When we hold a workshop, make a sale from our site, create a custom album, etc. we hope that the customer will come back and buy from us again because they had a good experience. We want loyal customers who appreciate our work. But, loyalty isn’t the highest level of satisfaction you can you can achieve from a customer, ADVOCACY is. That’s what will help your business grow.

One definition of an ADVOCATE is: To speak, plead, or argue in favor of something. Do your customers do that? When the carpet man left yesterday, I told three neighbors about him and said they’d be THRILLED if they used him. I don’t get any perks for this—just the satisfaction of helping a new company with a great service and a fantastic owner grow. As he left the other day, he asked me for a “testimonial” for his site. He’s new and needs comments from customers in his area. I agreed that I would email him something (NOTE: He ASKED for it). He also gave me a handful of cards (NOTE: HAND OUT YOUR CARDS!!!). Then he said, “If you see that in a couple of days that it doesn’t look right, call me and I’ll be glad to come back and get the spots.”

I am not just his new customer, I am his new advocate and will tell me neighbors what a great experience I had with his carpet cleaning company. A few weeks later, I got a coupon book in the mail from one of those ad companies and in it was a coupon for this carpet cleaning company and there was my testimonial. He not only asked for it, but he jumped on it and used it.

So, how does a person go from “customer” to “advocate”? Well, first, they fall in love with you through your service and then they keep getting “courted” by you with special treatment. You have to set out to make them your advocate – not in a contrived way, but just by giving them your best efforts to make them happy. Not every customer will become your advocate, but if you pay attention to the loyal ones who keep coming back, you can lead them down the path of advocacy with a few suggestions:

• Give your best customers advance notice of EVERYTHING. If you get new products in, let them know a day ahead and let them know that they are getting SPECIAL ADVANCE NOTICE.
• Give them a perk such as free shipping on a lower dollar amount or 13 custom pages for the price of 12, or an extra embellishment in their kit. Make sure they know that this perk is ONLY for your BEST customers.
• Invite them to offer you input on new products - make them feel special and connected to your business.
• Send them free gifts or samples at unannounced times. Don’t just send them a birthday gift, send them a HAPPY SPRING gift or a sample of a new product. Some scrapbook vendors send samples with every order and their customers are surprised and delighted with each order they get. It costs them just pennies but makes a big difference to their customers.
• Give them extra service—offer to wrap a gift, wrap up their custom album before you drop it off. Thank them for being one of your BEST customers.
• Make sure you know who they are. If they are getting your highest level of service, remember that
  Six Sigma Black Belt Training
  Black belts are to Six Sigma what main masts are to ships. Both are prime movers in their own respects. The fundamental and distinguishing personality traits of a black belt candidate are their leadership skills and brilliant overall ability. Personality traits of these candidates usually overlap the A and B types. What is more, these are devoted individuals whose pleasurable moments intersect with the success of tasks on hand.Black Belt Training For CandidatesTypically, Six Sigma Black Belt training is given over
  ess grow.

  One definition of an ADVOCATE is: To speak, plead, or argue in favor of something. Do your customers do that? When the carpet man left yesterday, I told three neighbors about him and said they’d be THRILLED if they used him. I don’t get any perks for this—just the satisfaction of helping a new company with a great service and a fantastic owner grow. As he left the other day, he asked me for a “testimonial” for his site. He’s new and needs comments from customers in his area. I agreed that I would email him something (NOTE: He ASKED for it). He also gave me a handful of cards (NOTE: HAND OUT YOUR CARDS!!!). Then he said, “If you see that in a couple of days that it doesn’t look right, call me and I’ll be glad to come back and get the spots.”

  I am not just his new customer, I am his new advocate and will tell me neighbors what a great experience I had with his carpet cleaning company. A few weeks later, I got a coupon book in the mail from one of those ad companies and in it was a coupon for this carpet cleaning company and there was my testimonial. He not only asked for it, but he jumped on it and used it.

  So, how does a person go from “customer” to “advocate”? Well, first, they fall in love with you through your service and then they keep getting “courted” by you with special treatment. You have to set out to make them your advocate – not in a contrived way, but just by giving them your best efforts to make them happy. Not every customer will become your advocate, but if you pay attention to the loyal ones who keep coming back, you can lead them down the path of advocacy with a few suggestions:

  • Give your best customers advance notice of EVERYTHING. If you get new products in, let them know a day ahead and let them know that they are getting SPECIAL ADVANCE NOTICE.
  • Give them a perk such as free shipping on a lower dollar amount or 13 custom pages for the price of 12, or an extra embellishment in their kit. Make sure they know that this perk is ONLY for your BEST customers.
  • Invite them to offer you input on new products - make them feel special and connected to your business.
  • Send them free gifts or samples at unannounced times. Don’t just send them a birthday gift, send them a HAPPY SPRING gift or a sample of a new product. Some scrapbook vendors send samples with every order and their customers are surprised and delighted with each order they get. It costs them just pennies but makes a big difference to their customers.
  • Give them extra service—offer to wrap a gift, wrap up their custom album before you drop it off. Thank them for being one of your BEST customers.
  • Make sure you know who they are. If they are getting your highest level of service, remember that
    Building Powerful Business Relationships That Sky Rocket Your Success
    I was reading another chapter in one of my favorite books, The Art Of Possibility. This is one of the best books I’ve ever read on transforming your personal and professional life. On page 55, the authors introduce the practice of, “being in contribution.”One of my clients says contribution is essential to being who she is. She says, “Helping others is part of my life purpose. I need to help at least one person in some way, every day.” For many, being in contribution to others is a core value. Many have defined the valu
    look right, call me and I’ll be glad to come back and get the spots.”

