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    When we truly listen to another, we bestow a unique gift: our full attention. Listening means we’re putting that person first. It is the ultimate manifestation of that assertion that so many companies make: “Your business is important to us.”

    Do you want to improv

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    A few years ago, a Fortune 500 company struck gold with a marketing theme.

    It was simple, direct, and it created a competitive advantage. Ads that the company ran said:

    “We understand the importance of LISTENING.”

    I happened to be a consultant to the company at the peak of this campaign, and I knew it was committed to walking the walk, not just talking the talk. It mandated that employees take listening courses on company time, at company expense.

    For a short time, it appeared that the rest of corporate America was taking note, and following this lead. Listening courses sprang up, overnight, seemingly everywhere.

    In my seminars, to this day, I feature a unit on listening, because it is crucial to our success in sales and in customer service. I point out that this activity is given short shrift today.

    For instance, colleges proudly display their debate teams’ trophies in elaborate cases. Competitions are held, internationally, to promote excellence in speaking.

    But there are no “great speakers” without great listeners, who are capable enough to make that critical determination.

    When we truly listen to another, we bestow a unique gift: our full attention. Listening means we’re putting that person first. It is the ultimate manifestation of that assertion that so many companies make: “Your business is important to us.”

    Do you want to improve

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    e peak of this campaign, and I knew it was committed to walking the walk, not just talking the talk. It mandated that employees take listening courses on company time, at company expense.

    For a short time, it appeared that the rest of corporate America was taking note, and following this lead. Listening courses sprang up, overnight, seemingly everywhere.

    In my seminars, to this day, I feature a unit on listening, because it is crucial to our success in sales and in customer service. I point out that this activity is given short shrift today.

    For instance, colleges proudly display their debate teams’ trophies in elaborate cases. Competitions are held, internationally, to promote excellence in speaking.

    But there are no “great speakers” without great listeners, who are capable enough to make that critical determination.

    When we truly listen to another, we bestow a unique gift: our full attention. Listening means we’re putting that person first. It is the ultimate manifestation of that assertion that so many companies make: “Your business is important to us.”

    Do you want to improv

    Call Center Training
    Call center training takes many forms. The participants can be trained in a classroom setting, by observing other participants on the call center floor, or by monitoring calls from a remote location. A more prevalent form of call center training is computer ba
    lowing this lead. Listening courses sprang up, overnight, seemingly everywhere.

    In my seminars, to this day, I feature a unit on listening, because it is crucial to our success in sales and in customer service. I point out that this activity is given short shrift today.

    For instance, colleges proudly display their debate teams’ trophies in elaborate cases. Competitions are held, internationally, to promote excellence in speaking.

    But there are no “great speakers” without great listeners, who are capable enough to make that critical determination.

    When we truly listen to another, we bestow a unique gift: our full attention. Listening means we’re putting that person first. It is the ultimate manifestation of that assertion that so many companies make: “Your business is important to us.”

    Do you want to improv

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    >For instance, colleges proudly display their debate teams’ trophies in elaborate cases. Competitions are held, internationally, to promote excellence in speaking.

    But there are no “great speakers” without great listeners, who are capable enough to make that critical determination.

    When we truly listen to another, we bestow a unique gift: our full attention. Listening means we’re putting that person first. It is the ultimate manifestation of that assertion that so many companies make: “Your business is important to us.”

    Do you want to improv

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    tion.

    When we truly listen to another, we bestow a unique gift: our full attention. Listening means we’re putting that person first. It is the ultimate manifestation of that assertion that so many companies make: “Your business is important to us.”

    Do you want to improve customer “relationships?” That’s made a lot easier through listening, which is the way we learn about each other, create rapport and identification, and develop trust. Talk too much of the time, and you’ll inhibit relationship development.

    So, here’s what I suggest you try saying, whether you’re in customer service, handling a customer who seems irate, or you’re selling, doing a needs assessment:

    “I’m here to listen.”

    Apart from asking a few questions, try to keep your mouth closed.

    It’s not easy, but customers will generally give you a gift of their own in response: their appreciation and their business.

    Now, that’s important, isn’t it?

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