Tags |
|
|
Links |
|
|
Digg it UP - The Power Of Niche Marketing
One of the problems in Network Marketing on the internet is that many people never succeed because they quit too soon. It takes time to learn and most of us make many mistakes before we succeed. I was fortunate enough to come across this little excerpt at a time when I was frustrated and thinking about giving up woth my work at home business.A young vice-president was appointed by the board of a bank to replace the retiring president and founder. With fear and trepidation, he made an appointment to visit with the grouchy retiree to seek his advice."Mr. Clark, I need your counsel. How can I possibly be successful in your old job?"The elderly man looked over the top of his wire rim glasses. "Young man," he growled, "these two words are the key to your success.RIGHT DECISIONS!""Thank you, sir. But how can I make sure I am making right decisions?""EXPERIENCE.Experience will insure you make right decisions."A long silence followed."That is helpful," said the young man, " but how do I get the right experience?"The elderly man stood, grasping the hand of the aspiring executive, he looked him directly in the eye, smiled, and responded,"WRONG DECISIONS."After reading the passage I decided to press on. I found that like in any job, there is a learning curve in internet marketing. Soon after, I got in a grove. Things started to make sense to me. Because I kept going internet succe
Most Viewed EzineArticles in the Home-Based-Business: Category
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money. Why do so many contractors achieve less than desired results from their advertising dollars? The answer: They're doing it the wrong way!There are two types of advertising. One is a complete waste of money. The other is highly effective, yet very few people know about it.Brand Marketing, or "image advertising" is a total waste of money. It's easy to recognize. This is the sort of "getting your name out there" advertising we all see everyday. It is the type of advertising that only works for companies that have millions of dollars in their budget.The advertiser tries to relay an image about how great the company is. They use large (expensive) ads with fancy logos, graphics, and colors to try to convince the prospect that the company is more professional, stronger, more trustworthy and competent than its competitors. It tries to make people feel that this is a company they should trust to do business with.The problem is, the focus of this advertising is all me, me, me. The advertiser is suggesting you buy from him without actually telling the prospect what's in it for them. The essence of the sales message is "buy from me because I'm telling you I'm a great company.” Specific, compelling reasons for a person to pick up the phone an
16/08/2004
Have you ever been over whelmed by all the competition on the internet. All the other companies going after the same customers that you are. Well panick not the world wide web is a MASSIVE market place and the best strategy is to create your own market.
Dont Compete Be Unique
1. The benifits of niche marketing
2. Dont dissappear in the crowd
3. The importance of a niche business
4. Ways of creating niches
5. Dont re-invent the wheel
#################################################################
1. Niche marketing is the best way for the smaller business person to level the playing field against the larger companies. Niche marketing is where you find a corner of your particular market which is exclusive to you. There are a few ways of finding your niche and this article is about some of the aspect concerning niche marketing
-----------------------------------------------------------------
2. The great thing about having a niche business is the fact that you are not struggling to compete against established marketers. Therefore you will not be invisible and you wont disappear in the crowd.Recreating products and concepts is a vital business skill I would go as far as saying it will keep you ahead of the game. Most big companies hire developers to improve on their products and service. So it is no difernt for the small business person.
-----------------------------------------------------------------
3. A way of developing a niche is to sell to people you are familiar with eg. You could be a ex chef selling Automatic self lighting ovens which cleaned itself every night.
Do you get it, if you are familiar with a certain business you can cater for it like no other company.
Also you can concerntrate on a smaller part of the market and become a specialist in that field. Like concentrating on helping diabetic people losing weight, instead of the whole weight loss market.
Just imagine for one moment that you were the only one selling automatic self cleaning cookers to the catering trade. You would corner the that market and make a fortune.
-----------------------------------------------------------------
4. The japanese are great at taking other's ideas and improving on them and they are not doing to bad are they? Great inventors like Henry Ford and Edison have created great inventions and others have taken them to another level. The Japanese have shown the imortance of understanding the power niche business that is why they are one of the wealthier countries in the world today.
