Digg it UP - Business

Building Customer Loyalty
Years of Gallup Organization polls say consumers believe service quality in the U.S. has fallen and will continue to fall. Brand loyalty has been declining for years. The biggest gripes of customers are failure to do work

107-694’? How strange that the company tells her the item code and available colors, but does not mention a name or description of the produ

Does Your Employer Even Care?
At first glance it seems like a remarkably positive statistic. In a study on employee loyalty conducted by the Walker Information Global network and Hudson Institute, exactly half of nearly 10,000 employees surveyed agree

Sue forwarded me a strange e-mail she received from a catalog retailer in the United Kingdom.

The message says: ‘We can confirm your order details;

Estimated delivery date: 16.10.2001
Order reference number: BA01
Total order value: 68.37

Unfortunately, Item 107-694 is currently unavailable. We have a substitute which is a similar item but all cream in colour. If you would like the substitute item sent please contact us by telephone or by e-mail.

Best Regards, Online Customer Care

What in the world is ‘Item 107-694’? How strange that the company tells her the item code and available colors, but does not mention a name or description of the produ

Acquire New Business
A major part of keeping profitable and growing your business is maintaining a focus on business development. Even when you've got the right mix of work, clients and employees you should be looking for new opportunities. Y

der details;

Estimated delivery date: 16.10.2001
Order reference number: BA01
Total order value: 68.37

Best Regards, Online Customer Care

What in the world is ‘Item 107-694’? How strange that the company tells her the item code and available colors, but does not mention a name or description of the produ

Artists are Critical of Corporate Advertising in a Hypocritical Way
Artists generally have a disdain for capitalism and especially the bombardment of Corporate Advertising, yet these same artists will use advertising to sell there wares and art. What is most interesting is that the artist

nately, Item 107-694 is currently unavailable. We have a substitute which is a similar item but all cream in colour. If you would like the substitute item sent please contact us by telephone or by e-mail.

Best Regards, Online Customer Care

What in the world is ‘Item 107-694’? How strange that the company tells her the item code and available colors, but does not mention a name or description of the produ

Google And Work At Home Based Business Opportunity
Do you know what is Googling? We hear and read that different people all over the world are Googling. It has become a house name. It is on TV already.Googling is an expression used to name the regular practice of s

bstitute item sent please contact us by telephone or by e-mail.

Best Regards, Online Customer Care

What in the world is ‘Item 107-694’? How strange that the company tells her the item code and available colors, but does not mention a name or description of the produ

Police Seizures In Your Area
police seizures:Most every state, as well as the U.S. federal government, have police seizures laws that empower a law enforcement agency to seize property that was either used in the commission of a crime, or was

107-694’? How strange that the company tells her the item code and available colors, but does not mention a name or description of the product.

The company asks Sue to contact them either by telephone or by e-mail, but no telephone number is provided.

Such simple information. So obvious to the company. Why is it hidden from the customer?

Key Learning Point
--------------------------------------------------------------------------------
Don't expect customers to know or remember everything about your products and organization. Customers appreciate convenient references and reminders. Make it easy for customers to contact, query, try and buy.

Action Steps
-

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/14947/diggitup-Why-Is-This-Information-Hidden.html">Why Is This Information Hidden?</a>

BB link (for phorums):
[url=http://www.diggitup.net/article/14947/diggitup-Why-Is-This-Information-Hidden.html]Why Is This Information Hidden?[/url]

The cost of doing business continuously increases as gasoline prices soar. Many service companies (e.g. plumbing, air conditioning and chimney contractors) have realized this as gasoline expenses have reached the ceiling. In an effort to offset this cost many companies are cutting budgets in other key areas like marketing and advertising. Many companies are realizing as they cut budgets for advertising they are seeing a decrease in profits which requires further budget cuts. This can have a snowball effect; however, there are adjustments that can be made to relieve the strain on the gasoline budget.

By combining the Unique Selling Proposition with Your Privacy Policy you create a powerful brand.

In business and in life change is desirable and in many ways predictable. Each decade offers a combination of opportunity & challenge. As you make wise choices, you will develop new stregths, unearth new talents and really enjoy your life.

Tags

Links

Digg it UP - Why Is This Information Hidden?

Related Articles: