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Digg it UP - Courting Customers - From First Date to Marriage
Much has been written over the years about business. Much has also been written over the years about war. There are many parallels between the two. The more business people from the shipping dock to the executive suite view business as war, the more the spoils of war: success.The TroopsArmies since ancient times have not been known for selecting the best and the brightest. At times, the bulk of armies were criminals, debtors and drunks. How did these cast-offs of society become armies able to conquer huge areas of the world and win massive
Once we get a preliminary approval on a contract, it’s like getting engaged. The intent is to create a permanent relationship, but any number of circumstances could send the deal south. We go the extra mile in everything we do. And like marriage, the real effort begins when the contract is signed and the honeymoon is over.
We also pay attention to how we’re being treated to ensure we’re making the right choice for a partner as well; do they meet their commitments for re
The Kmart Holding Corporation informed about its intention to acquire Sears and all business publications all over the country reported on the outcomes on the retailers, the real estate implications and the resolve of this step. It is clear that the acquisition of Sears by Kmart Holding Corporation may change the course of future corporation’s actions and plans. The Kmart is presently number three retailer after Wal-Mart and Target in the country.Tom Speh, the Rees Distinguished Professor of Distribution at Miami University, thinks the acquisition is
Getting the Next Date
The key to getting that next date or meeting with a prospect is to deliver enough value to make a subsequent get-together attractive. At our company, our first meeting consists of a thorough questionnaire. Some of the questions we cover are:
What is the nature of the problem as you understand it?
What are the most urgent aspects of the problem?
What impact does this have on your organization?
Are you willing to make investments in technology when there is a clear ROI?
Who will be involved with making these decisions?
What other areas of your organization are you considering technology solutions?
What qualities do you look for in a vendor?
What will be the key factors driving your decision on this project?
We follow-up with a letter and summarize the client’s problems, the cost of the problems and the solutions we can bring to solve them. This gives the client a clearly articulated assessment of their situation based on the information they’ve disclosed to us. It’s often a more accurate and precise appraisal then before they met with us.
We try to complement their understanding of the problem with our understanding of the technology solutions. The prospect appreciates this new tool they have to move forward with solving the problems and we’ve gotten permission in almost every case to continue the conversation.
Making Your “Proposal”
The next step is a proposal, and we focus on educating the client throughout this process. We go beyond quoting a price; we send links to relevant articles, case studies and other content that expands the prospects understanding of their problems.
Many of these are included in the proposal as an appendix and we strive to deliver a document that is highly educational and includes diagrams and drawings to make the project more easily understood. Our strategy is that our prospect will use this as a tool to educate the internal decision making team, putting our companies name in front of them.
Once we get a preliminary approval on a contract, it’s like getting engaged. The intent is to create a permanent relationship, but any number of circumstances could send the deal south. We go the extra mile in everything we do. And like marriage, the real effort begins when the contract is signed and the honeymoon is over.
We also pay attention to how we’re being treated to ensure we’re making the right choice for a partner as well; do they meet their commitments for ret
Using the internet to find nursing jobs online is a great way to find a job after graduating. The internet is filled with job sites, classified ads, and web sites that advertise nursing jobs in most cities and countries. When a person graduates, they can begin their search for employment from home. They can post resumes, answer ads, and perform company searches. Many companies and hospitals advertise for job openings on the internet. Corporations that are searching for on site nurses will also post advertisements on their web sites. Narrow down the search by
What is the nature of the problem as you understand it?
What are the most urgent aspects of the problem?
What impact does this have on your organization?
Are you willing to make investments in technology when there is a clear ROI?
Who will be involved with making these decisions?
What other areas of your organization are you considering technology solutions?
What qualities do you look for in a vendor?
What will be the key factors driving your decision on this project?
We follow-up with a letter and summarize the client’s problems, the cost of the problems and the solutions we can bring to solve them. This gives the client a clearly articulated assessment of their situation based on the information they’ve disclosed to us. It’s often a more accurate and precise appraisal then before they met with us.
We try to complement their understanding of the problem with our understanding of the technology solutions. The prospect appreciates this new tool they have to move forward with solving the problems and we’ve gotten permission in almost every case to continue the conversation.
Making Your “Proposal”
The next step is a proposal, and we focus on educating the client throughout this process. We go beyond quoting a price; we send links to relevant articles, case studies and other content that expands the prospects understanding of their problems.
Many of these are included in the proposal as an appendix and we strive to deliver a document that is highly educational and includes diagrams and drawings to make the project more easily understood. Our strategy is that our prospect will use this as a tool to educate the internal decision making team, putting our companies name in front of them.
