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Digg it UP - To Build Your Business, Appreciate the Customers You Already Have
If you enjoy life on the road, you can pursue a lucrative career as a truck driver. Believe it or not, it is now possible to earn as much as $100,000 a year driving a commercial rig. In fact, truck driving has become highly popular in the U.S.—more than three million Americans now drive trucks full-time. Still, even
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank fo
Indian textile tradition is the world's oldest textile tradition. The origin of indian textile can be traced back to the days of indus valley civilisation. Rigveda, the earliest of the Veda contains the literary information about textiles and it refers to weaving. Ramayana and Mahabharata, the eminent Indian epics depict t
So much energy and expense are spent attracting new business. But so little effort is invested in truly appreciating the customers they already have.
For example, have you ever bought a house with a housing loan? After you moved in, did the bank call to ask about your new home, or send you a housewarming gift?
Have you ever purchased a car with a car loan? Did the bank send you a note afterwards to congratulate you on your new car, or send you a friendly coupon for a free car wash and wax?
Do you have a credit card? Does your bank ever call you just to say ‘Thank you’ for using the card and ask if you are happy with the bank’s service?
At a bankers’ convention I asked if anyone in the audience of 3,000 routinely called their customers just to say ‘Thank you!’ The answer, predictably, was ‘No’.
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank for
Maybe not quite as dramatic as that but things definitely seem to be moving in the right direction. Job security has been the mantra for many during the last five years and, just as follows a weak property market, confidence takes time to build. IT professionals however have been using this time to expand their technical s
Have you ever purchased a car with a car loan? Did the bank send you a note afterwards to congratulate you on your new car, or send you a friendly coupon for a free car wash and wax?
Do you have a credit card? Does your bank ever call you just to say ‘Thank you’ for using the card and ask if you are happy with the bank’s service?
At a bankers’ convention I asked if anyone in the audience of 3,000 routinely called their customers just to say ‘Thank you!’ The answer, predictably, was ‘No’.
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank fo
The global digital animation industry is poised to grow to $70 billion by this year. The Indian animation industry is expected to reach $15 billion by 2008. Big numbers, pointing to India’s next big outsourcing boom. Labor arbitrage numbers are absolutely fantastic: $125/hour in the US versus $25/hour in India for animator
At a bankers’ convention I asked if anyone in the audience of 3,000 routinely called their customers just to say ‘Thank you!’ The answer, predictably, was ‘No’.
The bankers were stunned by their own admission.
‘Relax,’ I said. ‘None of the other bankers here are doing it either…not yet.’
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank fo
In today's unpredictable economy, the idea of job security with any company would seem to be a thing of the past. Large company layoffs, golden handshakes, mergers, leveraged buyouts, company acquisitions and similar business moves have left people of all ages out of a job they need to live. While there may b
Most banking customers have accounts at more than one bank. You probably do too.
What would it take to get you to consolidate most of your banking activity to one bank? A free gift, slightly lower charges, or a higher rate of interest?
Not likely. Those incentives exist today and you still have multiple banking accounts.
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank fo
The truth is this: Whether you say "KSA" "KSA’s" or "Knowledge, Skills, and Abilities"?, You are talking about the same thing. A KSA is simply an specialized essay required with most Federal Government Resumes. Ok! no secretive almost answers here just the facts; a KSA is an essay that's it!
But if one bank started genuinely thanking you, calling you, truly listening to your thoughts and suggestions about their banking service, would you be more inclined to rely on that bank in the future? to use them again and again? to migrate your accounts to that one bank for more comprehensive service?
What would it cost the bank to make those telephone calls to you? Not much. What might it earn the bank? A lot.
Key Learning Point
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Picking up new business is important, but it can cost a lot in advertising, special discounts, promotions and new customer orientation. Increasing your business with existing customers magnifies the loyalty of those you already have, and substantially boosts your profits.
Action Steps
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Pick up the telephone. Write a letter. Send out a few `free gifts' - not to the new customer you've just signed up, but also to the loyal customers who have been with you all along.
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