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  • Digg it UP - 5 Things Sellers Wish Their Realtor Would Have Told Them

    Martial Artist Says They Can Only Hurt You If They Can Reach You!
    I love watching martial arts in the movies, particularly when the battlers agreeably slow down to take turns to hit each other.It’s so, so cooperative, and so, so much unlike everyday life!Nobody in a real fight “trades blows” strike for strike and kick for kick, until one or both collapse, in exhaustion.But it looks good on screen, and it’s dramatic.In real life, bad guys seldom show good manners. In fact, if they can sucker-punch you, they will.Have you ever wondered why they call it a sucker punch? There are a few reasons:(1) The bad guy may be pretending to be your friend, smiling or even complimenting you: “Hey, nice shoes!” Then, when you look down and agree, bam!(2) The bad guy may be asking you for directions, or to see your Rolex: “Do you know what time it is?” Again, you look down, and his pal clobbers you from the rear. Whack!(3) Or, he just walks right into what is striking range, and bops you on the nose. Splat!In every case, this was avoidable by following one, basic principle of the martial arts.Never let a stranger get too close to you. Back up, three feet or beyond, and stay there! If they move forward, you back up. Just try to keep it at three feet or more.If they can’t reach you, they
    plan are aware of this and should have a direct mail system in place to send descriptive post cards or letters describing the home to those potential buyers in and around the seller’s home.

    • The Internet. Statistics show that over 75% of potential buyers begin looking for a home online. A successful marketing plan must include a substantial online exposure. A visible company website, an agent website that actually attracts visitors, a professional virtual tour of the home and posting of the home information on these sites or on secondary home listing web platforms (such as Craig’s list.com) are more important now in meeting the seller’s goal of a quick sale at a top price.

    • Creative in and out of the box market thinking. Effective marketing to Realtor® s from other companies, to consumers who have their homes currently on the market who may be in a position “move up” and to those consumers who are most likely be looking to move into the area for work or social related reasons require thought, preparation and planning that every seller should hope their Realtor® has the ability to implement.

    4. I am afraid of you.

    Maybe one of the most overlooked reasons a home does not sell. The agent, either real or implied by inaction, fears the seller. This Realtor® is the one who will not tell the seller that Spot and/or Fluffy have left a non-pleasant odor in the home that is deterring the potential home buyer from buying. No suggestion is given to the seller about the simple act of cleaning out Fibber McGee’s closet, making the home more inviting for those who are space conscious. The seller will most likely never hear that the skeleton-head wallpaper in t

    Why A Business Coach?
    Why would an intelligent, hard-working, executive need a Coach? Unless you are in business for yourself, isn’t that what your superiors are for? It would seem logical to assume that everyone in the corporate world has someone to report to, hence replacing the need for a Coach. What many find, though, is that the bigger the company, the bigger the challenges and the less time he/she may have for you.So how do you know if you could benefit from having a Coach? You work hard and you are successful, yet deep inside you feel you could be challenging yourself even more. Unsure of how to get to the next level, you continue setting goals, but find that most days ultimately end the same as the day before. With a Business/Executive Coach, you would have the opportunity to bridge the gap between expectation and performance, so you don’t find yourself constantly creating new goals, yet ending with the same results.What you know and what you have done to be successful thus far, only goes as far as your own horizons, but with a Coach you can:  Learn to work harder, but with less stress.  Redefine what’s really important.  Create the passion to overcome challenges.  Refine and build upon your existing skills and talents.
    1. I am newly licensed.

    Everyone has to start somewhere. The super star agents of today were, at some point, brand spanking new. Often, however, sellers never ask nor are told the experience level of the associate who shows up at their door with contracts, for-sale signs and a nervous smile. Honesty and full disclosure from the Realtor® are essential when looking out for the best interests of the seller. Disclosing to the seller at the onset that this is the agents first, or one of their first, transactions does not have to result in a, “no thank you, we are looking for someone with more experience”, from the seller. A future top producer should be able to alleviate the fears a seller might have in allowing a greenhorn to handle this important transaction. Sellers that are made aware that their agent is new would have the opportunity to ask several important questions that could offset their concerns including but not limited to the following:

    • Does the agent work as a full time sales associate?

