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Digg it UP - Whiners Need Not Apply
Ten Packaging To Do's In 07 answered her tentatively, as if asking a question.Well, we are into the New Year and everyone is making resolutions on how to improve in 07. It’s time to think about your product and it's packaging too. Just like we do with our mental, emotional and physical aspects of our lives, think about improving and updating your packaging. You want it to mesh with consumer wants and needs. Consumers are a moving target and what worked last year may not work in the years to come.Here are 10 simple things you can do to ensure your product packaging is on target and delivers the right message to the right audience.1) Take an honest look at your product packaging. Is it working to your "Good," she said. "Then what would you do?" "Ummm, I guess I'd call some editors?" Then, doing her best not to sound like my mother, she asked me: "Have you called any editors lately?" I got the picture. I spent the following Sunday researching potential story ideas and preparing letters for my magazine clients. I sent the letters out via e-mail and within 24 jaw-dropping hours I had three new assignments. A week later, a fourth came in, and two weeks after that, an associate of mine called about some international speaking opportunities. When I first started in business for myself, an experienced entrepreneur told me that even during down times I should always project a positive, successful image. So what if clients hadn't paid me in months or that I The Power of Real Communication Styles Sometime last summer I decided to host a pity party and invite all my friends. Well, not all my friends, exactly. Only those whose livelihoods might have, like mine, been suffering from the downward slide of the economy. To make the guest list, invitees would have to possess the ability to grumble, gripe, groan, fuss, snarl, scream, fret, rant and complain -- preferably all at the same time. I wanted world-class whiners at my party. Optimists need not apply.As business professionals, we spend lots of our time interacting with all sorts of people – clients, suppliers, consultants etc. Our interactions can be in person, on the telephone, by email or even these days, by sms.If you do some reading on the subject, you’ll quickly find the predominant school of thought is that all communication must be “professional”, and that if it’s not, you risk damaging your reputation or credibility.Part of communicating professionally it seems, is keeping our language and sentence structure formal, using important sounding words and not letting anyone in on the big secret - that we are actually rea The idea for the party came about following several back-to-back conversations with different editors, all of whom relayed to me different versions of the same scenario: advertising sales are down, there are fewer magazines pages to fill, so we don't have as many assignments for contract writers like you. Almost overnight, or so it seemed, the regular work I'd come to count on disappeared. "Sorry," my editors said. "But do keep in touch." But I didn’t. And instead of bucking up and marketing myself to new clients, instead of choosing to view this "challenge" as an "opportunity" like I'd been taught in so many motivational seminars, I chose to complain. Loudly. With great chest-heaving drama. Picture Joan Crawford, wrist to forehead, lying in a bed strewn with movie magazines and you have some idea of my approach. Why tire myself getting new business, I argued, when sympathy was so much easier to elicit? The beauty of my pity party was that it was not time- or location-dependent. Instead it was an ad hoc celebration that occurred on the phone and over dinner, and lasted from mid-summer until well into October. The lengthy guest list included such luminaries as other freelance "worst-market-in-15 years" writers; graphic "clients-just-aren't-spending-money" designers; and software "we're-wondering-how-to-make-it-through-December" executives. These people made the cut because I knew they'd confirm my belief that the economy was in the toilet and there was no work to be found. Anyone whose work might be humming along as usual or, worse yet, improving -- this includes criminal lawyers and unemployment counselors -- were conveniently left off the invitation list. Whenever I met a fellow partygoer I'd ask, perhaps a bit too eagerly: "So how bad is it? Any bill collectors yet? Tell me again about losing that contract and this time don't leave anything out." It was such a bad case of selective perception that I interpreted everything around me as proof that work was not available. I'd spot smiling families playing in the park and assume the parents must've lost their jobs. I'd see people laughing at restaurants and assume they were drunk, probably as a way of masking their deep internal misery. I was so convinced I'd never be hired for another writing assignment that I stopped even trying to find work. I didn't call any of my corporate clients. I didn't pitch new story ideas to editors. Instead, I stayed home, played computer solitaire and wished I'd saved more money. Then, I met with my personal coach, a wise and wonderful woman whom I pay to keep me on track in life. "Shari," she said gently. "All of us create our own realities. Your situation seems hopeless because that's how you've decided it should be. How would you act if you knew the economy was good and work was available?" "Ummm," I said. "I guess I'd line up some story ideas?" I answered her tentatively, as if asking a question. "Good," she said. "Then what would you do?" "Ummm, I guess I'd call some editors?" Then, doing her best not to sound like my mother, she asked me: "Have you called any editors lately?" I got the picture. I spent the following Sunday researching potential story ideas and preparing letters for my magazine clients. I sent the letters out via e-mail and within 24 jaw-dropping hours I had three new assignments. A week later, a fourth came in, and two weeks