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Digg it UP - Why Do We Accept Government Incompetence, Decade After Decade!
Bar Code Scanners ssful stores. We live in a service economy; we take good service for granted and when poor service is experienced we are almost always surprised. It seems to be an aberration. Business requires happy customers.Barcode Scanners are hand-held or stationary devices used to read information contained in a barcode. These devices are connected to a computer through any type of port. Scanners cannot do calculations; they only capture the barcode into letters or numbers. Information, once fed into a computer is processed by the computer’s software. A barcode scanner consists of a code reader and decoder. The reader throws light on a barcode and measures the amount of light that is reflected back by the barcode. This light energy is converted into electrical energy by a scanner. The electrical energy in turn is changed into data in the computer.Barcode scanners are available in many different varieties. They can be hand held and hands free, wearable, rugged, scan engines, laser or digital. Pen-wand scanners are perhaps the simplest types of such devices. They have to be kept in direct The government, on the other hand, does not require happy, satisfied customers. The populace is a captive audience. The government employee, except military, fire and policemen, does not face the opprobrium of the public or particularly high performance expectations. Well-paid, armed with handsome benefits and no stretch performance goals, the bureaucrat lives in a cocoon of safety. Not much is expected and not much is given beyond the minimum. Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office. I am a marketing consultant by trade. If hired Be A Pro With Your Logo Recently I visited a new car dealership, something millions of people in the United States do every month. Several weeks later I visited the Florida State Department of Motor Vehicles for a bit of license renewal. Contrasting the quality of these experiences says a lot about us as individuals, our conditioned acceptance of ineptitude and our limited appreciation for quality service.Want to bring recognition and credibility to your company? Obviously the answer is yes, but how do you do it? The most recognizable feature of most products is the logo. It’s best to make this feature stand out because a logo is more than just a symbol, it’s a statement.Merriam-Webster’s dictionary defines a logo, or logotype as: an identifying symbol (as used in advertising). When consumers see your logo, you want them to recognize what it is, and what it represents. No matter the size of your business, logos are one thing where the playing field is level for everyone. Small mom-and-pop shops can have as good of a logo as the largest corporation in the world. It’s more about what the logo represents than the actual design.The company logo should represent the image that you want to portray. Whether that is cutting edge with flashy graphics and bright col I had done some on-line research and had identified the model and accessories I wanted in a new vehicle. I visited the store of the closest dealer of my model choice. I parked in the customer spot, right in front of the dealership’s door. I visited on a weekday evening. Upon entering, I saw a beautifully displayed array of a wide range of body styles. My target model was prominently displayed. A nice, knowledgeable sales person approached and we discussed my needs. He answered all of my questions and handled several concerns. I was offered a leisurely test drive. My wife and I put the test model through its paces and were more than pleased with the car’s performance, handling and comfort. We returned and discussed price and terms with our sales person. Within minutes of agreement on transaction details, we were filling out paperwork; a slew of forms (most of them government related), and finance applications. We were offered coffee, soda, water, and snacks as we awaited the Finance Manager to complete the transaction. All the while we noticed that at least 6 other sales persons were also involved in various stages of transactions. The place was busy, productive, well organized and thriving. The sale was soon consummated, we were given the keys and the car detailed for us by the sales person. We had arrived at the store about 7:00 PM and were out the door with a new car, a major purchase, at 8:35 PM. Now for the opposite end of the service experience spectrum: the DMV. Hours at the DMV are classic 1950’s bankers hours, 9:00 AM to 4:30 PM. Upon entering you took a number and had a seat until called. I took a book to read, thankfully. An open office containing a sea of Steel Case desks was visible. The desks were populated by a lethargic team of seemingly disinterested bureaucrats. There was no way to quantify productivity because nothing seemed to be happening. No concessions were in sight. I had arrived about 9:30 and there was a significant line ahead of me. I settled in for the long haul with John Grisham. As I frequently checked the monitor to note progress toward my number being called, I noticed, with amazement, that very few of the 12 customer service windows were continually manned. At 11:40 AM, my number was finally called. Fortunately I had learned from past DMV experience in several states to bring every record, including plenty of cash. Cashing a check can be problematic and credit cards are not accepted. Many people ahead of me were turned away, very upset at not having their full complement of documents. I finally conducted my