-----------------------------------------------------------------
5. Creating niche business doesn't require you to invent the wheel, it only requires thinking of ways to improve it. That is where you will get more sales, and more referals. So that in the end your business will grow without competing with the bigger companies.
-----------------------------------------------------------------
In general you can see the benifits of niche marketing which is by cornering the market in your particular field,you differienciate your business. You avoid competing with the big boys. Therefore gaining your own exclusive market, which in turn will lead to more profits.
----------------------------------------------------------------
Terry Stewart Killer marketing tips and tricks! Article Source: http://EzineArticles.com/?expert=Terry_Stewart |
Other Recent EzineArticles from the Home-Based-Business: Category:
- An Introduction To Making Money Online With Affiliate Marketing
- Ultimate Wealth Package Home Business Package Review
- 5 Important Tips To Excel In Home Based Business
- Setting Goals Is Only Half The Battle To Achieving Your Dreams In Your Home Business
- Home Business Secrets Exposed
- Passport to Wealth Dream Killers
- Nick Marks - Forex Enterprise Home Business System
- Build Wealth From Home
- Be A Work From Home Mom
- Earn Money From Surveys Online
- Medical Transcription Work - How to Get Medical Transcription Jobs
- Make Money From Home And Fail, Guaranteed!
- Grow Your Business With Home Business Magazine-Work From Home
- How to Earn Guaranteed Residual Income
- Earn Cash With Surveys Online
Most Viewed EzineArticles in the Home-Based-Business: Category
- <
As I was enjoying a beer with a longstanding friend recently, we got to reminiscing over the many good sales people (and some not so good) that we had known, individually and collectively over our long and varied sales careers.Apart from the “Where is he now? Wonder what he’s doing?” theme that threaded its way through our conversation, we somehow alighted on the rhetorical question, “Why do some excellent sales people fail to perform with certain employers, and conversely, why do some apparently mediocre sales people achieve noteworthy success at certain times in their career?”I’m sure the question crosses the mind of every sales manager or director at least once a day. We didn’t have a clear cut and agreed answer, of course.We looked at each other, deep frowns on our middle aged foreheads, and attempted to answer this conundrum, dredging up all of our accumulated knowledge on the subject.Pros and Cons “Not enough or inappropriate training?” “Poor motivation?” “No aptitude?” “Doesn’t smile enough?” “Good listener?” “Great closer?” “Gets to the bottom of the customer’s needs?” “Can’t articulate the USP?” “Sticks to the sales process?”As we droned on a light began to dawn as we thought deeper about our puzzle. Not a blinding flash of light, more like the gradual cranking up of a dimmer switch.Perhaps we had been looking at the problem from the wrong point of view. It had been h
-----------------------------------------------------------------
3. A way of developing a niche is to sell to people you are familiar with eg. You could be a ex chef selling Automatic self lighting ovens which cleaned itself every night.
Do you get it, if you are familiar with a certain business you can cater for it like no other company.
Also you can concerntrate on a smaller part of the market and become a specialist in that field. Like concentrating on helping diabetic people losing weight, instead of the whole weight loss market.
Just imagine for one moment that you were the only one selling automatic self cleaning cookers to the catering trade. You would corner the that market and make a fortune.
-----------------------------------------------------------------
4. The japanese are great at taking other's ideas and improving on them and they are not doing to bad are they? Great inventors like Henry Ford and Edison have created great inventions and others have taken them to another level. The Japanese have shown the imortance of understanding the power niche business that is why they are one of the wealthier countries in the world today.
-----------------------------------------------------------------
5. Creating niche business doesn't require you to invent the wheel, it only requires thinking of ways to improve it. That is where you will get more sales, and more referals. So that in the end your business will grow without competing with the bigger companies.
-----------------------------------------------------------------
In general you can see the benifits of niche marketing which is by cornering the market in your particular field,you differienciate your business. You avoid competing with the big boys. Therefore gaining your own exclusive market, which in turn will lead to more profits.