after that, an associate of mine called about some international speaking opportunities. When I first started in business for myself, an experienced entrepreneur told me that even during down times I should always project a positive, successful image. So what if clients hadn't paid me in months or that I h The Courier Service Trucking Industry: You Can Avoid Unsafe Shipping Practices disappeared. "Sorry," my editors said. "But do keep in touch."Many trucking companies and industrial courier service providers do not enforce safe shipping practices, let alone train drivers to follow proper safety procedures. Lost or dropped shipments are some of the main problems in this trucking industry which are only compounded by damages incurred that can increase your costs as you wait for a replacement item to appear. If you are in the market for a new courier service company, the following unsafe practices are something you must be aware of to avoid trouble later on.Countless accidents on roadways have made the evening news, accidents which often involve a driver's load being dropped on But I didn’t. And instead of bucking up and marketing myself to new clients, instead of choosing to view this "challenge" as an "opportunity" like I'd been taught in so many motivational seminars, I chose to complain. Loudly. With great chest-heaving drama. Picture Joan Crawford, wrist to forehead, lying in a bed strewn with movie magazines and you have some idea of my approach. Why tire myself getting new business, I argued, when sympathy was so much easier to elicit? The beauty of my pity party was that it was not time- or location-dependent. Instead it was an ad hoc celebration that occurred on the phone and over dinner, and lasted from mid-summer until well into October. The lengthy guest list included such luminaries as other freelance "worst-market-in-15 years" writers; graphic "clients-just-aren't-spending-money" designers; and software "we're-wondering-how-to-make-it-through-December" executives. These people made the cut because I knew they'd confirm my belief that the economy was in the toilet and there was no work to be found. Anyone whose work might be humming along as usual or, worse yet, improving -- this includes criminal lawyers and unemployment counselors -- were conveniently left off the invitation list. Whenever I met a fellow partygoer I'd ask, perhaps a bit too eagerly: "So how bad is it? Any bill collectors yet? Tell me again about losing that contract and this time don't leave anything out." It was such a bad case of selective perception that I interpreted everything around me as proof that work was not available. I'd spot smiling families playing in the park and assume the parents must've lost their jobs. I'd see people laughing at restaurants and assume they were drunk, probably as a way of masking their deep internal misery. I was so convinced I'd never be hired for another writing assignment that I stopped even trying to find work. I didn't call any of my corporate clients. I didn't pitch new story ideas to editors. Instead, I stayed home, played computer solitaire and wished I'd saved more money. Then, I met with my personal coach, a wise and wonderful woman whom I pay to keep me on track in life. "Shari," she said gently. "All of us create our own realities. Your situation seems hopeless because that's how you've decided it should be. How would you act if you knew the economy was good and work was available?" "Ummm," I said. "I guess I'd line up some story ideas?" I answered her tentatively, as if asking a question. "Good," she said. "Then what would you do?" "Ummm, I guess I'd call some editors?" Then, doing her best not to sound like my mother, she asked me: "Have you called any editors lately?" I got the picture. I spent the following Sunday researching potential story ideas and preparing letters for my magazine clients. I sent the letters out via e-mail and within 24 jaw-dropping hours I had three new assignments. A week later, a fourth came in, and two weeks after that, an associate of mine called about some international speaking opportunities. When I first started in business for myself, an experienced entrepreneur told me that even during down times I should always project a positive, successful image. So what if clients hadn't paid me in months or that I Buzz Marketing: Marketing To Non-Marketable Customer s" writers; graphic "clients-just-aren't-spending-money" designers; and software "we're-wondering-how-to-make-it-through-December" executives. These people made the cut because I knew they'd confirm my belief that the economy was in the toilet and there was no work to be found. Anyone whose work might be humming along as usual or, worse yet, improving -- this includes criminal lawyers and unemployment counselors -- were conveniently left off the invitation list.Buzz marketing, also known as ‘word-of-mouth marketing’, ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising.Nirmalya Kumar, professor of marketing, director of center for marketing and co-director of A.V. Birla India at London Business School.When Dietrich Mateschitz formulated the drink “Red Bull” in 1987 for Australian market, bars initially refused to stock it, seeing it as more of a medicinal drink than a mixer. However snowboarders and clubbers soon Whenever I met a fellow partygoer I'd ask, perhaps a bit too eagerly: "So how bad is it? Any bill collectors yet? Tell me again about losing that contract and this time don't leave anything out." It was such a bad case of selective perception that I interpreted everything around me as proof that work was not available. I'd spot smiling families playing in the park and assume the parents must've lost their jobs. I'd see people laughing at restaurants and assume they were drunk, probably as a way of masking their deep internal misery. I was so convinced I'd never be hired for another writing assignment that I stopped even trying to find work. I didn't call any of my corporate clients. I didn't pitch new story ideas to editors. Instead, I stayed