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    The Big-Pay Off -- Brand Value
    Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite significant expenditure of time and money, marketing tactics may not produce the desired gains.What is their problem? They are missing a crucial step in the marketing arsenal -- branding. The power of branding is that it is not just for your customers. When done correctly, it also creates a roadmap for you to follow internally, streamlining your planning and decision-making processes for years to come.Outward BrandThis is what many people relate to when thinking of a "brand:" a logo, tagline, style of advertising, product packaging, etc. These are not the brand, but rather the brand elements. To be truly branded however, all of these elements are developed based on the core value of the company. The core value will stay the same, through product changes, service changes, and staff changes.The value of this is in attraction. If you have spent the time identifying your ideal prospect [read: most profitable] and created an emotional reason to buy [read: comes back and brings their friends with them], then all your time and money is now focused on creating interesting tactics to engage a prospect you know will be profitable, rather than baiting the hook with wh
    decades under the lean and mean corporate clean up. Hierarchical corporate structures became flat pancakes and those battalions of unhelpful managers in the middle – blockers of change, gatekeepers of information flow, obstructive individuals, corporate parasites and ugly people in the ranks of middle management – left big corporations to be resuscitated as top managers in smaller firms, enablers of change, providers of information and knowledge, facilitators of change, and beautiful consultants selling services to their ex-employers at a premium rate. The science best positioned to understand corporate transformation
    Naming Your Business Newsletter For Attention
    You receive them in the mail, see them on store counters, or they are handed to your at organizational meetings. Can you think of the name of your most popular print newsletter? What do you think makes the title stick to your mind? Does it rhyme? Do the letters formulate a word? Is a phrase or logo attached to it?When making decisions about the appropriate name for your newsletter, always keep in mind the image you want to project to your reader. How do you want them to remember you, your organization, product or service? Your newsletter’s name should communicate that thought.There are several helpful ways to select a name for your newsletter.“Mind Mapping”-- Get input from others you trust. With a group of family or friends, practice “tossing ideas”. Make sure everyone understands the target objectives (description) of your newsletter content. You may want to write this information on flip chart paper and position it for all to see. Ask each individual to comment on what ideas they have based on the content objectives you’ve outlined. Encourage creativity, make it fun.Write each idea on the flip chart for all to see no matter how ridiculous or odd it may sound at the time. Usually it is only a matter of rearranging words to perfect the combination.Take notes. After the session review the ideas and consider your options.Use the inter
    We trained hard…but it seemed that every time we were beginning to form into teams we would be reorganized. I was to learn later in life that we tend to meet any new situation by reorganizing, and a wonderful method it can be for creating the illusion of progress while producing confusion, inefficiency and demoralization”. This is not a quote from the latest biography of a retired CEO, or from a management consultant’s book in an airport bookshop. It was written in AD 65 by Caius Petronius, who apparently had an insight or two into organizational development.

    In 513 BC, Heraclitus observed that, “There is nothing permanent except change.” And in the 16th century, Machiavelli stated in 'The Prince', “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” So there you are – change and reorganization was sort of invented by the Roman army, had already been accepted as inevitable by the Greeks, and has continued ever since. But don’t despair if you are part of it, even Machiavelli conceded that it is difficult. But how difficult?

    If one has to judge using the conventional wisdom and shared beliefs in this area, the answer is: “Very”. I can’t think of any other phrase or statement more used in management conversations than the one that says ‘people are resistant to change’. By repeating it like parrots, we have taken it at face value. If you heard somebody in a company saying that people are not resistant to change, your first impression would be that he, or she, must be nuts! Look around you: all these legions of consultants and academics saying the opposite; a whole industry of books, tapes, conferences and motivational speakers delivering ‘how to’ (change) solutions, all under the premise that people need to be pushed, otherwise they would prefer to remain static. The Machiavelli school of change management is the official one: it’s going to be difficult, pain is inevitable, people don’t like it – push or else.

