Digg it UP - Three Lessons from the NFL Experience

1. Treat your customers well. Right away I noticed that the hundreds of people who staffed this event treated people with respect and enthusiasm. Clearly, from the vendors to the security staff, someone had stressed making this a positive event for fans. It was the type of behavior you’d normally see at a high class restaurant or hotel. Even the players and coaches on hand seemed to want to be there and interact with the fans. So congrats to the league for wanting to make the fans feel special. If the NFL can do this for a weeklong festival, can’t all of us bring some of this customer service magic to our businesses?
2. Don’t forget the next generation of fans. There were tons of hands-on activities that were exclusively for kids. In this day and age of computers and video games there are a lot of activities for young people to choose from. It’s smart of the NFL to get these kids, “hooked” on their sport at an early age. Why is this so important? Ask the folks at Major League Baseball who once saw their sport dominate athletic popularity and now many kids complain that it’s a boring game. It’s never too early to start thinking about your next generation of customers.
3. Less can be more when it comes to product placement. To a certain degree, we’ve all been overwhelmed by the amount of product placement that hits us while watching sporting events, movies, and TV. It’s a part of the business world but sometimes it makes you feel like you’re living in a commercial. While the NFL Experience did feature lots of corporate sponsorships, the sponsorships were low key. Many of the activities were held in special areas that had corporate signage but the activities themselves were not related to that particular sponsor. Simply put, you could try to kick a field goal into a goal post rather than into a bag of Doritos! The companies still got a lot of bang for their buck and did hand out a lot of souvenirs with their brand plastered on it. But the focus of the event was NFL football and not Pepsi, The Home Depot, or Xerox. At the same time, thousands of people will associate those brands with fun. Are Your Cleaning Company Workers Employees or Subcontractors?
   As your cleaning company grows and your client list expands, you'll soon realize that you can't do it all yourself. Hiring, supervising and taking care of payroll are very time-consuming measures. Rather than putting an employee on the payroll, some companies elect to use independent contractors. But if you improperly classify a worker as an independent contr. Clearly, from the vendors to the security staff, someone had stressed making this a positive event for fans. It was the type of behavior you’d normally see at a high class restaurant or hotel. Even the players and coaches on hand seemed to want to be there and interact with the fans. So congrats to the league for wanting to make the fans feel special. If the NFL can do this for a weeklong festival, can’t all of us bring some of this customer service magic to our businesses?
4. Don’t forget the next generation of fans. There were tons of hands-on activities that were exclusively for kids. In this day and age of computers and video games there are a lot of activities for young people to choose from. It’s smart of the NFL to get these kids, “hooked” on their sport at an early age. Why is this so important? Ask the folks at Major League Baseball who once saw their sport dominate athletic popularity and now many kids complain that it’s a boring game. It’s never too early to start thinking about your next generation of customers.
5. Less can be more when it comes to product placement. To a certain degree, we’ve all been overwhelmed by the amount of product placement that hits us while watching sporting events, movies, and TV. It’s a part of the business world but sometimes it makes you feel like you’re living in a commercial. While the NFL Experience did feature lots of corporate sponsorships, the sponsorships were low key. Many of the activities were held in special areas that had corporate signage but the activities themselves were not related to that particular sponsor. Simply put, you could try to kick a field goal into a goal post rather than into a bag of Doritos! The companies still got a lot of bang for their buck and did hand out a lot of souvenirs with their brand plastered on it. But the focus of the event was NFL football and not Pepsi, The Home Depot, or Xerox. At the same time, thousands of people will associate those brands with fun. Delaware Corporations Code
   The Delaware Corporations Code is the set of laws that pertain to corporations and business entities registered in the state of Delaware. The important sections of the code are the ones on corporations, commerce and trade, counties, courts and judicial processes, decedents’ estates and fiduciary relations, state government, and state taxes.The corporatorget the next generation of fans. There were tons of hands-on activities that were exclusively for kids. In this day and age of computers and video games there are a lot of activities for young people to choose from. It’s smart of the NFL to get these kids, “hooked” on their sport at an early age. Why is this so important? Ask the folks at Major League Baseball who once saw their sport dominate athletic popularity and now many kids complain that it’s a boring game. It’s never too early to start thinking about your next generation of customers.
6. Less can be more when it comes to product placement. To a certain degree, we’ve all been overwhelmed by the amount of product placement that hits us while watching sporting events, movies, and TV. It’s a part of the business world but sometimes it makes you feel like you’re living in a commercial. While the NFL Experience did feature lots of corporate sponsorships, the sponsorships were low key. Many of the activities were held in special areas that had corporate signage but the activities themselves were not related to that particular sponsor. Simply put, you could try to kick a field goal into a goal post rather than into a bag of Doritos! The companies still got a lot of bang for their buck and did hand out a lot of souvenirs with their brand plastered on it. But the focus of the event was NFL football and not Pepsi, The Home Depot, or Xerox. At the same time, thousands of people will associate those brands with fun. Measuring The Effectiveness Of Your Advertising Campaign
   How do you measure the effectiveness of your advertising? Do you look only at whether or not you have had an increase in sales or enquires subsequent to the publication of an advertisement, or do you include product or brand awareness in your evaluations?The most suitable criteria for evaluating the effectiveness of advertising, depends on a number var early to start thinking about your next generation of customers.
7. Less can be more when it comes to product placement. To a certain degree, we’ve all been overwhelmed by the amount of product placement that hits us while watching sporting events, movies, and TV. It’s a part of the business world but sometimes it makes you feel like you’re living in a commercial. While the NFL Experience did feature lots of corporate sponsorships, the sponsorships were low key. Many of the activities were held in special areas that had corporate signage but the activities themselves were not related to that particular sponsor. Simply put, you could try to kick a field goal into a goal post rather than into a bag of Doritos! The companies still got a lot of bang for their buck and did hand out a lot of souvenirs with their brand plastered on it. But the focus of the event was NFL football and not Pepsi, The Home Depot, or Xerox. At the same time, thousands of people will associate those brands with fun. Will Women Change the Face of the Corporation?
   In a recent survey by WomenCorp, it was discovered that both men and women believed that “lack of flexibility” is a major deterrent to the rise of women within the corporation.But of those women who have reached top management positions, more actually have children and consider their personal life as important as their career.So is “lack of flivities were held in special areas that had corporate signage but the activities themselves were not related to that particular sponsor. Simply put, you could try to kick a field goal into a goal post rather than into a bag of Doritos! The companies still got a lot of bang for their buck and did hand out a lot of souvenirs with their brand plastered on it. But the focus of the event was NFL football and not Pepsi, The Home Depot, or Xerox. At the same time, thousands of people will associate those brands with fun.

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