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Digg it UP - Serving the Client's Best Interest is Not Always in the Client's Best Interest
Most marketing people think of newsletters as quaint old things, like handwritten letters or mimeograph machines. While marketing is not immune to fads, newsletters are an absolute evergreen. After all, how can direct communication with your customers ever be a bad thing? And if you do it right, your customers will actually look forward to hearing from you!One reason newsletters are so hot is that no one is doing them. Some marketers may think they're hopelessly old school. Others may have tried to do them and failed (they're harder than they look). And still ot
Do what is in the client's best interest
While I'd like to think tat business is as simple as doing what's in the
What Is a Tag Line?A tag line (also known as a “strapline”) is a punchy slogan that follows a logo or company name. For example, Jaguar’s tag line is “Don’t dream it. Drive it.” Or IBM’s “I think, therefore IBM.”The tag line evokes an image of the product or service whenever a person reads or hears it. It helps to establish a brand in a person’s mind.10 Tips for Writing Tag LinesKeep your tagline1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it”
One of the things that has come up over our conversations and strategy meetings is our mission statement. We battled it around a bit and came up with a mission statement that we like and one which everybody in our office can get behind as our overriding purpose:
To provide accelerated, sustainable business growth for our clients through the development and implementation of innovative marketing strategies.
Each word in that statement was carefully chosen. We didn't want anything that was simply mumbo-jumbo but really reflected how we feel we want to serve our clients. We don't consider this a final draft however, as we continue to mull it over.
One thing I wanted the mission to convey is that we are in business to serve our clients, not ourselves. But the more I thought about this the more I realized that this sentiment is not entirely true. While we want our purpose to be client-centric we realized that in order for us to properly server our clients we have to serve ourselves as well.
Do what is in the client's best interest
While I'd like to think tat business is as simple as doing what's in the
The impact of injection molding on the economy is bigger than you think. Since its invention in 1872, the injection molding process (along with the plastics industry) has turned into a multi billion dollar industry. Injection molding manufactures around 32% of plastics by weight. Because of this process, the construction of a lot of durable consumer and industrial items important to us are made cheap.Components and specifications of the machineA typical injection molding machine is made up of the following components: the injection system, hydraulic syste
One of the things that has come up over our conversations and strategy meetings is our mission statement. We battled it around a bit and came up with a mission statement that we like and one which everybody in our office can get behind as our overriding purpose:
To provide accelerated, sustainable business growth for our clients through the development and implementation of innovative marketing strategies.
Each word in that statement was carefully chosen. We didn't want anything that was simply mumbo-jumbo but really reflected how we feel we want to serve our clients. We don't consider this a final draft however, as we continue to mull it over.
One thing I wanted the mission to convey is that we are in business to serve our clients, not ourselves. But the more I thought about this the more I realized that this sentiment is not entirely true. While we want our purpose to be client-centric we realized that in order for us to properly server our clients we have to serve ourselves as well.
Do what is in the client's best interest
While I'd like to think tat business is as simple as doing what's in the
Do the first five seconds of your radio ads make anyone want to hear more? Probably not. The writing and voicing of 99 of 100 ads share this quality: they’re positively, truly boring. Why is this, and what can you do to make sure your ads get listened to?You’re going to hate this: When the vast majority of ads are aired, listeners' minds go someplace else. Hear the alarm bells going off in your head? You’re wondering if your ads really are that bad, because you’re spending a large number of dollars running them. If your business is doing well, you undou
To provide accelerated, sustainable business growth for our clients through the development and implementation of innovative marketing strategies.
Each word in that statement was carefully chosen. We didn't want anything that was simply mumbo-jumbo but really reflected how we feel we want to serve our clients. We don't consider this a final draft however, as we continue to mull it over.
One thing I wanted the mission to convey is that we are in business to serve our clients, not ourselves. But the more I thought about this the more I realized that this sentiment is not entirely true. While we want our purpose to be client-centric we realized that in order for us to properly server our clients we have to serve ourselves as well.
Do what is in the client's best interest
While I'd like to think tat business is as simple as doing what's in the
There are a variety of ways for consultants to price their services. This is a quick summary of various methods with explanations, pros and cons. How do you price your services?HourlyIt is common for many consultants to charge hourly for their services. This may be due to habit -- you were likely paid hourly as an employee. It also easier to come up with a specific dollar number for each hour that you work.DailySome consultants will skip the hourly fees and simply charge on a daily basis instead. There is even an entire formula designed to h
One thing I wanted the mission to convey is that we are in business to serve our clients, not ourselves. But the more I thought about this the more I realized that this sentiment is not entirely true. While we want our purpose to be client-centric we realized that in order for us to properly server our clients we have to serve ourselves as well.
Do what is in the client's best interest
While I'd like to think tat business is as simple as doing what's in the
If you want to work from home, you will soon find out that paid home employment is very hard to find. How about starting your own business from home? If you are good at sewing, you could use your skills to start your own home based sewing business. There are all kinds of sewing from tailoring to delicate embroidery and most of them can be used as the basis for an enjoyable and profitable home based business.In the past, home sewing work consisted mainly of women at home working on industrial sewing machines assembling ready cut garments as outworkers for loc
Do what is in the client's best interest
While I'd like to think tat business is as simple as doing what's in the client's best interest, its not. More accurately, we want to do what's in the client's best interest provided it does not go against our own best interest in the process. Think that's the wrong approach? Then go try running a profitable business giving away all your services or products, and not just as a sales gimmick! Wouldn't your client and customers be better served by such a move? Wouldn't that allow them to get a higher profit margin or keep more money in their pocket?
It certainly would, but that also conflicts with what's in your best interests and believe it or not your best interests are also tied to what is best for the client. Clients want us to help them make money. That's what they pay us for and that's what we want to deliver to them. But we also want to make money for ourselves and its in our client's best interest that we do so. Why? because if we are not making money, then anything we do for our clients will be on a short-term basis. If one company does not remain profitable, this effects many others and their ability to remain profitable.
Balancing the best interests of both
Business is about balance. If you only look after yourself then you'll find that you're not doing what you're paid to do. Sooner or later people stop paying you and you'll closing your doors. On the other hand you
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