home, played computer solitaire and wished I'd saved more money. Then, I met with my personal coach, a wise and wonderful woman whom I pay to keep me on track in life. "Shari," she said gently. "All of us create our own realities. Your situation seems hopeless because that's how you've decided it should be. How would you act if you knew the economy was good and work was available?" "Ummm," I said. "I guess I'd line up some story ideas?" I answered her tentatively, as if asking a question. "Good," she said. "Then what would you do?" "Ummm, I guess I'd call some editors?" Then, doing her best not to sound like my mother, she asked me: "Have you called any editors lately?" I got the picture. I spent the following Sunday researching potential story ideas and preparing letters for my magazine clients. I sent the letters out via e-mail and within 24 jaw-dropping hours I had three new assignments. A week later, a fourth came in, and two weeks after that, an associate of mine called about some international speaking opportunities. When I first started in business for myself, an experienced entrepreneur told me that even during down times I should always project a positive, successful image. So what if clients hadn't paid me in months or that I What Jobs Will Be Hot in the Future? assume the parents must've lost their jobs. I'd see people laughing at restaurants and assume they were drunk, probably as a way of masking their deep internal misery.Have you ever consider which jobs will be in the most demand in the future? Sure you probably have guessed a few. You see, there will be many jobs in the future that will be necessary to continue to probe tell our economy and run our civilization. For instance we need more engineers right now and in the future we will need even more. Therefore it behooves the United States of America to make sure the kids take math and science classes in school and that we focus on these issues.It is estimated currently that between 35 and 45% of the companies and corporations, which hire people have one or more categories that they cannot satisfy I was so convinced I'd never be hired for another writing assignment that I stopped even trying to find work. I didn't call any of my corporate clients. I didn't pitch new story ideas to editors. Instead, I stayed home, played computer solitaire and wished I'd saved more money. Then, I met with my personal coach, a wise and wonderful woman whom I pay to keep me on track in life. "Shari," she said gently. "All of us create our own realities. Your situation seems hopeless because that's how you've decided it should be. How would you act if you knew the economy was good and work was available?" "Ummm," I said. "I guess I'd line up some story ideas?" I answered her tentatively, as if asking a question. "Good," she said. "Then what would you do?" "Ummm, I guess I'd call some editors?" Then, doing her best not to sound like my mother, she asked me: "Have you called any editors lately?" I got the picture. I spent the following Sunday researching potential story ideas and preparing letters for my magazine clients. I sent the letters out via e-mail and within 24 jaw-dropping hours I had three new assignments. A week later, a fourth came in, and two weeks after that, an associate of mine called about some international speaking opportunities. When I first started in business for myself, an experienced entrepreneur told me that even during down times I should always project a positive, successful image. So what if clients hadn't paid me in months or that I Car Magnets Can Grab The Attention You Desire, In The Most Inexpensive Way answered her tentatively, as if asking a question.Suppose you launch a product in the markets. You have complete faith in it and know that can work wonders for the customer who uses it. However this product could be sitting on the shelf for months on end if the target customer is not aware about its existence. Here is where the role of communication and promotion comes into the picture. Among all other promotional methods and props - car magnets could be one of the most inexpensive but effective ways to grab the eyeballs and achieve the desired effect.The desirability of car magnets is further enhanced when you add the convenience of use and the wide area (covered by the moving vehic "Good," she said. "Then what would you do?" "Ummm, I guess I'd call some editors?" Then, doing her best not to sound like my mother, she asked me: "Have you called any editors lately?" I got the picture. I spent the following Sunday researching potential story ideas and preparing letters for my magazine clients. I sent the letters out via e-mail and within 24 jaw-dropping hours I had three new assignments. A week later, a fourth came in, and two weeks after that, an associate of mine called about some international speaking opportunities. When I first started in business for myself, an experienced entrepreneur told me that even during down times I should always project a positive, successful image. So what if clients hadn't paid me in months or that I hadn't changed out of my terrycloth robe in days? Every inquiry about my business should be met with the same response: "It's terrific! Never been better!" I subscribed to this fake-it-till-you-make-it philosophy for a long time and you know what? It works. But apparently, last summer, after years of round-the-clock, worry-free assignments, I had forgotten that success, confidence and happiness are often a matter of where you place your attention. When I finally got out of bed, picked up the movie magazines and began to act like a successful professional, the work appeared with stunning rapidity. My pity party is now over, thankfully, and friends who grew tired of my bleak line of questioning are no longer darting down the baby aisle in supermarkets in order to avoid me. My professional confidence index is up and I'm now looking for optimists to celebrate with me. Whiners need not apply. Copyright, 2005, Shari Caudron.
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