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Digg it UP - Businessman Finds A Unique Way To Market His Windsurfing Business - Take A Ride On The Wind
Starting a business is a stressful endeavor. There is so much to consider regarding basic operations and so many forms to fill out and papers to file. It is truly a wonder that businesses are able to get off the ground at all. If you are a new business owner, you know that insurance of all types is very much part of the equation in the development and opening of your business. However busy you are with the basic operations of business, you must take time out to implement a strategy to keep your business secure. To be sure, an e
With the help and second income from his wife he met while he was instructing for Club Med in the Cayman Islands, Tinho opened Calema (meaning strong wind) Windsurfing.
“I had two boards and if there were three customers in the store, it looked crowded,” he recalls with a smile. He watched other flashy stores open
FIRST IMPRESSIONS CAN KEEP YOU FROM OPPORTUNITIESMost people can identify situations in which they dismissed an opportunity that someone else capitalized on later. Often these opportunities were overlooked or rejected because they were perceived as dull, boring, or unpleasant. You may recall the fairy tale of "The Ugly Duckling." It is the story of a cast-off baby bird that is mistreated because it is unattractive to the young ducklings raised with it. Much to everyone's surprise the ugly duckling develops into a beautif
This thirty-nine year old father of two boys operates out of an obscure Merritt Island, Florida shop in an area where most folks would think of storing furniture rather than buying a sailboard and learning how to use it.
His shop is a few miles down the road from
the legendary Ron-Jons Surf Shop in Cocoa Beach, Florida. But, Ron-Jon’s isn’t interested in Tinho’s share of the adventurous windsurfer market. To them, windsurfing is a little too tough for the tourists passing through on their vacations.
Like so many others have discovered, it takes more than inventory to be
in the windsurfing business. It takes a combination of knowledge, love of what you do, and courage. Tinho has never been in short supply of any of those characteristics. He proved that when he left his home in Angola, Africa when he was only eighteen .
“I wanted to design boats,” say this engineer now turned windsurfing guru. “But, I didn’t want to push paper.” He put down his calculator and T-square and went off to teach surfing for Club Med? in Portugal.
It was while he was waiting for a wave, he saw one. He watched as it glided across the waves and waited for nothing. He was in love.
With the help and second income from his wife he met while he was instructing for Club Med in the Cayman Islands, Tinho opened Calema (meaning strong wind) Windsurfing.
“I had two boards and if there were three customers in the store, it looked crowded,” he recalls with a smile. He watched other flashy stores open
Whenever we throw something away, whether in the garbage can, the compost, or the recycling, it can smell terrible. Rotting organic matter smells especially badly. But it can also become rich compost for fertilizing the garden. The fragrant rose and the stinking garbage are two sides of the same existence. Without one, the other cannot be. Everything becomes a part of the garbage. After six months, the garbage is transformed into a rose. When we speak of impermanence, we understand that everything is in transformation. This bec
His shop is a few miles down the road from
the legendary Ron-Jons Surf Shop in Cocoa Beach, Florida. But, Ron-Jon’s isn’t interested in Tinho’s share of the adventurous windsurfer market. To them, windsurfing is a little too tough for the tourists passing through on their vacations.
Like so many others have discovered, it takes more than inventory to be
in the windsurfing business. It takes a combination of knowledge, love of what you do, and courage. Tinho has never been in short supply of any of those characteristics. He proved that when he left his home in Angola, Africa when he was only eighteen .
“I wanted to design boats,” say this engineer now turned windsurfing guru. “But, I didn’t want to push paper.” He put down his calculator and T-square and went off to teach surfing for Club Med? in Portugal.
It was while he was waiting for a wave, he saw one. He watched as it glided across the waves and waited for nothing. He was in love.
With the help and second income from his wife he met while he was instructing for Club Med in the Cayman Islands, Tinho opened Calema (meaning strong wind) Windsurfing.
