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Digg it UP - 6 Reasons Why Complaining Customers are Golden
A great name is like extra octane in a brand. A bad, boring or sound-alike name won't necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity and potency.Do You Have A Name That Basically Sucks?If so, shame on you. If you acquired it, I send my sympathy.Should you change it? Yes. It will cost some bucks, but it's also a great opportunity to get a lot of great attention and renewed momentum. Weigh it out, look at the cost versus the benefit and remember that change can be scary, but a lame brand can be scarier!Birthing A Brand NameThe task of developing that killer name has become quite complex. For years, business owners and management named their offspring, then creative service firms and ad agencies jumped in, often with a sprinkling of college
It was C.D. Jackson, Publisher of Life Magazine who once said “Great ideas need landing gear as well as wings.” The sad truth is that most people plan trips and vacations better than they plan their business ventures. It seldom occurs to them that a business plan can help—tremendously. Consider the different audiences who may read your business plan as your great idea takes off. Bankers are primarily concerned about having their loans repaid. While they will say that they are interested in a company’s long-term prospects because they want to establish long-term relationships, bankers want to be assured of a company’s ability to keep up a loan repayment schedule. Margins on business loans are so low that banks can’t afford to have too many go sour. Therefore, the emphasis should be on cash flow—past, present, and future. Investo
Tt has probably happened to you if you own your own online business. You get an email or even a phone call from someone who is upset or unhappy with this or that about your business. Most of us don’t really care to deal with whiners or complainers, but, if you’ll just take a deep breath and take some time to think about it, many times they offer you some solid insight into your business that you would not have seen. If you just react to their complaint without taking the position that their concern might be legitimate, you will lose many valuable insights and may very likely lose a customer. After all, they are on the receiving end of your business, and you can’t disregard this. Whether they are just irritated or are really upset for some reason, you need to be prepared for how to respond. Take a deep breath and keep the following in mind the next time you have a run-in with a disgruntled or upset customer.
1. They often identify potential problem areas. The cause of most customer complaints is failed expectations. It could have been something you said, or failed to say. It could have been something you did or didn’t do. Or maybe your customer is simply confused. Whatever the case, customers are usually unhappy because they expected something from you that didn’t occur, and from their perspective, needs to be remedied. If the cause of their dissatisfaction is reasonable, guess what? They just helped you see something you missed, and now you can take care of it and make your business even better. And THAT is a blessing. It’s best to make sure you make things right by giving your customer what they expected (if it is reasonable) and then do something else – give an extra gift of value to your customer and a genuine THANK YOU for bringing it to your attention. Their jaw will usually hit the floor. You would be absolutely amazed at how this will turn even the most dissatisfied complainer into an extremely loyal and perhaps even a lifetime (and happy) customer.
2. The complaining customer represents others who won’t say a word. If you have a customer who makes a complaint about something related to your business, you should assume the there are others who probably had the same issue, but never said a word to you. It’s a well-established fact that the majority of your customers generally won’t utter a peep. They typically prefer to avoid confrontation, and so they will just leave and start doing business with one of your competitors. You want to avoid this like the plague. The best way
There are numerous up-to-date marketing strategies that companies resort to in order to promote their image, from lavish multilingual websites to expensive TV campaigns. However, other means of selling your image are now en vogue. An elegant business card can have a great impact on your customers and so can a coloured printed brochure offering full details about the services you provide. This is why many companies resort to business card printing and to brochure printing as their major advertising strategies. Particularly favoured are colour business card printing services which cover a wide range of styles and designs.When meeting a customer, offering them a convenient and elegant reminder of how to contact you is one of the most important ways of making an impact. Therefore, make sure you don’t forget about the colour busines
1. They often identify potential problem areas. The cause of most customer complaints is failed expectations. It could have been something you said, or failed to say. It could have been something you did or didn’t do. Or maybe your customer is simply confused. Whatever the case, customers are usually unhappy because they expected something from you that didn’t occur, and from their perspective, needs to be remedied. If the cause of their dissatisfaction is reasonable, guess what? They just helped you see something you missed, and now you can take care of it and make your business even better. And THAT is a blessing. It’s best to make sure you make things right by giving your customer what they expected (if it is reasonable) and then do something else – give an extra gift of value to your customer and a genuine THANK YOU for bringing it to your attention. Their jaw will usually hit the floor. You would be absolutely amazed at how this will turn even the most dissatisfied complainer into an extremely loyal and perhaps even a lifetime (and happy) customer.
