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Digg it UP - Buzz Marketing - Is it Word of Mouth (WOM)?
Anytime you are looking to spend a large amount of money on something, it is a good idea to shop around for the best price. The same theory holds true when shopping for a Utah mortgage refinance after bankruptcy.On average, it costs Utah borrowers $2,913 to close on a mortgage loan. Given the price you will pay for your refinance upfront, you will want to make sure you get a good rate for the life of the loan. To help you out, here are some hints on how to shop for the best rate on a Utah mortgage refinance after bankruptcy:Shop On
The difference, it appears, is in the motivation. Love? Or money?
In network marketing, many people DO love their products; so for them, that part of the word of mouth works. But then, when they come to the money part - the part where the listener finds out the speaker is selling it or benefitting in some material way when the other buys - that's the moment the word of mouth spell is broken. The trust has gone. The relationship has been abused, according to tens of thousands of people.
Two suggestions for network marketers:
1. If in your soul, you feel this difference between marketing and word of mouth like I do, stop telling prospects that NM is like recommending a restaur
What are they looking for? We talk about “the customers expectations” a lot throughout our site. We feel this is one of many areas that should not be overlooked during a campaign, especially an online search oriented campaign. It's a big factor in all media efforts (print, radio, TV, etc) but in those mediums you have only polling numbers and market share estimates to go by. A lot of complex data, and data a small to mid sized business does not have access too, or time to go through. Instead the magazine gives you it's demographic numbers and
Tom "Big Al" Schreiter, for example, has taught for years that recommending your product or business is like recommending a restaurant - only you don't get paid when you're recommending the restaurant.
While network marketers do speak to others about their wares, the 95% drop out rate in NM tells me that the "words of mouth" in NM are somehow not the same. People everywhere still recommend restaurants, movies and a host of other things to friends, but most network marketers have given up recommending their wares long ago.
What's the story here? Why the wildly different results?
Word of mouth and NM are both the same and not the same. Same in the sense that people talk to each other about things in both. But there the similarity stops.
Many marketers (not just network marketers) have latched onto the phrase word of mouth because it has been the most effective means so far to market products.
Here's how it's defined in Wikpedia: http://en.wikipedia.org/wiki/Word_of_mouth
"Word of mouth (WOM) is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing...
Word of mouth promotion is highly valued by marketers. It is felt that this form of communication has valuable source credibility. People are more inclined to believe word of mouth promotion than more formal forms of promotion because the communicator is unlikely to have an ulterior motive (ie.: they are not out to sell you something)...Also people tend to believe people that they know." (Emphasis added.)
In his eye-opening book "The Tipping Point, Malcolm Gladwell discusses those people ("Connectors" and "Mavens") who start word of mouth discussions that create major marketing successes.
"What sets Mavens apart...is the fact that [they] want to help, for no other reason than because they like to help. That turns out to be an awfully effective way of getting someone's attention."
He then brings up Paul Revere...
"News of the British march did not come by fax, or by means of a group email. It wasn't broadcast on the nightly news, surrounded by commercials. It was carried by a man, a volunteer, riding on a cold night with no personal agenda other than a concern for the liberty of his peers..."
And last, he gives a restaurant example..
"And why are the Zagat restaurant guides so popular?..Their real power derives from the fact that the reviews are the report of volunteers - of diners who want to share their opinions with others. Somehow, that represents a more compelling recommendation that the opinion of an expert whose job it is to rate restuarants." (Emphasis added.)
The difference, it appears, is in the motivation. Love? Or money?
In network marketing, many people DO love their products; so for them, that part of the word of mouth works. But then, when they come to the money part - the part where the listener finds out the speaker is selling it or benefitting in some material way when the other buys - that's the moment the word of mouth spell is broken. The trust has gone. The relationship has been abused, according to tens of thousands of people.
Two suggestions for network marketers:
1. If in your soul, you feel this difference between marketing and word of mouth like I do, stop telling prospects that NM is like recommending a restaura
How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them.Clients and prospects are visually oriented. They process and retain 75% of the information they see, compared to about 15% of the information they hear. There are six steps involved in preparing online visuals you and your prospects can look at online during telephone conversations and teleconfere
Many marketers (not just network marketers) have latched onto the phrase word of mouth because it has been the most effective means so far to market products.
Here's how it's defined in Wikpedia: http://en.wikipedia.org/wiki/Word_of_mouth
"Word of mouth (WOM) is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing...
Word of mouth promotion is highly valued by marketers. It is felt that this form of communication has valuable source credibility. People are more inclined to believe word of mouth promotion than more formal forms of promotion because the communicator is unlikely to have an ulterior motive (ie.: they are not out to sell you something)...Also people tend to believe people that they know." (Emphasis added.)
In his eye-opening book "The Tipping Point, Malcolm Gladwell discusses those people ("Connectors" and "Mavens") who start word of mouth discussions that create major marketing successes.
"What sets Mavens apart...is the fact that [they] want to help, for no other reason than because they like to help. That turns out to be an awfully effective way of getting someone's attention."
He then brings up Paul Revere...
"News of the British march did not come by fax, or by means of a group email. It wasn't broadcast on the nightly news, surrounded by commercials. It was carried by a man, a volunteer, riding on a cold night with no personal agenda other than a concern for the liberty of his peers..."
And last, he gives a restaurant example..
"And why are the Zagat restaurant guides so popular?..Their real power derives from the fact that the reviews are the report of volunteers - of diners who want to share their opinions with others. Somehow, that represents a more compelling recommendation that the opinion of an expert whose job it is to rate restuarants." (Emphasis added.)