    • How long has the agents company been in business in the area?

    • What is the company’s success rate in selling the company’s listings?

    • Does the agent’s company have a written marketing plan that has proven results? Does the office phone ring with buyers searching for homes similar to the seller’s home?

    • Is the agent’s Broker or manager readily available for the seller to speak to directly if needed?

    • Does the agent have an office mentor to work with during this deal?

    • Does the agent have specific training or have life experience- an educational background in marketing, contract law, negotiation skills and similar business skills that will benefit the seller?

    A new agent, freshly licensed, can prove to be a great choice for sellers. Their enthusiasm level is extremely high. At this stage in their careers they are constantly consulting with their manger or trainer, receiving pointers and help that ultimately benefit the seller. Tell the seller. The seller has the right to know and will appreciate your forthcoming. It can be a win-win situation if it starts off right.

    2. I work part-time as a Realtor® .

    This should be a mandatory disclosure that every licensed real estate agent must provide a seller. How many sellers would entrust the handling of their possibly single largest financial transaction in to the hands of an agent who is only working part-time at real estate and full time at another job? Could you imagine a physician, attorney, dentist or accountant working part-time in their profession? Would you feel confident and assured in their services? Realtor® s hold themselves as the professionals of home sales. Sellers are willing to pay substantial commissions for successful closings handled by those who they believe are educated, on top of market trends and are full time sales agents. A seller has the right to know that the agent they are interviewing is only doing real estate sales as a part-time job. Contract negotiations, home showings, inspection appointments, appraisals, contract time contingencies, a professional marketing plan and other elements of a successful home sale important to a seller, requires the real estate licensee to be available and ready on a FULL TIME basis. A seller expects nothing less.

    3. I have no marketing plan for your home.

    Everything seems to be in order. The agent presents page after page of numbers and statistics that indicate pricing for the home. The seller is pleased with the price, the estimated proceeds the seller will recieve at closing and the friendly and charming personality of the Realtor® who is making the presentation. The listing contract is signed, measurements of the home’s rooms are taken and a shiny, new for-sale sign is planted on the front lawn. After the seller and Realtor® exchange their goodbyes, the seller closes the front door confident of an offer the next day. After 2 weeks have passed the seller, still with guarded optimism, makes a call to the listing agent looking for an update. The agent first apologizes for not calling the seller sooner. The agent explains to the seller that the home has been entered in the local multiple listing service, information about the seller’s home was printed last week in the local paper’s classified section and if there is no activity in a few weeks, a Sunday open house will be scheduled. Just before hanging up the agent reminds the seller that this is a buyer’s market, patience is the key.

    So what happened? The seller reviews the price to confirm that it is in the range suggested by the agent to be competitive with similar style homes in the market area. The seller has made sure to clean the clutter, turn on all the lights, bake the cookies and has a lockbox on the door so the home can be seen at a moments notice. Shouldn’t there have been some activity in the past two weeks? Shouldn’t the home be under contract by now? The hard reality is, besides entering the data into the multiple listing service, a sign in the yard and the occasional classified ad, the seller cannot recall their agent mentioning any other type of marketing. Bottom line is that if a home is priced correctly, it now competes with other correctly priced homes similar in size and style. The seller would benefit greatly from a proven, unique, marketing plan directed to capturing the attention of the limited group of buyers searching for such a home. Sellers could have been made to feel more confident if early on their agent had explained in detail the marketing plan for their home. Such marketing plans might include:

    • Office caravan of new listings. An old school method of insuring that associates from the listing agent’s office get an opportunity to view the seller’s home. This is extremely important for companies that have open floor or opportunity time. A five minute visit by the office’s sales staff may be all it takes to match a buyer currently working with an associate to the seller’s home.

