Digg it UP - Writing and Speaking

Pixel-selling and the Million Dollar Home Page: Boom-to-bust in Internet Time
Sometime in the fall of 2005, a British lad by the name of Alex Tew sailed into a perfect storm. As the web world watched, his "Million Dollar Home Page" quickly lived up to its audacious title and left its mark on internet history. Armed with uncanny marketing instincts and a good dose of luck, Alex took his novel idea, added a personal back-story, and sold a million dollar’s worth of advertising in a matter of months.Understandably, countless copy cats have gone online, but success has proven difficult to duplicate. A quick survey of these so-called “pixel-ad” brings up a large

Wow. You become an instant celebrity. An author! Aw shucks, I never met an author before, the guy thinks. And while you might not think it’s that big of a deal, to the unassuming stranger sitting next to you, it is.

And think abo

Your Own Business: Marketing and Advertising Plans
You already know that you want your own business. You have carefully analyzed your options and chosen the business that is the right one for you. You have completed the first basic steps and are ready to really get started. If you want to be successful from the very start, you’ll need at least a basic marketing plan.You’ll notice that I said “basic marketing plan” and not “full blown business plan.” This is because I am not of the belief that a micro business needs to spend the time on a lengthy business plan right at the start. You do need to commit some concepts to paper so you h

Advertising is expensive.
Book signings are a waste of time.
Brochures get thrown away.
Cold calling sucks.
Pop-ups are annoying.

What’s an author to do?!

Two words: free books. The greatest marketing tool in the world.

Now, I’m not talking about standing on a street corner with a box of books and a sandwich board handing out free copies to every person who walks by! That’s a waste of your time and money. The truth is, giving away free books is more strategic than you think. It requires a plan. This article will explore 5 effective ways to get the most bang for your book.

The Guy Sitting Next to You on the Airplane
Imagine having a friendly conversation with the person next to you on an airplane. After the two of you tell each other about your respective jobs, he asks for one of your business cards. You reach into your briefcase and say, “Actually, here – enjoy this copy of my book! I’d be happy to sign it for you too.”

And think abo

Why Getting More Traffic is the Biggest Mistake Web Owners Make
Want to know the #1 misconception among Internet marketers and website owners?Here it is:The biggest mistake web owners make is thinking that it's all about GETTING MORE TRAFFIC.The term 'web traffic' gets over 43,000 inquiries per month according to Overture - that's over half a million queries a year! And that's not including the related searches like 'web site traffic', 'get more hits', 'increase web traffic, etc.Of course this is understandable from one point of view. With search engines changing algorithms and competitor websites multiplying, it's unders

And think abo

Cruise Ship Jobs - Frequently Asked Questions
If you have always dreamed of traveling to exotic locations but just do not have the budget to allow you to travel to all the places you desire than a career in the cruise ship business may be the right choice for you.If you have ever wanted to travel to places such as Alaska or Hawaii, Mexico or the Bahamas, working aboard a cruise ship will allow you to meet new people and experience new cultures. In the past traveling to Europe was limited to those who could afford the luxury. Today, if you have a position aboard a cruise ship, no destination is beyond your reach. Perhaps the be

egic than you think. It requires a plan. This article will explore 5 effective ways to get the most bang for your book.

And think abo

Formalizing Rental Transactions
It’s sad that many people hardly spend time formalizing rental related transactions. In most cases, rental agreements (especially for small rooms and units) are done verbally or, if contracts are needed, not much effort is given in making the documents look more professional. Perhaps the reason for this is because the property is not changing hands, and the money involved is not substantial. Another reason why some landlords opt to just prepare their own contracts is because they want to do away with additional expense – after all, professionals such as realtors and law offices will charg

on an airplane. After the two of you tell each other about your respective jobs, he asks for one of your business cards. You reach into your briefcase and say, “Actually, here – enjoy this copy of my book! I’d be happy to sign it for you too.”

And think abo

Negligence Law Suits - Liens
When we first speak to a potential client, or concerned family member, we always ask:“Is your loved receiving Medicare or Medicaid benefits?” “Is your health insurance provided by your employer?” “Were you injured on the job?” These may seem like strange and somewhat irrelevant questions but they are essential for determining whether to file a lawsuit.Medicare If you are sixty-five years old or older, then you are entitled to Medicare insurance coverage through the federal government. If so, and often without your kno

And think about this: when was the last time you met someone on an airplane, got back home and then told everyone about that person? Probably never.

Well, guess what? If you give someone a free copy of your book, that’s exactly what they will do.

My, What Large Envelopes You Have
FACT: it’s a lot harder to throw a piece of mail in the trash if there’s a signed copy of your book inside.

Why? Because it’s valuable (unlike every other annoying piece of direct mail that person receives on a daily basis).

According to Dan Poynter’s bestselling book, The Self-Publishing Manual, “When your book first comes out, prepare yourself to send out at least 200 free copies.” That might seem like a lot for the first time author, but think of it this way: what if each person you sent that free copy to bought another 20 copies for their office? Or friends? Or book club? That’s 4000 more books sold. All because you sent out that measly 200 copies first. Nice.

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Having taught business management, marketing and customer service for many years I decided to write a short article the rights of the customer and how a dissatisfied customer should go about making a complaint.

Do your customers take up to 90 days to pay their invoices? Do you have money tied up in slow paying receivables? Learn how to turn them into cash in 48 hours.

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