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Digg it UP - Leverage Customer Capital First
Machiavelli: The Prince - Lessons in Organizational Structure ng to say “yes” and write a check goes a long way toward validating your business idea.Machiavelli emphasized on building a strong organization structure where responsibilities and accountabilities are clearly defined and offender should be dealt with no mercy. As per him an organization or kingdom can be built on the support of either the people or the nobles.“A principality is created either by the people or by the nobles, accordingly as one or other of them has the opportunity; for the nobles, seeing they cannot withstand the people, begin to cry up the reputation of one of themselves, and they make him a prince, so that under his shadow they can give The value of a dollar earned A dollar earned from a customer is worth twenty raised from an investor. When raising capital you are really putting all that money to work so that in the end, the customer will pay for your product. A paying customer alleviates that r The Value of Clothing Labels If you’re still dreaming about raising outside capital for your business before you have any paying customers, I’ve got a nice big bucket of ice water to throw on you. Wake up! The cold reality is that investors aren’t interested in your business idea unless you can demonstrate that you’ve got customers who are actually willing to buy. Before you try raising outside capital, you should focus on building your Customer Capital.A clothing label is often the finishing touch to a designer’s product. Clothing and accessory designer/manufacturers have spent a lot of time and effort to make sure that their products are top quality, and the label is a reflection of the total product. Designers want to make sure that their labels reflect the attention that has gone into their new creation. Oftentimes, the care placed into creating the garment is mirrored in the label. One of the first things that a potential buyer looks at before purchasing an item is the label. Consumers read the labels for many pur Customer capital is the value you create for your company and your idea by getting real customers to buy your product or service. Let’s take a look at why customer capital is so important in the early stages of a business. Paying customers validate business models Even the most cynical investor will agree that a paying customer is the most powerful way to validate a business model. Anyone can debate whether or not your business will make money when it’s still a bunch of wild ideas on a piece of paper, but few people can contest a steady stream of paying customers. Finding a handful of paying customers early on will provide a firm foundation for the future value of your company. In some cases it may be difficult to find a paying customer before a product or service is fully mature. In this case getting a formal commitment (a Letter of Intent) or a contingent purchase order based upon meeting a customer’s conditions is a powerful first step. Either way, demonstrating that a customer is willing to say “yes” and write a check goes a long way toward validating your business idea. The value of a dollar earned A dollar earned from a customer is worth twenty raised from an investor. When raising capital you are really putting all that money to work so that in the end, the customer will pay for your product. A paying customer alleviates that ri Why Not Work Abroad? My Experience Working Overseas side capital, you should focus on building your Customer Capital.Choosing to work abroad is an option that you can use to not only take a different step in your career, but also to expand your personal horizons by experiencing a different culture and environment.After I finished university, I was sure that I wanted to work abroad before I got my career established at home in North America. New Zealand was an obvious choice for me because that’s where my mother was born and since I have citizenship there, I’d be able to enter the country and start working right away with no concern about work visas and things of that nature.So Customer capital is the value you create for your company and your idea by getting real customers to buy your product or service. Let’s take a look at why customer capital is so important in the early stages of a business. Paying customers validate business models Even the most cynical investor will agree that a paying customer is the most powerful way to validate a business model. Anyone can debate whether or not your business will make money when it’s still a bunch of wild ideas on a piece of paper, but few people can contest a steady stream of paying customers. Finding a handful of paying customers early on will provide a firm foundation for the future value of your company. In some cases it may be difficult to find a paying customer before a product or service is fully mature. In this case getting a formal commitment (a Letter of Intent) or a contingent purchase order based upon meeting a customer’s conditions is a powerful first step. Either way, demonstrating that a customer is willing to say “yes” and write a check goes a long way toward validating your business idea. The value of a dollar earned A dollar earned from a customer is worth twenty raised from an investor. When raising capital you are really putting all that money to work so that in the end, the customer will pay for your product. A paying customer alleviates