Digg it UP - Home Based Business

Increase the Efficiency of Your Email Marketing Campaign by Avoiding 10 Dreaded Red Flag Words
If you have been running an email marketing campaign for quite some time now, then you already realize the fact that your number one enemy is not reader apathy… it’s the spam filters. Indeed, spam filters can prevent your messages from being received by your target recipients. And because of the decrease in your recipients’ numbers, your response rate would likewise take a dip, and with it, the profitability of your email marketing strategy.Time and time again, people have said that gold is in your mailing list, that your subscriber base is a figurative gold main. Too bad the spam filters sometimes close the road towards that gold mine, preventing us from harvesting whatever bounties it could promise.The Number One Culprit…The main reason why your messages get flagged down by the spam filters is the presence of what we call as red flag words. These are words which many email programs have pinpointed as likely used by spammers, hence, their spam filters are programmed to check messages for the presence of these words. Once determined, the message

y from hundreds of my students.

2. Offering many, multiple services in addition to window washing.

This is a killer way to make lots of additional profits on top of window washing profits, but my experience has shown that if you do this BEFORE you've established a certain level of trust with the customer, it'll be much harder for you to accomplish this smorgasboard approach.

At the completion of a window cleaning job is a perfect time to go after the add on business like cleaning ceiling fans and mirrors like I discuss in my manual How to Start Your Own Residential Window Washing Business. But before you even secure them as a customer, it's way too early to bombard them with lots of other stuff.

Just plant a seed. Be subtle about it. The best way I've found to handle i

Sell As Though You Own the Business
I’ve always said that selling is the ultimate entrepreneurial career. In which other line of work can an individual dictate their own income adjustments, thus eliminating the need for cost-of-living raises. (I once had a sales manager who used that very line, telling us “I want every person on this team to give themselves a 20% raise this year!”).Even when paid a salary, a salesperson can greatly enhance their value to their company, and even to other companies in their market, by demonstrating an intrinsic value above and beyond others their contemporaries. Because the sales profession generates income for the company, those who do it more efficiently and effectively make themselves valuable not only to their employer, but in an economy that craves their talents.I’ve met with sales professionals in scores of industries, from highly technical to service and retail, and one commonality applies to all of them. The salespeople who are the top 10% earners conduct themselves in a very specific manner. It can best be described as operating as though they w

Hey Folks:

This month, I wanted to talk to you about the benefits of keeping your focus in your window cleaning business.

So what do you say we get right to it? Here we go...

**********************************
The benefits of keeping your Focus
**********************************

Without beating around the bush, I see a lot of window washers trying to either:

1. work other businesses in addition to window washing hoping something clicks.

and/or

2. offer many, multiple services in addition to window washing.

Let's talk about number 1 first.

1. Working other businesses in addition to window washing hoping something clicks.

This is probably the hardest thing for me to do...keeping focus on one business/one opportunity. Can you relate to that? I think that's a problem with many people.

I mean there are soooooo many business opportunities out there, and they all sound great when reading about them. They really do. So what do we do when we're surrounded by all these supposedly "great" opportunities?

Well...I used to buy into or join lots of them. But I'll tell you the first thing I did when entering the window washing business. I looked back over the years and analyzed the successes and failures I've had. I knew that window washing was the last stop for me, so failure wasn't an option. The wheels had to stop spinning.

After my little "realty check", it finally hit me like a ton of bricks...

It simply all boiled down to having too many irons in the fire all the time. It's tough to spread yourself out among 2 or more businesses. Not only in terms of time, but in terms of deciding which ones to invest in.

Something has to give, so the end result was nothing really took off. In one time period, I was selling asset protection to high income prospects, servicing a bunch of payphones I bought, and talking to day care centers about buying some personalized books for the little kiddies.

Needless to say, bah humbug on that. And the bank account showed it.

But being a "business start up junkie" required some discipline as my window washing business grew. Whenever a business looked appealing or an opportunity arose, my blinders had to come on. Contrary to popular belief, the grass is not always greener on the other side of the fence.

