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  • Digg it UP - Ready or Not -- Strategies for Dealing with the Challenges of Change!

    Choosing and Using the Most Useful Meaning of the Word - Brand.
    Although it is crucially important, Brand is one of the most confusing and misunderstood words used in business. Much of this confusion and misunderstanding comes from the fact that there are three distinct meanings associated with this word.There is the widespread use of the word used to refer to a particular product. This is the common use of the word. Then there is the use of the word to refer to certain signs, such as brand names, logos, symbols, colors and sounds that typically 'belong' to the business that markets the product. This is the formal use of the word. And then there is the use of the word to refer to the accumulating cluster of concepts around the brand signs. This is the functional use of the word.We have to be very alert in order to identify which usage of the word is intended whenever the word Brand is used. So we are going to provide a visual device to distinguish the three usages of the word from one another. It is critical that managers who are responsible for building business are able to do so, if only to ensure the most revenues that can be earned with the least business investments.Let's use the lower case 'brand' for the common use of the word to refer to a particular product, in the
    etplace? What actions are required by savvy employees and managers.

    First, we need to get beyond business as usual. We cannot afford to become complacent and feel that our past successes will guarantee our future results.

    Sometime back, I saw a movie, "Pirates of Silicon Valley" which is based on the early days of the personal computing industry, including the rise of Microsoft and Apple Computer. In the movie, the character of Bill Gates says, "Success is a menace. It fools smart people into thinking they can't lose."

    That is just it. We cannot allow past successes to lull us into believing that we are invincible. We must consistently challenge status quo.

    It suggests that we should question everything! Existing processes, existing methodologies, outdated products and services should all be subject to review in order to make sure we are still relevant in the marketplace.

    How better it is to initiate change and revamp or update products and services than to find yourself forced to do it because of shifts in demand or more formidable competitors. Wait too long and you could find yourself reacting too late.

    Second, we must keep open lines of communication throughout our organization. Teams, departments, branches and satellite offices should communicate with each other on a regular basis.

    This creates a sharing of ideas, including: What's working, what's not, and where do we need to improve? Technology now gives virtually any size organization - even those spread across broad geography - to connect people and facilitat

    Machiavelli: The Prince - Lessons in Organizational Structure
    Machiavelli emphasized on building a strong organization structure where responsibilities and accountabilities are clearly defined and offender should be dealt with no mercy. As per him an organization or kingdom can be built on the support of either the people or the nobles.“A principality is created either by the people or by the nobles, accordingly as one or other of them has the opportunity; for the nobles, seeing they cannot withstand the people, begin to cry up the reputation of one of themselves, and they make him a prince, so that under his shadow they can give vent to their ambitions. The people, finding they cannot resist the nobles, also cry up the reputation of one of themselves, and make him a prince so as to be defended by his authority. He who obtains sovereignty by the assistance of the nobles maintains himself with more difficulty than he who comes to it by the aid of the people, because the former finds himself with many around him who consider themselves his equals, and because of this he can neither rule nor manage them to his liking. But he who reaches sovereignty by popular favor finds himself alone, and has none around him, or few, who are not prepared to obey him.” ( Machiavelli, Chapter 22)Machiave
    Unless you've had your head in the sand you realize that we are living in a changing world, a changing universe, a changing marketplace. Change is everywhere.

    You can't avoid change. You can't ignore change. You can't prevent change. You just have to live with it!

    And if you fight change you'll ultimately end up the loser.

    So how do you deal with change? And if you're a leader, perhaps the more important question is, "How do you help your people deal with change?"

    The truth is…

    "People resist change with every fiber of their being!"

    They would rather things stay the same than to risk change. They would prefer to go about business as usual. Perhaps brought on by fear of the unknown.

    In the past, keep things the same was ok. But those days are over. Technology significantly and dramatically influences nearly every imaginable industry. In the last ten to twenty years, entire market segments have disappeared.

    The phonograph, eight track tapes, and LPs have given way to CDs, DVDs and MP3s. As a result, companies find themselves forced to either change to keep up with the times, or simply go out of business.

    No doubt, you've seen businesses right in your hometown ~ or in your industry ~ that have resisted change - and lost! In today's world, businesses either move ahead, or get left behind!