----------------------------------------------------------------
Terry Stewart Killer marketing tips and tricks! Article Source: http://EzineArticles.com/?expert=Terry_Stewart |
Other Recent EzineArticles from the Home-Based-Business: Category:
- An Introduction To Making Money Online With Affiliate Marketing
- Ultimate Wealth Package Home Business Package Review
- 5 Important Tips To Excel In Home Based Business
- Setting Goals Is Only Half The Battle To Achieving Your Dreams In Your Home Business
- Home Business Secrets Exposed
- Passport to Wealth Dream Killers
- Nick Marks - Forex Enterprise Home Business System
- Build Wealth From Home
- Be A Work From Home Mom
- Earn Money From Surveys Online
- Medical Transcription Work - How to Get Medical Transcription Jobs
- Make Money From Home And Fail, Guaranteed!
- Grow Your Business With Home Business Magazine-Work From Home
- How to Earn Guaranteed Residual Income
- Earn Cash With Surveys Online
Most Viewed EzineArticles in the Home-Based-Business: Category
Have you ever thought about how you could make money online free? Is it even possible to make money online free? Well, some would argue “no” you can’t, but I am here to tell you that what seems impossible for some is quite possible for others including you. Are you interested in finding out how? If so, read on and we’ll cover some of the basics on creating wealth through the internet.Make money online free is a tantalizing proposition. It can seem impossible too. Thankfully, there is a company that is encouraging individuals to create great wealth and that company is Google. What’s more, Google is providing the tools you need to make money online free. No fees, no charges, nada. Just the time and effort you decide to put into the process.The first step you want to take is to visit www.blogger.com which just so happens to be the blogging company owned by Google. Blogger is one of the largest sites on the internet and Blogger will help you make money online free if you elect to run Google AdSense ads on your blog.Before you sign up, think of a category that will help you make money online free. Laptops is one, student loans is another. Simply start a blog based upon hot keywords, sign up with Google and before you know it the traffic to your site will be clicking on the ads and paying you.Fortunately, you aren’t limited to only one blog. If you have the time, the energy, and the know-how, you can start up an entire blog network consistin
-----------------------------------------------------------------
In general you can see the benifits of niche marketing which is by cornering the market in your particular field,you differienciate your business. You avoid competing with the big boys. Therefore gaining your own exclusive market, which in turn will lead to more profits.
----------------------------------------------------------------
Terry Stewart Killer marketing tips and tricks! Article Source: http://EzineArticles.com/?expert=Terry_Stewart |
Other Recent EzineArticles from the Home-Based-Business: Category:
- An Introduction To Making Money Online With Affiliate Marketing
- Ultimate Wealth Package Home Business Package Review
- 5 Important Tips To Excel In Home Based Business
- Setting Goals Is Only Half The Battle To Achieving Your Dreams In Your Home Business
- Home Business Secrets Exposed
- Passport to Wealth Dream Killers
- Nick Marks - Forex Enterprise Home Business System
- Build Wealth From Home
- Be A Work From Home Mom
- Earn Money From Surveys Online
- Medical Transcription Work - How to Get Medical Transcription Jobs
- Make Money From Home And Fail, Guaranteed!
- Grow Your Business With Home Business Magazine-Work From Home
- How to Earn Guaranteed Residual Income
- Earn Cash With Surveys Online
Most Viewed EzineArticles in the Home-Based-Business: Category
When renting a car for business or personal purposes one of the questions that may come up is do you need rental car insurance. Auto insurance protects you from unforeseen circumstances. When renting a car most car rental agencies will try and sell you auto insurance coverage.Auto insurance sold by car rental firms will include:• Collision Damage Waiver or Loss Damage Waiver which will protect you against damage or theft of rental car. The coverage is however void if you drive under intoxication, have an accident due to speeding, or drive on unpaved roads.• Liability Insurance as required by the law of your state. This gives excess liability coverage but will not suffice in case of a serious accident.• Personal Accident Insurance covering you and the passengers for medical and ambulance bills.• Personal Effects Coverage that protects personal items from theft.But before you buy any coverage you must consider:a. If you rent cars very often then it will be cheaper for you to purchase a non-owner insurance coverage that will protect you and your spouse and will most probably include uninsured or underinsured motorist coverage, personal injury protection or PIP, and medical coverage. However, you may need to buy a collision damage waiver from the rental company to protect the rental vehicle.b. You need to check with your own auto insurance policy whether it covers rental cars. More often than not the liabilit
Other Recent EzineArticles from the Home-Based-Business: Category:
- An Introduction To Making Money Online With Affiliate Marketing
- Ultimate Wealth Package Home Business Package Review
- 5 Important Tips To Excel In Home Based Business
- Setting Goals Is Only Half The Battle To Achieving Your Dreams In Your Home Business
- Home Business Secrets Exposed
- Passport to Wealth Dream Killers
- Nick Marks - Forex Enterprise Home Business System
- Build Wealth From Home
- Be A Work From Home Mom
- Earn Money From Surveys Online
- Medical Transcription Work - How to Get Medical Transcription Jobs
- Make Money From Home And Fail, Guaranteed!