After my initial success of capturing window washing customers, I quickly realized that the profit potential in the window washing biz can be absolutely enormous. Why veer off course and dilute that profit by spending time building or doing another business?

One of the reasons I think I was so intent on forming another business is because of the philosophy of "don't put all your eggs into one basket".

This was drilled into me from a very young age. But here's the thing-windows are NOT going anywhere. We'll have glass forever, and more of it is appearing every day. It's a business that will never dry up and blow away unless people start living in caves. :o)

So I encourage you, regardless whether you're in the window washing biz part-time or full-time, give it 100% part-time or 100% full-time effort. The rewards can be tremendous as I am seeing all across the country from hundreds of my students.

2. Offering many, multiple services in addition to window washing.

Just plant a seed. Be subtle about it. The best way I've found to handle it

Smart Women - Is Your Current Management Style a Weakness or a Strength?
Professional women often come to executive coaches to work on their perceived “weaknesses” in the workplace, with an express wish to change an undesirable behavior or pattern. While we can effectively work from this point to create change - with some clients focusing on what they are doing right offers the best prognosis. I recently worked with a client who felt overwhelmed by all her “bad” habits in the office. She became easily distracted and would often take on the work of colleagues. By turning the topic around and asking her what she was already doing right at work, a shift occurred. We agreed she should focus only on spending more time engaging in the right behaviors; concentrating most of her energy on building relationships with her own clients and keeping her accounts up to date.She realized that concentrating on her own accounts would naturally take up more time, making it easier for her to say no to colleagues who had routinely come to her for extra support, plus she would submit more accurate reports, a problematic issue that had been raised at a recen

ou relate to that? I think that's a problem with many people.

After my little "realty check", it finally hit me like a ton of bricks...

Needless to say, bah humbug on that. And the bank account showed it.

One of the reasons I think I was so intent on forming another business is because of the philosophy of "don't put all your eggs into one basket".

2. Offering many, multiple services in addition to window washing.

Just plant a seed. Be subtle about it. The best way I've found to handle i

Bankrupt Celebrities
Hiding behind all the glitz and glamour and what may seem like unusual celebreties are those who get bankrupt fairly frequently, though it's also the case that they come through it quite often as well.This could quite well be the reason behind Clarissa Dickson Wright being bankrupt not once but thrice! It was said that the first time was due to the champagne bill at her mother’s funeral! The list of bankrupt celebreties is extensive and consists of celebreties from all walks of life from senators to TV stars to football players and movie stars. Often the reason for these bankruptcies is that money is aquired quickly and when the checks come in, it doesn’t seem like they will ever stop. It's like a dream and many celebreties don’t know how to deal with it and accordingly end up in excesses that they can’t afford.Take for instance Kim Basinger who was said of all things to have bought an entire town! Kim Basinger bought the entire town of Braselton, Georgia for 20 million dollars and after being sued for a breach of contract not only had to sell Braselton bu

or more businesses. Not only in terms of time, but in terms of deciding which ones to invest in.

Needless to say, bah humbug on that. And the bank account showed it.

One of the reasons I think I was so intent on forming another business is because of the philosophy of "don't put all your eggs into one basket".

2. Offering many, multiple services in addition to window washing.

Just plant a seed. Be subtle about it. The best way I've found to handle i

Forum Advertising: Getting the Most from Your Investment
As an interactive marketing professional and also a forum webmaster, I have come to the conclusion that many smaller online marketers - the type that sponsor many forums - are prone to making a few key mistakes that wind up costing them sales. Quite often, this leads to a lost sponsor for the forum or other small web site as well.If you're currently running a banner on a web site, or are considering the prospect, here are a few things to keep in mind:Update your banner often.If you've purchased a text ad, update that often as well. I can look at my site's banner click-through stats and tell you exactly which banners are brand new and which have been running for more than a couple of months. In the marketing world, we call it "wear-out" or "poster effect." Either way, it's caused by the simple fact that after your audience has seen your banner enough times, it blends into the scenery of the page and they no longer even notice it.The good news is, it's easily corrected. Change your image. Change your color palette.

kly realized that the profit potential in the window washing biz can be absolutely enormous. Why veer off course and dilute that profit by spending time building or doing another business?