    Change leaves its mark on history. If no one were willing to embrace change, we would still ride horses to work and have outhouses. Lucky for us, our forefathers were not afraid to ask, "What if?" and to seek the answer.

    Candlelight is romantic on occasion. However, I sure enjoy flipping the switch and being able to see. It's more than a convenience - it's a way of life.

    Thank goodness, Ben Franklin and Thomas Edison were persistent in finding a better way. You can be sure the skeptics scorned and criticized these change agents because they did not understand the possibilities of electricity and light bulbs.

    Much like electricity, automobiles, telephones and microwaves, some change can be positive. Sure, it may not be "the way we've always done it" but it just might produce better and faster results.

    Ultimately, that is the kind of change we should embrace. That's what our customers expect ~ in fact, it's what consumers today demand.

    Change is happening everywhere

    Think about some changes that challenge us in business and in the workplace. What changes are we seeing, and what can we do to meet the challenge of those changes?

    First, we're seeing changes in customer mindset or expectations. Customer's today have a microwave-mentality. They want their needs met and their problems solved, and they want it right now!

    They don't want to wait. They don't want delays. They don't want excuses. They want it now! And, if you can't deliver what they want --when they want it -- they'll go somewhere else.

    Have you ever been searching for a product or service, and called through the numbers in the yellow pages? What happens when you don't find what you're looking for at the first place you call? You call the next one right?

    What does this mean for you and your organization?

    Well, it means when customers call, employees should answer the telephone quickly, and with a sense of urgency in their voice. In fact, sometimes speed is the primary reason a company gets the business.

    The person answering the telephone should possess knowledge in the company's products and services. That person should effectively ask questions to identify specifically what the customer needs, and then either solve their problem, or direct them to the appropriate person or department who can meet their needs.

    When people come in to your business, they shouldn't feel as if they are intruding - but instead should feel like the most important person who has walked through the door all day. In other words, they need to know that everyone, and I do mean everyone, in the company is there to serve them.

    Some people say, "Well, customer service is not what I do!" Wrong! Customer service is what everyone does.

    I saw a sign the other day that said, "We don't have a customer service department. We have a customer service company!" I love that. In fact, we turned that phrase into a FREE poster you can download from my website at www.JPMaroney.com.

    We're also seeing significant changes in technology!

    A few years ago, my four-year-old daughter was with me in a popular copy shop and business center. I had just finished using one of their computers to print out a document when I heard her ask me, "Da Da, what's this?"

    I turned and realized she was looking at a typewriter. And it hit me just how much things are changing. Here she was, a preschooler who has her own computer, a binder full of computer games on CD, and she's NEVER seen a typewriter.

    Think for a minute how technological changes have affected people and companies who once depended on the sale and service of typewriters for their income. Pretty scary isn't it?

    The fact is…none of us are immune to the changes in technology. We must accept technology and learn to adapt and leverage it to fit our needs.

    The other day, I was searching the Internet for a mailing list company. At one website, they had a button that said, "Click here for live support."

    I clicked and immediately someone from that company came online and began communicating with me using text-based Internet chat. What a great example of using technology to improve service. But it was an improvement brought about by… change!

    Today, we're seeing major changes in the workplace!

    The new world of work has placed new demands on workers at all levels of the organization. In many cases they're being expected to accept new responsibilities, expanded job functions, and increased workloads due to downsizing, restructuring and mergers.

    These changes require a person who is flexible and willing to adapt with the times. It demands that individuals continuously upgrade knowledge and skills to meet the needs of customers and team members. We need people who are willing to change!

    So what do the people in the organization need to do in order to compete and thrive in a changing marketplace? What actions are required by savvy employees and managers.

    First, we need to get beyond business as usual. We cannot afford to become complacent and feel that our past successes will guarantee our future results.

    Sometime back, I saw a movie, "Pirates of Silicon Valley" which is based on the early days of the personal computing industry, including the rise of Microsoft and Apple Computer. In the movie, the character of Bill Gates says, "Success is a menace. It fools smart people into thinking they can't lose."

    That is just it. We cannot allow past successes to lull us into believing that we are invincible. We must consistently challenge status quo.

    It suggests that we should question everything! Existing processes, existing methodologies, outdated products and services should all be subject to review in order to make sure we are still relevant in the marketplace.