The difference, it appears, is in the motivation. Love? Or money?
In network marketing, many people DO love their products; so for them, that part of the word of mouth works. But then, when they come to the money part - the part where the listener finds out the speaker is selling it or benefitting in some material way when the other buys - that's the moment the word of mouth spell is broken. The trust has gone. The relationship has been abused, according to tens of thousands of people.
Two suggestions for network marketers:
1. If in your soul, you feel this difference between marketing and word of mouth like I do, stop telling prospects that NM is like recommending a restaur
Another way to offer this is to offer affiliates-only teleseminars. These can be useful for both getting free information to the affiliates and for creating a team atmosphere that generates loyalty. Teleseminars also personalize the vendor’s company in a way that emails can not. Teleseminars offer a face to virtual face meeting that may be the affiliate’s first look at a human being in charge of the product. If time is of the essence in your business, outsourcing this set up may be worth looking into. If you do not otherwise have a way of setting u
In his eye-opening book "The Tipping Point, Malcolm Gladwell discusses those people ("Connectors" and "Mavens") who start word of mouth discussions that create major marketing successes.
"What sets Mavens apart...is the fact that [they] want to help, for no other reason than because they like to help. That turns out to be an awfully effective way of getting someone's attention."
He then brings up Paul Revere...
"News of the British march did not come by fax, or by means of a group email. It wasn't broadcast on the nightly news, surrounded by commercials. It was carried by a man, a volunteer, riding on a cold night with no personal agenda other than a concern for the liberty of his peers..."
And last, he gives a restaurant example..
"And why are the Zagat restaurant guides so popular?..Their real power derives from the fact that the reviews are the report of volunteers - of diners who want to share their opinions with others. Somehow, that represents a more compelling recommendation that the opinion of an expert whose job it is to rate restuarants." (Emphasis added.)
The difference, it appears, is in the motivation. Love? Or money?
In network marketing, many people DO love their products; so for them, that part of the word of mouth works. But then, when they come to the money part - the part where the listener finds out the speaker is selling it or benefitting in some material way when the other buys - that's the moment the word of mouth spell is broken. The trust has gone. The relationship has been abused, according to tens of thousands of people.
Two suggestions for network marketers:
1. If in your soul, you feel this difference between marketing and word of mouth like I do, stop telling prospects that NM is like recommending a restaur
The United States Post Office is severely upsetting customers and therefore diminishing its value to our great nation. Almost to the point of people choosing to go completely digital and simply calling for the shutting down of the USPS; sounds too harsh you say? Well people across the nation are complaining that if for some reason someone parks in front of your mail box then they USPS will not deliver your mail. The driver will not back up, get out of the LLV (jeep) and put the mail into the mail box?This is unfortunate indeed, because many
He then brings up Paul Revere...
"News of the British march did not come by fax, or by means of a group email. It wasn't broadcast on the nightly news, surrounded by commercials. It was carried by a man, a volunteer, riding on a cold night with no personal agenda other than a concern for the liberty of his peers..."
And last, he gives a restaurant example..
"And why are the Zagat restaurant guides so popular?..Their real power derives from the fact that the reviews are the report of volunteers - of diners who want to share their opinions with others. Somehow, that represents a more compelling recommendation that the opinion of an expert whose job it is to rate restuarants." (Emphasis added.)
The difference, it appears, is in the motivation. Love? Or money?
In network marketing, many people DO love their products; so for them, that part of the word of mouth works. But then, when they come to the money part - the part where the listener finds out the speaker is selling it or benefitting in some material way when the other buys - that's the moment the word of mouth spell is broken. The trust has gone. The relationship has been abused, according to tens of thousands of people.
Two suggestions for network marketers:
1. If in your soul, you feel this difference between marketing and word of mouth like I do, stop telling prospects that NM is like recommending a restaur
Since credit problems can happen to anyone at one point or another, it’s important to know what to do if you’re considering a mortgage loan refinance and your credit report is less than stellar. Of course, the possibility of obtaining a lender’s approval is dependent on multiple factors, and an applicant’s credit report is only one of them. Additionally, the extent to which an applicant’s credit is damaged will play a significant role in obtaining approval and determining the terms of the new loan contract.What To Know Before Applyingasis added.)
The difference, it appears, is in the motivation. Love? Or money?
In network marketing, many people DO love their products; so for them, that part of the word of mouth works. But then, when they come to the money part - the part where the listener finds out the speaker is selling it or benefitting in some material way when the other buys - that's the moment the word of mouth spell is broken. The trust has gone. The relationship has been abused, according to tens of thousands of people.
Two suggestions for network marketers:
1. If in your soul, you feel this difference between marketing and word of mouth like I do, stop telling prospects that NM is like recommending a restaurant. And don't nag your people about going to their friends. It likely means they too, have discovered this difference first hand. Most people would rather keep their special relationships. It's not worth it to them to risk friendships by selling to their friends.
2. Train your folks to ALWAYS tell up front that they are marketing the product they're talking about. FIRST thing, before the gushing starts. I don't know of anyone, anywhere, who wouldn't rather buy from someone who loves their product line, who uses it, and who wants to make a difference in the lives of others by spreading the word. We ALL buy stuff anyway, so that's not the problem. Just don't hide it. You have to reveal it at some point. So why not do it up front?
NEXT: Buzz marketing - Is it word of mouth (WOM)?
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