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Digg it UP - The Cheesecake of Tomorrow
While judging a freshman business plan competition at a local university, I noticed a pattern. Each of the student groups said they were developing a premium brand, but they would use a low-c
Action Steps
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Use a mystery shopper (or be a mystery shopper). Visit your business in pe
Business is a game. That game begins with getting more attention than your competition to get the inside lane on sales and ultimately profits. Why on God’s green earth would you spend a mount
The waiter returned from the kitchen and reported flatly, ‘We only have the cheesecake of tomorrow.’
Nonplussed, the customer asked for further explanation.
‘The Special of Today is sold out,’ the waiter explained, ‘We only have the cheesecake of tomorrow.’
‘Well, can I have a piece of the cheesecake of tomorrow?’ asked the guest.
‘I suppose so,’ replied the waiter, and brought this customer a piece of tomorrow’s cheesecake – today.
Key Learning Point
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What staff members say to your customers reveals a lot about how they are trained and what they consider to be possible, or important.
Action Steps
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Use a mystery shopper (or be a mystery shopper). Visit your business in pe
Why is building a business foundation important to marketing?It will not matter how slick or effective a marketing program is if the business foundation is not in place. As a consultan
Nonplussed, the customer asked for further explanation.
‘The Special of Today is sold out,’ the waiter explained, ‘We only have the cheesecake of tomorrow.’
‘Well, can I have a piece of the cheesecake of tomorrow?’ asked the guest.
‘I suppose so,’ replied the waiter, and brought this customer a piece of tomorrow’s cheesecake – today.
Key Learning Point
--------------------------------------------------------------------------------
What staff members say to your customers reveals a lot about how they are trained and what they consider to be possible, or important.
Action Steps
--------------------------------------------------------------------------------
Use a mystery shopper (or be a mystery shopper). Visit your business in pe
With the technological and conceptual breakthrough that internet has offered, internet advertising has become a full time employment option not only for companies, but for persons like you an
‘I suppose so,’ replied the waiter, and brought this customer a piece of tomorrow’s cheesecake – today.
Key Learning Point
--------------------------------------------------------------------------------
What staff members say to your customers reveals a lot about how they are trained and what they consider to be possible, or important.
Action Steps
--------------------------------------------------------------------------------
Use a mystery shopper (or be a mystery shopper). Visit your business in pe
10 Resume Tips and Improvements to Create a Better Resume: Tip 1: Size does not always matter. Here is the thing about the "one page rule" -- it
What staff members say to your customers reveals a lot about how they are trained and what they consider to be possible, or important.
Action Steps
--------------------------------------------------------------------------------
Use a mystery shopper (or be a mystery shopper). Visit your business in pe
Accounts Receivable Financing and Accounts Receivable Factoring are two terms that are interchangeably used, but there is a major difference between them. Although both refer to the concept o
Action Steps
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Use a mystery shopper (or be a mystery shopper). Visit your business in person and over the phone. Listen carefully to how your staff reply when asked a series of routine, unusual and penetrating questions. Train them to focus on customers' needs, not on policies, dates and procedures. Create satisfied customers today, or those customers may go elsewhere tomorrow.
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