    How better it is to initiate change and revamp or update products and services than to find yourself forced to do it because of shifts in demand or more formidable competitors. Wait too long and you could find yourself reacting too late.

    Second, we must keep open lines of communication throughout our organization. Teams, departments, branches and satellite offices should communicate with each other on a regular basis.

    This creates a sharing of ideas, including: What's working, what's not, and where do we need to improve? Technology now gives virtually any size organization - even those spread across broad geography - to connect people and facilitate

    How Promotional Items Can Drive Your Business
    Promotional items have been proven to be an effective part of the marketing mix, and as such can play a key role in driving your business. Whether it’s a mug or a mousemat, a keyring or a pen, promotional items are generally much appreciated by the recipient. Everyone likes to receive a free gift – it reminds us of the feeling we had as a child when we found a free toy inside the cereal packet. Most promotional items are useful, which means they tend to be kept and used. This in turn means that your name, logo or message benefits from repeated exposure without any further cost. There are many ways in which promotional items can be successfully employed to create brand awareness and drive up sales.For example, advertising campaigns and direct mail tend to see better response rates when they are supported by promotional items. Corporate gifts encourage customer goodwill towards a company and its sales force, and can help generate repeat business as well as customer referrals. Internal award schemes and incentive programmes improve employee performance and motivation; and the use of promotional items as giveaways increases traffic to exhibition stands. But in order to lay the foundations of a profitable long-term relationship – whethe
    er.

    Candlelight is romantic on occasion. However, I sure enjoy flipping the switch and being able to see. It's more than a convenience - it's a way of life.

    Thank goodness, Ben Franklin and Thomas Edison were persistent in finding a better way. You can be sure the skeptics scorned and criticized these change agents because they did not understand the possibilities of electricity and light bulbs.

    Much like electricity, automobiles, telephones and microwaves, some change can be positive. Sure, it may not be "the way we've always done it" but it just might produce better and faster results.

    Ultimately, that is the kind of change we should embrace. That's what our customers expect ~ in fact, it's what consumers today demand.

    Change is happening everywhere

    Think about some changes that challenge us in business and in the workplace. What changes are we seeing, and what can we do to meet the challenge of those changes?

    First, we're seeing changes in customer mindset or expectations. Customer's today have a microwave-mentality. They want their needs met and their problems solved, and they want it right now!

    They don't want to wait. They don't want delays. They don't want excuses. They want it now! And, if you can't deliver what they want --when they want it -- they'll go somewhere else.

    Have you ever been searching for a product or service, and called through the numbers in the yellow pages? What happens when you don't find what you're looking for at the first place you call? You call the next one right?

    What does this mean for you and your organization?

    Well, it means when customers call, employees should answer the telephone quickly, and with a sense of urgency in their voice. In fact, sometimes speed is the primary reason a company gets the business.

    The person answering the telephone should possess knowledge in the company's products and services. That person should effectively ask questions to identify specifically what the customer needs, and then either solve their problem, or direct them to the appropriate person or department who can meet their needs.

    When people come in to your business, they shouldn't feel as if they are intruding - but instead should feel like the most important person who has walked through the door all day. In other words, they need to know that everyone, and I do mean everyone, in the company is there to serve them.

    Some people say, "Well, customer service is not what I do!" Wrong! Customer service is what everyone does.

    I saw a sign the other day that said, "We don't have a customer service department. We have a customer service company!" I love that. In fact, we turned that phrase into a FREE poster you can download from my website at www.JPMaroney.com.

    We're also seeing significant changes in technology!

    A few years ago, my four-year-old daughter was with me in a popular copy shop and business center. I had just finished using one of their computers to print out a document when I heard her ask me, "Da Da, what's this?"

    I turned and realized she was looking at a typewriter. And it hit me just how much things are changing. Here she was, a preschooler who has her own computer, a binder full of computer games on CD, and she's NEVER seen a typewriter.

    Think for a minute how technological changes have affected people and companies who once depended on the sale and service of typewriters for their income. Pretty scary isn't it?

    The fact is…none of us are immune to the changes in technology. We must accept technology and learn to adapt and leverage it to fit our needs.

    The other day, I was searching the Internet for a mailing list company. At one website, they had a button that said, "Click here for live support."

    I clicked and immediately someone from that company came online and began communicating with me using text-based Internet chat. What a great example of using technology to improve service. But it was an improvement brought about by… change!

