ify your offer to attract those who need what you sell. Your ideas will be defined and refined into clear, convincing, compelling information that will get your audience to react. And when you use “Marketing as a Spiritual Practice” to guide you, your writing will delve into your deeper wisdom, product offerings, how you can help clients solve their problems: No jargon, no gimmicks, no trickery. Just a deeper “wisdom” in your marketing.

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“Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success.

Sound completely airy-fairy? We understand the response. But in reality, marketing consists of a set of specific actions or practices. And only you can decide whether you wish to tackle them in angst, or with value and truth (i.e., as a “spiritual practice”). Once you learn how to apply this practice to your marketing, you’ll make more money, attract clients truly right for you, and feel exponentially more satisfied.

HOW IT WORKS

We know that it is unlikely in the first 20 years of a business to have the experience to know which strategies will work and that it’s virtually impossible to have the objectivity needed to create a clear, concise marketing message for oneself.

1. Define your marketing messages. This is precisely one of the steps in the “spiritual practice”: if you struggle with marketing you can quicken the process and stay on course by defining your messages and getting professional help to learn which strategies will work for your business now, and over time.

Remember when Coca Cola actually used to sell the taste of its product, rather than the image of the drink as a hip, cultural accoutrement? A dozen years ago, I helped Honda build an image that appealed to the “laid back California” market. How times have changed: now the company’s messages promote safety and reliability to attract “serious” buyers across the nation.

Let a marketing professional help you define your key marketing messages or write your promotional materials: they are trained to clarify your offer to attract those who need what you sell. Your ideas will be defined and refined into clear, convincing, compelling information that will get your audience to react. And when you use “Marketing as a Spiritual Practice” to guide you, your writing will delve into your deeper wisdom, product offerings, how you can help clients solve their problems: No jargon, no gimmicks, no trickery. Just a deeper “wisdom” in your marketing.

2. Attr

hether you wish to tackle them in angst, or with value and truth (i.e., as a “spiritual practice”). Once you learn how to apply this practice to your marketing, you’ll make more money, attract clients truly right for you, and feel exponentially more satisfied.

HOW IT WORKS

We know that it is unlikely in the first 20 years of a business to have the experience to know which strategies will work and that it’s virtually impossible to have the objectivity needed to create a clear, concise marketing message for oneself.

1. Define your marketing messages. This is precisely one of the steps in the “spiritual practice”: if you struggle with marketing you can quicken the process and stay on course by defining your messages and getting professional help to learn which strategies will work for your business now, and over time.

Remember when Coca Cola actually used to sell the taste of its product, rather than the image of the drink as a hip, cultural accoutrement? A dozen years ago, I helped Honda build an image that appealed to the “laid back California” market. How times have changed: now the company’s messages promote safety and reliability to attract “serious” buyers across the nation.

Let a marketing professional help you define your key marketing messages or write your promotional materials: they are trained to clarify your offer to attract those who need what you sell. Your ideas will be defined and refined into clear, convincing, compelling information that will get your audience to react. And when you use “Marketing as a Spiritual Practice” to guide you, your writing will delve into your deeper wisdom, product offerings, how you can help clients solve their problems: No jargon, no gimmicks, no trickery. Just a deeper “wisdom” in your marketing.

2. Att

objectivity needed to create a clear, concise marketing message for oneself.

1. Define your marketing messages. This is precisely one of the steps in the “spiritual practice”: if you struggle with marketing you can quicken the process and stay on course by defining your messages and getting professional help to learn which strategies will work for your business now, and over time.

Remember when Coca Cola actually used to sell the taste of its product, rather than the image of the drink as a hip, cultural accoutrement? A dozen years ago, I helped Honda build an image that appealed to the “laid back California” market. How times have changed: now the company’s messages promote safety and reliability to attract “serious” buyers across the nation.

Let a marketing professional help you define your key marketing messages or write your promotional materials: they are trained to clarify your offer to attract those who need what you sell. Your ideas will be defined and refined into clear, convincing, compelling information that will get your audience to react. And when you use “Marketing as a Spiritual Practice” to guide you, your writing will delve into your deeper wisdom, product offerings, how you can help clients solve their problems: No jargon, no gimmicks, no trickery. Just a deeper “wisdom” in your marketing.

2. Att

of its product, rather than the image of the drink as a hip, cultural accoutrement? A dozen years ago, I helped Honda build an image that appealed to the “laid back California” market. How times have changed: now the company’s messages promote safety and reliability to attract “serious” buyers across the nation.

Let a marketing professional help you define your key marketing messages or write your promotional materials: they are trained to clarify your offer to attract those who need what you sell. Your ideas will be defined and refined into clear, convincing, compelling information that will get your audience to react. And when you use “Marketing as a Spiritual Practice” to guide you, your writing will delve into your deeper wisdom, product offerings, how you can help clients solve their problems: No jargon, no gimmicks, no trickery. Just a deeper “wisdom” in your marketing.

2. Att

ify your offer to attract those who need what you sell. Your ideas will be defined and refined into clear, convincing, compelling information that will get your audience to react. And when you use “Marketing as a Spiritual Practice” to guide you, your writing will delve into your deeper wisdom, product offerings, how you can help clients solve their problems: No jargon, no gimmicks, no trickery. Just a deeper “wisdom” in your marketing.

2. Attract clients who are right for you. Once you are on purpose (or “in spirit”) with connecting your valuable products or services with those who value them, you will attract the clients or customers who are truly right for your business. You won’t need to “trick” them with clever marketing gimmicks or spam (which we’re all completely fed up with, anyway). Instead, your judgment and wisdom will guide you to follow the practice outlined below. Of course, if you’re one epiphany short of a great concept, give us a call!

CLARITY

3. The root of spiritual marketing is clarity. If you are clear about what you want and what you offer, you will make it easier for people to do business with you: Your prospective customers will instantly know whether you offer what they need.

It doesn’t matter if you sell computer software, handbags, or coaching services. The fact is, companies often describe what they offer with far too much complexity. Thus, it becomes that much harder for people to make a decision to purchase what they sell. Achieving this clarity – this unwavering perception of how to do self-promotion – is typically the biggest challenge for companies of all sizes.

Another related business challenge: offering complex products at varying price points, through multiple distribution channels. This scatter-shot approach confuses people. As a result, they must work even harder to un-clutter or ‘clarify’ what your company is selling in order to buy.

4. Make it easy for people to find your prices. Consider this: if you don’t put prices on your services, and people have to ask what they cost, you will probably lose sales. Far too many of us instantly recall the axiom that states, “if you have to ask how much, you probably can’t afford it.”

FAITH

5. If you don