“I had two boards and if there were three customers in the store, it looked crowded,” he recalls with a smile. He watched other flashy stores open
A mind-set is a way we organize our thinking, whether consciously or unconsciously. Most of the time, we act based on unconscious mind-sets that simply repeat what we've done most recently. In a new situation where our conscious mind is engaged, we may also repeat past behavior because when faced with a new choice, we often search through our alternatives in a predictable pattern that includes some perspectives while ignoring many others.Organizations develop their mind-sets through rules, processes, and rituals, as well
Like so many others have discovered, it takes more than inventory to be
in the windsurfing business. It takes a combination of knowledge, love of what you do, and courage. Tinho has never been in short supply of any of those characteristics. He proved that when he left his home in Angola, Africa when he was only eighteen .
“I wanted to design boats,” say this engineer now turned windsurfing guru. “But, I didn’t want to push paper.” He put down his calculator and T-square and went off to teach surfing for Club Med? in Portugal.
It was while he was waiting for a wave, he saw one. He watched as it glided across the waves and waited for nothing. He was in love.
With the help and second income from his wife he met while he was instructing for Club Med in the Cayman Islands, Tinho opened Calema (meaning strong wind) Windsurfing.
“I had two boards and if there were three customers in the store, it looked crowded,” he recalls with a smile. He watched other flashy stores open
That is an appealing self-assured declaration. Moreover, truthfully, it is perhaps a bit of an overstatement, but not by much. I will clarify this shortly.First, a question. Are you steadily making money on your construction jobs? Are you using cash from the job in progress to pay the bills on the last construction job that was completed?If you do, this is on the whole, one of the most imperative concepts you ever will read.Construction estimating software is in fact the preparatory features for making mone
“I wanted to design boats,” say this engineer now turned windsurfing guru. “But, I didn’t want to push paper.” He put down his calculator and T-square and went off to teach surfing for Club Med? in Portugal.
It was while he was waiting for a wave, he saw one. He watched as it glided across the waves and waited for nothing. He was in love.
With the help and second income from his wife he met while he was instructing for Club Med in the Cayman Islands, Tinho opened Calema (meaning strong wind) Windsurfing.
“I had two boards and if there were three customers in the store, it looked crowded,” he recalls with a smile. He watched other flashy stores open
Some changes that appear to be very complex are driven by very common principles. Take for example the shift to quality tourism in Spain, how does this process gain momentum?First of all the shift to quality tourism is a response on another trend that changes the scene. First of all there is a move to residential tourism and there is (the longer existing) influence of the budget-flights to popular destinations, like Malaga in the south of Spain. Both trends are interrelated because residential tourism brings in more fami
With the help and second income from his wife he met while he was instructing for Club Med in the Cayman Islands, Tinho opened Calema (meaning strong wind) Windsurfing.
“I had two boards and if there were three customers in the store, it looked crowded,” he recalls with a smile. He watched other flashy stores open and close and soon had the formula
clearly in mind.
To be successful in the windsurfing business, you had to love to teach and Tinho loves teaching. Tinho even has a portable store. You’ll find it parked next to the water on the North side of SR 520 as you head for Cocoa Beach. It’s a silver step van and it pulls a trailer full of different size boards and a variety of sails. He takes what’s needed to the place where it’s needed most but this isn’t the first stop for a novice windsurfing student. The first place will be the store for a little time on a simulator Tinho designed. Windsurfing is, after all, a combination of balance and physics. You’ll also notice a combination of the fearless young blond boys of summer weaving through the waves and leaning into the wind with the gray hairs of the retired set.
“I gave up golf seven years ago,” a seventy-two year old former salesman from Michigan says as he ties his board securely on the rack of his small sports pickup. “Windsurfing gives me the right combination of exercise, fun, and inner peace.” The sparkle in his eyes confirmed his words.
Calema Windsurfing is known world-wide in the windsurfing community but Tinho has had a little trouble getting advertising to work for him.
“I tried some things in the newspaper and on the radio but they didn’t work too well.” Then, he discovered “event” style marke
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