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  • Digg it UP - Top Consultant Says Listening Problems Cost Restaurants Billions

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    of the lime.

    I’ll even resort to redundancy: “I’ll have a Diet Coke, no ice, and a slice of GREEN lime, please.”

    Once, a savvy waiter caught this and replied: “I thought limes only come in green!”

    Then,

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    “And what would you like to drink?” the perky server asks.

    “I’ll have a Diet Coke, no ice, and a slice of lime, please.”

    About five minutes later, our drinks arrive.

    Mine has ice, and there’s no lime.

    I may as well take a sip anyway; I’m parched.

    Hey, that’s too sweet to be a Diet Coke. I’ll bet she gave me the regular brew.

    It’s amazing that a restaurant’s server can make three errors when handling a simple soft drink order, but it happens to me all the time.

    Before you blame me for my misfortunes, thinking I mumble or something, I must tell you I’ve tried everything to help servers to get it right, from speaking S-L-O-W-L-Y to repeating the phrase before they scurry away:

    “Again, that’s a Diet Coke, no ice, and a slice of lime, please.”

    Still, more than 50% of the time I get either ice or a bright yellow LEMON, instead of the lime.

    I’ll even resort to redundancy: “I’ll have a Diet Coke, no ice, and a slice of GREEN lime, please.”

    Once, a savvy waiter caught this and replied: “I thought limes only come in green!”

    Then, I

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    I may as well take a sip anyway; I’m parched.

    Hey, that’s too sweet to be a Diet Coke. I’ll bet she gave me the regular brew.

    It’s amazing that a restaurant’s server can make three errors when handling a simple soft drink order, but it happens to me all the time.

    Before you blame me for my misfortunes, thinking I mumble or something, I must tell you I’ve tried everything to help servers to get it right, from speaking S-L-O-W-L-Y to repeating the phrase before they scurry away:

    “Again, that’s a Diet Coke, no ice, and a slice of lime, please.”

    Still, more than 50% of the time I get either ice or a bright yellow LEMON, instead of the lime.

    I’ll even resort to redundancy: “I’ll have a Diet Coke, no ice, and a slice of GREEN lime, please.”

    Once, a savvy waiter caught this and replied: “I thought limes only come in green!”

    Then,

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    mple soft drink order, but it happens to me all the time.

    Before you blame me for my misfortunes, thinking I mumble or something, I must tell you I’ve tried everything to help servers to get it right, from speaking S-L-O-W-L-Y to repeating the phrase before they scurry away:

    “Again, that’s a Diet Coke, no ice, and a slice of lime, please.”

    Still, more than 50% of the time I get either ice or a bright yellow LEMON, instead of the lime.

    I’ll even resort to redundancy: “I’ll have a Diet Coke, no ice, and a slice of GREEN lime, please.”

    Once, a savvy waiter caught this and replied: “I thought limes only come in green!”

    Then,

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    -L-O-W-L-Y to repeating the phrase before they scurry away:

    “Again, that’s a Diet Coke, no ice, and a slice of lime, please.”

    Still, more than 50% of the time I get either ice or a bright yellow LEMON, instead of the lime.

    I’ll even resort to redundancy: “I’ll have a Diet Coke, no ice, and a slice of GREEN lime, please.”

    Once, a savvy waiter caught this and replied: “I thought limes only come in green!”

    Then,

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    of the lime.

    I’ll even resort to redundancy: “I’ll have a Diet Coke, no ice, and a slice of GREEN lime, please.”

    Once, a savvy waiter caught this and replied: “I thought limes only come in green!”

    Then, I regaled him with the back story about how often his colleagues get it wrong, thinking lemons and limes are interchangeable. He smiled and nodded, knowingly.

    What are the results of these errors?

    (1) I send back the defective cola. This wastes everybody’s time, preventing the server from promptly assisting everyone at her station.

    (2) I don’t have time for dessert, nor the desire to reinforce a server whose skills are lacking, by ordering more.

    (3) The server’s tips suffer. My rule of thumb is it’s a buck-an-error, if I’m having dinner. Some waiters have lost five-spots this way. They earn less, quit more, restaurants have to recruit and train replacements, and more productivity and money are lost.

    (4) They don’t just blow it with Cokes. When my medium-rare steak is delivered, burnt, it goes back, and that is a pure loss for the establishment. P

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