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Digg it UP - Well Then, Who Do You Do It For?
Big Spending is Not a StrategyIf you have a marketing budget in excess of $80 million, you can sell just about anything — even Sunny Delight. You might even be a
`We can't do that for you. It's not our policy. I'd like to help you, but it's not my department. You have to speak
Maybe you have relied on things like Customer Dinners or Customer Appreciation Days etc... These are events that bring groups to you, with referrals in hand. Think of the beauty of h
One day I called the dealer to order extra CD cartridges, wanting to pre-load them with different music. He was out of stock, but said more were coming soon.
‘Great!’, I replied, ‘Could you give me a call as soon as they come in?’
He was reluctant. ‘They’ll be coming in a few weeks. Why don’t you call us back then?’
With my travel schedule, I imagined missing the next shipment and asked again if he would call me. I reminded him that I had purchased $7,000 of equipment from his shop.
When I mentioned my address, he replied, ‘I remember you. Well, as a personal favor, I’ll try to give you a call, but we don’t usually do this for customers.’
I was stunned. If not for customers, who do they do it for?
Key Learning Point
Quick outbursts from employees often reveal the real mindset lurking behind a surface smile. Have you ever heard someone say:
`We can't do that for you. It's not our policy. I'd like to help you, but it's not my department. You have to speak t
How can you establish the earning potential for a new job? For example if you are looking for the salary of a freelance editor, how will you find this information? There are several w
‘Great!’, I replied, ‘Could you give me a call as soon as they come in?’
He was reluctant. ‘They’ll be coming in a few weeks. Why don’t you call us back then?’
With my travel schedule, I imagined missing the next shipment and asked again if he would call me. I reminded him that I had purchased $7,000 of equipment from his shop.
When I mentioned my address, he replied, ‘I remember you. Well, as a personal favor, I’ll try to give you a call, but we don’t usually do this for customers.’
I was stunned. If not for customers, who do they do it for?
Key Learning Point
Quick outbursts from employees often reveal the real mindset lurking behind a surface smile. Have you ever heard someone say:
`We can't do that for you. It's not our policy. I'd like to help you, but it's not my department. You have to speak
A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a wo
When I mentioned my address, he replied, ‘I remember you. Well, as a personal favor, I’ll try to give you a call, but we don’t usually do this for customers.’
I was stunned. If not for customers, who do they do it for?
Key Learning Point
Quick outbursts from employees often reveal the real mindset lurking behind a surface smile. Have you ever heard someone say:
`We can't do that for you. It's not our policy. I'd like to help you, but it's not my department. You have to speak
So what exactly is a brand? We hear a lot of talk these days about branding, but what is it and why do you need one?A brand is a unified message that you send to clients and pote
I was stunned. If not for customers, who do they do it for?
Key Learning Point
Quick outbursts from employees often reveal the real mindset lurking behind a surface smile. Have you ever heard someone say:
`We can't do that for you. It's not our policy. I'd like to help you, but it's not my department. You have to speak
The basic ISO 9000 procedures include document control procedure, records procedure, internal audit procedure, control of non-conformance procedure, corrective action procedure, and pre
`We can't do that for you. It's not our policy. I'd like to help you, but it's not my department. You have to speak to someone else.'
Remember, serving customers is why you go to work. If your customers disappear, your positive future may vanish, too.
Action Steps
Listen for phrases that reveal a mindset of `I just can't be bothered.' Identify them, then eliminate them.
When you shop, keep your ears well tuned. If they don't truly want to serve you well, take your precious business somewhere else.
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