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    us all the results in Google that have been optimised for that term. I can’t show you the results here but a search on potty training gives us 1,370,000 results. Which is too competitive.

    Let’

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    In my previous article I talked about why article marketing is effective. In this article I’m going to show you how to optimize an article to get the highest listing possible in the search engine results.

    Target the Long Tail Keywords

    Optimizing is best achieved by targeting long tail keywords.

    So, if our broad topic is ‘sausages’.
    A sub niche would be ‘make sausages’ (or ‘cook sausages’)
    A sub niche of that would be ‘make beef sausages’
    A sub niche of that would be ‘make german beef sausages’

    And a good long tail keyword would be ‘how to make german beef sausages’”

    Have a look at some examples in Google:-

    We’ll use the example “potty training”. So, if you type exactly that in Google. And I do mean with the quotes. That will give us all the results in Google that have been optimised for that term. I can’t show you the results here but a search on potty training gives us 1,370,000 results. Which is too competitive.

    Let’s

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    ults.

    Target the Long Tail Keywords

    Optimizing is best achieved by targeting long tail keywords.

    So, if our broad topic is ‘sausages’.
    A sub niche would be ‘make sausages’ (or ‘cook sausages’)
    A sub niche of that would be ‘make beef sausages’
    A sub niche of that would be ‘make german beef sausages’

    And a good long tail keyword would be ‘how to make german beef sausages’”

    Have a look at some examples in Google:-

    We’ll use the example “potty training”. So, if you type exactly that in Google. And I do mean with the quotes. That will give us all the results in Google that have been optimised for that term. I can’t show you the results here but a search on potty training gives us 1,370,000 results. Which is too competitive.

    Let’

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    s’ (or ‘cook sausages’)
    A sub niche of that would be ‘make beef sausages’
    A sub niche of that would be ‘make german beef sausages’

    And a good long tail keyword would be ‘how to make german beef sausages’”

    Have a look at some examples in Google:-

    We’ll use the example “potty training”. So, if you type exactly that in Google. And I do mean with the quotes. That will give us all the results in Google that have been optimised for that term. I can’t show you the results here but a search on potty training gives us 1,370,000 results. Which is too competitive.

    Let’

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    rman beef sausages’”

    Have a look at some examples in Google:-

    We’ll use the example “potty training”. So, if you type exactly that in Google. And I do mean with the quotes. That will give us all the results in Google that have been optimised for that term. I can’t show you the results here but a search on potty training gives us 1,370,000 results. Which is too competitive.

    Let’

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    us all the results in Google that have been optimised for that term. I can’t show you the results here but a search on potty training gives us 1,370,000 results. Which is too competitive.

    Let’s try “potty training your baby” and the results for that are only 505 results! That’s much better.

    Now, I can practically guarantee that if you optimise your article around the phrase “potty training your baby” you will get listed on the front page of Google for that phrase. (You could even make the first page for the broader phrase “potty training” as well.)

    Before we look at article optimisation let’s have a quick look at the other side of the equation. Those are the search results…but how many searches are made on particular phrases.

    Search Results

    There are loads and loads of tools you can buy for this but I still use Yahoo’s free Overture keyword search tool. The results for potty training:- 23785 searches in Yahoo on ‘potty training’ and 514 searches

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