One of the reasons I think I was so intent on forming another business is because of the philosophy of "don't put all your eggs into one basket".

2. Offering many, multiple services in addition to window washing.

Just plant a seed. Be subtle about it. The best way I've found to handle i

Investing: The Art Of Making Your Money Work For You
There is a lot to know about investing. It all depends on what type of investing you are interested in as well. There are many different types of investment options out there. So what is investing, specifically?When you invest, you are paying in a certain amount of money that you expect to grow with time. Most investments are considered long term investments meaning you will not get your money back right away but if you leave your money in, it can multiply dramatically over time. Types of Investing: Real Estate Investing, Bonds, Stock Investing, Mutual Funds, 401K. With stock investing, many of the younger investors see the market as a way to get rich quick. They are quick to sell off the stock that they have when it goes up or if they see it go down a little, they get nervous and sell it off. If they hold the investment and ride it out, they are much more likely to see it grow.If you are going to be investing, the key to success is asset allocation. You need to vary your assets by investing in more than one type. So just how do you do t

y from hundreds of my students.

2. Offering many, multiple services in addition to window washing.

Just plant a seed. Be subtle about it. The best way I've found to handle it is to use a "leave behind card" after the job is done, and then cement it further throughout the upcoming months, and throughout your entire relationship with that customer by sending out periodic correspondence.

Your little leave behind card could be similar to a tent card that you see in hotels. Inside the card is a listing of your additional services. Or have a flyer made up that details all your additional services and leave that with the customer.

And as far as "future correspondence", below is a letter you're more than welcome to use in case you want to capture additional business besides your window washing jobs:

Dear John and Nancy:

Thank you so much for the opportunity to regularly
maintain the cleanliness of your glass.

As you may be aware, in addition to cleaning and
maintaining the windows of our ever-growing cust-
omer base, we have recently expanded our services
to include:

--pressure washing
--blind cleaning
--gutter cleaning
--driveway sealing
--awning cleaning

And if you are in need of assistance with anything
else, please let us know. Although window washing
is, and will continue to be, our main focus, our
customers are continually asking us if we do any
additional services, so if we have the knowledge
and tools to get your desired job done for you,
we'll be glad to take care of it. If not, we'll
point you in the direction of a reputable person
or company who can.

Thank you once again for the opportunity to be of
service to you and we'll see you soon for your next
window cleaning.

Sincerely,

Steve Wright
Clearview Window Washing Service

There's a goldmine sitting with each customer if you stroke 'em over the years using the above approach vs. using the one time "hit 'em over the head" approach.

The above letter also serves the dual purpose of keeping your company name in front of your customers, so even if a customer didn't need any additional work done, you'll still benefit from the exposure.

Now I talk about customers above, but what about prospects?

Well...when dealing with prospects, the trust factor definitely hasn't been established yet, so it makes it an absolute necessity to focus on capturing the window washing job and forgetting about the myriad of other services you perform.

I mean if you're marketing for window washing prospects, and they respond to your window washing advertisement, it only makes sense to hone in on window washing, right?

Yet I see a few folks try the "jack of all trades" approach where if the prospect doesn't make a decision to get their windows cleaned after the estimate has been presented, the window washer will immediately turn their attention to service #2, service #3, etc.

I know the theory is that if you offer 10 different services, they have to pick one, right?

Not necessarily.

Too much stuff presented can cause confusion and indecision. People really don't like to make decisions, so too many choices forces them into making a complicated decision. Therefore they don't make ANY decision.

If you try and push too much down th

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A brief look at the history of the Trust and Trustee. The differences of a domestic onshore trust and the foreign trust. Tax consequences vested with tax jurisdiction under which trust is created. Factors of trusts including role of Grantor, Trust, Trustee, Beneficiaries, provision of successor Trustee, compensation of Trustee services, exclude Beneficiaries, incompetent Beneficiaries and power to merge other Trusts.

Gives mortgage brokers and loan officers some creative new ideas to make this tightening industry a time of extreme wealth. While others are leaving the business, we are making huge money!

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