consider a few things:- The mortgages were made to home buyers by greedy lenders, catering to the real estate industry, at very low interest rates (especially compared to the 10% fixed rate loans of the early 90’s).
- Many of the people who were given mortgages were not qualified to do a conventional deal and were steered into fancy rate gimmick loans to complete the purchase process.
- Nobody (and I mean real estate agents AND lenders) was looking out for the home buyer’s long term legal and financial interest… no, they were only interested in earning money on commissions and lenders fees.
- Many people were "over sold" on houses they didn’t need and couldn’t afford under the guise of a "hot real estate market". The truth be told, when you hear about any "hot market" at the retail level, you can bet your bottom dollar that "market" has already begun to "cool" or, you wouldn’t be "hearing about it"…
One thing is for sure; the real estate agents made their money, but did the lenders? Maybe not… You have to understand how the real estate and financial industry is set up to understand the impact this could have on the economy. So here’s a real simple crash course:- Home loans that are written up at the lenders office are sold on what is known as the "secondary market" which is basically composed of very large mortgage warehousing companies that buy blocks of mortgages say, in 10 million dollar blocks at a time. Basically, warehouse organizations are buying mortgages from banks and mortgage brokers, bundling them up and;
- Selling blocks of mortgages to Fannie Mae who utilize investment bankers and stock brokers to sell "mortgage backed securities" to the investing public. The securities are more or less guaranteed by statistical fact that people pay their mortgage over everything else. So, as people pay on the loans, the warehousing companies collect the fees, forward the balance to Fannie Mae (for example) who disburse dividend payments through the investment network to support the mortgage backed securities game. While this is a simple explanation, it drives home the point, which is this: Your home loan prob
What Is A Wage Garnishment?A wage garnishment is a legal procedure through which a percentage of a person's earnings are withheld by an employer for the payment of a debt. Most wage garnishments are made by court order. Other types of wage garnishments are of legal or open procedures made by the IRS or state tax collection agency levies for unpaid taxes and federal agency administrative garnishments for non-tax debts owed to the federal government.Wage garnishments do not include voluntary wage garnishments. Some debtor's may voluntarily consort with their employers to turn over a specified amount of their earnings to a creditor to absolve the debt voluntarily, without the use of a court order.< m legal and financial interest… no, they were only interested in earning money on commissions and lenders fees. - Many people were "over sold" on houses they didn’t need and couldn’t afford under the guise of a "hot real estate market". The truth be told, when you hear about any "hot market" at the retail level, you can bet your bottom dollar that "market" has already begun to "cool" or, you wouldn’t be "hearing about it"…
One thing is for sure; the real estate agents made their money, but did the lenders? Maybe not… You have to understand how the real estate and financial industry is set up to understand the impact this could have on the economy. So here’s a real simple crash course:- Home loans that are written up at the lenders office are sold on what is known as the "secondary market" which is basically composed of very large mortgage warehousing companies that buy blocks of mortgages say, in 10 million dollar blocks at a time. Basically, warehouse organizations are buying mortgages from banks and mortgage brokers, bundling them up and;
- Selling blocks of mortgages to Fannie Mae who utilize investment bankers and stock brokers to sell "mortgage backed securities" to the investing public. The securities are more or less guaranteed by statistical fact that people pay their mortgage over everything else. So, as people pay on the loans, the warehousing companies collect the fees, forward the balance to Fannie Mae (for example) who disburse dividend payments through the investment network to support the mortgage backed securities game. While this is a simple explanation, it drives home the point, which is this: Your home loan prob
101 Ways to Motivate, Energize and Inspire Your TeamHere is a long list of effective and simple incentives for your team.At the conclusion of an incentive program, it is important to assess how successful it was. Did you get the results you wanted? One of the best ways to judge the program's effectiveness, besides considering your own observations, is to get feedback from the reps and administrators involved. You want to be sure that your directions were communicated clearly and at the right intervals, that the rewards were appealing and sparked interest and drive, that your team members felt supported and prepared to take on the challenges being presented, that the program boosted morale, team effo the real estate and financial industry is set up to understand the impact this could have on the economy. So here’s a real simple crash course:- Home loans that are written up at the lenders office are sold on what is known as the "secondary market" which is basically composed of very large mortgage warehousing companies that buy blocks of mortgages say, in 10 million dollar blocks at a time. Basically, warehouse organizations are buying mortgages from banks and mortgage brokers, bundling them up and;
- Selling blocks of mortgages to Fannie Mae who utilize investment bankers and stock brokers to sell "mortgage backed securities" to the investing public. The securities are more or less guaranteed by statistical fact that people pay their mortgage over everything else. So, as people pay on the loans, the warehousing companies collect the fees, forward the balance to Fannie Mae (for example) who disburse dividend payments through the investment network to support the mortgage backed securities game. While this is a simple explanation, it drives home the point, which is this: Your home loan prob
Home Based Business Tax DeductionsRunning a home based business reaps many wonderful tax deductions that other businesses some times may not claim. Unfortunately to many small business owners end up paying the government taxes every year because they are unaware or several small business deductions that are available.Most of the time any expenses that are related to your business can be added as a deduction on your taxes. If you do not pay taxes through out the year, deductions can help you from paying a large amount of taxes each year and can also adjust earned income. Try to avoid paying large amounts of taxes or owning any money by keeping track of simple things!Each business is a bit different s ie Mae who utilize investment bankers and stock brokers to sell "mortgage backed securities" to the investing public. The securities are more or less guaranteed by statistical fact that people pay their mortgage over everything else. So, as people pay on the loans, the warehousing companies collect the fees, forward the balance to Fannie Mae (for example) who disburse dividend payments through the investment network to support the mortgage backed securities game. While this is a simple explanation, it drives home the point, which is this: Your home loan probably serves as collateral for mortgage backed securities someone else owns. Why does this matter? For a number of reason:- As borrowers default on home loans, lenders have to repossess those properties.
- As properties are repossessed, they go on the market and increase the supply of housing, which lowers selling prices.
- Rates are a function of risk, and, as investors who buy mortgage backed securities get nervous, they will have to be paid a higher interest rate to entice them to invest (or stay invested) in mortgage backed securities.
- This creates a ripple "down effect" most probably ending up in rising interests rates to home buyers who are skeptical about buying homes anyway. And,
- This also forces lenders to create stricter lending pollicies, preventing potential buyers from buying.
- Which means there is glut of housing hitting the market (failed mortgages) which nobody can buy (higher rates and stricter lending policies) which means the prices of homes is going to be driven down possibly, very sharply. Which means,
- People will lose equity in their homes with a diminishing capacity to refinance or sell them. Which means,
- Real estate investing loses it’s allure and the market begins to stagnate which puts pressure on the economy and inflation, which in turn;
- Keeps interest rates moving higher which causes business to slow and that,
- Causes layoffs and job losses, which causes more failures in mortgages and repeats the whole dirty mess again.
- And what about those lenders who are holding on to all those repossessed "low interest" homes? If the rates go higher lenders will be holding on to vacant homes, with low interets rates and no buyers. Their money wrapped up in low interest failure in a high interest market- a double whammy.
I am not an "economist "but I am a "commonsensesist" and I fear we are just beginning to see the beginnings of a very bad economy on the horizon, a recession or maybe even a depression. Think about it: We are losing our industrial base to China, the real estate markets are going in the tank, durable goods (like auto manufacturers) are reorganizing and laying off to avoid bankruptcy,
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