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    ge initiative needs to focus on the market forces and any internal change has to be specific to orienting the organization and its people towards the
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    Poor managerial performance is viewed more as structural rather than market factors. The mantra of the managements for increasing efficiencies and profitability is more often than not structural adjustments within the organization.

    Structural adjustments at best produce short term results. Many of the change initiatives fizzle out after the initial spurt in productivity while management grapple with sagging morale and bottom-line. Managements initiate more change for the sake of keeping the trend going resulting in further worsening of the situation and attritions.

    The major Change initiative needs to focus on the market forces and any internal change has to be specific to orienting the organization and its people towards the

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    ofitability is more often than not structural adjustments within the organization.

    Structural adjustments at best produce short term results. Many of the change initiatives fizzle out after the initial spurt in productivity while management grapple with sagging morale and bottom-line. Managements initiate more change for the sake of keeping the trend going resulting in further worsening of the situation and attritions.

    The major Change initiative needs to focus on the market forces and any internal change has to be specific to orienting the organization and its people towards the

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    ny of the change initiatives fizzle out after the initial spurt in productivity while management grapple with sagging morale and bottom-line. Managements initiate more change for the sake of keeping the trend going resulting in further worsening of the situation and attritions.

    The major Change initiative needs to focus on the market forces and any internal change has to be specific to orienting the organization and its people towards the

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    ents initiate more change for the sake of keeping the trend going resulting in further worsening of the situation and attritions.

    The major Change initiative needs to focus on the market forces and any internal change has to be specific to orienting the organization and its people towards the

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    ge initiative needs to focus on the market forces and any internal change has to be specific to orienting the organization and its people towards the markets.

    Some key factors that need to be addressed for market oriented change initiatives:

    Globalization

    Globalization has created a new scenario where capacity is no longer the constraining factor for any business. Huge capacities are available across geographical borders across product categories. Managements need to focus on the intangibles such as brand building and human resources rather than building capacities to expand markets. The phenomenal overcapacities available especially in high population countries with cheap labor creates price pressures which makes

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