    Today, we're seeing major changes in the workplace!

    The new world of work has placed new demands on workers at all levels of the organization. In many cases they're being expected to accept new responsibilities, expanded job functions, and increased workloads due to downsizing, restructuring and mergers.

    These changes require a person who is flexible and willing to adapt with the times. It demands that individuals continuously upgrade knowledge and skills to meet the needs of customers and team members. We need people who are willing to change!

    So what do the people in the organization need to do in order to compete and thrive in a changing marketplace? What actions are required by savvy employees and managers.

    First, we need to get beyond business as usual. We cannot afford to become complacent and feel that our past successes will guarantee our future results.

    Sometime back, I saw a movie, "Pirates of Silicon Valley" which is based on the early days of the personal computing industry, including the rise of Microsoft and Apple Computer. In the movie, the character of Bill Gates says, "Success is a menace. It fools smart people into thinking they can't lose."

    That is just it. We cannot allow past successes to lull us into believing that we are invincible. We must consistently challenge status quo.

    It suggests that we should question everything! Existing processes, existing methodologies, outdated products and services should all be subject to review in order to make sure we are still relevant in the marketplace.

    How better it is to initiate change and revamp or update products and services than to find yourself forced to do it because of shifts in demand or more formidable competitors. Wait too long and you could find yourself reacting too late.

    Second, we must keep open lines of communication throughout our organization. Teams, departments, branches and satellite offices should communicate with each other on a regular basis.

    This creates a sharing of ideas, including: What's working, what's not, and where do we need to improve? Technology now gives virtually any size organization - even those spread across broad geography - to connect people and facilitat

    3 Groups of People in the World
    In today’s fast paced world there are few people that are enjoying prosperity. I mean true prosperity. I am talking about those people who wake up when they are done sleeping. They are people who can go on a vacation whenever they want to. People who when they shop for a car, they go with the intention of buying a new Ferrari or Porsche. 95 % of the people in this country do not have that kind of lifestyle. Most will fall in to one of the categories below. See which one you fit into, and if you fit into category 3, then congratulations you are truly prosperous.Group 1- People with No Financial SecurityMost people are working harder for less real money. Many are living paycheck-to-paycheck just be able to rent movies for the weekend until Monday rolls around so they can grind out another week. Some may even be working 2 or 3 jobs just to make ends meet. Corporate layoffs, downsizing, corporate accounting scandals are abundant. The cost of benefits and cost of living go up faster then your annual raise, and in 90% of the cases the cost of living increase is higher than your raise. That’s not progress, that’s a lack mindset. Think to yourself, where will I be in my current job in 20 years. Will I have the financial security I n
    at does this mean for you and your organization?

    Well, it means when customers call, employees should answer the telephone quickly, and with a sense of urgency in their voice. In fact, sometimes speed is the primary reason a company gets the business.

    The person answering the telephone should possess knowledge in the company's products and services. That person should effectively ask questions to identify specifically what the customer needs, and then either solve their problem, or direct them to the appropriate person or department who can meet their needs.

    When people come in to your business, they shouldn't feel as if they are intruding - but instead should feel like the most important person who has walked through the door all day. In other words, they need to know that everyone, and I do mean everyone, in the company is there to serve them.

    Some people say, "Well, customer service is not what I do!" Wrong! Customer service is what everyone does.

    I saw a sign the other day that said, "We don't have a customer service department. We have a customer service company!" I love that. In fact, we turned that phrase into a FREE poster you can download from my website at www.JPMaroney.com.

    We're also seeing significant changes in technology!

    A few years ago, my four-year-old daughter was with me in a popular copy shop and business center. I had just finished using one of their computers to print out a document when I heard her ask me, "Da Da, what's this?"

    I turned and realized she was looking at a typewriter. And it hit me just how much things are changing. Here she was, a preschooler who has her own computer, a binder full of computer games on CD, and she's NEVER seen a typewriter.

    Think for a minute how technological changes have affected people and companies who once depended on the sale and service of typewriters for their income. Pretty scary isn't it?

    The fact is…none of us are immune to the changes in technology. We must accept technology and learn to adapt and leverage it to fit our needs.

    The other day, I was searching the Internet for a mailing list company. At one website, they had a button that said, "Click here for live support."

