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    3 Important Marketing Lessons from Advertising Legend, Claude Hopkins
    Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used.Here are three lessons, in Claude's own words. Please note that due to the era that it was written in, the language may be a little dated and that he uses the word "man" instead of "people".1. An advertiser suffered much from substitution. He said, "Look out for substitutes," "Be sure you get this brand," etc. with no effect. Those were selfish appeals.Then he said, "Try our rivals' too" - said it in his headlines. He invited comparisons and showed that he did not fear the
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    Tax Lien Sales
    When faced with non-payment of property Tax, sometimes the County Governments offer tax sales at an auction to the public as a step toward making lost income. In the case of an auction of tax lien sales, it is actually just a certificate that is sold and a purchased and not the actual land or property.A buyer of such a tax lien is essentially loaning money to the property owner to pay their taxes. In return, the property owner has to repay the buyer, all the taxes accrued and the sum of all penalties, and administrative cost. Failure to do so will allow the buyer to access to own the deed and the property in question.A tax lien sale is a public sale set up as an auctio
    "Begin With The End In Mind"

    I first

    Payday Loans - Rather Be Safe Than Sorry
    Has your payday loan got out of hand? If your financial situation is proving to be more and more difficult and you can feel it slipping away, the best is to stop everything you are doing and focus on regaining a positive financial outlook again. If you are not managing on your own perhaps it is time to consult a debt management company. A consultant will assist you in putting various methods of repairing your finances into place. Let them guide you - after all they are the experts. One of the products most widely used for debt repair is debt consolidation, for example if you have a student loan, payday loan, credit card debt etc. you can consolidate all this debt into one loan.<
    ith The End In Mind"

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    Secured Loans For People With Bad Credit
    If you have a bad credit rating you may be wondering if a secured loan is still an option for you. The good news is, secured loans are generally easy to get as they are secured on your home. It is up to you to decide whether it is worth the risk as the creditor will not care very much once the loan is secured on your home. After all, if you fail to keep up with repayments you will end up losing your home so either way the creditor wins.However, that is not to say that all creditors will accept people with a bad credit history and even if they do, there could be added terms and conditions for you to follow.Secured Loans and Bad CreditOften you will find that if you have
    nd In Mind"

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    Why Training Fails
    Sometimes when I conduct my workshop on Effective Meetings, one of the participants will ask, "Where's my boss?"And I say, "Your boss claimed to be an expert on holding effective meetings."Then the person laughs. "My boss needs to attend your workshop more than anyone in our company. And without our manager's support, no one will use this."This is bad because if no one uses the ideas presented in a workshop, the client will conclude that training doesn't work. And then the company might abandon all training.Here are three important issues that determine the effectiveness of training.1) People follow the leader. Any training program will be
    nd"

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    Your Rebate Check
    In the coming weeks nearly 25 million Americans are going to be receiving a check in the mail from the U.S. Government. The money is certainly nothing to sneeze at since it can be as much as $400 per child under the age of 17.This is happening (the first batch of checks has already been sent out) because of the new tax cut bill that went into law back in June. Part of this tax law said that (paraphrased) 'retroactively back to January 1, 2003, the child tax credit will be raised from $600 to $1000 per child'. The cool thing about this law is that if you filed your 2002 federal tax papers and claimed the child tax credit then, you get a check now. Automatically.>I first heard the phrase "Begin with the e

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