business with a faceless, indifferent paper pusher. I had burnt half of my day to spend several hundred dollars with the state on license fees. As I left the office, I surprisingly realized that I was not upset, disappointed of surprised. I had just encountered a government bureaucracy. They had taken my money and given me permission to drive. It was a cold, heartless, slow, necessary transaction. I didn’t expect any more or less. Equally surprising was my lack of appreciation for my new car buying experience. An amazingly complex transaction had been handled with professional diligence. My finances had been fully vetted; financing applied for and confirmed in minutes. I was provided amenities, the opportunity to shop at my convenience at night, and a motivated, knowledgeable sales person interested in securing my business by satisfying my needs. I expected to experience all of these elements when buying a new car. I was not particularly appreciative. Private business succeeds by providing quality goods and services at the best possible price. Surly service surely exists, but not in many successful stores. We live in a service economy; we take good service for granted and when poor service is experienced we are almost always surprised. It seems to be an aberration. Business requires happy customers. The government, on the other hand, does not require happy, satisfied customers. The populace is a captive audience. The government employee, except military, fire and policemen, does not face the opprobrium of the public or particularly high performance expectations. Well-paid, armed with handsome benefits and no stretch performance goals, the bureaucrat lives in a cocoon of safety. Not much is expected and not much is given beyond the minimum. Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office. I am a marketing consultant by trade. If hired b Trademarks: How Important Are They? an pleased with the car’s performance, handling and comfort. We returned and discussed price and terms with our sales person. Within minutes of agreement on transaction details, we were filling out paperwork; a slew of forms (most of them government related), and finance applications.Being different from the rest always gathers prominence. Any commercial/ non-commercial product or service needs a certain degree of uniqueness to get their potential customers. Such distinctive character of a product usually becomes the registered trademark of a brand. However, a trademark may not necessarily be a distinct physical entity. Any attribute of a product or service that uniquely identifies itself with the customers can become a trademark. So a distinct smelling perfume, a unique hairstyle, a design, sound, name, word, logo, a combination of few attributes or anything that qualifies being distinct can become a trademark.The origin of trademarks can be traced back to the ancient period when some craftsmen used to put their signature as a token of identity on their works. Over a period of time such signatures / marks made way for other distinctive attributes of We were offered coffee, soda, water, and snacks as we awaited the Finance Manager to complete the transaction. All the while we noticed that at least 6 other sales persons were also involved in various stages of transactions. The place was busy, productive, well organized and thriving. The sale was soon consummated, we were given the keys and the car detailed for us by the sales person. We had arrived at the store about 7:00 PM and were out the door with a new car, a major purchase, at 8:35 PM. Now for the opposite end of the service experience spectrum: the DMV. Hours at the DMV are classic 1950’s bankers hours, 9:00 AM to 4:30 PM. Upon entering you took a number and had a seat until called. I took a book to read, thankfully. An open office containing a sea of Steel Case desks was visible. The desks were populated by a lethargic team of seemingly disinterested bureaucrats. There was no way to quantify productivity because nothing seemed to be happening. No concessions were in sight. I had arrived about 9:30 and there was a significant line ahead of me. I settled in for the long haul with John Grisham. As I frequently checked the monitor to note progress toward my number being called, I noticed, with amazement, that very few of the 12 customer service windows were continually manned. At 11:40 AM, my number was finally called. Fortunately I had learned from past DMV experience in several states to bring every record, including plenty of cash. Cashing a check can be problematic and credit cards are not accepted. Many people ahead of me were turned away, very upset at not having their full complement of documents. I finally conducted my business with a faceless, indifferent paper pusher. I had burnt half of my day to spend several hundred dollars with the state on license fees. As I left the office, I surprisingly realized that I was not upset, disappointed of surprised. I had just encountered a government bureaucracy. They had taken my money and given me permission to drive. It was a cold, heartless, slow, necessary transaction. I didn’t expect any more or less. Equally surprising was my lack of appreciation for my new car buying experience. An amazingly complex transaction had been handled with professional diligence. My finances had been fully vetted; financing applied for and confirmed in minutes. I was provided amenities, the opportunity to shop at my convenience at night, and a motivated, knowledgeable sales person interested in securing my business by satisfying my needs. I expected to experience all of these elements when buying