    • Informative marketing flyers in and out of the home. Colorful brochures or flyers placed at the for-sale sign, kept freshly supplied by the agent, act as a silent salesman for a home. More detailed flyers in the home for those buyers who have scheduled a viewing can provide information about items such as utility costs, school information, nearest shopping, recent updates and warranties for the home. Other not readily seen or positives of the home, mentioned in these flyers, often can be the final element a buyer needs to know about to choose the home.

    • Direct mail marketing campaign. Several surveys indicate that a majority of home buyers move within a few miles of their current home. Agents with a solid marketing plan are aware of this and should have a direct mail system in place to send descriptive post cards or letters describing the home to those potential buyers in and around the seller’s home.

    • The Internet. Statistics show that over 75% of potential buyers begin looking for a home online. A successful marketing plan must include a substantial online exposure. A visible company website, an agent website that actually attracts visitors, a professional virtual tour of the home and posting of the home information on these sites or on secondary home listing web platforms (such as Craig’s list.com) are more important now in meeting the seller’s goal of a quick sale at a top price.

    • Creative in and out of the box market thinking. Effective marketing to Realtor® s from other companies, to consumers who have their homes currently on the market who may be in a position “move up” and to those consumers who are most likely be looking to move into the area for work or social related reasons require thought, preparation and planning that every seller should hope their Realtor® has the ability to implement.

    4. I am afraid of you.

    Maybe one of the most overlooked reasons a home does not sell. The agent, either real or implied by inaction, fears the seller. This Realtor® is the one who will not tell the seller that Spot and/or Fluffy have left a non-pleasant odor in the home that is deterring the potential home buyer from buying. No suggestion is given to the seller about the simple act of cleaning out Fibber McGee’s closet, making the home more inviting for those who are space conscious. The seller will most likely never hear that the skeleton-head wallpaper in th

    Medical Insurance: NHS Consultants Go Private
    The funding crisis in the National Health Service is so dire that at least 4,000 frontline jobs might be axed say the Royal College of Nursing. “There's no doubt that there will be an impact on patients”, says their spokesperson. “This is not the sort of thing that is going to be resolved by cutting back on chocolate biscuits in the boardroom. The staff that we are looking at losing are not office based, they're people who are providing frontline services.” Little surprise therefore, that people in the know are going private for their medical care! According to a recent survey by BUPA, 41% of NHS Consultants have protected their medical care by going private. Isn't that a vote of confidence!The British Medical Association (BMA) feebly argues that the Consultants' commitment to private medical cover doesn't demonstrate a lack of confidence in the NHS.The Deputy Chairman of the BMA's Consultants' Committee whispers, “Consultants may also like the anonymity of private care. One of the problems of being treated in the NHS is that Consultants might find themselves in a bed next to one of their patients”.What a joke! Surely, being treated in a bed next to one of their patients would underline their commitment and confidence in the NHS. Their presence in a private w
    that will benefit the seller?

    A new agent, freshly licensed, can prove to be a great choice for sellers. Their enthusiasm level is extremely high. At this stage in their careers they are constantly consulting with their manger or trainer, receiving pointers and help that ultimately benefit the seller. Tell the seller. The seller has the right to know and will appreciate your forthcoming. It can be a win-win situation if it starts off right.

    2. I work part-time as a Realtor® .

    This should be a mandatory disclosure that every licensed real estate agent must provide a seller. How many sellers would entrust the handling of their possibly single largest financial transaction in to the hands of an agent who is only working part-time at real estate and full time at another job? Could you imagine a physician, attorney, dentist or accountant working part-time in their profession? Would you feel confident and assured in their services? Realtor® s hold themselves as the professionals of home sales. Sellers are willing to pay substantial commissions for successful closings handled by those who they believe are educated, on top of market trends and are full time sales agents. A seller has the right to know that the agent they are interviewing is only doing real estate sales as a part-time job. Contract negotiations, home showings, inspection appointments, appraisals, contract time contingencies, a professional marketing plan and other elements of a successful home sale important to a seller, requires the real estate licensee to be available and ready on a FULL TIME basis. A seller expects nothing less.