    There is a particular sector of the organization that has repeatedly been given the Oscar for the ‘best resistance to change’. It’s called middle management. Apparently, there is this layer in the organizational sandwich, somewhere in the middle, that blocks everything, resists everything and that, quite frankly, we would be better off without. So, that’s what happened during the past two decades under the lean and mean corporate clean up. Hierarchical corporate structures became flat pancakes and those battalions of unhelpful managers in the middle – blockers of change, gatekeepers of information flow, obstructive individuals, corporate parasites and ugly people in the ranks of middle management – left big corporations to be resuscitated as top managers in smaller firms, enablers of change, providers of information and knowledge, facilitators of change, and beautiful consultants selling services to their ex-employers at a premium rate. The science best positioned to understand corporate transformation a

    Why You Should Go for Travel Nursing Employment
    Why do professional nurses wish to find travel nursing employment? What could travel nursing employment offer that regular nursing jobs can’t match? If you’ve been offered travel nursing employment and yet, you’re having second thoughts about the job, learning about just some of its benefits might push you to make the right decision.Adventure – Deep down inside, each and every one of us hungers for a little adventure from life. The adventures we dream of can be anything and happen anywhere in this world depending on what we want. Travel nursing employment definitely offers you an opportunity to have an opportunity in an exciting locale. You can meet new friends, involve yourself with new types of activities, and even enjoy yourself with a new lifestyle!Money and Other Incentives – Who wouldn’t want better pay for doing the same job you’re doing right now? And that’s exactly what travel nursing employment can offer you. By carefully selecting your destination and the hospital you’ll be working for, you can easily secure a brighter future for yourself.You can also arrange to work for a hospital or clinic that will offer you better non-cash benefits such as insurance and transportation than what you’re receiving right now.With travel nursing employment, you can earn lots of money in a few years, an amount that may be equivalent to slaving in your old job for a decade and for fewer b
    is nothing permanent except change.” And in the 16th century, Machiavelli stated in 'The Prince', “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” So there you are – change and reorganization was sort of invented by the Roman army, had already been accepted as inevitable by the Greeks, and has continued ever since. But don’t despair if you are part of it, even Machiavelli conceded that it is difficult. But how difficult?

    If one has to judge using the conventional wisdom and shared beliefs in this area, the answer is: “Very”. I can’t think of any other phrase or statement more used in management conversations than the one that says ‘people are resistant to change’. By repeating it like parrots, we have taken it at face value. If you heard somebody in a company saying that people are not resistant to change, your first impression would be that he, or she, must be nuts! Look around you: all these legions of consultants and academics saying the opposite; a whole industry of books, tapes, conferences and motivational speakers delivering ‘how to’ (change) solutions, all under the premise that people need to be pushed, otherwise they would prefer to remain static. The Machiavelli school of change management is the official one: it’s going to be difficult, pain is inevitable, people don’t like it – push or else.

    There is a particular sector of the organization that has repeatedly been given the Oscar for the ‘best resistance to change’. It’s called middle management. Apparently, there is this layer in the organizational sandwich, somewhere in the middle, that blocks everything, resists everything and that, quite frankly, we would be better off without. So, that’s what happened during the past two decades under the lean and mean corporate clean up. Hierarchical corporate structures became flat pancakes and those battalions of unhelpful managers in the middle – blockers of change, gatekeepers of information flow, obstructive individuals, corporate parasites and ugly people in the ranks of middle management – left big corporations to be resuscitated as top managers in smaller firms, enablers of change, providers of information and knowledge, facilitators of change, and beautiful consultants selling services to their ex-employers at a premium rate. The science best positioned to understand corporate transformation