a new car. I was not particularly appreciative. Private business succeeds by providing quality goods and services at the best possible price. Surly service surely exists, but not in many successful stores. We live in a service economy; we take good service for granted and when poor service is experienced we are almost always surprised. It seems to be an aberration. Business requires happy customers. The government, on the other hand, does not require happy, satisfied customers. The populace is a captive audience. The government employee, except military, fire and policemen, does not face the opprobrium of the public or particularly high performance expectations. Well-paid, armed with handsome benefits and no stretch performance goals, the bureaucrat lives in a cocoon of safety. Not much is expected and not much is given beyond the minimum. Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office. I am a marketing consultant by trade. If hired Business and Relationships - I Never Noticed ully. An open office containing a sea of Steel Case desks was visible. The desks were populated by a lethargic team of seemingly disinterested bureaucrats. There was no way to quantify productivity because nothing seemed to be happening.I Never NoticedMy father was the glue that held my connection to a hundred or more relatives together and since he passed away, my family has become smaller and smaller for me. Pictures have disappeared, replaced occasionally by emails and new names. And I never noticed. The branches of my relationship tree prune themselves. And I am diminished.Sadly, that is normal and usual, part of the constantly shifting patterns of life. It seems we only pay attention to our relationships when they are very close and breaking or broken. The rest we take for granted and we let them drift.But they, too, are subject to the laws of thermodynamics. They, like everything else in the universe, drift inexorably from order to disorder. Some relationships get more and more tenuous and then, like very remote points of light, they blink out. And we don’t notice that our No concessions were in sight. I had arrived about 9:30 and there was a significant line ahead of me. I settled in for the long haul with John Grisham. As I frequently checked the monitor to note progress toward my number being called, I noticed, with amazement, that very few of the 12 customer service windows were continually manned. At 11:40 AM, my number was finally called. Fortunately I had learned from past DMV experience in several states to bring every record, including plenty of cash. Cashing a check can be problematic and credit cards are not accepted. Many people ahead of me were turned away, very upset at not having their full complement of documents. I finally conducted my business with a faceless, indifferent paper pusher. I had burnt half of my day to spend several hundred dollars with the state on license fees. As I left the office, I surprisingly realized that I was not upset, disappointed of surprised. I had just encountered a government bureaucracy. They had taken my money and given me permission to drive. It was a cold, heartless, slow, necessary transaction. I didn’t expect any more or less. Equally surprising was my lack of appreciation for my new car buying experience. An amazingly complex transaction had been handled with professional diligence. My finances had been fully vetted; financing applied for and confirmed in minutes. I was provided amenities, the opportunity to shop at my convenience at night, and a motivated, knowledgeable sales person interested in securing my business by satisfying my needs. I expected to experience all of these elements when buying a new car. I was not particularly appreciative. Private business succeeds by providing quality goods and services at the best possible price. Surly service surely exists, but not in many successful stores. We live in a service economy; we take good service for granted and when poor service is experienced we are almost always surprised. It seems to be an aberration. Business requires happy customers. The government, on the other hand, does not require happy, satisfied customers. The populace is a captive audience. The government employee, except military, fire and policemen, does not face the opprobrium of the public or particularly high performance expectations. Well-paid, armed with handsome benefits and no stretch performance goals, the bureaucrat lives in a cocoon of safety. Not much is expected and not much is given beyond the minimum. Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office. I am a marketing consultant by trade. If hired Saturday: Your Daily Yellow Page Ad Review several hundred dollars with the state on license fees. As I left the office, I surprisingly realized that I was not upset, disappointed of surprised. I had just encountered a government bureaucracy. They had taken my money and given me permission to drive. It was a cold, heartless, slow, necessary transaction. I didn’t expect any more or less.I know, you don’t work weekends. But you should because your competition does. Or at least, they should. Either way, it’s time for your daily directory check-up. Let’s assume you’ve been diligent and done all your homework up until now. The ad contains a solid headline, sub-head, photo, body text, and is in the correct heading and of the appropriate ad size. What more can you ask for? So, you place the ad and wait for the results. It’s three months down the road and how is it doing? Are you getting the right kind of calls? What do I mean, you ask?It’s fairly simple. If you are selling discount