    I am not just his new customer, I am his new advocate and will tell me neighbors what a great experience I had with his carpet cleaning company. A few weeks later, I got a coupon book in the mail from one of those ad companies and in it was a coupon for this carpet cleaning company and there was my testimonial. He not only asked for it, but he jumped on it and used it.

    So, how does a person go from “customer” to “advocate”? Well, first, they fall in love with you through your service and then they keep getting “courted” by you with special treatment. You have to set out to make them your advocate – not in a contrived way, but just by giving them your best efforts to make them happy. Not every customer will become your advocate, but if you pay attention to the loyal ones who keep coming back, you can lead them down the path of advocacy with a few suggestions:

    • Give your best customers advance notice of EVERYTHING. If you get new products in, let them know a day ahead and let them know that they are getting SPECIAL ADVANCE NOTICE.
    • Give them a perk such as free shipping on a lower dollar amount or 13 custom pages for the price of 12, or an extra embellishment in their kit. Make sure they know that this perk is ONLY for your BEST customers.
    • Invite them to offer you input on new products - make them feel special and connected to your business.
    • Send them free gifts or samples at unannounced times. Don’t just send them a birthday gift, send them a HAPPY SPRING gift or a sample of a new product. Some scrapbook vendors send samples with every order and their customers are surprised and delighted with each order they get. It costs them just pennies but makes a big difference to their customers.
    • Give them extra service—offer to wrap a gift, wrap up their custom album before you drop it off. Thank them for being one of your BEST customers.
    • Make sure you know who they are. If they are getting your highest level of service, remember that
      Equipment Manufacturer Suppliers
      An original equipment manufacturer or OEM is a company that manufactures goods or gadgets, which are utilized in products sold by another company. These companies are usually termed as a Value Added Resellers or VARs. An OEM usually builds to order, on the basis of the designs provided by the VAR. There are various categories of equipment manufacturing suppliers, such as electrical and electronic test equipment, equipment rental and leasing services, separation equipment and filtration equipment, sprayers and spray coating equip
      ontrived way, but just by giving them your best efforts to make them happy. Not every customer will become your advocate, but if you pay attention to the loyal ones who keep coming back, you can lead them down the path of advocacy with a few suggestions:
      • Give your best customers advance notice of EVERYTHING. If you get new products in, let them know a day ahead and let them know that they are getting SPECIAL ADVANCE NOTICE.
      • Give them a perk such as free shipping on a lower dollar amount or 13 custom pages for the price of 12, or an extra embellishment in their kit. Make sure they know that this perk is ONLY for your BEST customers.
      • Invite them to offer you input on new products - make them feel special and connected to your business.
      • Send them free gifts or samples at unannounced times. Don’t just send them a birthday gift, send them a HAPPY SPRING gift or a sample of a new product. Some scrapbook vendors send samples with every order and their customers are surprised and delighted with each order they get. It costs them just pennies but makes a big difference to their customers.
      • Give them extra service—offer to wrap a gift, wrap up their custom album before you drop it off. Thank them for being one of your BEST customers.
      • Make sure you know who they are. If they are getting your highest level of service, remember that
        Human Resources: What Drives an Organization
        The field of Human Behavior Organization emphasizes the importance of human resources in any business organization. The business field offers too much focus on manpower development for it is the lifeblood of an existing industry.This consideration provided several honchos in trade enterprise to create spin off departments to cater to different structural framework in human resource management development. Some of the most generic or common filed are the one below:Human Resources Careers<
        on new products - make them feel special and connected to your business.
      • Send them free gifts or samples at unannounced times. Don’t just send them a birthday gift, send them a HAPPY SPRING gift or a sample of a new product. Some scrapbook vendors send samples with every order and their customers are surprised and delighted with each order they get. It costs them just pennies but makes a big difference to their customers.
      • Give them extra service—offer to wrap a gift, wrap up their custom album before you drop it off. Thank them for being one of your BEST customers.
      • Make sure you know who they are. If they are getting your highest level of service, remember that and don’t mistakenly drop them off their pedestal or you may pay a price.
      • Put a free "thank you" gift in every one of their orders
      • upgrade something for them in a custom scrapbook - the album, cardstock, etc.
      • offer the special shopping times or hours

      How much would all of this cost you vs. how much you would gain?

      Surprise and delight your loyal customers with the unexpected perk “for our BEST customers only”. Pretty soon, they will not only continue to buy from you, but they will be telling their scrapping friends to buy from you also. That’s what turns a customer into your advocate which then keeps them coming back, only instead of coming back on their own, they bring all their friends with them!