- Grow Your Business With Home Business Magazine-Work From Home
- How to Earn Guaranteed Residual Income
- Earn Cash With Surveys Online
Most Viewed EzineArticles in the Home-Based-Business: Category
- Home Business Secrets Exposed
- Passport to Wealth Dream Killers
- Nick Marks - Forex Enterprise Home Business System
- Build Wealth From Home
- Be A Work From Home Mom
- Earn Money From Surveys Online
- Medical Transcription Work - How to Get Medical Transcription Jobs
- Make Money From Home And Fail, Guaranteed!
- Grow Your Business With Home Business Magazine-Work From Home
- How to Earn Guaranteed Residual Income
- Earn Cash With Surveys Online
In the quest to increase results from marketing, companies tend to focus on tactics. They worry about creating a better brochure, upgrading the website, or running a new ad campaign. However, often the greatest leaps in marketing effectiveness come from focusing on how it all ties together. Here are three steps for business leaders to improve their marketing effectiveness by fine-tuning their marketing processes.1. Know what you need.Marketing's main job is to feed the sales force with nice, warm leads. Step one towards better marketing is to understand how much and what kind of food they need.The "how much" is easily answered using basic math. Start with your sales goals and work backward. You'll need to answer the following questions:* What is our annual new business revenue goal? * How many new customers does this represent? * What percentage of qualified opportunities do we actually close? * What percentage of leads actually become qualified opportunities?Using this information, you can determine how many new inquiries your marketing must generate in order for the sales team to meet their goals. For example, let's say your annual new business revenue goal is $10M; your average deal size is $100,000; your sales people generally close 50% of the qualified opportunities presented to them; and 5% of your inquiries become qualified opportunities. A quick run around the calculator tells us that your marketin
Most Viewed EzineArticles in the Home-Based-Business: Category
- How to Start a House Cleaning Business on a Tight Budget-Updated Sept. 10, 2006
- Online Proofreading Jobs
- How to Start A House Cleaning Business In 7 Simple Steps
- Start Your Own Photography Business from Home
- How to Start Greeting Cards Home Business
- How to Become an Event Planner
- 115 Ways To Earn Money With Your Computer
- How to Start a Catering Service
- Start a Cake Decorating Business for Fun & Profit
- Work At Home Assembly Jobs Use Your Skills To Your Advantage
- Be Careful When Looking For Work At Home No Fees
- Have Fun, Make Money - Get Paid to Do What You Love
- Start a Soy Candle Business for Fun & Profit
- Why Are Laser Scanners Being Banned From Book Sales
- Profitable Home Sewing Businesses
This article has been viewed 714 time(s).
Article Submitted On: August 22, 2004
Please Rate This Article: 
(No Ratings Yet)
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/155450/diggitup-The-Power-Of-Niche-Marketing.html">The Power Of Niche Marketing</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/155450/diggitup-The-Power-Of-Niche-Marketing.html]The Power Of Niche Marketing[/url]
Related Articles:
Clarifying the Selling Points - Vitalize Customers
The Birth of a Professional Web Site: Part Three Basic Web Design Guidelines
SSI and Social Security Disability: How They are Different (Virginia Lawyer's Perspective)
Bookmark it:
|