    Sexual Harassment in the Workplace
    For most of us the idea of a man being sexually harassed is a bit of a joke. After all most men are big enough and tough enough to take care of themselves. Lets face it if anyone should be worried about getting sexually in the workplace it is gorgeous girls like us. No so according to new research.New statistics show that more and more men are getting sexually harassed in the workplace. According to Web Wombat; sexual harassment of men in the workplace has risen to 7% and guess what! You, yes YOU could be a perpetrator.Watch what you wearSo your mother always told you not to wear your skirt to short but did you realise that your office clothes could be portrayed as sexually harassing? It may sound ridicules but many organisations are cracking down on what women wear to the office. Some organisations are going as far as to set guidelines for acceptable clothing measurements. For example many banks dictate specific measurements for acceptable sleeve widths and skirt lengths.So exactly what is Sexual Harassment?According to the Anti Discrimination Board the definition of Sexual Harassment is “any form of sexually related behaviour that is not wanted and that is in any way humiliating or intimidating”. The definition goes further to say that it is behaviour that any reasonable person should have expected would offend, humiliate or intimidate. Okay so does that mean it is fair
    shared beliefs in this area, the answer is: “Very”. I can’t think of any other phrase or statement more used in management conversations than the one that says ‘people are resistant to change’. By repeating it like parrots, we have taken it at face value. If you heard somebody in a company saying that people are not resistant to change, your first impression would be that he, or she, must be nuts! Look around you: all these legions of consultants and academics saying the opposite; a whole industry of books, tapes, conferences and motivational speakers delivering ‘how to’ (change) solutions, all under the premise that people need to be pushed, otherwise they would prefer to remain static. The Machiavelli school of change management is the official one: it’s going to be difficult, pain is inevitable, people don’t like it – push or else.

    There is a particular sector of the organization that has repeatedly been given the Oscar for the ‘best resistance to change’. It’s called middle management. Apparently, there is this layer in the organizational sandwich, somewhere in the middle, that blocks everything, resists everything and that, quite frankly, we would be better off without. So, that’s what happened during the past two decades under the lean and mean corporate clean up. Hierarchical corporate structures became flat pancakes and those battalions of unhelpful managers in the middle – blockers of change, gatekeepers of information flow, obstructive individuals, corporate parasites and ugly people in the ranks of middle management – left big corporations to be resuscitated as top managers in smaller firms, enablers of change, providers of information and knowledge, facilitators of change, and beautiful consultants selling services to their ex-employers at a premium rate. The science best positioned to understand corporate transformation

    Things To Do With Your Criminal Justice Degree
    A lot of students considering a civil service career think that a criminal justice degree is only good for being a law enforcement officer or, in combination with a legal degree, a criminal lawyer. Here are a whole range of criminal justice career choices that many degree-holders overlook, but are well worth consideration:Social Work/ Personal Cases These may include child support and child protective services, missing persons, domestic violence and spousal or elderly abuse. Domestic legal social work is often identified as having extreme pros and cons to it. On the one hand, you're working to make everyone's home life better. On the other, the work can be stressful when confronting a perpetrator or heart-wrenching when confronting a victim. Social workers will work with law enforcement officers to assess a domestic situation, monitor a case to ensure that the desires of the court are carried out, and make further recommendations to the court for the disposal of cases.Criminal Investigators and Special Agents Also known as "the Feds". Working in federal investigations is a whole new ball game compared to municipal police work. As for special agents, these are not limited to the FBI; nearly every federal agency has some type of special agent. These include the Department of Homeland Security, the Environmental Protection Agency, the Internal Revenue Service's Criminal Investigation Di
    that people need to be pushed, otherwise they would prefer to remain static. The Machiavelli school of change management is the official one: it’s going to be difficult, pain is inevitable, people don’t like it – push or else.