carpeting and your headline reads, “The Cheapest Guy in Town,” then you are probably getting the price shoppers and that’s good. But, if you have better, brand-name carpeting and said, “Carpet at Low Prices,” is it any wonder that everyone is expecting a discount? Remember, be care Equally surprising was my lack of appreciation for my new car buying experience. An amazingly complex transaction had been handled with professional diligence. My finances had been fully vetted; financing applied for and confirmed in minutes. I was provided amenities, the opportunity to shop at my convenience at night, and a motivated, knowledgeable sales person interested in securing my business by satisfying my needs. I expected to experience all of these elements when buying a new car. I was not particularly appreciative. Private business succeeds by providing quality goods and services at the best possible price. Surly service surely exists, but not in many successful stores. We live in a service economy; we take good service for granted and when poor service is experienced we are almost always surprised. It seems to be an aberration. Business requires happy customers. The government, on the other hand, does not require happy, satisfied customers. The populace is a captive audience. The government employee, except military, fire and policemen, does not face the opprobrium of the public or particularly high performance expectations. Well-paid, armed with handsome benefits and no stretch performance goals, the bureaucrat lives in a cocoon of safety. Not much is expected and not much is given beyond the minimum. Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office. I am a marketing consultant by trade. If hired How to Jumpstart Your Business with a Press Release ssful stores. We live in a service economy; we take good service for granted and when poor service is experienced we are almost always surprised. It seems to be an aberration. Business requires happy customers.Do you want to advertise your business without having to invest a fortune to do so? If you think this is not possible, you are wrong. A press release does exactly that. You can jumpstart your business with a press release. For this, you have to learn the basic tricks of writing a press release that is effective in launching your business on the fast track.About a century ago, when the press release came into being as a news-story tool for the first time, nobody thought that the same tool could also serve the purpose of an ad. You may now write a brief but riveting story about your business with all its main features, some of which may be unique or novel, and send it in an established format to the media. If, and only if, the piece is written well enough, the media will allot space or time for letting your story reach their target readers or viewers. A press release is yo The government, on the other hand, does not require happy, satisfied customers. The populace is a captive audience. The government employee, except military, fire and policemen, does not face the opprobrium of the public or particularly high performance expectations. Well-paid, armed with handsome benefits and no stretch performance goals, the bureaucrat lives in a cocoon of safety. Not much is expected and not much is given beyond the minimum. Consider a visit to the Post Office, and a similar trip to FedEx. Comparison of this service experience should be an embarrassment to the government. The flexibility and service business model of FedEx is a crushing indictment of the loss making, customer unfriendly policies and personnel of the Post Office. I am a marketing consultant by trade. If hired by the government (and that would never happen) I would never allow the public to see any of the inner-workings of any government office. This scrutiny would be evidence of damnable waste, indifference and duplication. USA Today reported that the average government worker is paid over $25,000 more (salary and benefits) than a similarly tasked private sector worker. This is an outrage and yet we have many people and politicians who adamantly believe that we need more government. More bureaucrats are not needed. We do need to introduce incentives and entrepreneurial ideas and creativity into every layer of our bloated government. After Hurricane Katrina every layer of government was exposed as incompetent. To this day, the performance of government at all levels, state, local and federal has been abysmal. And yet, very little publicity has been directed to private sector businesses such as Fluor, WalMart, Home Depot, Lowes, FedEx and Valero that have performed heroically almost from the minute the storm passed. They are not playing with other people’s money. They have every incentive to produce positive results. Sadly, the government faces none of the same performance pressure. It is time that we expect a contact with the IRS, the Census Bureau, the DMV or the local county court house to approximate a visit to Best Buy or Auto Nation. It is also time we appreciate the unbelievable level of service we take for granted every day. I do not expect a free latte when I visit Uncle Sam. I do expect prompt service, a smile and a thank you. After all, we are the paymasters for the bureaucratic class. They work for us. Public service employment should be a privilege that demands the highest levels of performance and zero tolerance for slackers or the attitudinally challenged. Every bureaucrat should be tasked with a workload that puts a stretch premium on the taxpayer receiving a full compliment of benefits.
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