Once we get a preliminary approval on a contract, it’s like getting engaged. The intent is to create a permanent relationship, but any number of circumstances could send the deal south. We go the extra mile in everything we do. And like marriage, the real effort begins when the contract is signed and the honeymoon is over.
We also pay attention to how we’re being treated to ensure we’re making the right choice for a partner as well; do they meet their commitments for re
So there I stood, feeling incredibly stupid. Having waited in line for a few minutes to return a paperback copy of Harry Potter, which I realized I already owned once I brought it home, I stood face-to-face with the cashier. I looked over his shoulder and ready “Barnes and Nobles”, I looked down at the imprint on my plastic bag “Waldenbooks”. I paused , turned beet red and said “Oops, I am obviously in the wrong place”. I started to turn and leave when he gently stopped me with the words “If we carry that book we would be happy to refund it for you”. “Really
We try to complement their understanding of the problem with our understanding of the technology solutions. The prospect appreciates this new tool they have to move forward with solving the problems and we’ve gotten permission in almost every case to continue the conversation.
Making Your “Proposal”
The next step is a proposal, and we focus on educating the client throughout this process. We go beyond quoting a price; we send links to relevant articles, case studies and other content that expands the prospects understanding of their problems.
Many of these are included in the proposal as an appendix and we strive to deliver a document that is highly educational and includes diagrams and drawings to make the project more easily understood. Our strategy is that our prospect will use this as a tool to educate the internal decision making team, putting our companies name in front of them.
Once we get a preliminary approval on a contract, it’s like getting engaged. The intent is to create a permanent relationship, but any number of circumstances could send the deal south. We go the extra mile in everything we do. And like marriage, the real effort begins when the contract is signed and the honeymoon is over.
We also pay attention to how we’re being treated to ensure we’re making the right choice for a partner as well; do they meet their commitments for re
Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies don’t have a brand strategy, or have an inconsistent brand strategy. A brand strategy company should realize there’s probably a good reason you may not be paying attention to your brand strategy—you’re busy running your business.What you don’t realize is that a proper b
Making Your “Proposal”
The next step is a proposal, and we focus on educating the client throughout this process. We go beyond quoting a price; we send links to relevant articles, case studies and other content that expands the prospects understanding of their problems.
Many of these are included in the proposal as an appendix and we strive to deliver a document that is highly educational and includes diagrams and drawings to make the project more easily understood. Our strategy is that our prospect will use this as a tool to educate the internal decision making team, putting our companies name in front of them.
Once we get a preliminary approval on a contract, it’s like getting engaged. The intent is to create a permanent relationship, but any number of circumstances could send the deal south. We go the extra mile in everything we do. And like marriage, the real effort begins when the contract is signed and the honeymoon is over.
We also pay attention to how we’re being treated to ensure we’re making the right choice for a partner as well; do they meet their commitments for re
An insurance broker is a “go-between”—they go between the business or customer and the insurance company. An insurance agent works for only one insurance company while an insurance broker represents and works for many insurance companies. An insurance broker specializes in finding the best possible insurance for the best price with the insurance company that will best suit your needs. Often a broker will come back to you with several policy options for you to choose from, as well as their expert opinion on which policy and insurance company is your best bet.
Once we get a preliminary approval on a contract, it’s like getting engaged. The intent is to create a permanent relationship, but any number of circumstances could send the deal south. We go the extra mile in everything we do. And like marriage, the real effort begins when the contract is signed and the honeymoon is over.
We also pay attention to how we’re being treated to ensure we’re making the right choice for a partner as well; do they meet their commitments for returned phone calls, decisions, meeting times. We try and get a sense of the culture; do people like working there, are the people friendly, is there a sense of mission.
A Happy Marriage
Great relationships generally have a number of common elements:
Mutual respect and trust
Congruency, integrity and accountability
Common interests and goals
Common cultural backgrounds
Financial stability
Renew Your Vows
We’re always focused on a long-term relationship, because it takes significantly less effort and cost to keep a client, then to gain a new one. Below is a list of things we strive to achieve in order to create a positive relationship with a client:
Deliver more value than we’re paid for and do things right the first time.
Become a respected and valuable member of the internal team.
Do the little extras without expecting extra compensation.
Meet or exceed every commitment we’ve made in the contract, including delivering on schedule.
Adapt to the nuances of the client, rather than making them conform to ours.
Be accessible and create an exceptional communication channel with the client.
Be likable and anticipate the client’s needs.
When we’ve done all this we’re in a prime position to renew the vows for the next project. We’ve developed a quality relationship and the client has no reason to look elsewhere.
The Bottom Line
Whether you’re getting married or acquiring a new customer, use common sense; find somebody that’s compatible and attractive to you, consistently give more than you get and be a positive force in their lives.
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