    There is a particular sector of the organization that has repeatedly been given the Oscar for the ‘best resistance to change’. It’s called middle management. Apparently, there is this layer in the organizational sandwich, somewhere in the middle, that blocks everything, resists everything and that, quite frankly, we would be better off without. So, that’s what happened during the past two decades under the lean and mean corporate clean up. Hierarchical corporate structures became flat pancakes and those battalions of unhelpful managers in the middle – blockers of change, gatekeepers of information flow, obstructive individuals, corporate parasites and ugly people in the ranks of middle management – left big corporations to be resuscitated as top managers in smaller firms, enablers of change, providers of information and knowledge, facilitators of change, and beautiful consultants selling services to their ex-employers at a premium rate. The science best positioned to understand corporate transformation

    Hispanic Marketing and Advertising Explosion
    The Association of Hispanic Advertising Agencies (AHAA) announced the results of its survey assessing trends and influential factors in US Hispanic advertising over the past decade. More than 90 percent of respondents indicated that they anticipate corporate ad spending targeting the fastest growing segment of the US -- Latinos -- to increase in 2007 and more than 30 percent are predicting budget growth of more than 10 percent.The majority of respondents (75.9%) believe the finance industry will increase spending most significantly over the next five years followed by entertainment (58.6%) and pharmaceuticals (55.2%). Travel is projected to increase ad spending to reach US Hispanic consumers as well as cited by 27.6% of survey takers.The survey, part of AHAA's reflection on the industry in celebration of its 10-year anniversary, questioned AHAA member agency principals about events affecting their businesses and their projections of future investments by corporate America to reach the approaching $1 trillion in US Hispanic consumer spending.The 2000 Census data, affirmed by an overwhelming majority of respondents (93.5%), is considered the most significant milestone attributed to the growth of the more than $5 billion US Hispanic advertising industry. Even with the government statistics to support the power of the US Hispanic consumer, more than 80 percent of respondents agree that the
    decades under the lean and mean corporate clean up. Hierarchical corporate structures became flat pancakes and those battalions of unhelpful managers in the middle – blockers of change, gatekeepers of information flow, obstructive individuals, corporate parasites and ugly people in the ranks of middle management – left big corporations to be resuscitated as top managers in smaller firms, enablers of change, providers of information and knowledge, facilitators of change, and beautiful consultants selling services to their ex-employers at a premium rate. The science best positioned to understand corporate transformation and talent markets is not management science but ecology. The market place is an ecosystem of life and death, growth, maturity, degeneration, regeneration and, unlike biology, resuscitation. But this is a topic for another day.

    Now, suspend judgment for a minute, forget management and look around. You may be married and have children who are small and growing, or already grown up and independent. You have perhaps moved jobs three or four times if not more, moved house a couple of times, and perhaps emigrated a while ago. Look at your neighbors, they may be in a similar situation and, if not, surely you know others like you. As for your health, perhaps you feel a bit older now and have stopped doing the things that you did when you were younger, but have started doing new things that you didn’t do just a while ago. Perhaps you stopped smoking recently. Perhaps you have remarried and started a second family. If not, you know somebody who has. You may have seen your children going through primary and secondary school, abandoning you for university (and providing you with that spare room that you always wanted) and having boyfriends and girlfriends, who always look different from what you expected. You’ve seen the death of your parents and the birth of your grandchildren, or you are now spending more time than ever with your surviving parents.

    When you look around, what you see is a symphony of change. People, emotions, attachments and geographies sometimes changing with the rhythm of the four seasons, at other times with the violence of tsunamis and earthquakes. There is a name for all this: it’s called life. In life, pain is inevitable but misery is a choice. I can’t figure out who said this first – there are hundreds of people claiming authorship – but what I know is that management could learn a thing or two here. Just by looking at ourselves in the mirror we can see that all around us, and within ourselves, there is pure change. We are part of a Heraclites-sized world where we constantly adapt. From a biological viewpoint we are not resistant to change because we are change. You can’t say that a baby resists becoming a child and a child resists becoming an adolescent. Life and change is the same word. There are different degrees of pain associated with the various changes but we are always in transition; we are transition. And, incidentally, the transformation from pain to misery is largely in our hands.

    Unnecessary misery
    Sloppy,

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