    3. I have no marketing plan for your home.

    Everything seems to be in order. The agent presents page after page of numbers and statistics that indicate pricing for the home. The seller is pleased with the price, the estimated proceeds the seller will recieve at closing and the friendly and charming personality of the Realtor® who is making the presentation. The listing contract is signed, measurements of the home’s rooms are taken and a shiny, new for-sale sign is planted on the front lawn. After the seller and Realtor® exchange their goodbyes, the seller closes the front door confident of an offer the next day. After 2 weeks have passed the seller, still with guarded optimism, makes a call to the listing agent looking for an update. The agent first apologizes for not calling the seller sooner. The agent explains to the seller that the home has been entered in the local multiple listing service, information about the seller’s home was printed last week in the local paper’s classified section and if there is no activity in a few weeks, a Sunday open house will be scheduled. Just before hanging up the agent reminds the seller that this is a buyer’s market, patience is the key.

    So what happened? The seller reviews the price to confirm that it is in the range suggested by the agent to be competitive with similar style homes in the market area. The seller has made sure to clean the clutter, turn on all the lights, bake the cookies and has a lockbox on the door so the home can be seen at a moments notice. Shouldn’t there have been some activity in the past two weeks? Shouldn’t the home be under contract by now? The hard reality is, besides entering the data into the multiple listing service, a sign in the yard and the occasional classified ad, the seller cannot recall their agent mentioning any other type of marketing. Bottom line is that if a home is priced correctly, it now competes with other correctly priced homes similar in size and style. The seller would benefit greatly from a proven, unique, marketing plan directed to capturing the attention of the limited group of buyers searching for such a home. Sellers could have been made to feel more confident if early on their agent had explained in detail the marketing plan for their home. Such marketing plans might include:

    • Office caravan of new listings. An old school method of insuring that associates from the listing agent’s office get an opportunity to view the seller’s home. This is extremely important for companies that have open floor or opportunity time. A five minute visit by the office’s sales staff may be all it takes to match a buyer currently working with an associate to the seller’s home.

    • Informative marketing flyers in and out of the home. Colorful brochures or flyers placed at the for-sale sign, kept freshly supplied by the agent, act as a silent salesman for a home. More detailed flyers in the home for those buyers who have scheduled a viewing can provide information about items such as utility costs, school information, nearest shopping, recent updates and warranties for the home. Other not readily seen or positives of the home, mentioned in these flyers, often can be the final element a buyer needs to know about to choose the home.

    • Direct mail marketing campaign. Several surveys indicate that a majority of home buyers move within a few miles of their current home. Agents with a solid marketing plan are aware of this and should have a direct mail system in place to send descriptive post cards or letters describing the home to those potential buyers in and around the seller’s home.

    • The Internet. Statistics show that over 75% of potential buyers begin looking for a home online. A successful marketing plan must include a substantial online exposure. A visible company website, an agent website that actually attracts visitors, a professional virtual tour of the home and posting of the home information on these sites or on secondary home listing web platforms (such as Craig’s list.com) are more important now in meeting the seller’s goal of a quick sale at a top price.

    • Creative in and out of the box market thinking. Effective marketing to Realtor® s from other companies, to consumers who have their homes currently on the market who may be in a position “move up” and to those consumers who are most likely be looking to move into the area for work or social related reasons require thought, preparation and planning that every seller should hope their Realtor® has the ability to implement.

