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Digg it UP - It Takes One Grump to Spoil a Brand!
Materials created through the tanning of hides, pelts and skins of animals, are known as leathers. An important clothing material, leather also has other uses. Leather together with wood formed the basis of much ancient technology. Leathers with the furs still attached are called furs.There are various forms
Terrence Nielsen, store manager of IKEA in Singapore, knows exactly what he’d say. He tells his staff every day, ‘If you don’t feel like coming to work...don’t! The last thing we need is to have anyone at work bringing down the mood for o
Cartoon characters are something with which we have grown up with. Every kid loves to associate with one or the other cartoon characters. World of animation is full of imagination and creativity. Here imagination knows no limits. We come across various cartoon characters like Tom, Jerry, Mickey, Popeye, Tweety, etc
All your investment brings customers to your door (or website) with expectations matching your promotional promise. But when customer meets company ‘face-to-face’, everything hinges on that critical moment.
A friend recently moved to Singapore from Australia and went shopping for an appropriate wardrobe. I saw her several hours into the spending spree and heard her say, ‘I love Liz Claiborne, but E––T (a competing brand) can take their clothes and shove it.’ (Australians can be oh-so-delicate in their speech.) She continued, ‘I won’t ever go in one of their stores again.’
Wow! That’s strong stuff. Turns out a sales lady at ‘E’ couldn’t be bothered to say hello or help my friend with her questions. She was too busy with a personal call on her mobile phone. And when she hung up, she chatted about the call with her colleague (distracting the colleague from yet another customer) rather than responding to the queries of my friend.
To this day, the ‘E’ brand of clothing is like an enemy in the mall, a regular reminder to my friend of the ‘who cares?’ attitude, poor manners and disrespect.
I wonder what the designers, marketing team, logistics office, production operators, backroom and warehouse staff would think of that person on the front lines who couldn’t be bothered to give good service? If they could meet her face-to-face, what would they say about her performance? If you were that lady’s boss, what would you say?
Terrence Nielsen, store manager of IKEA in Singapore, knows exactly what he’d say. He tells his staff every day, ‘If you don’t feel like coming to work...don’t! The last thing we need is to have anyone at work bringing down the mood for ou
One day in late February my cell phone rang, and it was my boss's boss. He and I never really, you know, saw eye to eye. In fact, when he became my boss's boss, I felt a twinge of panic. "He's gonna find a reason to get rid of me," I told the paranoid and fleshy reflection in the mirror.But I'd been with the
Wow! That’s strong stuff. Turns out a sales lady at ‘E’ couldn’t be bothered to say hello or help my friend with her questions. She was too busy with a personal call on her mobile phone. And when she hung up, she chatted about the call with her colleague (distracting the colleague from yet another customer) rather than responding to the queries of my friend.
To this day, the ‘E’ brand of clothing is like an enemy in the mall, a regular reminder to my friend of the ‘who cares?’ attitude, poor manners and disrespect.
I wonder what the designers, marketing team, logistics office, production operators, backroom and warehouse staff would think of that person on the front lines who couldn’t be bothered to give good service? If they could meet her face-to-face, what would they say about her performance? If you were that lady’s boss, what would you say?
Terrence Nielsen, store manager of IKEA in Singapore, knows exactly what he’d say. He tells his staff every day, ‘If you don’t feel like coming to work...don’t! The last thing we need is to have anyone at work bringing down the mood for o
Each of us has its own interest or has a hobby. Some love all kinds of books, music, and movies while others are into sports and traveling. There are also people who love to grow flowers and loves pets. These things help us to relax and forget our everyday problems and troubles and these things are common to people
To this day, the ‘E’ brand of clothing is like an enemy in the mall, a regular reminder to my friend of the ‘who cares?’ attitude, poor manners and disrespect.
I wonder what the designers, marketing team, logistics office, production operators, backroom and warehouse staff would think of that person on the front lines who couldn’t be bothered to give good service? If they could meet her face-to-face, what would they say about her performance? If you were that lady’s boss, what would you say?
Terrence Nielsen, store manager of IKEA in Singapore, knows exactly what he’d say. He tells his staff every day, ‘If you don’t feel like coming to work...don’t! The last thing we need is to have anyone at work bringing down the mood for o
Some companies spend millions of dollars annually on advertisement and publicity without knowing the return on those investments. With limited financial resources, it is important that the company understands whether it is getting maximum mileage out of their advertising dollar.Companies send out thous
I wonder what the designers, marketing team, logistics office, production operators, backroom and warehouse staff would think of that person on the front lines who couldn’t be bothered to give good service? If they could meet her face-to-face, what would they say about her performance? If you were that lady’s boss, what would you say?
Terrence Nielsen, store manager of IKEA in Singapore, knows exactly what he’d say. He tells his staff every day, ‘If you don’t feel like coming to work...don’t! The last thing we need is to have anyone at work bringing down the mood for o
I would like to discuss the issues concerning Maine and it’s economy. For this most important discussion we are going to focus on jobs and money flow. Well first we should discuss tourism in the coastal areas. They are not breaking any speed records in Kennebunkport or Bar Harbor, but things are doing a lot better
Terrence Nielsen, store manager of IKEA in Singapore, knows exactly what he’d say. He tells his staff every day, ‘If you don’t feel like coming to work...don’t! The last thing we need is to have anyone at work bringing down the mood for our customers and everyone else. If you don’t feel good about yourself and your job, stay home!’
Key Learning Point
One grump can spoil a brand. Don’t let that grumpy person be you! The reputation of your entire company, the livelihood of all your colleagues and the success of your business and your brand depend on you.
Action Steps
Check your mood and attitude every day when you go to work. Check it again during the morning, after lunch and in the afternoon. If you are not looking, feeling and sounding 100% like someone you would like to meet, go back to the restroom, go back to lunch, go back to sleep. Don’t go to work and spoil everyone else’s day.
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