that r How to Become a Mystery Shopper nical investor will agree that a paying customer is the most powerful way to validate a business model. Anyone can debate whether or not your business will make money when it’s still a bunch of wild ideas on a piece of paper, but few people can contest a steady stream of paying customers. Finding a handful of paying customers early on will provide a firm foundation for the future value of your company.Do you want extra income, free goods, free services and a little adventure? If so, then you can be a mystery shopper. If you want to know how to become a mystery shopper for a second income source or just for some additional cash in your pocket, you may need to read on further.However before I do, let me tell you that you do not need to shell out money to register as a mystery shopper. This is because legitimate mystery shopping companies do not charge for registration and will provide you with tips and trainings for free. Of course, not all companies who charge for reg In some cases it may be difficult to find a paying customer before a product or service is fully mature. In this case getting a formal commitment (a Letter of Intent) or a contingent purchase order based upon meeting a customer’s conditions is a powerful first step. Either way, demonstrating that a customer is willing to say “yes” and write a check goes a long way toward validating your business idea. The value of a dollar earned A dollar earned from a customer is worth twenty raised from an investor. When raising capital you are really putting all that money to work so that in the end, the customer will pay for your product. A paying customer alleviates that r 5 Tips to Prepare for that First 'Real' Job Interview ion for the future value of your company.You have graduated high school or college and now you’re ready for your first ‘real’ job. You’ve mailed out r?sum?s and have been called in for your first interview. How can you do well at the interview so you wind up being offered the job?1. Dress professionally. No midriff shirts, low-cut blouses or flip-flops because you’re going to work and not the beach. While it’s not necessary to buy a suit, it is particularly important to look professional. If you’re trying to get a job in a conservative office such as an accounting firm, don’t dress as if you were going to a In some cases it may be difficult to find a paying customer before a product or service is fully mature. In this case getting a formal commitment (a Letter of Intent) or a contingent purchase order based upon meeting a customer’s conditions is a powerful first step. Either way, demonstrating that a customer is willing to say “yes” and write a check goes a long way toward validating your business idea. The value of a dollar earned A dollar earned from a customer is worth twenty raised from an investor. When raising capital you are really putting all that money to work so that in the end, the customer will pay for your product. A paying customer alleviates that r Business Owner's Essentials - Cashflow is a Critical Factor ng to say “yes” and write a check goes a long way toward validating your business idea.It’s certainly possible to start a business with no initial money but it’s a big challenge. Whether you have funding to begin or not one of the most critical elements of your business is how you forecast and control your cashflow.The first step is to build a business model to establish how cash much you will need. Your business model should include a month by month projection of your predicted sales and all related costs. You need to make sure you have thought of all possible costs that you could incur. And you need to include enough money to make sure you can live. The value of a dollar earned A dollar earned from a customer is worth twenty raised from an investor. When raising capital you are really putting all that money to work so that in the end, the customer will pay for your product. A paying customer alleviates that risk and capital and gets straight to the foundation for why you are running a business to begin with – to make money. Not only does this offer a more direct impact on the value of your business, it also keeps you from diluting your equity position in your company. Netscape’s $4 billion “blunder” Netscape Communications found an effective way to use customer capital in their heyday. In a time when software companies were judged on the strength of their sales, Netscape did the unthinkable – they actually gave away their software for free. While industry pundits laughed at their strategy Netscape ultimately had the last laugh. They quickly developed a market share in the Web browser market of over 90%, launched one of the most successful IPO’s in history, and sold to AOL for nearly $4 billion, all based on the massive amounts of customer capital they raised. While I’m not advocating giving your product away for free, it’s important to understand how Netscape leveraged their customer capital in a most ingenious way. Consider how much it would have cost them to bring a paid version of their product to market and drive customer acquisition that way. Now consider the cost to Netscape if another company had offered it for less (or for free!) or if they had not achieved market dominance at all. In the end Netscape’s customer capital was so valuable that even after losing the browser wars to Microsoft’s Internet Explorer they w
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