e Japan. New scanning techniques are making it easier to determine how our minds work and creating hopes in the corporate world that companies can finally figure out how consumers are wired so as to establish new connections wiSilly me! And all this time when I wondered what is it that makes Buyers' brains tick, I thought it was the hippocampus. Yes, I will give credit to all those who thought that the orbitofrontal cortex of the limbic system in the frontal lobe of the brain is responsible for Buyers’ decision-making processes. You were right. The other day when I went to the office and announced it aloud, half the people there went into a deep coma. Even Glen, the office manager, could not believe his own ears - after all the years he has spent hammering away at Buyers' brains right in the hippo. Although, in all fairness to the faculty of perception of the human mind, it could be argued that Glen, afterall, is not human at all - but I digress.

Marketers already seem to know a lot about how we think, but recent experiments in neuroscience have captured the full attention of Corporate America and Corporate Japan. New scanning techniques are making it easier to determine how our minds work and creating hopes in the corporate world that companies can finally figure out how consumers are wired so as to establish new connections wit

in the frontal lobe of the brain is responsible for Buyers’ decision-making processes. You were right. The other day when I went to the office and announced it aloud, half the people there went into a deep coma. Even Glen, the office manager, could not believe his own ears - after all the years he has spent hammering away at Buyers' brains right in the hippo. Although, in all fairness to the faculty of perception of the human mind, it could be argued that Glen, afterall, is not human at all - but I digress.

Marketers already seem to know a lot about how we think, but recent experiments in neuroscience have captured the full attention of Corporate America and Corporate Japan. New scanning techniques are making it easier to determine how our minds work and creating hopes in the corporate world that companies can finally figure out how consumers are wired so as to establish new connections wi

office manager, could not believe his own ears - after all the years he has spent hammering away at Buyers' brains right in the hippo. Although, in all fairness to the faculty of perception of the human mind, it could be argued that Glen, afterall, is not human at all - but I digress.

Marketers already seem to know a lot about how we think, but recent experiments in neuroscience have captured the full attention of Corporate America and Corporate Japan. New scanning techniques are making it easier to determine how our minds work and creating hopes in the corporate world that companies can finally figure out how consumers are wired so as to establish new connections wi

that Glen, afterall, is not human at all - but I digress.

Marketers already seem to know a lot about how we think, but recent experiments in neuroscience have captured the full attention of Corporate America and Corporate Japan. New scanning techniques are making it easier to determine how our minds work and creating hopes in the corporate world that companies can finally figure out how consumers are wired so as to establish new connections wi

e Japan. New scanning techniques are making it easier to determine how our minds work and creating hopes in the corporate world that companies can finally figure out how consumers are wired so as to establish new connections with customers. And the field of real estate sales is at the forefront of this scientific research. The breakthrough behind all this is the development of functional magnetic resonance imaging or ‘fMRI’, the latest in neuroimaging technology, which displays not only the structures of the brain but also how they actually function by measuring blood flow. And the corporate world is particularly interested in how neuroimaging can be applied to study empathy, trust, deception, emotional communication, body language and generally speaking all issues that are central to human existence and interaction. Decision-making is, of course, at the top of the list.

The big question for Neuroeconomics is to discover how the human brain makes decisions the likes of which house to buy or what to have for lunch. Research is showing that the limbic system, which governs emotions, often overrides the logical areas