    4. I am afraid of you.

    Maybe one of the most overlooked reasons a home does not sell. The agent, either real or implied by inaction, fears the seller. This Realtor® is the one who will not tell the seller that Spot and/or Fluffy have left a non-pleasant odor in the home that is deterring the potential home buyer from buying. No suggestion is given to the seller about the simple act of cleaning out Fibber McGee’s closet, making the home more inviting for those who are space conscious. The seller will most likely never hear that the skeleton-head wallpaper in t

    Finding, Fixing, Financing, and Flipping - The Short Course
    Most people get involved in Real Estate investing to make money.Pretty self-evident - or, is it?What would you say if I told you that everything you have been taught about Real Estate investing and making money "rehabbing" your real estate investments is wrong?Well, at least, much of it!Let's take a look at something that all too many people don't think about in their real estate investing - something that seems to be a secret formula to bringing in the most cash from your real estate investments.While it is often true that the total price of a property that has had a lot of work done on it is more than one that hasn't, what has that "price difference" really cost you, the Real Estate Investor?With enough time and effort, we could go through dozens of scenarios to figure out just what a loss of time, money and effort it is to go through a house and "rehab" it, but let's keep it short and talk about some things that really happen in real estate investments - a "reality check" if you will...I like to be sure to get everything out of a real estate investment that is possible, but, there is a balance between the Time, Money, Effort and Appreciation the customer will get out of what you put in, as opposed to what they would rather do th
    ng seems to be in order. The agent presents page after page of numbers and statistics that indicate pricing for the home. The seller is pleased with the price, the estimated proceeds the seller will recieve at closing and the friendly and charming personality of the Realtor® who is making the presentation. The listing contract is signed, measurements of the home’s rooms are taken and a shiny, new for-sale sign is planted on the front lawn. After the seller and Realtor® exchange their goodbyes, the seller closes the front door confident of an offer the next day. After 2 weeks have passed the seller, still with guarded optimism, makes a call to the listing agent looking for an update. The agent first apologizes for not calling the seller sooner. The agent explains to the seller that the home has been entered in the local multiple listing service, information about the seller’s home was printed last week in the local paper’s classified section and if there is no activity in a few weeks, a Sunday open house will be scheduled. Just before hanging up the agent reminds the seller that this is a buyer’s market, patience is the key.

    So what happened? The seller reviews the price to confirm that it is in the range suggested by the agent to be competitive with similar style homes in the market area. The seller has made sure to clean the clutter, turn on all the lights, bake the cookies and has a lockbox on the door so the home can be seen at a moments notice. Shouldn’t there have been some activity in the past two weeks? Shouldn’t the home be under contract by now? The hard reality is, besides entering the data into the multiple listing service, a sign in the yard and the occasional classified ad, the seller cannot recall their agent mentioning any other type of marketing. Bottom line is that if a home is priced correctly, it now competes with other correctly priced homes similar in size and style. The seller would benefit greatly from a proven, unique, marketing plan directed to capturing the attention of the limited group of buyers searching for such a home. Sellers could have been made to feel more confident if early on their agent had explained in detail the marketing plan for their home. Such marketing plans might include:

    • Office caravan of new listings. An old school method of insuring that associates from the listing agent’s office get an opportunity to view the seller’s home. This is extremely important for companies that have open floor or opportunity time. A five minute visit by the office’s sales staff may be all it takes to match a buyer currently working with an associate to the seller’s home.

    • Informative marketing flyers in and out of the home. Colorful brochures or flyers placed at the for-sale sign, kept freshly supplied by the agent, act as a silent salesman for a home. More detailed flyers in the home for those buyers who have scheduled a viewing can provide information about items such as utility costs, school information, nearest shopping, recent updates and warranties for the home. Other not readily seen or positives of the home, mentioned in these flyers, often can be the final element a buyer needs to know about to choose the home.

    • Direct mail marketing campaign. Several surveys indicate that a majority of home buyers move within a few miles of their current home. Agents with a solid marketing plan are aware of this and should have a direct mail system in place to send descriptive post cards or letters describing the home to those potential buyers in and around the seller’s home.

    • The Internet. Statistics show that over 75% of potential buyers begin looking for a home online. A successful marketing plan must include a substantial online exposure. A visible company website, an agent website that actually attracts visitors, a professional virtual tour of the home and posting of the home information on these sites or on secondary home listing web platforms (such as Craig’s list.com) are more important now in meeting the seller’s goal of a quick sale at a top price.