2. The complaining customer represents others who won’t say a word. If you have a customer who makes a complaint about something related to your business, you should assume the there are others who probably had the same issue, but never said a word to you. It’s a well-established fact that the majority of your customers generally won’t utter a peep. They typically prefer to avoid confrontation, and so they will just leave and start doing business with one of your competitors. You want to avoid this like the plague. The best way
So, you need to submit employment references. A simple task, right? Sure, you could contact three of your closest friends and ask them to be your references. They may be able to testify to your character, but do they know how well you would perform on the job? Probably not. Let's explore the types of references you must seek, the number of people you should include, and to whom references should be submitted.Whom To SelectWhen selecting references, it is always a good idea to find those people who know how well you work. Supervisors you reported to directly or co-workers are some of the best choices. However, some companies frown on supervisors from being a reference and, instead, require that they list the Human Resources department as the contact point. Legal issues play into that decision.Co-workers can
2. The complaining customer represents others who won’t say a word. If you have a customer who makes a complaint about something related to your business, you should assume the there are others who probably had the same issue, but never said a word to you. It’s a well-established fact that the majority of your customers generally won’t utter a peep. They typically prefer to avoid confrontation, and so they will just leave and start doing business with one of your competitors. You want to avoid this like the plague. The best way
For those of you who have decided to become truck drivers because you think it's a easy job, better do some more research. A truck driver's job is not a easy ..Seven problems of a drivers job are:1. Gone from home for long weeks at a time. A otr driver must stay out on the road to make good money. So therefore he has to be gone from home sometimes for weeks. Of course there are the jobs that you can come home more often, but if you are at home, you are not making any money.2. Driving in all kinds of weather. Driving in snow, ice, rain and hurricanes. Tornadoes and high winds3. Your truck breaking down and not being able to deliver your load. The problems could be big or small. Take a few minutes to repair or weeks.4. Not getting loads
2. The complaining customer represents others who won’t say a word. If you have a customer who makes a complaint about something related to your business, you should assume the there are others who probably had the same issue, but never said a word to you. It’s a well-established fact that the majority of your customers generally won’t utter a peep. They typically prefer to avoid confrontation, and so they will just leave and start doing business with one of your competitors. You want to avoid this like the plague. The best way
How much should you make from a Joint Venture? 10%? 20%? 50%? Should it be of the net or gross profit or off the top? How do you decide? This is an important consideration, especially for people who are used to paying peanuts and those who are used to accepting a few crumbs. Entrepreneurs who understand business and profit are more likely to pay and demand reasonable commissions.For example, when people attend a DollarMakers Joint Venture Broker Bootcamp, I pay the referring Members up to 50% in commissions! My cost of putting an extra chair into a Bootcamp and a few extra cups of coffee and donuts, plus a workbook, is negligible. I can afford to be generous. My DollarMakers Joint Venture Forum Members earn thousands in commissions every month. But if I was selling computer hardware, with a profit of around 6%, I could afford t
3. A complaint is often a wake-up call for what your customers really need. It’s one thing for you to figure out what you think your customers need, but it’s even better when they tell you. Since most customer complaints are based on failed expectations, a complaint is an excellent opportunity to assess how well you are actually meeting the needs of your customers. If more than one customer makes the same suggestion or complaint, guess what? That’s a clue you probably should take a closer look at an issue. You need to figure out if you need to tweak your sales message, your product or service, or the way you provide service and support. Whatever it is, its bound to improve your business because you will be responding to the stated needs of your customers.
4. When they are done complaining, they will talk with others. It’s SO important to remember that the way you handle a customer complaint is not the end of the matter! In fact, it’s actually much closer to the beginning. A complaint is a tremendous opportunity if you handle the situation tactfully. This is because if you listen and respond to a complaint by fixing what was wrong, and send your customer off with a gift and a thank you – they will tell at least 10 other people about their experience. That’s called word of mouth advertising – the most powerful form of advertising on the planet – and that’s where your opportunity lies. And though it may not result in more customers for you, it just might – and in any event, it sure can’t hurt. You need to keep in mind that this door swings both ways. If you fail to resolve a complaint, they will talk with even MORE people about it! This can cause great damage to your online reputation – a mortal blow to the trust you seek to cultivate with your customers and prospects, which, by the way, is the most important online commodity you have.
5. customer is far
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