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Digg it UP - Career Job Satisfaction - Get Off the Treadmill - Exit Your Rat Race!
Begin With The End In MindBefore your ad can come to life, you must know what its purpose is going to be and how you are going to attract a new customer.Write down a summary of your needs, a precise description of what you’re promoting, and most importantly, the results you expect from the ad.Sell The Sizzle Not The SteakYour advertising must always sell at least one major benefit (and hopefully more) to a prospective customer. In the ad business, a benefit can be defined as something about the product or service that is helpful or advantageous to the customer. For example, the benefit of owning a car equipped with an airbag is that you are protected from injury in an accident.Benefits motivate people to buy, not the inherent characteristics of a product or service. Charles Revson, the founder of Revlon, once wrote, “In the factory we make cosmeti
If we lived in a perfect world, business would be business.It wouldn’t be tainted with destructive competition and the petty conflicts that are so prevalent in everyday transactions. But, as you know, we’re far from that ideal.We have to handle defensive people, who make us defensive, and then who call us, defensive! When we feel burdened by someone’s ego, we should to try to ignore the weight of it.There is one, simple technique that has been working for me: waiting for a short period to respond to the communications of difficult or uninformed people.Let me give you an example.I was approached to deliver a speech by a reputable organization that pays its speakers a laughable amount for their professional services. This figure is so low, that it truly amazes me that anyone, other than a stark beginner, would consider accepting it.As a matter of fact, it
We can all get in a rut from time to time. Who hasn’t had a moment in their lives where you’ve asked yourself the question: “Why am I doing this?” Whether it's who you've become, the business you are in, your career, relationships, where you live or all of the above - sometimes you realise you're just not where you want to be – and you’re not sure how you got there! It sure feels like your own version of a rat race though.
If where you want to be in your life is not where you are, then maybe it's time for you to drop out of your very own rat race. We are conditioned into believing that we must continue to strive, to take more on, and to do more, in order to be “successful”. But this is a limited and ultimately self-defeating definition. If we can only be more successful by what and how much we do, then we have created our own treadmills to run on.
1. Redefine Success Redefining success for yourself can be the first step in taking a fresh perspective. Try this exercise by completing the following sentence. “ I know I am successful when…….” You may not complete the sentence with anything to do with work or material goods.
Here are some examples. I know I am successful when…. …I laugh every day with my children …I bounce out of bed enthusiastically every morning …all of my relationships give me great joy …I inspire others to make positive changes
By redefining what we believe makes us successful, we begin to strive for different things in our lives. This can be instrumental in slowing down the treadmill enough for us to take stock of where we are.
2. Springclean your mind If you feel as though you don’t have time for anything, especially thinking about ways to do things differently, it’s time for a time-out. When we are busy and occupied all the time, we are usually reacting to things going on around us, rather than acting out of choice. So make an active choice to take a rest, a vacation, talk it out with someone you trust, blow off steam, do whatever it takes to get some perspective about your situation. Just this simple step will make you feel more in control, and can help to streamline the energy you'll need for the changes ahead. The idea is not to just get out of your rat race but to go
Jim thought he was organized. Everything was color coded, and there was a file for every project he work working on – each with sub files, research files – all neatly stored in state-of-the-art filing cabinets. So why can’t Jim find anything?One of the biggest frustration of being called “an organizing consultant” is that people assume you are always orderly (some would call it a “neatfreak!) Creative people often assume that “being organized” would cramp their style. Nothing could be further from the truth – at least in my case! Let me illustrate.Recently I came home from a shopping trip with several bags of groceries which I dumped on the counter. In the midst of unpacking them I decided to bake the cake I was planning for dinner. In the middle of mixing the cake, I realized there was more fresh coconut than I needed for the cake, so I decided to make a pineapple coconut sa
If where you want to be in your life is not where you are, then maybe it's time for you to drop out of your very own rat race. We are conditioned into believing that we must continue to strive, to take more on, and to do more, in order to be “successful”. But this is a limited and ultimately self-defeating definition. If we can only be more successful by what and how much we do, then we have created our own treadmills to run on.
1. Redefine Success Redefining success for yourself can be the first step in taking a fresh perspective. Try this exercise by completing the following sentence. “ I know I am successful when…….” You may not complete the sentence with anything to do with work or material goods.
Here are some examples. I know I am successful when…. …I laugh every day with my children …I bounce out of bed enthusiastically every morning …all of my relationships give me great joy …I inspire others to make positive changes
By redefining what we believe makes us successful, we begin to strive for different things in our lives. This can be instrumental in slowing down the treadmill enough for us to take stock of where we are.