    • Creative in and out of the box market thinking. Effective marketing to Realtor® s from other companies, to consumers who have their homes currently on the market who may be in a position “move up” and to those consumers who are most likely be looking to move into the area for work or social related reasons require thought, preparation and planning that every seller should hope their Realtor® has the ability to implement.

    4. I am afraid of you.

    Maybe one of the most overlooked reasons a home does not sell. The agent, either real or implied by inaction, fears the seller. This Realtor® is the one who will not tell the seller that Spot and/or Fluffy have left a non-pleasant odor in the home that is deterring the potential home buyer from buying. No suggestion is given to the seller about the simple act of cleaning out Fibber McGee’s closet, making the home more inviting for those who are space conscious. The seller will most likely never hear that the skeleton-head wallpaper in t

    How You Can Offer Your Clients Voice Mail without Having to Do All the Work
    Do you run a business that is centered on other businesses? If so, you likely offer services that many businesses and business owners need. These services may include anything from handling the overflow of customer phone calls to the scheduling of customer appointments. One service that you may want to consider offering, if you dont already offer it, is Voicemail Service. Voicemail service is essential to any business owner, which means that it should be an essential part of your own business, but what if you don't already have voice mail service set up?When it comes to offering voice mail service to their clients, many business owners, just like you, think that they need to develop their own, unique voice mail service. Of course, you can do this, but why spend extra time and money doing so, especially when there is a much easier alternative? That alternative involves becoming a reseller. As a reseller you resell a product that is being sold by another company. In a way, you become a business partner with that company, even if it is only on a small level. Reselling a voice mail service is a great way to get your customers what they need, without having to do all of the work yourself.Since the reselling of voice mail services includes offering an existing bu
    occasional classified ad, the seller cannot recall their agent mentioning any other type of marketing. Bottom line is that if a home is priced correctly, it now competes with other correctly priced homes similar in size and style. The seller would benefit greatly from a proven, unique, marketing plan directed to capturing the attention of the limited group of buyers searching for such a home. Sellers could have been made to feel more confident if early on their agent had explained in detail the marketing plan for their home. Such marketing plans might include:

    • Office caravan of new listings. An old school method of insuring that associates from the listing agent’s office get an opportunity to view the seller’s home. This is extremely important for companies that have open floor or opportunity time. A five minute visit by the office’s sales staff may be all it takes to match a buyer currently working with an associate to the seller’s home.

    • Informative marketing flyers in and out of the home. Colorful brochures or flyers placed at the for-sale sign, kept freshly supplied by the agent, act as a silent salesman for a home. More detailed flyers in the home for those buyers who have scheduled a viewing can provide information about items such as utility costs, school information, nearest shopping, recent updates and warranties for the home. Other not readily seen or positives of the home, mentioned in these flyers, often can be the final element a buyer needs to know about to choose the home.

    • Direct mail marketing campaign. Several surveys indicate that a majority of home buyers move within a few miles of their current home. Agents with a solid marketing plan are aware of this and should have a direct mail system in place to send descriptive post cards or letters describing the home to those potential buyers in and around the seller’s home.

    • The Internet. Statistics show that over 75% of potential buyers begin looking for a home online. A successful marketing plan must include a substantial online exposure. A visible company website, an agent website that actually attracts visitors, a professional virtual tour of the home and posting of the home information on these sites or on secondary home listing web platforms (such as Craig’s list.com) are more important now in meeting the seller’s goal of a quick sale at a top price.

    • Creative in and out of the box market thinking. Effective marketing to Realtor® s from other companies, to consumers who have their homes currently on the market who may be in a position “move up” and to those consumers who are most likely be looking to move into the area for work or social related reasons require thought, preparation and planning that every seller should hope their Realtor® has the ability to implement.

