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Digg it UP - The Holidays Are Here
Too often I hear experienced businesswomen putting forward the idea that the best quality women bring to business is our nurturing ability, and it makes my blood boil. Worse still is when this ‘pearl’ has the usual ‘be
Key Learning Point
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Don't assume you know what your customer really wants. Find out. It doesn't take much effort: just a phone call, and t
The PrincipleI remember reading about the Rhino Principle in Forbes Magazine a few months ago. The basic theme behind it is doing what the rhino does best: Charge! The rhino as an animal has survived for so many
Therefore, I was pleased when my bank had a local hotel deliver a ‘basket of goodies’ to our home during the holidays.
The card attached thanked us for our support, and looked forward to another year of providing beneficial service.
Unfortunately, the basket included abalone, chocolate cake and cookies. I am vegetarian (no abalone), we don’t eat much chocolate (no cake), and we try to avoid extra sugar (bye-bye cookies).
I’m sure the hotel has other options: nuts, flowers, a voucher for dinner – any of which I would have appreciated more.
In fact, I would have loved a phone call saying, ‘Hello Mr. Kaufman. On behalf of your bank, we would like to send you a gift of your choice. Would you like wine, chocolate cake and cookies? Or would you prefer nuts and a large bouquet of flowers? Or perhaps a voucher for dinner at one of our fine restaurants? Or shall we donate the cash value to a charity of your choice?’
The cost to the bank would have been the same. The difference would be a phone call…and the desire to give customers what they want, not what you think they should want.
Key Learning Point
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Don't assume you know what your customer really wants. Find out. It doesn't take much effort: just a phone call, and th
Employer job posting, ob posting online or job posting sites are just one of the internet’s best services to provide. Applying for a job made very convenient for job seekers. Yes, I know it’s very tiring. Seeking for a
Unfortunately, the basket included abalone, chocolate cake and cookies. I am vegetarian (no abalone), we don’t eat much chocolate (no cake), and we try to avoid extra sugar (bye-bye cookies).
I’m sure the hotel has other options: nuts, flowers, a voucher for dinner – any of which I would have appreciated more.
In fact, I would have loved a phone call saying, ‘Hello Mr. Kaufman. On behalf of your bank, we would like to send you a gift of your choice. Would you like wine, chocolate cake and cookies? Or would you prefer nuts and a large bouquet of flowers? Or perhaps a voucher for dinner at one of our fine restaurants? Or shall we donate the cash value to a charity of your choice?’
The cost to the bank would have been the same. The difference would be a phone call…and the desire to give customers what they want, not what you think they should want.
Key Learning Point
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Don't assume you know what your customer really wants. Find out. It doesn't take much effort: just a phone call, and t
Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Parades are a wonderful marketing tool if you know what to do! I recommend being a
In fact, I would have loved a phone call saying, ‘Hello Mr. Kaufman. On behalf of your bank, we would like to send you a gift of your choice. Would you like wine, chocolate cake and cookies? Or would you prefer nuts and a large bouquet of flowers? Or perhaps a voucher for dinner at one of our fine restaurants? Or shall we donate the cash value to a charity of your choice?’
The cost to the bank would have been the same. The difference would be a phone call…and the desire to give customers what they want, not what you think they should want.
Key Learning Point
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Don't assume you know what your customer really wants. Find out. It doesn't take much effort: just a phone call, and t
As a career coach, workers reveal their souls to me. Not just clients, where the relationship requires and benefits from, deep personal exploration -- but complete strangers send me emails, almost daily, about their wo
The cost to the bank would have been the same. The difference would be a phone call…and the desire to give customers what they want, not what you think they should want.
Key Learning Point
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Don't assume you know what your customer really wants. Find out. It doesn't take much effort: just a phone call, and t
"He that respects himself is safe from others; he wears a coat of mail that none can pierce" - Henry Wadsworth Longfellow.To gain respect from others, you have to respect yourself first. People will give you the
Key Learning Point
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Don't assume you know what your customer really wants. Find out. It doesn't take much effort: just a phone call, and the right desire.
Action Steps
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Before launching your next customer promotion, call your customers first and ask them what they think. Then, give them what they want.
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