    I clicked and immediately someone from that company came online and began communicating with me using text-based Internet chat. What a great example of using technology to improve service. But it was an improvement brought about by… change!

    Today, we're seeing major changes in the workplace!

    The new world of work has placed new demands on workers at all levels of the organization. In many cases they're being expected to accept new responsibilities, expanded job functions, and increased workloads due to downsizing, restructuring and mergers.

    These changes require a person who is flexible and willing to adapt with the times. It demands that individuals continuously upgrade knowledge and skills to meet the needs of customers and team members. We need people who are willing to change!

    So what do the people in the organization need to do in order to compete and thrive in a changing marketplace? What actions are required by savvy employees and managers.

    First, we need to get beyond business as usual. We cannot afford to become complacent and feel that our past successes will guarantee our future results.

    Sometime back, I saw a movie, "Pirates of Silicon Valley" which is based on the early days of the personal computing industry, including the rise of Microsoft and Apple Computer. In the movie, the character of Bill Gates says, "Success is a menace. It fools smart people into thinking they can't lose."

    That is just it. We cannot allow past successes to lull us into believing that we are invincible. We must consistently challenge status quo.

    It suggests that we should question everything! Existing processes, existing methodologies, outdated products and services should all be subject to review in order to make sure we are still relevant in the marketplace.

    How better it is to initiate change and revamp or update products and services than to find yourself forced to do it because of shifts in demand or more formidable competitors. Wait too long and you could find yourself reacting too late.

    Second, we must keep open lines of communication throughout our organization. Teams, departments, branches and satellite offices should communicate with each other on a regular basis.

    This creates a sharing of ideas, including: What's working, what's not, and where do we need to improve? Technology now gives virtually any size organization - even those spread across broad geography - to connect people and facilitat

    Benefits of a Lean Office: Is It for You?
    Lean is no longer the propriety process and quality management mantra for manufacturing units. The success of Lean management in manufacturing units was bound to percolate to non-manufacturing processes sooner or later. Needless to add, success stories about Lean Office abound with many organizations proactively adapting this technique to cut down wastage (also referred to as muda) of time and material and developing processes which are closely knit to give the maximum output. Though Lean processes have been around for quite some time along with other quality processes such as Six Sigma, the interest in Lean Office has been recent due to the increase in the services sector through out the globe.Benefits of a Lean Office are very easy to gather. However, if you are still not convinced about the benefits of this quality management system, which has shown huge improvements in offices across the world, here are some outlined benefits which can convince you in that direction.Improves efficiency:The implementation of lean office processes just does not improve the efficiency of the office marginally, it improves it by as much as 90% in some cases! Such a huge improvement by reviewing the processes and making suitable change
    it hit me just how much things are changing. Here she was, a preschooler who has her own computer, a binder full of computer games on CD, and she's NEVER seen a typewriter.

    Think for a minute how technological changes have affected people and companies who once depended on the sale and service of typewriters for their income. Pretty scary isn't it?

    The fact is…none of us are immune to the changes in technology. We must accept technology and learn to adapt and leverage it to fit our needs.

    The other day, I was searching the Internet for a mailing list company. At one website, they had a button that said, "Click here for live support."

    I clicked and immediately someone from that company came online and began communicating with me using text-based Internet chat. What a great example of using technology to improve service. But it was an improvement brought about by… change!

    Today, we're seeing major changes in the workplace!

    The new world of work has placed new demands on workers at all levels of the organization. In many cases they're being expected to accept new responsibilities, expanded job functions, and increased workloads due to downsizing, restructuring and mergers.

    These changes require a person who is flexible and willing to adapt with the times. It demands that individuals continuously upgrade knowledge and skills to meet the needs of customers and team members. We need people who are willing to change!

    So what do the people in the organization need to do in order to compete and thrive in a changing marketplace? What actions are required by savvy employees and managers.

    First, we need to get beyond business as usual. We cannot afford to become complacent and feel that our past successes will guarantee our future results.

    Sometime back, I saw a movie, "Pirates of Silicon Valley" which is based on the early days of the personal computing industry, including the rise of Microsoft and Apple Computer. In the movie, the character of Bill Gates says, "Success is a menace. It fools smart people into thinking they can't lose."

