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Digg it UP - How To Host a Successful Home Business Expo
Once you’ve selected the company of your choice, signed any agreements, received your kit and whatever training provided by your recruiter, what do you do next? That’s where many people get stalled. What to do next.As you probably realize, the home party business is mostly a woman’s business. That’s not to say that men don’t do well in the business. They do. I once met a man who was a top seller for Avon. In my own sales group years ago, there was a gentleman whose average party was over $400 while the rest of the district had average party sales of only $285. His secret? He could tease with the woman at the party in an entirely different way than the women sales reps. could. Still, it remains a business of interest mostly to women. And sales, at least at parties held in
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At my even
List building takes away so much of the competition – you see, when you are not list building, when you are just sending traffic to your pages, you have to compete with everyone else who puts up a website. That is stiff competition!But with list building, you are getting the people off of the internet search engine and getting them to engage directly with you. This is a huge difference.Now, you are not competing with the other 99 sales pages – you are simply communicating with this customer one on one. Perhaps he will send you an email, asking a question. Perhaps he knows he needed the product, but didn’t feel like making a decision today when he was presented with so many different choices. But now he can make an intelligent, unrushed decision to purchase your product.
No doubt you’re currently having parties, luncheons, meetings or other events to showcase your business opportunity and products.
But have you ever thought of hosting a larger event that is open to the public? If you‘re building your business mostly on the Internet, you may shy away from offline activities, but I hope to convince you of the many perks of hosting a Home Business Expo.
The advantages of planning a large offline event are:
You can potentially get a LOT of targeted leads for your business opportunity or product.
You will be seen as the “go-to” person in your community for work at home information.
If you work it right, you will get lots of media attention.
You’re providing a service in the community that benefits people.
The believability level is higher when people are meeting you face-to-face.
I strongly urge you to include other Moms in business when you plan your event. After all, your business is not right for everyone! Inviting other work at home Moms means that you’ll make a lot of new friends, expand your network, and even make some money too, which will more than cover your advertising and other associated costs.
Ok, so we’ve covered the “why”, let’s work on the “how”.
Choose a Venue
I’ve hosted business expos in public libraries, and these are great for a couple of reasons: They’re free to reserve and most people in the community will know where they’re located.
The disadvantages: You may not be able to serve refreshments which may not be a big deal to you, but may make it more difficult for the Pampered Chef lady you invited to sell her product. However, this may not be a strong consideration if the event is designed more as a lead generation tool for recruiting. Hotels have nice conference rooms but often carry a hefty price tag, although in some towns you may only pay $50-$75 for the room. The advantage of booking a room in a hotel is that you’ll usually be able to serve food and also post signs outside the venue. Local gyms and recreation centers are good too.
Choose a Theme
Since space is limited and you can’t include everyone, it’s a good idea to choose a theme for your business expo. For instance, you may want to limit your vendors to Moms in Direct Sales, or you may want to choose Homeschooling parents in business. A friend of mine hosted a Natural Moms expo, and invited women who made herbal products, midwives, yoga instructors, massage therapists and the like. Having a theme also makes your advertising efforts easier since it clarifies what your event is “all about”.
Other Planning Tips
At my event
Most people surf the internet and look at all of the web sites available and never think about how they are built, or how they are able to run. However, to a programmer, these things are very important. A programmer will look at the different tools available to design and create the web sites and also look at some of the things that customers need for their web sites.The biggest problem customers often face is the lack of web space available for customers to post their web sites once they were created. It is very hard to find inexpensive, reliable web space on the internet these days. There is often inexpensive hosting , but it is not reliable. Or perhaps you can find reliable hosting, but it is expensive.Reseller web hosting options intrigued me very much, because the
You will be seen as the “go-to” person in your community for work at home information.
If you work it right, you will get lots of media attention.
You’re providing a service in the community that benefits people.
The believability level is higher when people are meeting you face-to-face.
I strongly urge you to include other Moms in business when you plan your event. After all, your business is not right for everyone! Inviting other work at home Moms means that you’ll make a lot of new friends, expand your network, and even make some money too, which will more than cover your advertising and other associated costs.
Ok, so we’ve covered the “why”, let’s work on the “how”.
Choose a Venue
I’ve hosted business expos in public libraries, and these are great for a couple of reasons: They’re free to reserve and most people in the community will know where they’re located.
The disadvantages: You may not be able to serve refreshments which may not be a big deal to you, but may make it more difficult for the Pampered Chef lady you invited to sell her product. However, this may not be a strong consideration if the event is designed more as a lead generation tool for recruiting. Hotels have nice conference rooms but often carry a hefty price tag, although in some towns you may only pay $50-$75 for the room. The advantage of booking a room in a hotel is that you’ll usually be able to serve food and also post signs outside the venue. Local gyms and recreation centers are good too.
Choose a Theme
Since space is limited and you can’t include everyone, it’s a good idea to choose a theme for your business expo. For instance, you may want to limit your vendors to Moms in Direct Sales, or you may want to choose Homeschooling parents in business. A friend of mine hosted a Natural Moms expo, and invited women who made herbal products, midwives, yoga instructors, massage therapists and the like. Having a theme also makes your advertising efforts easier since it clarifies what your event is “all about”.