2. Springclean your mind If you feel as though you don’t have time for anything, especially thinking about ways to do things differently, it’s time for a time-out. When we are busy and occupied all the time, we are usually reacting to things going on around us, rather than acting out of choice. So make an active choice to take a rest, a vacation, talk it out with someone you trust, blow off steam, do whatever it takes to get some perspective about your situation. Just this simple step will make you feel more in control, and can help to streamline the energy you'll need for the changes ahead. The idea is not to just get out of your rat race but to go
Because of the acceleration of change, many traditional standards of job security are not applicable to the current workplace environment. When old structures break up, there is often a time of chaos when more openness is created in teh organization.In the past, security came from being at the center of the organization, not from taking chances or rocking the boat. Now, security comes from being at the edges -- where the organization must relate to other groups. This is where learning and innovation take place.You can create personal security in a changing world of work by taking the following steps: Expand your boundaries.Learn about what other depatrments are doing, how other teams operate. When you listen across different parts of the company and interpet one group's needs to another, you become the "glue" that holds the bricks together. Expand y
Here are some examples. I know I am successful when…. …I laugh every day with my children …I bounce out of bed enthusiastically every morning …all of my relationships give me great joy …I inspire others to make positive changes
By redefining what we believe makes us successful, we begin to strive for different things in our lives. This can be instrumental in slowing down the treadmill enough for us to take stock of where we are.
2. Springclean your mind If you feel as though you don’t have time for anything, especially thinking about ways to do things differently, it’s time for a time-out. When we are busy and occupied all the time, we are usually reacting to things going on around us, rather than acting out of choice. So make an active choice to take a rest, a vacation, talk it out with someone you trust, blow off steam, do whatever it takes to get some perspective about your situation. Just this simple step will make you feel more in control, and can help to streamline the energy you'll need for the changes ahead. The idea is not to just get out of your rat race but to go
Branding your business You need to stand out from the herd when it comes to business. You need to be better, stronger and more adaptable than your competitors. You need to be eye-catching, fresh and hard to pass by. And if you have a brand you have an immediate advantage because you have a backbone, or a frame work, on which to hang your products.A branded business carries with it an ideology. If people know the brand they know the company and what it stands for.But what is a brand? A brand is the set of values, ideals, strengths and weaknesses that become tied to your business. A brand carries with it the power to inspire and influence your customers; it creates a set of subconscious associations in their minds and sets you apart from the herd.What do you think of when you think of a top brand?QualityReliabilityCustomer service<
By redefining what we believe makes us successful, we begin to strive for different things in our lives. This can be instrumental in slowing down the treadmill enough for us to take stock of where we are.
2. Springclean your mind If you feel as though you don’t have time for anything, especially thinking about ways to do things differently, it’s time for a time-out. When we are busy and occupied all the time, we are usually reacting to things going on around us, rather than acting out of choice. So make an active choice to take a rest, a vacation, talk it out with someone you trust, blow off steam, do whatever it takes to get some perspective about your situation. Just this simple step will make you feel more in control, and can help to streamline the energy you'll need for the changes ahead. The idea is not to just get out of your rat race but to go
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you’ll forever be selling up hill.As Robert Krumroy, Identity Branding, Inc. says: “Branding is about the customer--who has never met you--being able to answer the question: ‘Why you?’"Your “Value Proposition”Your brand can be based in large part on your “value proposition,” which is what differentiates you from your direct and indirect competition—and, if it’s good enough, will draw people to you.Your value proposition should be a clear, concise statement of why your business is unique and a better choice. Your market positioning, competitive analyses and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) gives you everything you’ll need to
3. Get real The reality is that you can’t change anyone else’s behaviour but your own. So it’s a good time to stop wishing that people would act differently so that you could feel better. Also, it’s time to make alternative plans just in case you don't win the lottery or get a salary increase. This sounds harsh, but people who wait for things to happen to them are usually waiting a long time. Don't wait for chance or fate to step in. Figure out what it will cost (in time, energy, money, etc.) to make the changes you know you need to make. Then figure out what it will cost not to.
4. Pack light There’s something very cathartic about taking time to clean things out – getting rid of the old to make way for the new. You could start with a room in your house, your email address list, or old beliefs that aren’t adding value to you any more. In every situation there is a good lesson to take with you, something of value to keep. Even if it's only, 'Well that's a place I know I never want to be again'; there is something worth keeping.
Any situation, and your perception of it, is part of who you are. Identify specifically what it is you want to keep and what you'll leave behind. Be brutal. You may even miss some of the things you choose to leave behind – that’s all part of the process. What you will find is renewed energy for new things that you want to include in your life – a great start to exiting your rat race and beginning on a new journey.
5. Create a map When was the last time you thought about where you wanted to be in 5 or 10 years time? We get so caught up in “doing” things - for the business, for work, for others – things we think we should be doing, that we take no time to consider what we really want. Forget the race. Think journey.
Take the
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