    That is just it. We cannot allow past successes to lull us into believing that we are invincible. We must consistently challenge status quo.

    It suggests that we should question everything! Existing processes, existing methodologies, outdated products and services should all be subject to review in order to make sure we are still relevant in the marketplace.

    How better it is to initiate change and revamp or update products and services than to find yourself forced to do it because of shifts in demand or more formidable competitors. Wait too long and you could find yourself reacting too late.

    Second, we must keep open lines of communication throughout our organization. Teams, departments, branches and satellite offices should communicate with each other on a regular basis.

    This creates a sharing of ideas, including: What's working, what's not, and where do we need to improve? Technology now gives virtually any size organization - even those spread across broad geography - to connect people and facilitat

    How To Find The Best Nanny Jobs
    Finding the best nanny jobs is not always an easy task but it is one that is so important. Not only are the nanny jobs important to the nanny who needs the job but they are just as important to the families who need the nannies! What makes nanny jobs so important is that they are a win-win situation, everyone gets what they need, the parents, the kids and the nannies themselves get what they need when nanny jobs are filled.More and more people are starting to see the benefits of nanny jobs these days. Many people are starting to look for other solution besides day care. There are so many problems with day care these days that some parents don’t even want to take the chance anymore. They feel that by getting a nanny instead they will have more contact and get to know this person better and therefore be able to trust her more. That is why you are seeing so many nanny jobs posted everywhere now and that is a good thing.Your child’s safety and well being should always be more important, even more important than putting food on the table. Getting a good nanny after posting your nanny jobs in the paper or online is the best way to go. You will always know that your child is getting the care and attention that he or she needs each
    etplace? What actions are required by savvy employees and managers.

    First, we need to get beyond business as usual. We cannot afford to become complacent and feel that our past successes will guarantee our future results.

    Sometime back, I saw a movie, "Pirates of Silicon Valley" which is based on the early days of the personal computing industry, including the rise of Microsoft and Apple Computer. In the movie, the character of Bill Gates says, "Success is a menace. It fools smart people into thinking they can't lose."

    That is just it. We cannot allow past successes to lull us into believing that we are invincible. We must consistently challenge status quo.

    It suggests that we should question everything! Existing processes, existing methodologies, outdated products and services should all be subject to review in order to make sure we are still relevant in the marketplace.

    How better it is to initiate change and revamp or update products and services than to find yourself forced to do it because of shifts in demand or more formidable competitors. Wait too long and you could find yourself reacting too late.

    Second, we must keep open lines of communication throughout our organization. Teams, departments, branches and satellite offices should communicate with each other on a regular basis.

    This creates a sharing of ideas, including: What's working, what's not, and where do we need to improve? Technology now gives virtually any size organization - even those spread across broad geography - to connect people and facilitate idea sharing through online message boards and forums.

    That communication of information is vital for future successes. It ensures that everyone knows the specific direction of the company. It also keeps everyone focused on how the organization plans to get there. Everyone should very clearly know the mission of the company, and the strategic plan for achieving that mission. At every level, team members should know the goals of the company, and should know how they fit into the big picture with their own area of personal responsibility.

    The second thing we must do as a company is focus on fundamentals. This includes delivering exceptional products and services that meet the needs of clients. It means providing customer service that exceeds expectations.

    People only do business with an organization for one of two reasons: One, you make them feel good. And two, you solve their problems. Preferably both!

    Focusing on fundamentals in a changing marketplace means getting down to the nitty-gritty of how to best solve client problems and make them feel good. It means going above and beyond what's expected -doing the unexpected.

    Michael Dell, Founder and Chairman of Dell Computer wrote about this in his book "Direct from Dell." He said, "At Dell, we've always tried to exceed (our customers) expectations with our products and service. But when you go beyond just offering better products and services, and attempt to build a meaningful, memorable, total experience, you win customers for life."

    Focusing on fundamentals means listening to what customers and clients say about your products and services and being willing to adapt and change with the needs of the market. The climate of our times demands this kind of flexibility and adaptability. Ready or not, change is happening. It is happening everywhere -especially in the workplace.

    For organizations to grow, evolve and keep up with the changing times, we must teach people in organizations the importance of flexibility. We must teach them how to adapt and change with the times. Ultimately, that is one of your primary roles as a leader.

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