Other Planning Tips
At my even
Often, clients will ask you for advice on their IT spending plans. In this article, you'll learn some ideas to help your clients plan their IT spending.Suggest Your Clients Upgrade Their MachinesYour clients also could earmark the budget surpluses for upgrading and replacing PCs more regularly. Because entry-level PCs are often one-half to two-thirds less expensive than top-of-the-line models, they’ll still be way ahead of the game.Just don’t forget to factor in a few hours of configuration time for each PC upgrade (yet another value-added service your company can provide), from an older to a newer PC.IT Spending Requires an Investment MindsetAlso, whenever possible frame your client discussions in terms of "investments", as opposed to "purchases" or "ex
Ok, so we’ve covered the “why”, let’s work on the “how”.
Choose a Venue
I’ve hosted business expos in public libraries, and these are great for a couple of reasons: They’re free to reserve and most people in the community will know where they’re located.
The disadvantages: You may not be able to serve refreshments which may not be a big deal to you, but may make it more difficult for the Pampered Chef lady you invited to sell her product. However, this may not be a strong consideration if the event is designed more as a lead generation tool for recruiting. Hotels have nice conference rooms but often carry a hefty price tag, although in some towns you may only pay $50-$75 for the room. The advantage of booking a room in a hotel is that you’ll usually be able to serve food and also post signs outside the venue. Local gyms and recreation centers are good too.
Choose a Theme
Since space is limited and you can’t include everyone, it’s a good idea to choose a theme for your business expo. For instance, you may want to limit your vendors to Moms in Direct Sales, or you may want to choose Homeschooling parents in business. A friend of mine hosted a Natural Moms expo, and invited women who made herbal products, midwives, yoga instructors, massage therapists and the like. Having a theme also makes your advertising efforts easier since it clarifies what your event is “all about”.
Other Planning Tips
At my even
There's a whole lot of discussion going on these days where gurus are promoting the minisite system.There are few that recommend creating content sites with valuable information to promote your own products or affiliate products.Such sort of discussion confuses a newbie as to how to get started. With such confusion they quit even before starting their internet business.I was at the same place completely confused as to what to do ? Get started creating minisites or a content site.Here are some expensive mistakes I made and how I ended up creating a profitable internet business.The very first thing I did was created a 56 page content site in an extremely competitive niche.The biggest mistake I made was I created this site without doing any sort of i
Choose a Theme
Since space is limited and you can’t include everyone, it’s a good idea to choose a theme for your business expo. For instance, you may want to limit your vendors to Moms in Direct Sales, or you may want to choose Homeschooling parents in business. A friend of mine hosted a Natural Moms expo, and invited women who made herbal products, midwives, yoga instructors, massage therapists and the like. Having a theme also makes your advertising efforts easier since it clarifies what your event is “all about”.
Other Planning Tips
At my even
Keyword density articles are one of the top solutions in Internet Marketing. Density is important since it helps web page owners measure their relevancy. Many of the major search engines rely on SEO strategies, which include keyword density content, link exchange, etc. This allows room for search engine optimizing. Link building is commonly used in SEO (Search Engine Optimizing) strategic, which helps webmasters to by encouraging visitors to their websites. When visitors can find relevant links, it often encourages increasing traffic flow.Internet users rely on links. For this reason, most Internet marketers will collect relevant links of their own sites and then request link exchange from other web owners, asking permission to exchange links to their web page. Sometimes the reques
Other Planning Tips
At my events, I always asked each vendor to be responsible for her own table. (Most Moms in business have one so this wasn’t an imposition.) That way I wouldn’t have to worry about whether the venue had enough.
Encourage your vendors to have plenty of information about their business on hand-- printouts, catalogs, business cards, etc. It’s also a good idea for them to have a small door prize as a way of collecting the names and numbers of people who look at their business.
Decide how much you’re going to charge vendors. I always kept my vendor fee very low, since I wasn’t so much interested in making a huge profit as I was exposing my own business to the community and helping Moms get legitimate information about working from home.
I’ve attended events that I did not plan and was very disappointed at the turnout when I had paid a nice fee in order to participate. You don’t want your vendors getting resentful. If you decide to host another Expo, you’ll have a lot of people who want to take part again and even assist you if the first one is a success. So keep those things in mind when deciding how much to charge your vendors. I also strongly suggest keeping the event free to the public.
Start Advertising Early
I’m a big believer in press releases because they work! Local media will likely call you to ask questions about your event, especially if you live in a smaller town. A few tips regarding press releases:
1) Emphasize how your event will help the public. Are you going to be educating women on how to avoid work at home scams? Will there be free information and samples available? Giveaways and door prizes? Are children welcome? Etc.
2) Be sure to post your press release online (Do a Google search for “submit press release”) ,as well as faxing or emailing it to local newspapers.
3) Call the newspaper first to see how they prefer to receive your release and always follow up to be sure they got it!
You may be able to advertise your business expo for free online at some of the work at home websites, as well as local interest websites. Do an Internet search for “submit event”, with the name of your town
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