    4. I am afraid of you.

    Maybe one of the most overlooked reasons a home does not sell. The agent, either real or implied by inaction, fears the seller. This Realtor® is the one who will not tell the seller that Spot and/or Fluffy have left a non-pleasant odor in the home that is deterring the potential home buyer from buying. No suggestion is given to the seller about the simple act of cleaning out Fibber McGee’s closet, making the home more inviting for those who are space conscious. The seller will most likely never hear that the skeleton-head wallpaper in t

    Problem Solution: Global Communications Corporation
    Global Communications feels the pressures of the industries with trying to keep up with its competitors and watching its stock prices fall. Yet the stockholders are giving them a lot of pressure to correct the problem. They need to offer better services than what their competitors are providing to their customers. This paper will discuss the background, the problem, the end goals, alternative solutions, risk assessment, the optimal solution, and lastly the implementation plan.Situation Background (Step 1) The entire telecommunications industry has fallen into hard times due to the Cable Companies entering the competition but Global Communications has been hit hard with not just the increased competition but smaller profit margins, the costs of doing business, and have realized that they need a new strategic plan, but will need help in implementing this.The problem is not really obvious, as one may think. It is easy to say that there is too much competition and blame outside entities for their woes. Ultimately, the real issue is GC’s inability to effectively compete with new players in the market (i.e. cable companies). Often this is the secondary to a failure to differentiate their offerings from those of the competitors. It sounds as if their attempt at dif
    plan are aware of this and should have a direct mail system in place to send descriptive post cards or letters describing the home to those potential buyers in and around the seller’s home.

    • The Internet. Statistics show that over 75% of potential buyers begin looking for a home online. A successful marketing plan must include a substantial online exposure. A visible company website, an agent website that actually attracts visitors, a professional virtual tour of the home and posting of the home information on these sites or on secondary home listing web platforms (such as Craig’s list.com) are more important now in meeting the seller’s goal of a quick sale at a top price.

    • Creative in and out of the box market thinking. Effective marketing to Realtor® s from other companies, to consumers who have their homes currently on the market who may be in a position “move up” and to those consumers who are most likely be looking to move into the area for work or social related reasons require thought, preparation and planning that every seller should hope their Realtor® has the ability to implement.

    4. I am afraid of you.

    Maybe one of the most overlooked reasons a home does not sell. The agent, either real or implied by inaction, fears the seller. This Realtor® is the one who will not tell the seller that Spot and/or Fluffy have left a non-pleasant odor in the home that is deterring the potential home buyer from buying. No suggestion is given to the seller about the simple act of cleaning out Fibber McGee’s closet, making the home more inviting for those who are space conscious. The seller will most likely never hear that the skeleton-head wallpaper in the master bedroom could be a discouraging factor harming the potential sale. Most likely this fear manifested itself early on when the agent agreed to take the listing at a price 25% higher than the agent, and the data for the area, suggested. The fact is this agent is probably the one in the office stressing over having to hold the 15th open house in a row because, “The seller has requested it”, when the agent knows good and well that no amount of open houses are going to procure a buyer for a home that has a roof caving in, termites packing lunches due to no more solid wood to eat and grass so high a person is only guessing the route to the front door. A seller should want and seek the advice of their Realtor® and Realtor® s should be prepared to deliver this constructive helpful advice regardless of the content. In fact, this information ought to be a part of the marketing plan that the Realtor® has shared with the seller.

    5. No

    Sometimes a seller just needs to hear no. If the Realtor® does not feel like they can market the home under the terms and conditions desired by the seller, no should be what the seller hears. A seller who really wants to sell will ultimately understand and appreciate why an agent might walk away from a listing when it just does not make sense. Sellers really do not want agents who just take the listing to have their name on a sign or to gain office recognition. These agents are rarely in the business long. I would suggest that if more Sellers heard no and more Realtor® s just said no, the stress level of both Sellers and Realtor® s would diminish greatly. (sometimes, no will allow the seller to rethink their own ideas about how to sell their home and accept the professional suggestions of a person who works, every day, in the home buying and selling business)

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